We have been a Ford family for over 40 years. We have bought nothing but Fords, we love them but, more than that, we have dealt with many sales people over the years and the best by far has been Will Ray at Ford Lincoln of Cookville. We love him so much we have adopted him into our family. If you want a honest reliable kind person to take of your automobile need go see Will Ray at Ford Lincoln of Cookeville. The whole staff there is very accommodating. We highly recommend them

Great salesperson Lyle recommend him. Fair deal on our trade in and great deal on our purchase

This dealership is the best. Great experience with Ty, they really bent over backwards to get is in a new car. Thanks to all the great people who make Ford Lincoln of Cookeville one of the best dealership out there.

Salesman trying to price a 2019 Red Toyota pickup for 5000$ and said would knock off 2000$ to 37,000 plus several more 100 maybe 900 then said bottom he could let it go i left same truck was listed at 34,000 when back told him what I saw on internet he said I had to be wrong i told him to look it up and he said I was right wanted to get me new figures i told him forget i would not be back when we when in for the website for low dollor to sell he saw the 34000 and try to pull a con it didnt work Honest is what disability men like me depends on good chance Lost a sell! Jerry Brown

This is a first class dealership with world class customer service and the #1 ranked service department in the Southeast. I have bought 5 Fords from this dealership and they always treat me with love and respect when I decide to buy or trade in. 4 have been F150s and they have managed to get me in a better truck on every purchase with the best interest rates and payments I need.

Stop to have my car washed. If you buy your car there you can stop in and get a free car wash. Usually out of there in 5-10 minutes. Really like this perk!

Devin Taylor at Ford has always gone out of his way to help us. We are buying our 4th vehicle from him today! Thanks for everything

Wil is the best! He was super nice and professional. Will definitely recommend him to others!

Not very friendly. Waited fifteen minutes to be acknowledged. Did what I asked though.

Purchased a vehicle from Ford Lincoln of Cookeville and it was one of the most seemless, hassle free car buying experiences that I have ever had. So much so I purchased another vehicle days later. Dakota Baker worked very hard to make sure I got what I needed when I needed it. I highly recommend anyone looking to get into a new or used vehicle, check this place out. Ask for Dakota Baker.

Waste of time, they post cars online that are already sold just to lure you in. Will not be going back. Edit: Let me reiterate YOU Said the car was available when I called and it was sold some how before you opened that morning. Just to offer us another car. So we are clear waste of time...

I had my car repaired after breaking down in Publix parking lot. I had my car towed to Ford and repair cost $633, well I broke down again very next day in Murfreesboro with the exact same problem. I really hated to have to pay Ford of Murfreesboro $640 something more dollars to fix the problem that I just paid Cookeville Ford to fix. I really do feel ripped off!

Fantastic good place to go get a car or truck

Great sales people and staff!Highly recommend.

These folks are great and they do a great job and the service is not like it use to be back when they were called Heritage Ford. Heritage ford was not a good place to buy from or have work done but the folks here at Ford Lincoln of Cookeville are a better quality place to do business so I highly recommend this Ford dealership. The service department gets you in and out fast. I appreciate the folks in that department as I deal with them on a regular basis. Devan is a Great salesman.

This place is clean and the staff is so friendly! There is no pressure to buy and they are very patient with requests. We looked at 4 different vehicles that the salesman pulled up for us to look at and thoroughly explained everything. 10/10 recommend this place.

A $15k screw you added ontop of the car. Buyers beware they are scamming you. Disgusting way of doing business.

I LOOOOOVE MY CAR!For real, these men and women had my back when it came to finding my vehicle.Would recommend to anyone looking!Thanks again, everybody!

What a great dealership. The negotiating experience was my first for a brand new car and I feel like it went super well! Even my husband is happy with the deal. LOL and I never felt pressured to buy stuff I didn’t need. From the salesman Will Ray to Kevin in finance I was totally at ease, had my questions answered, and had nothing but professional service. And I was tickled to death when I drove out with my new TRUMP red raptor!!!

