The team of stylists were absolutely lovely and were genuinely helpful and listened to all of my very specific preferences and helped me find the perfect option for me. They were so kind and helpful and not once did I feel uncomfortable there, despite worrying that I might feel that way as a plus size bride walking into their shop. They have an inclusive selection and the shop itself is gorgeous, clean and well sanitized (with all staff members properly wearing masks, thank you!!). All in all, I couldn’t recommend it more and I purchased my dress from them that same day. ❤️

Went in to look at styles for daughters up coming wedding. Had an appointment and everything went smoothly. She found a dress she loved. They held it for. Had another appointment at a different shop but there was only 1 maybe contender. Ended up going back to pick up the one. Great selection in a wide price range. Very helpful attendants.

I fell in love with Alis store the second we walked in. The vibe of the whole store makes wedding dress shopping easier. Ali was wonderful to work with, she was patient and kind but also honest. I went to more dress shops than I want to admit but found the one at Ali Nicoles. I loved my dress, it completed the vision of my wedding!

Everything about this shop was LOVELY.The place is big, spotlessly clean, and gorgeous. The employees were sweethearts. Ashley did a fantastic job helping me choose dresses and helping me in/out of them without making me feel uncomfortable.They were incredibly respectful of my budget. They gave me full and undivided attention, and they didn’t rush me at all.The dress itself is absolutely everything I wanted and more.

I absolutely adored working with Ali Nicole bridal. Ashley, my consultant did such amazing job. She made me feel comfortable with budget, made sure I tried on as many as I wanted to, and helped me find the exact perfect dress for me. I went to a few other places and it just didn’t feel the same as at Ali Nicole. It was such an intimate appointment, and I wouldn’t have changed a thing. Thank you so much to Ali Nicole bridal and especially, Ashley! 💕

Ali Nicole was the first place I shopped for a bridal gown after getting engaged. It was a dream! Ashley gave us her undivided attention. We walked through all of the styles and picked my favorites to try on. I felt comfortable being honest about what I liked and what I didnt. She saved my favorite gown for the end and it felt great to finish my appointment with a bang. Ashleys hard work and attention made me want to purchase through her and support this local business. Its clear the Ali Nicole team has attention to detail in the gowns they purchase, the service they provide, and the space they maintain. The shop was flawless and made shopping during a pandemic feel like a breeze. Thank you for making this experience so special! It was truly a pleasure.

I cannot say enough nice things about this place! I was a little nervous about dress shopping during covid but the place was so clean. Ashley was amazing, she was so accommodating and made sure I still had the whole bridal experience. I definitely recommend coming here to purchase your wedding gown !

Seriously amazing! Ali Nicole Bridal was my second stop on the hunt for my dream dress and they did not disappoint! First off, the shop itself and the selections within are gorgeous. I’ve found other bridal boutiques to be incredibly overwhelming! With racks upon racks of everything under the sun, pushy sales people, etc. Walking in to Ali Nicole felt like a breath of fresh air. Clean, simple, welcoming! From the lady who helped my try on gowns to the women whom I’ve received phone calls from with updates on my dress... I’m pretty excited about marrying my guy :) but somehow I left every conversation with them feeling even more lit up inside! So reassuring and genuinely excited about my big day. In my opinion, this is a must-go shop for any bride looking to have a very easygoing, uplifting and genuine experience! Thank you Ali Nicole Bridal!! Keep spreading that love!

Amazing experience! Ali Nicole Bridal is the first place I went to look for a wedding dress. Ali listened to what I had in mind and gave me my dream dress. She provided such personalized attention. I felt like a good friend was helping me find my dress. She was very knowledgeable about the designers and modifications that could be made to make it exactly what I wanted. Great selection. The boutique is adorable, I love the atmosphere. I highly recommend Ali Nicole Bridal.

Hands down one of the best decisions I made for my wedding! I LOVED my dress and experience! I felt so special at all of my appointments! Beautiful store, beautiful dresses, beautiful people!!! I am super picky, went to 7 shops, and drove from Traverse City. Totally worth it to find my Made With Love Bridal dress! Just do it! Thank you sooooo much Ali!

