Bill is hands down the best and most straightforward jewler in Madison. I went to a few box stores before settling on working with him and nobody else quite explained how everything works like he did. The prices were the best around and the quality was unmatched. I went with my future mother-in-law and this was such a fun experience instead of a stressful situation. He worked with my budget and got it done quicker than quoted. I would highly recommend for any young couples looking to propose.

I am *SO* grateful a friend recommended me to William Thomas. My partner + I knew we wanted to design an engagement ring together that didnt include a diamond. Bill had lots of experience working with other stones and made the process so easy. We went in one evening to talk conceptually and use his showroom to start to get an idea of what we liked and didnt like. Then Bill ordered in stones after understanding what we were after and we got to pick out the perfect stone ourselves! It was truly such a fun experience and I am overjoyed with how well it came out. We both adore my ring and will be back to visit William Thomas Jewelers with all our future jewelry needs :)

When I got engaged I just exclaimed over and over— “I LOVE THIS RING, oh my God this is the prettiest ring I’ve ever seen!” Bill did a phenomenal job, I couldn’t be happier. I look at my ring so often and think how much I truly love it. It’s unique, timeless, and beautiful!

Great quality and service. The engagement ring and band is all customer made with top quality without the pushy sales technique used at big stores. My fiancee and I couldnt be happier with our experience.

All around the best jeweler in the area. I came to Bill with an idea to create a large Art Deco opal ring I fell in love with at a gallery. It was a complex project requiring gems to be specially cut and sourcing the right opal, and complex metal work. He delivered the ring to me having exceeded my expectations of how perfectly matched it was to the gallery piece and of such high quality. Bill cares deeply about ensuring his customers are pleased, and goes above and beyond to get it right. I highly recommend William Thomas Jewelers.

My (now) fiancé and I went to William Thomas together for a consult back in March. Bill was so kind, thoughtful, and gave great advice on how to make our ring perfect. After I was out of the process, my fiancé said that working with Bill and Mike was an absolute pleasure. They made his job so easy, and we absolutely love the ring. We honestly couldnt have envisioned a more perfect engagement ring. Thank you so much, Bill and Mike!

My wife needed her wedding ring cut off because of swelling due to an infection. She got an appointment for urgent care to treat the infection and urgent care staff recommended that she first have the ring removed by a jeweler. We called William Thomas just before they opened for the day. The owner answered right away and made himself available to remove the ring 20 minutes later, in time to make it to our medical appointment. He did a very fine job removing the ring, and had it repaired in time for us to pick it up after our medical appointment. We were both very pleased and grateful for his prompt and professional service.

Best experience ever with a jeweler! Listened to what we wanted to change with my wife’s wedding ring and came up with exactly what she described. She barely wore her old ring and now she can’t stop starring at the new one. Thanks Bill and staff!!

I was very impressed with how fairly Bill treated me at William Thomas Jewelers! I searched far and wide before coming in, so I know this is the ONE and ONLY jeweler to work with!

I’ve had many bad experiences with my jewelry with other places but with William Thomas I’m nothing short of thrilled. I am so impressed with William Thomas Jeweler of Madison they did an amazing job on my rings wedding ring and bass and my work ring they needed to go down about 1.5sizes each . they did it in shop, didn’t mind me calling, I work during their hours of opperation and they worked it out where I could talk to the owner and let me pick it up after work. I cannot say enough great things about this jeweler

I cannot applaud them enough for the courtesy and professionalism they showed me when designing my wedding band. I asked for my wedding band under short notice- my wedding event plans were moved due to COVID-19 but I decided to move forward with getting married within a few weeks. Long story short they were able to get me my dream ring even under such duress. They really helped bring to reality the image of the ring in my mind and their final craftsmanship is beautiful. I am very happy and highly recommend them.

One year ago today, I proposed to my fiancé with an engagement ring I designed with Bill at William Thomas Jewelers. Working with Bill was absolutely wonderful. He is patient and thoughtful, and helped me though the process of designing a ring and selecting a diamond over the course of several weeks. He asked great questions to help me define what I wanted, and gave great advice every step of the way. The final product was beautiful beyond my expectations. My fiancé loves her ring more and more every day. We are working with Bill again for our wedding rings and will return to him in years to come.

Very helpful and friendly. Will definitely recommend to friends and family!

I Love This Place!!! Bill and his staff are amazing and do amazing things. They saved the day with my engagement ring when a prong broke off. No one wants to give up that ring for any length of time they had it fixed and cleaned up in less than a week.Stopped in yesterday for their open house. Always a pleasure. Enjoyed some snacks, treats and a small glass of wine. Thank you to Bill, his wife Mary and Assistant Jennifer. I enjoyed my visit with you. See you soon.

THE only place to go for jewelry. I had a horrible experience elsewhere with my engagement ring. As soon as my daughter and I walked into William Thomas, we were so impressed with how warm and welcomed Jennifer made us feel. When we left, my 11 year old daughter said how very nice Jennifer was and she liked this place so much more than the other jeweler we went to. Bill has been wonderful and is for sure a man of his word! He is very caring, treats you with respect and is very attentive. I am in love with my engagement ring and cannot THANK YOU enough!!

I had my wedding ring redesigned at William Thomas Jewelers & they did an awesome job! They took the diamond from my wedding ring & custom designed a beautiful ring. They listened to what I was wanting & designed something like no other design. If your looking to have something redesigned or something designed, dont hesitate to go there, you wont be sorry. They are very easy to work with. They also have a lot of jewelry in their showcase that they designed, its all very beautiful!

I bought an engagement ring at William Thomas and I have nothing but good things to say. Bills integrity and service are second to none. He works with you each step of the way. From the beginning design stages to production and follow-up service, I was continually given the sense that I was in good hands. I wouldnt go anywhere else if you are looking for an honest jeweler whos care for his customers is obvious!