Horrible customer service. I made an appointment to see a vehicle with Will Ray. I informed him that I had a disabled child I would have to bring with me and confirmed that they would call me if the vehicle sold, that way I didnt bring my child out unnecessarily. After driving an hour and a half, I arrive at the dealership just to be told that the salesmen I had scheduled with is off that day, and that the car had sold the day before. My appointment was in the morning and I specifically called the dealership an hour before closing the day before to confirm the car was still available and they said it was. They said they tried to call me that morning, but I had no missed calls, no voicemails, no text, nothing. The sales guy telling me all this offered me a Im sorry, and I wasnt involved, then tried to sell me a vehicle that was twice the price of the one I came to look at.Considering how unlikely it is someone came into the dealership an hour before closing, drove and bought the car, then the sales guy I was dealing with to not even be there the day of the appointment, no call to stop me from coming to the dealership, and then they try to get me to look at a car at twice the cost, all this leads me to believe it was a bait and switch. They probably didnt have the car when I made the appointment.They put my disabled child through a 3 hour round trip drive just to try to up sale to me. The sales guys are probably made to do this, no wonder my sales guy didnt even want to be there when I arrived.My advice... if you driving more the 30 minutes to see something you saw on their site, dont bother.UPDATE:Even though the dealers response below says they werent allowed to text me, they did anyway after I posted this review. Guess that policy only applies when they are trying to get you to the dealership. In texting the dealership, I informed them that I have had my phone number for 15 years and the voicemail has always been set up. They then changed the explanation, saying my voicemail was full. As noted I am the mother of a disabled child, with 12 doctors, so of course I never let my voicemail get full. They cant seem to keep their lies straight.Amazingly the customer service has actually gotten worse since I left the dealership. BEWARE, if you leave a bad review, you will be harassed for it.

The sales person was rude. The price of the used truck was higher then book value.

Best experience ever at a car dealership! The three people I dealt with were absolutely amazing, listened to what I needed and what I wanted and help me find the perfect vehicle for my 16-year-old daughter. Big thank you to Michael, Lyle, and Pablo. Definitely not your typical car dealership! thanks a million!

We did not purchase a truck today but our salesman Brandon was fantastic. Very informative and eager to make the sale. I would definitely ask for Brandon if you are in the market for a vehicle.

We purchased a 2019 Expedition Max from Will Ray and couldnt be happier! We traded in 2 cars for this one and they went the extra mile to make the deal work. We have been in for 2 service visits and I have been impressed with their professionalism and speed. They understand the basics of customer service and follow through with it.

My husband and I went in with barely a down payment and no credit. The guy we went in to see helped us get a car and was willing to work with us. We went other places to try but we succeeded here. They went above our expectations.

I took my vehicle to get diagnose, due to a Rich running condition (engine getting to much fuel and not enough air) I agreed to pay $138 for this service. I wrote a detail description of all the parts, and repairs I had done, and gave it to the tech, so he/she wouldnt waste his time. The service writer send me a text saying. The tech needs 5 hours to find the problem,and thats $745I laughed and asked to see what he had done for the $138. She replied with. He plugged the scanner, checked the fuel pressure, and did a visual inspection Unbeknown to these thieves, that I am a retired ASE certified mechanic for Ford. I gave them an ear full and called them out on their BS. I ended up paying the $138 and driving away with the same problem I went into, getting repaired.Sadly they get awards, because to many people think this business is helping them. They are thieves, that hide behind a blue oval.. Now I will make it my business to expose their toxic business practices.

Talk about a smooth experience! Ethan is the MAN! He was extremely knowledgeable of their products, helped me navigate through the car buying process by identifying my needs/wants, & ultimately got me in the truck Ive wanted for a few years now! So if you want a fair deal with excellent customer service and no hassle, let Ethan and the crew over at Ford Lincoln of Cookeville take care of you like they did me. Thanks guys!

Doug Phillips was awesome to work with. The owner also came out and was very pleasant and accommodating. As far as car buying goes, this was a good experience.

Great place. Keep taking my car back to be served. Nice people to deal with.

Xavier Norman was extremely knowledgeable and helpful. Made the entire process to buy my F-150 easy. Excellent customer service!

Extremely helpful staff and sales. Absolutely no pressure to by. Highly recommend. Deven awesome!!!!

