We custom ordered a 2022 X5 and paid a deposit on it, but when we went to make the purchase the dealership low-balled us on our trade to the tune of over $6k. We sold our trade to CarMax the next business day and then they refused to honor our deal while still holding our deposit. I wouldn’t recommend anyone even consider this dealership, avoid if at all possible. We are still waiting to see if they are going to refund us our deposit or not. So far all we have is a verbal promise to do so, but they’ve already proven they will not honor those.Update on the second business day following the refusal to honor the MSRP price agreed to in August. The dealership has refunded our deposit. Also, we purchased our Jaguar 5 years prior from the same Berglund franchise, and at that time were happy with our experience. The place has changed dramatically in this time, so take that into consideration with older reviews.

Isaiah and the rest of the BMW of Lynchburg staff did a fantastic job for us with this transaction. I got a fantastic car and got great value with my trade-in. I saw nothing but friendly staff, helpfully answering questions and showing a ton of expertise about the vehicles we were test driving. Id recommend Isaiah and the whole staff to any car buyer.

A huge thank you to Isaiah Contreras and the BMW of Lynchburg team for making this such a smooth car-buying experience for me. Being new to the area, Isaiah and team definitely made us feel welcome and were very knowledgeable throughout the process. 10/10 would recommend for anyone in the market for a vehicle. Thank you!!

Nice dealership. Very friendly and welcoming people. If youre interested in performance BMWs, talk to Gordon, a true car guy. Although Im sure all of the salespeople here are very capable. Dont forget to save a spot for the EV guys!

We just purchased a new ‘21 BMW X3 from Berglund and worked with Ashton Brown. Ashton could not have been more helpful and provided the best car buying experience we’ve ever had. He is knowledgeable without being pushy. The rest of the team we worked with (Elias and Shane for finance and trade) were also wonderful. They were transparent about our trade and made us a more than fair offer. There was no haggling needed. Hands down, if you’re in the market for a luxury car, I can’t recommend Ashton and the team highly enough.

My wife and I just bought a car from BMW of Lynchburg and had Ashton Brown as our sales consultant. He was a joy to work with and answered all our questions in detail. He came along on the test drive and made us feel very comfortable and described what everything did. When we decided to purchase the vehicle he got everything done in a very timely fashion. I would recommend Ashton to anyone looking for a new vehicle. Usually purchasing a car can be a chore, but he made it into a joy. Thanks Ashton for everything.

Not very impressed with the parts department. I felt like my concerns were not heard and rather than trying to resolve my issue, they just refunded my oil and told me to have as nice day. According to the BMW website and my owners manual, I was sold the wrong oil. I was told that they don’t carry it however according to BMW’s website, it can be ordered and picked up at the dealership. It’s sad when the customer has to do the leg work to get what they need. This doesn’t say much for customer service. I would have been happy to let them order it and then come back and pick it up, however I was not given that option. I was very impressed with the customer service I received when I bought my vehicle a year ago, but the parts department needs to understand that great customer service is what keeps people coming back. There are plenty of other dealerships out there and I don’t mind driving to get great customer service.

Isaiah Contreras was very professional and knowledgeable about the 2 cars I was interested in. He was very helpful and patient with me. I would highly recommend him to my friends and family.

I spent many years in computer field service management and sales. I know what a first class operation is like. Berglund Luxury of Lynchburg clearly is one. Everyone with whom I dealt was professional, knowledgeable, responsive and friendly. My Mercedes E-350 is, without a doubt, the finest car I’ve ever owned. It was flawlessly prepared and the service they provided after the sale couldn’t have been better. I wouldn’t hesitate to buy another Mercedes from Berglund or hesitate to recommend that others purchase cars from them.

Dealt with Ashton Brown. He was very professional and had a lot of knowledge! No pressure! Dealing with him was a pleasant experience!

I live in FL and i saw a cpo vehicle on their site that i absolutely loved. I flew up to VA to purchase the vehicle and couldnt be happier. They picked me up from the airport and made the paperwork process literally 5 minutes with no surprises. Ashton and Elias were great. 99.9 % of dealerships around the country need to take notes from this dealership on how they run their facility.

Thanks. Good experience and no pressure. Good trade in value and polite staff

Paid $160.00 for nothing. Ran the test couldnt find a problem yet the check engine light was on. Reset the light and sent me on my way. If it comes back on come back. I DONT THINK SO!!