Taylor was awesome and we narrowed down what silhouette dress Im looking for. Also found a dress that I cannot stop thinking about!

Trendy/chic store with a great selection and very kind/caring/helpful employees. The interior is actually quite large with a very relaxing and clean aesthetic.

I cannot express enough how happy I am with my experience at Ali Nicole Bridal. From the start, Ali went over and beyond to make my experience personal and that I truly found the dress I would be happy with. Her shop shows her attention to detail and demonstrates her unique personal style and is a stunning display of the unique designers she carries! I cannot emphasize enough, BUY YOUR WEDDING DRESS FROM ALI Nicole Bridal!

Ali Nicole Bridal is a beautiful space to find a wedding gown! I had the pleasure of meeting Ali and she is so authentic and lovely. She very naturally guided us through her selection and I felt well cared for while trying on her gorgeous dresses. I highly recommend this shop to new brides in both the Detroit and GR areas!

Beautiful store! And the staff is extremely nice and knowledgeable.

I had a great experience at Ali Nicole! The shop is super light and airy, and the staff are eager to help and so so sweet! Felt totally at ease and welcomed in the store.

I could go on for daaayyyss about how much I love Ali Nicole Bridal. This place totally breaks the mold on outdated, traditional salons. If you have been literally anywhere else, you know what I mean - there is no combing through racks full of early 2000s styles that dont cater to a modern bride. Every dress you go through is more stunning than the last and it feels like bridal heaven. Additionally, this salon has every reason to be snotty, right downtown Grand Rapids, beautiful dresses and an upscale environment, yet everybody in the salon is kinder than your grandmother. We worked with Lexie who was an absolute dream, so patient while we hemmed and hawed over different shapes and styles, let us retry dresses that we loved on again multiple times with never a hint of irritation. Our favorite dress being one that she pulled, we felt so lucky! I have been raving about my appointment ever since going and already gotten a recently engaged friend to stop in. If youre getting married in West MI, this needs to be your only stop for a dress, nowhere else compares.

Beautiful boutique with exquisite dresses! They also have adorable shoes, lingerie, cards, and jewelry! Both Ali and Allie (yes they have the same name lol) are super sweet and helpful! Love Love Love!!

Beautiful selection, helpful knowledgeable staff, and very cute store. Bought my dress from here and am so so happy that I did!

This place is beautiful and modern with a great selection of bridal gowns plus bridesmaids, lingerie, shoes, bridal accessories and cute bridal party gifts.

When I first started my dress shopping journey, I made sure to get a variety of bridal shops in the 2 dedicated days I spent looking with family...I really wanted to try Ali Nicole Bridal first since I thought they had such a unique offering. We walked in and OMG the shop itself is beautiful with a very open concept feel. What I loved most was that I could actually SEE thee dresses I was looking for on the rack (as opposed to other places where the dresses are packed liked sardines and it is a wild hunt to find a good one). I tried on a variety of dresses that were all so unique, yet timeless. Some were romantic, some were whimsical, some were edgy, some were vintage and some were so classic and simple. It was so laid back going through our appointment (and my family loved it as well). I knew after leaving there that the 2nd dress I tried on could be my dress, but I needed to make sure I looked at multiple spots before committing. I tried on over 80 dresses over two days and I can honestly say the 70 other dresses I tried on (not at Ali Nicole) were all the same, had the same feel, had the same look, or I had seen been worn many times before...and I just knew I had to go back to ANB and get my dress! Since then, Ali (and the other Allie) have been SO responsive and have really helped me fine tune my bridal look :) very thankful this place opened up right in time for my dress/accessory shopping experience!! If you are a bride that wants to try on dresses that are nowhere else in GR...or maybe even the state of MI...ANB is the place for you :) thanks, ladies!!

Really liked the minimalist aesthetic.

This place is so beautiful