My husband and I just recently purchased a 2016 Chevy Silverado from Brent Smith at Ford Lincoln of Cookeville and let me tell you - it was a great experience!! Brent was a great salesman who was not pushy and didn’t make us feel like we had to purchase a vehicle. He was very informative and easy to work with! Brent also worked diligently to give us a great deal on our truck! We left happy customers and we will definitely be returning in the future to purchase from Brent!

F250 was advertised at a good price. I was approximately 3 hours away from the dealership but willing to make the drive. I called to verify if they still had the truck. I made an appointment to view the truck. Talked to Skyler twice and Kevin once on my way to the dealership. After arriving a hour early was told they were so sorry but the truck had been sold. A courtesy call to let me know would have been appreciated

We love doing business with Ford Lincoln of Cookeville. We have a long history with Geoff Root, having purchased four cars from him over the years. Having a long standing relationship with a trusted dealership that makes our car buying quick and painless has been a blessing. When we are ready to buy, we let him know what we are looking for and his great team of professionals get on it. We are never disappointed. They always exceed our expectations. This last purchase, our salesman Kevin was attentive to every detail. Travis is one of our favorites. Thank you once again. Well be back.

Service of truck was handled in a timely fashion. Everyone was very polite. We sat at a table in showroom away in a corner by ourselves because of virus scare. Felt very safe .

Great service department. I dropped my truck off and they offered a ride to my work. The invoice was simple to understand. Doug Phillips was professional and provided updates via text.

Absolutely terrible service department.

I worked with Brent Smith and he was awesome. Made my purchase as smooth as silk! Highly recommend him as a salesman!!

Rachel Taz is who I recommend you deal with. Found the truck I was exactly looking for. It came from a distance away but got it. Great experience. Thanks Rach

Just bought a 2020 Ford Ranger from Brandon Whiting. Very professional and would recommend asking for him. Very happy with my Truck.

Worst experience ever. I called right before close to be sure that a certain vehicle was available and ws told that it was. I came in the next day and spent about 2 hours test driving and getting prices for the vehicle I inquired about, just to find that all of my time was wasted because the vehicle had sold the day prior even though I test drove and got pricing and everything. The used car salesmen then starts talking down to me and acting very unprofessional. (The dude needs to find a new profession)***Dont waste your time, like I have wasted mine***

I was very happy with their service my truck was fixed and ready to go in no time at all. Very happy would come back again But hope I don’t have to.

The customer service is top notch. The man that checked me in and out is always exceptionally kind and respectful. It would be 5 stars, but I am always there for 1+ hours every visit now that they do not take appointments for oil changes.

They have all kinds of time to spend on you when your looking at buying from them. But the service after that is horrible. Purchased a new truck, things went smooth that day. The moment we had to come back for service we realized how awful it was, plan a whole day for something that should take 15 minutes. Yes we explained to them that we live an hour away and can’t just have family pick us up but yet they don’t care. So instead we spend hours in their lobby just waiting for a oil change. Will be finding a new ford dealership to work with and would advise anyone else to do the same.

Friendly, professional, and knowledgeable. These were the qualities we received from Travis Winston and Devon Taylor. They were efficient and MADE US FEEL COMFORTABLE AND WELCOMED. They made sure to teach us about the vehicle to insure our safety before driving off the lot. They are a valuable duo to this company in my opinion.Our experience there was great. Devon and Travis Winston made everything very easy for us. We were very satisfied with their work ethics, friendliness and above all their knowledge. .Their service was above and beyond . We are loving our new Lincoln and with them teaching us and making sure we felt comfortable enough to drive off the lot was very thoughtful..

This was by far the easiest and quickest I have ever purchased a vehicle. I was able to get all I desired and some surprises I didn’t think of. The staff was very attentive to my every need. Thanks for everything!!

I love their old Model T and I have a nice selection of vehicles

I just got my car back from being diagnosed. They wanted to charge all most 3000.00 to fix what they said is the evaporator for ac. If I could add photos I would. My dash is still not together and they sent it back to me like that. Never ever use this service department. They are out to steal your money and dont completely put it back together. I have heard nothing but bad things about the service department guess i will listen next time. Please beware of this.