My experience with Berglund was wonderful. From the salesman, Ryan Mason to the F & I guy, Schuyler and everyone in between, I was made to feel very comfortable with my questions and my purchase. The dealership was clean and everyone I encountered had something pleasant to say. Thank you Berglund for performing quality service in all areas. Now off to love my new ride!Linda Coyle

I stopped in to look at their used inventory and find how much I could get for my current vehicle in trade. While I suppose it is always disappointing to find what any dealer would give you for your trade, Rey Gonzalez worked to try and get the best deal possible enabling me to purchase one of their loaner vehicles. I am very happy with the car, very happy with the followup and attention Rey provided to ensure I was satisfied with my purchase. Overall, while buying a vehicle is never one of the experiences many people look forward to, Ray and Elias really worked to answer any and all questions related to my specific vehicle, and all other benefits that come with owning a BMW.

Ashton was very helpful and I appreciate the level of customer care. Great selection of automobiles too!

This dealership is worth a drive! They are very friendly, polite, and easy to work with. This was by far the easiest and most enjoyable vehicle purchasing experience Ive had. I would recommend Berglund Luxury to anyone who is looking for a quality vehicle at a decent price without the pressure or hassle that is normally associated with car buying experiences. They were fantastic to deal with!

Mike, the sales man LISTENED to my vision, and provided options that most closely matched it. He laid out the facts and checked for rebates; then gave me time to make my decision without pressure. Thats the way I like to car shop.

BMW of Lynchburg service is horrible. Their service manager is the reason. It’s always a hassle when I take the car in for service. When you pay for a luxury car you don’t expect to receive subpar service. I’ve purchased three new vehicles from Berglund Luxury Auto in the last three years. I will never buy from these people again because of this service manager.

Tim Akinmukomi(Service/Parts Director) and staff gave me a great experience.Great Customer Service.... Great Prices.... Great Combination !!!Highly Recommend : )Wilson Blanchard

Excellent service and shopping experience. Will definitely be back when its time for a new car

Customer service is outstanding. Fast and friendly. Brought my car in for an inspection (free of charge because I purchased my car here) and they also washed my car before returning it to me!

Fraudulent business practices!! I purchased my car on 12/31/2019. Still no sign of paperwork that I signed and was promised to be overnighted to me. My lender does not have the title. The taxes I paid them has not been paid to the state of Tennessee thus I cannot register or tag my car. My 2nd temporary tag runs out in 4 days. I have filed complaints with the FTC and with BMW of North America. Unless you are willing to pay attorney fees DO NOT BUY FROM THIS DEALERSHIP!! Scam artists!!

Love this dealership! We have bought numerous BMWs and Mercedes Benz vehicles from them. Wendy and David are very knowledgeable and will definitely work with their customers. The service department is awesome and gets work done fast! Will definitely be back to buy more from them!

I had a very easy, simple car buying experience with Berglund Luxury Auto. I communicated what I was looking for and price range and they delivered. I received updates as to what was available to me and I was able to ask questions concerning each vehicle until I was able to decide which car was right for me.I would and have recommended this dealership to friends and family.

Would highly recommend Berglund luxury of Lynchburg to anyone looking for outstanding service and experienced technicians. Not only do they provide quality work but also make you feel at home. You wont find a more friendly group of men and women who always go out of their way to make your visit as stress free as possible. Especially if your a Volvo owner. If you want to experience the best customer service and workmanship you can rely on I highly recommend you make an appointment today.

Great servicing.. Joe delivered great service every time.

The entire process of purchasing our vehicle, from beginning to end, was exceptional. Staff was very friendly and knowledgeable. Puts all others to shame. This was our third vehicle purchase from Berglund Luxury Auto in Lynchburg. Definitely worth the trip from Roanoke! Thank you so much!

If youre looking for and can afford luxury car, yes! First class all the way. Fine team of mostly gentleman. The team even went to DMV to register for me. Luxury all the way. After I file my taxes Im going back to upgrade my car to like a super charged jaguar! or something....

I had a lot of work done on my Z4 but extremely happy with the service. Dealer loaned me a new BMW during the days my car was being serviced. Cant beat that service anywhere.

Amazing people and amazing service. All of the associates I encountered, from the front desk clerk to the tech who worked on my vehicle and everyone in between was awesome! I have no complaints!

