This is definitely one of the coolest store in the mall. So many cool things and collectables.

This is a fantastic store with nice workers and has an upbeat atmosphere. I dont know where people are getting their information about fake Squishmallows though. The owner did have a couple of fake ones but either did not sell them or let the customer know before they decided to buy. So theres no scamming what so ever. Also the prices are higher because 9 out of 10, the owners buy out of their own pockets and they need to regain profit. Other than that its all from local vendors. People are just nasty and want to bring down a family owned company thats just trying to live their lives. I will continue to support this store and its values. Yall should definitely come visit sometime.

Stopped by today and had a Great Time....salesman Kevin was so fun and helpful and I was able to find everything I was looking for and even helped me find more items I really wanted for myself.Stop by and check them out, great place especially for those presents you need to buy and just don’t know what to get.Also they carry items from local talented people from Raleigh. So great way to invest in those who live here. Keep up the great work. Loved it.Thanks Kevin great shopping experience.

Cute store for funny trinkets and gag gifts! Laughed pretty hard when I was in there looking at cool stuff! Quirky and fun👍

Great store, great selection, great customer service, been a supporter since they first opened their doors.

Love this store! Had no idea it was here! Kevin was helpful from the start and the full team was so sweet and friendly! We love our Pride purchases and new exhale water bottle. Very organized and well kept inside! So happy to have another place like this in the Raleigh area!

I came to look around and buy some snacks when I noticed they have fake squishmallows behind the counter. I asked about them to see if they were trying to scam customers and sure enough the cashier lied to my face. She said they were real and that their authentic tags had been “lost” then attempted to sell me a counterfeit Malcom the Mushroom for $60. I decided not to buy anything there at all because I’m not spending my money at a place that tries to trick parents and collectors into buying something that isn’t legitimate.*** Update: after posting about the incident in collector groups, I found out they have scammed multiple people this way and refuse refunds. I added a photo from reddit of someone sharing their own experience.

They sell fake squishmallows, and not to mention sell those fake squishmallows for double to triple retail prices! This store is a lie.

Literally favorite store out of the whole mall

The store is super convenient and super cute, especially the plushies ! also the employees were super chill and nice :)

Interesting assortment of goods. The cashier was awesome about helping me pick out some appropriate gifts for kids.

Absolutely love this place. Great and friendly staff. So much fun stuff in the store. Perfect place for Gifts!! I can spend hours looking through their amazing selection!! Highly recommend it!!!!!

Very unique and attractive concept...Must go and shop at Niche & Dime store in the mall.

Fantastic shop with a huge selection of unique items. You can find something for everyone in here, great to see something new coming to retail

The stuff here are extremely cute and staff are extremely nice, made me feel comfortable and seem happy to work here :) i will consider shopping here again when i stop by again!

Great shop, great prices & great customer service! Highly recommend!!!!!!!!

Selling things like “Alexa make me skinny”. I don’t know why they decided fat shaming was the way to go but here they are.