Edit: August 2017So they turned this into a discount Mall around this time last year. They have a little bit less selection on the products. Maybe they just got rid of what wasnt working.But I did find a booth (MTM Hair Company booth J-3) that had ombre braiding hair, virgin hair bundles, and a product to grow back edges. So the 5 stars stands.Original review:One of my fave beauty haul spots in Las Vegas. If you have natural hair -they have a lot of the newest popular hair products. Plus they faux locs and twists that some of the other stores dont have.Tons of scarves, barrettes, and other accessories including make up.

Direct line Beauty Supply its a very easy way to shop and you get exactly what you want because you what to do with it the product and how to use it also you will look nice and pretty very easy

Get what up need here at great prices

Ive been shopping here for a little over a year mainly because its close to where I live. Theyve done a great job opening up the hair area (was really cramped before) and its nice and clean.My issue is with the organization of the wig section, its a mess. Theres boxes stacked on the floor all over, they never know what they have in stock because its all over the floor, I spent 20 min just trying to find a color I liked. If youre going to showcase that you have different colors actually have some in stock or better yet just take it down when you dont! Its really frustrating. Ive been trying to buy local but at this point Im going to have to start shopping online instead.

Good place to shop for mixed and African Americans to go get hair products they also sell some mens clothing and lots of weaves or wigs Caucasians can find some good hair, makeup, hair accessories and much more.

They had everything that I usually buy at other beauty supply stores, but for a better price. They also had things I can hardly find elsewhere. I will be making this my go to beauty supply as long as I live in the area.

Had what I was looking for .the prices are good.

Great staff but limited options on hair for branding. Prices are a not on the high side, but quality is good.

They have a really good beauty supply store and other stores nice place to go

Love the beauty supply store here and prices are responsible than other beauty supply stores in town

Nice place to shop And buy clothes and household items At a player price

Good selection. Decent prices. Beauty supplies arent bad either. Friendly staff.

Good shopping place

Amazing prices on VANS, CONVERSE, ADIDAS, NIKE AND MORE..been going there for over 5 years.

They are really cheap (price wise) and have a really good selection of different things for everyone of all ages and siZes.They sell a lot of the same stuff places like rainbow and styles 4 less does, but a few bucks cheaper.Their kids clothes are a little more pricey than adults, but nothing outrageous.I wish they had one on the southwest side of town.I used to live down the block from it and now its about 25 minutes away from me :/All in all, a great place for people on a budget and even if you arent. They also accept EBT cash too which was really nice when I used to receive it.

I love the employees and the only place that sells one of my favorite items.

I have never been so offended in my life! I am currently outside the store typing this review. I came into the store today to buy hair products and saw false eyelashes and figured Id kill two birds with one stone and buy both items here. When I began to look at the false eyelashes the woman or manga behind the counter approached the display and began to pretend to fix things so that she could watch me. I laughed to myself because I think theft is disgusting and therefore would never steal from any establishment. I left that area to get my hair products, got them, and came back to the display so that I could browse the eye lash selection unmolested by the manager. At this point, other customers entered the store (who were not black) and were not being followed. As I looked at the lashes, this wan came an stood right behind me, arms crossed, and stared. I turned around and asked her if there was a problem because she was watching me. She said yes, Im watching you, its my job. I explained that I come to the store regularly and purchase items ( I also felt uncomfortable on these occasions, but never like today) I also told her that Im not a theif and asked her for her name, to which she declined. I asked her for the owners number and she declined rudely, shouting across the store that she didnt have to give me information. I talked to two other employees who pretended not to know anything and walked away from me repeatedly until one finally took a card (from the store) and threw it to the employee to give to me. I have never been thus treated in my life. It is absolutely inappropriate and offensive to be racially profiled when youre out shopping just like any other person and followed around an establishment that you regularly spend money at. I will never spend money here again. I will file a formal complaint with the owner and corporate if there is one and I recommend you never shop here either.

Love this place super friendly staff always ready to help me. I live super far but I drive all the way to this store cause of the prices, selection and service!!

Has every Castor oil good prices

Awesome store!! Great prices

Helpful staff. Large variety of items

Has some wig making supplies but I cant seem to find blocking tape anywhere in Vegas.

Best place to shop if u lookin for swag(especially cali swag) for any gender all ages at an imsanely dope price

You guys need better Bbw clothes

No real merchandise. Real Ghost Town

I like this place

Little swap meet

I love love love this place

I love to store

Eyelashes