Best experience buying a car that Ive ever experienced! Zach was the most helpful and patient Sales Consultant and he did it all with a smile on his face. Rick the GSM was genuine and did everything he could to get us the best deal and best car for our needs. We decided on a Mercedes and then Chris was a wealth of knowledge and told us all about the Mercedes we were buying and how to use all of the technology on the SUV. I would highly recommend Berglund Luxury if youre looking for the best customer service and a beautiful vehicle!

Great service, they always go above and beyond to take care of my vehicle and keep it in great shape. Thanks Randy and the service team.

Great Experience! Knowledgeable sales team and great service start to finish! Buying a car should always be this easy. I would highly recommend to family and friends.

Beautiful, clean, professional dealership and staff. Staff very courteous and helpful.

Was pleasantly surprised to find that a luxury auto store had gotten a trade in on my dream car that was within my price range. Wendy, the General Manager, worked with me in a limited amount of town as I was visiting from out of town (over 4 hours away in Maryland) and wanted to get everything handled in one trip. FANTASTIC dealership!!

I absolutely love this place. Whenever I go in for a service im treated like a human and not just a number. I love talking to all the sales staff, Randy my service tech, and Kerry my parts guy. I typically find myself staying an extra 15 minutes because im using talking about BMWs to the guys in the shop. I couldnt ask for a better BMW dealership, keep up the good work Berglund!

I want to BMW of Lynchburg and Tiffany was the best cars salesman I’ve ever dealt with She Was not pushy and very upfront if it wasn’t for her we would not have bought a car here 😀😀😀😀😀😀😀😀😀😀😎😎😎😎🤩🤩🤩🤩😀😀😀

These guys were great! It was a simple, smooth transaction. They all were very respectful, gracious and kind. The delivery was extremely thorough and they paid attention to every detail. Steven was very knowledgeable and did a great job teaching me about my new GLC. I would by from them again in a heartbeat. Berglund of Lynchburg is a great place to do business.

Very pleasing car buying experience. Nick was my sales person and had a very refreshing low pressure approach. I left the lot that day without a car, but with a good feeling about the dealership. I was treated like an old friend from everyone I came into contact with.Long story short I went back to the Berglund a week later and purchased a sedan.LJ in finance made sure I was in and out as quick as possible.The whole experience was much more enjoyable then I am used to. The hour plus drive was well worth it.This was my first experience with Berglund but will most certainly not be my last!

I get my vehicle serviced here and the experience is great. Pam does a great job getting your vehicle in and out. They gave a nice lounge area to get work done while waiting. Complimentary snacks and awesome coffee choices. Wi-Fi is decent if you have to remote in to business servers. Best service in town.

What a great team! We purchased a Volvo this week and Berglund met the pricing of a northern Virginia dealership for us. All aspects of the sale were done professionally and in a timely manner. Thank you Tiffanie McGregor and Mr. Poole for your attentive service.

Drove 55 miles (one way) with a scheduled appointment for recall work and the part was not there and had to be ordered. I need to make another 110 mile trip for recall work!! I am not happy. The technician suggested rotating tires and a new cabin filter. The tires on the front and rear are different sizes so they do NOT get rotated. When the service assistant (very friendly) brought my car around to the waiting area I was appalled that the cover for the cabin filter was pinched between the hood and wiper blades. Obviously, the technician slammed the hood shut without putting the cabin filter back in place. They charged me $105 for an oil change. Pretty unreasonable. If I am paying a premium price for service I expect more than a backyard mechanic!

This was a very positive experience. Peter Young was very helpful and I would recommend this dealer to anyone looking for a new or used vehicle.

I visited today to test drive a newer used Infiniti after emailing with Martin several times during the week and scheduling a time. They had the car fully cleaned and detailed for my visit. I worked with Tiffanie from beginning to end and she was amazing. Great conversation for the inevitable times that we had to wait on the car or paperwork to be ready. How often do you actually get to enjoy your time and company at a car dealership? She was direct and to the point when discussing the car and when pricing came up which was beyond refreshing as well. I couldnt have asked for a better experience and Im glad we were able to do business. Thanks again both Tiffanie and Martin!

M5 in for oil change.No filter in stock. Put old one back in.This was a pre set appointment.Now checking and looking at the car at home and nothing is screwed back in. Some of the Screws are missing. My husband knows his car like the back of his hand. Like anyone else who has an m5This is such poor workmanship and service for a car like this.They say they dont see many m5 in their place.No wonder.