The jewelry here is beautiful, and the staff is very friendly and helpful. In addition to custom work, they have a good selection of pieces you can purchase in the store.

My fiancee and I went to William Thomas for our wedding bands and couldnt be happier. They worked with us to design custom rings that turned out great. We initially thought that the price would be much higher but in comparing with other jewelers they actually turned out to be cheaper and very easy to work with. Would highly recommend to anyone!

I stopped in to ask about jewelry repair. The owner straightened out and cleaned one of my rings on the spot, and the advice and service re: the other was top notch. It was not even a good piece of jewelry, but one with great sentimental value, and they kindly listened to my story and took great care of it. I loved learning about the legacy of this family business and am thrilled to have them in the neighborhood.

Working with Bill Fuhrmann is one of the best shopping experiences I ever had! He listens and designs exactly what you have in mind! Hard to find! He can design and create anybody’s Jewelry dream and make it come true! He gets all thumbs up!

Best place in town for jewelry! My husband and I have been customers for years and have sent our family and friends to Bill as well. Quality, value and beauty, always achieved!Thank you Bill🥇💍💕

Bill and his staff are incredible. Picking a ring for my fiancé was a daunting task. Bill helped me filter everything down to a very unique, custom design that she absolutely loves. The best part was from concept to creation took less than two weeks. I wouldnt go anywhere else for jewelry in Madison.

Such a nice shop! I was just wondering the neighborhood because I was getting my car serviced near by... Was welcomed imediatly and was even offered baked goods and drinks! Customer service is on point. Not to mention the beautiful pieces. Every piece of jewelry is unique, will surly be back for something special.

I had the most WONDERFUL experience with William Thomas Jewelers! Rhonda was so knowledgeable and I really appreciated them going above and beyond to make sure I loved my choice and visit to the store. If youre looking for a unique, one-of-a-kind piece, this is the place for you!

Came here for an engagement ring. They were easy-going, straight-forward, and fair. Their no nonsense approach is refreshing, and my ring is beautiful!

Favorite jeweler. The only jeweler Ill go to. I got my engagement ring and both wedding bands custom made here and am so impressed. Love this place.

Thank you Bill for being such a trusting jeweler. It has been a pleasure working with you over the years and my family and friends who have used your company, (via our positive recommendation), have also been 100% satisfied. I highly recommend William Thomas Jewelers!

I cannot say enough good things about Bill and his team!!! Great service and they stand behind their work! I got an engagement ring for my beautiful fiancé and that ring was just as stunning as my bride to be! Thanks Bill and team!!

Bill did a great job recasting my wifes custom ring, the prongs holding the main diamond kept breaking. He remade the whole ring from scratch with much better craftsmanship and it turned out even more stunning than the original. .

William Thomas Jewelers is a lifetime company, in that well always work with them for jewelry. My fiance designed a beautiful custom engagement ring for me, and now were designing our wedding bands. Theyre great to work with and we love supporting a local business.

Ive had the privilege of being one of Bills clients for the past 22+ years and I think his work just keeps getting better and better. Ive had 10+ custom pieces made with him and his team over this time with my latest project being updating my wedding ring. He really outdid himself again with this project in design, quality and customer service. Theres no place else I would ever think of going to have custom pieces made :)

Bill did a terrific job and made the engagement ring and wedding bands exactly how I want them. Friendly and easy to work with at a fair price. Would absolutely recommend!

Bill is an amazing jeweler who clearly wanted to assure I was delighted with my purchase. He went beyond what a usual retailer would do. Thanks so much to Bill and Lisa for helping me find the perfect piece!

A couple years ago I took the marquis diamond out of my 23 year old wedding band that kept breaking. I had a different jeweler design a ring for this diamond from a picture. I never was thrilled with that ring. So I went to Bill and asked him about my ideas to make a new setting for my original diamond. I also had the idea to put a colored stone in that ring I wasnt thrilled with. When Bill removed my original diamond from my redesigned ring he found the tip broke off the diamond. I was truly disappointed to hear this. To resolve my problem, Bill said he could glue the diamond back together. I asked him to put the glued diamond back into the original setting and repair the band once more for me. Then I would wear it for special occasions. That turned out very nice. You cant even tell something is wrong with that diamond. However, I still wanted a low profile wedding band so I had him design one from another picture of a marquis setting. He gave me a good price on a diamond he had in stock and made me a beautiful new ring that has worked perfectly for me in a laboratory setting. So now I have my original setting that I will wear for special occasions and one that I call smashproof for wearing everyday. Bill suggested a pink sapphire in the setting that I was never happy with and now I wear that everyday on my right hand. It is much better with a colored stone. Bill also did some minor repairs on a couple other rings for me that had sentimental value. These turned out very nice as well. I enjoyed working with Bill to come up with a solution to my jewelry design failure and now I have 4 rings that I love instead of regret. Also, I had them in time for my 25th wedding anniversary. Thanks Bill!

Its almost like they can read your mind... not the most expensive ring but by the compliments my fiance has received simply from people noticing it on her hand, the ring is priceless.

Fourteen years later still getting compliments on my ring. Beautiful and timeless.

The ring was beautiful and in my budget. Great people and service that make you feel like family.

I highly recommend William Thomas Jewelers! Bill, the owner, goes above and beyond to ensure his clients expectations are exceeded, each and every time!

Unique jewelries and fairly priced. Recommended.

My husband and I have been clients for years and have been 100% satisfied with everything William Thomas Jewelers creates. We have referred Bill to family and friends because we trust him and the quality of his jewelry.

I walked in to get a watch battery, wrong place for that, but they were very friendly and directed me to the clock shop next door.

Upfront, honest people, and beautiful work.