Ended up buying a car for my Mother here due to Toyota acting like weirdos. My mom loves her new vehicle

Great dealer

If you need a vehicle go see Andrew Kessler hands down one of the nicest car salesman ever did everything he could to help me find a car go get you a car from Andrew

We purchased our 2019 Ford F150 XLT from Cookeville Ford. Will Ray was our sales person. Will showed us the used trucks we came in to see and then also showed us the 2019 truck, which is the one we chose to purchase. We also met Pancho, the Sales Manager, who made us feel right at home. Anthony, in financing, also did a nice job in handling our paper work. A very positive auto purchase experience. Thank you for the cookies!

David Nelson took great care of us. He helped to find the truck that best suited our needs.

Filled out online portal during the COVID-19. Put all the info and was given the monthly payment, called THREE times to make sure those numbers were accurate, once I took a day off work and drove 45 minutes was told those numbers were not accurate and nothing they could do about it. Spoke with the manager and he said customer service was important to him. Well obviously not cause they would not make it right so that I could make a deal. One bad experience that upset my family.

Had a pleasant experience as I had a strict timeline when my mother in law had to get her windshield replaced. They scheduled it in promptly and called me as soon as it was done. Casey is top notch in that service dept, and makes ever visit pleasant.

Enjoyed my experience there and was treated fairly. They want you to know that your business is important, that you need to buy the vehicle you want, and that your satisfaction is important to them.

My salesperson was very helpful and the finance department was able to get me a much better rate than my bank offered me.

New post: we went back for a “winter vehicle”. Nick was great to deal with and Layne in finance was as kind and helpful as ever. We LOVE this dealership!————————-Everything at the dealership was amazing. So much so that we bought 2 cars and not 1. Everyone was so helpful, easy to work with and they made sure we got what we wanted, and what we didnt know we wanted! Our plan was for 1 truck and we left with it and a new Expedition for myself. Brandon, Joe, Lynn, Geoffrey and Layne were amazing to deal with. Layne, the finance manager, was so sweet and kind. He is unlike any other finance manager I have met before. He is patient and just wonderful. It was hands down the nicest and easiest car buying experience ever. We are customers for life.

Very disappointing

Great service

Best dealership in Cookeville. We purchased 3 vehicles there last year. We still go back for service for the trucks and car. Nick Johnson is an outstanding salesman. He will find you anything you want or need. He doesnt care if he doesnt make the sale that day, he just keeps looking until he finds what you want. Joe the sales manager is wonderful to deal with. Layne in financing makes it easy and quick and not the nightmare it can be at other dealerships. He is funny and you feel like you made the right choice. Xavier and Casey in service are funny and kind and will help you even if it is something simple like a weird SERVICE NOW! prompt from your german car. We are customers for life.

I had a great experience at Ford Lincoln of Cookeville, I was treated very well,and the staff went out of their way to get me into a great truck, Thanks a very lot.

Great place!! They did a fi e job on our Ford and did it quickly. Fair price too!!

The service was excellent. Christina Root was very knowledgable, professional and provided for a great experience!

I went there for an air bag recall. Great service and out of there in an hour.

Great salesman Josh showed us what we wanted to see and then test drove the cars. We then decided on a car and he showed all the packages and different options. We decided on a package and got a fair price on our trade in. Everyone was very courteous and professional. We love our new car.

Very good experience with the service department. I was out of town for work and they were staying in contact with me, Letting me know what was wrong and how they fixed it. The truck was fixed faster then I was expecting. Ask them if they could get a oil change done while it was there. Everything was done and the truck was waiting for me to pick it up when I arrived back in town.

Rude, incompetent salesman. Sorry I purchased the vehicle from them. Once we were out the door they wanted nothing more to do with us. After calling with some problems we were having after just a few days they brushed us off and basically laughed at us. Joke is on us I guess.

Christine took great care of us as usual. I dont believe it is right for the service workers having to promote unnecessary services at additional cost. Luckily my husband is quite mechanical and knew we did not need the services Christine had to suggest. Not her fault thats the dealerships requirement for her to do. I love this dealership and will continue to do business here, but these expenses are unnecessary especially for an average person who isnt mechanically aware of unnecessary costly maintenance items such as brake fluid exchange at 14000 miles on on 2018 Edge.