I intended to purchase my vehicle from this location however they had trouble in getting the vehicle with the amenities I wanted. The sales associate was very nice and conversational however time-consuming. Unfortunately I had to do a lot more personal resource and I ended up knowing more about the vehicles that I was being sold then the sales associate did, however, in his defense he was todays new with the company.Although I didnt purchase my Volvo from this location I intended to get it serviced here because they were the closest Volvo dealer in the area however I came multiple times for the same issue that was never able to be addressed because of scheduling errors. I spoke with the sales manager both times, and both times he gave me nonchalant excuses which initially I allowed to pacify me however when I realized we were going in circles this became more bothersome. First, the sales manager Tim said my issues would take very long to repair and he did not have a loaner available so he recommended that I returned. I did so, even though I went online and filled up all the information that was wrong with my vehicle and that they needed when I scheduled for a loner. Thus, after being scheduled initially for a loaner they no longer had one available for me. however, I returned and the only lonely they had was an older outdated car which did not match the 2018 luxury SUV that I drove in With. Although I had a problem with this, I was not going to fuss because I needed my car serviced. However, after moving over to the loner I realized that it was on empty and completely out of gas. At this point I became frustrated and wanted at least a Volvo and not an old Lincoln that was given to me to match my car during this loaner period. Honestly, if they had simply gone down the road to Enterprise and rented me a car whether it was luxury or not, at least that would have been a newer and more acceptable than what they chose to give me as a loner. I returned frustrated, although I didnt show it, and when I asked for something different initially the sales manager said lets see what we can do. Then came back to say theres nothing else he can do. So, why have me wait and become even more frustrated. Instead of acting out or becoming angry I chose to leave and Im glad I did. I went to Prestige Volvo in Englewood New Jersey and had by far an amazing and exponentially better experience than I would have ever had at Berglund Auto. I had heard bad things from other customers and chose to ignore them and make my own decision.Decision made = I will not return!

Left my BMW 2000 323i wagon for a recall.They were quick which when I dropped off and picked up, which I liked. However, Randy Mills seemed condescending to me, as if I wasnt worth his time.They shuttled me to and from Liberty University, which I liked, a lot. Jason, who shuttled me, was quite entertaining.They offered a vacuum and wash, but didnt do very much.

This BMW dealer has an experienced team in their service department! I am delighted to have them so nearby!

Love, Love, Love Frazier Hughes. Drove 2 hours to get a car because the customer service was so awesome that I could not resist. I texted and talked with Frazier so much before meeting him in person that I felt we had known each other for years when I met him in person. I was missing a second key at the time of purchase. Even though the sell had been completed, Frazier went above and beyond to keep me updated on getting the replacement. He had it arranged so that I could go to the local dealership to get a replacement key. Would definitely go back in the future for another car because they have sooooo many choices.Thanks Berglund for hiring Frazier!!!!

Tiffanie and the whole group are so helpful. My vehicle broke down half way to the dealership. They came and picked me up to bring me to the dealership. That was an hour away. Very kind! I will shop here again if we are in the market for the another vehicle soon.

Excellent service and personal attention.

In short, I have never had a dealership harass me as much as they did. They got my email at work and home with out my permission and texted repeatedly. When I called about it the sales manager(I assume) hung up on me.This is not the way I do business.....

Tim helped me get my Lincoln serviced in a timely manner. This is my new place for service.

MB service manager excellent to work with; since BMW dealership is owned by same management perhaps BMW is as well.

Purchased a Mercedes from them; top notch sales person and I ws happy with the price.

Well, its Berglund so my expectations were low walking in. Initially I went in to start the ordering process on a brand new BMW M4, but I ended up holding out for the new BMW M2 which will make it to dealers shortly. I get in there to discuss the allocations and availability for ordering. The guy who does their ordering tells me that, oh well the first one thats coming in is mine, so... What happened to putting your customers first? Oh wait, were talking about Berglund here, customer service isnt part of their vocabulary...

Great dealer great service dept

Very disappointing and frustrating...definitely lost a repeat customer

Super friendly staff

Too expensive! They wanted 1500 just to fix my door handle. 850 in labor

Great Customer Service!

Top Notch! This dealership cares about their customers. We had a HUGE problem with a new Infiniti that we purchased from Berglund in Roanoke. Berglund Luxury in Lynchburg listened to us and helped us get out of the problem car and into a new Mercedes GL that was 2 model years newer. We cannot thank Dave, Jeff, Steven, and Joe enough for going the extra mile and helping us. What took Berglund Roanoke 4 months to even give us a phone call back, took 2 days for Lynchburg to get us into a great car. I will NEVER use another dealership other than Lynchburg.

