My daughter thinks Im some sort of beautician or something!! We come here for all of her hair care needs and weaves lol. The variety is almost overwhelming for me especially if my child sees some artistic hairstyles!!!! I love the store and my child for helping to encourage me with some hairstyles. If you can think it.... Im sure they have it!!!!

The staff are very friendly and super helpful. They make me feel comfortable and unrushed. Im so glad I found this store.

Lots of products to choose from. Competitive prices. A teen working the register needed more customer service training. Other than that, I love my new wig..lol

You guys have one of the best supply stores in rockford. I get everything I need there when I go

Nice High Fashion items for young people!!! DIDNT have hair cream that I was looking for, but did have color that I went in there for!! Nice Store!!

Best lace in town everytime I go in there always end up spending over $100 its worth it quilty hair and longer lasting products best beauty supply store in Rockford IL

My wife likes this place they got everything

I love this place everything is reasonably priced & the guys that work there are very helpful

I like the store because its very clean its not cluttered and it have good customer service

LOVE IT THERE.. ONE OF MY FAVORITE BEAUTY STORES EVER TO GO TO.. 🤞💃❤🥰 AND CHECK OUT THE OTHER ONE ON 11TH ST. HERE IN ROCKFORD ILLINOIS

My go to beauty supply store! Has everything you need and great prices

First time visiting this store I went with my neice, and unlike other beauty supplie stores where the owners make you uncomfortable like your stealing from them, YOU KNOW WHO IM REFERRING TO. I dont Patronize their business.

Nice selection, but as local business, they have zero common courtesy when someone comes in the store. When you walk in the employees just give you a blank stare, no greeting. When ringing you up they rush you and snatch the money. No “thank you” or “you’re welcome” or “come again”. I will go to the hair store in the mall where they are polite and courteous. These things matter when you have a small business and they are greedy and don’t care about the people, just money obviously.

The guys their are great and they do have a good selection and if you need something they dont have they will order for you.

Nice hair store. Great location! The prices are decent. Good Clarence hair. Quite! Every basic color hair balls and burettes for kids. Maybe should expand more variety and or color and style for beads and kid hair stuff. Store is clean and neat. Keep up the good work.

Nice selections, friendly staff, decent prices

Very nice store lots of items. Good customer service.

I always find what I need and they are super friendly, they have bundles with closures for under $200 that is human hair

I love this place! Super friendly and very helpful. They went above and beyond for me. I ended up purchasing a lot of wigs and products. This will be a weekly stop for me now.

My first stop for beauty supplies!

Great place with helpful owners and theyre open later than the competition.

Found what I needed

Best prices and have everything you need.

Always in stock.

Its ok for a quick run but the selection sucks and its very small and feels cluttered and unorganized

This place has hair, hair products,make-up, lashes, clothing, & more. This is the only beauty supply my family uses. You are bound to find something here & the prices are very reasonable.

Always helpful and always have what I need

A great beauty store

I go there for my eye/lip liners.

Was my first time there !!

Lots to look through but the staff knows their products very well!! Will definitely will be going back!

Im always satisfied when coming here. Friendly and very helpful staff

Love them always super nice and have more than what Im looking for

It has great stuff at an affordable price....be careful when paying

Just ok.Please start greeting customers when they come into the store. Even if you don’t want to...

Has a wide variety of products. Pleasant cashier.

Very polite they dont follow you,and they always give a nice deal and make you feel comfortable p.s i love that its over here close to me

Nice Store and people

Thanks for my new wig looks good on me

The best hair store with the best prices

Very friendly atmosphere everything is nice & neat prices are decent👍👍

Nice store and so happy to have it close to home!

Weak inventory

They got a little bit of everything for hair clothing and all type of grooming needs

😊My favorite beauty supply

Good location. Nice people

I have a problems when products have locks on them the price was $1.99 really. You sale products to people of color, but treat them all like criminal. Really stop the madness!!!!!!!!

The sales associate was very helpful

Great service

Large variety of hair to choose from.

Love it. Go there and Im treated well

Wishing they could have a sell on there hair

Great customer service and always immaculate

Very clean and organized Very helpful

Really cramped and barely got any help.

Many customers living in the city stated prices were high as compared to another beauty supply in Rockford

Nice place

Polite people

NICE IN HERE QUIET

Good deals

Not what I expected....choices are seriously limited 🤢

Great stuff

Had what I needed. 😀😀

Great service!

Only have girl stuff

Very helpful

Very poor customer service

Love the store!!!

Ok

Inexpensive