Bought a new Mercedes from them and have always brought my current and other Mercedes there for service. Joe Cammarda is great to deal with and always gets things set up and handled flawlessly.

I located Burglund Luxury online (I live in Florida) and spoke with Wendy Aston, who was polite and extremely knowledgeable about the luxury car market. After advising her of what my needs and wants were in my next car she quickly narrowed it down, quoted me, and had me set up with their finance person, LJ Nimmerrichter. LJ was able to process the paperwork without any surprises to me and my new car was delivered to the front gate of my community in Palm Beach County. I never had to step foot into the dealership. There was none of that running back and forth to see if they could work a deal for me and they respected my time. This team is amazing, well-informed, and values a customer. I would buy all my future cars this way from Wendy and LJ again.

It use to be where people would say Goodmorning but now just tuck their head

I must start out by explaining that I am a consultant do the automotive industry and have been in this industry for just over 20 years. The experience I am about to share regarding Cross Roads Infiniti Lynchburg is one that I hope no one ever has to endure or repeat.I found a late model pre-owned BMW 535i on their website and inquired about it. They still had the vehicle, I informed them of my trade, I sent pictures to the salesperson, about 15-20 along with the VIN # etc.I received an email back with a trading difference and decided to make the 4-½ hour roundtrip to see the car. Obviously in my experience doing business in person goes much further than over the Internet. The salesperson had the car ready however took me on this very short 1.5 mile demo ride. Now keep in mind this is a $43,000 dollar investment. I have observed better salesmanship at Home Depot buying a $400 mower! He did not know very little about the features of the car nor did he seem interested in offering any additional information beyond just the facts.I offered the keys to my car while we were on the demo in hopes that after seeing my car in person that we would be able to close the gap on price.When we returned to the showroom, the salesperson was gone a very long time for over 20 minutes. I finally got up and learned they were having computer problems. All of this while I remain the only customer in the showroom (crickets!)The sales person returned finally to tell me “nothing has changed, we are still where we are with the numbers”. Now keep in mind, I am looking a car they purchased at auction SIX MONTHS ago! The market has changed, 2014’s are soon being delivered, used car market has softened slightly and these guys are still handing on to the theory they are going to make a home run on a 180 day old unit!I decided to politely leave and make the drive back home, as it was already 7pm. I did some additional research the next day and learned that I could find similar if not identical vehicle already certified with a 100k BMW CPO warranty. This has a minimum value of nearly 2,500-3,000 more. Therefore their vehicle being non-certified was far too high. I sent an email stating that if they could meet me in the middle (we were about $1,500 apart), I would take the car off their hands. Even on a short profit, they still had a $499 DOC fee and about another $200 miscellaneous fees that seemed as though they should be part of the DOC fee, has anyone ever heard of a “filing fee”? this was another $60 bucks. This not to mention they most likely had another $700-800 lot “pack” in their cost which is over and above what they paid for the car.The response I received the next day was alarming, I was told that I should “go ahead and buy the other car that’s certified and cost the same as ours, and that “WE ARE DONE!” Obviously it is in everyone’s interest to make a deal that everyone can live with.In summary these folks appear ill equipped to be employed by a highline brand such as BMW. I think the manager I worked with is traveling manager from Raleigh, probably a Kia or Ford store. He lacked charisma and the character it takes to manage an operation such as this. The reality is good sales teams defend their price and do a exemplary job of selling why their car is the best fit and value in the marketplace. If you are looking for a new or pre-owned BMW in the NC/VA area, stick with dealerships that have solid reputations such as Crown BMW, Performance BMW Chapel Hill or Leith in Raleigh. They each have experienced managers and sales teams. For those wondering, I bought a much more equipped BMW that had a $4,000 more original MSRP with same miles as this one AND it has the BMW Certified Warranty for the same price I would have paid at Crossroads BMW. Thanks guys for blowing me out, you did me a favor! I will come to the birthday party for stock #CLP800474

Excellent selection of cars.

Small town dealership....with big town savings

Fabulous people and wonderful customer service!!

Definitely disappointed when looking for a new car

Those guys are great!!!

Always take my car there

Service department is great

William Farrell Im sick of seeing your stupid ads on YouTube!

Very disappointed with the service.

Good

Good good

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