Xavier is an amazing man. Helpful, polite, patient and really seems to care about his customers. Need more employees like him.

Got my truck written up and in the shop area as expected with a 7:30 AM appointment, completed the inspection quickly and provided a good explanation of the repairs needed and why it was considered as covered by the extended warranty company.

One of the best experience I have ever had. Very professional team to work with. My vehicle was fixed in time. Will be back in a month to have my oil changed. Recommend highly.

I had to get recalls repaired and the service department was wonderful. They were very quick to get my vehicle in and the repairs were made in a timely manner. The staff was very courteous and I’m very happy with my experience with the folks at Ford Lincoln of Cookeville!!

I had a wonderful experience with this dealership. Nick really helped me out a lot with making my purchase easy and smooth as possible. He listened to what I wanted and made it happen. He ROCKS and I recommend anyone searching for an honest trustworthy salesman to ask for him as your salesman! Ford Lincoln of Cookeville will always have my busy.

I was satisfied with the service rendered. As always, Christiana was professional and thorough. The truck performed well when I left the shop.

Billy and the team are always brilliant! Great service. Very clear explanation and always detailed on discovering the issues and working to get the result of things fixed etc.As always will bring in my car for the most part, because of the thoroughness and courtesy of the staff.had a great chat with Casey and with Christina and they feel like friends! Cant be bad right?!

David Martin was the person I dealt with .A friend of mine sent me to him.He was all that I could ask for in making a deal .He answered all questions.I have been to dealers & the salesperson would ignore something I ask, Which is why i decided to try Ford, I was not disappointed in any way. I will recommend them to anyone,

Thanks to KC for the very best customer service during my oil change last month. Very satisfied with the service & would definitely recommend to any of my friends. 😀👏

Lyle Heisz (the 🇨🇦 Canadian car guy) was amazing! He made my daughters first dealership experience a great one! If you are looking for a great experience buying from a Ford dealership, visit Ford of Cookeville and ask for Lyle aka Mr. 🇨🇦!

My service advisor Xavier is awesome and he takes good care of me!

These guys are the best! We always love doing business with them! They also love my kid always play with him and make him feel like part of their family. Highly recommend this place for your next vehicle purchase!

Greta place to be! Amazing cars, and I work there! Come by a car from me!

The service department is awful! My mother went there to have her oil changed and they told her she had a nail in her tire, so they said they could take it out and put a plug in it so she said ok and they charged her $49.00. That is totally rubbery! I know a plug doesn’t cost anywhere near that much. They take advantage of the elderly! Shame on them!

Excellent service. Everything that I needed serviced was taken care of, plus some other things that I wasnt expecting were taken care of as well. Even though I arrived before my scheduled time my vehicle was in and out very quickly.

Not pushy salesman. Very patient. Good experience!

Great deal and friendly staff, makes shopping here a real pleasure!

If i could leave zero stars I would. After 2 days of dealing we had a deal made on a handshake with details on paper with manager approval. At last second manager increased price 1000 dollars. I wouldnt waste your time here. there are 86 ford dealers within 100 miles of this place. they couldnt be any worse for sure.

Honest with you take time to let you know whats going on

To Whom it May Concern; Billy Hummel has been the service tech on my vehicle during my last three visits. On a scale of 1 - 10, with 10 being excellent, Billy gets all 10s! He has excellent communication skills. He makes you fill as if your vehicle is his priority. He was thorough in review of your vehicle needs and provided explanations that were understandable. Morgan

I recently purchased a 2007 Jeep Wrangler . I am extremely pleased with the assistance I received in making my purchase. A special thanks to my salesman Mr. David Nelson in making the purchase and his assistance in contacting the service department to insure an issue discovered after I arrived home was taken care of.Also a special thanks to the Service Department for a job well done.My wife and I want to THANK EVERYONE AT Ford Lincoln of Cookville for their professional and friendly services.Ratings from 1 - 10. We give you a 10Plus.Ken and Fran Mahaney

Christina, our service adviser did a GREAT job as normal! She is extremely customer service oriented, efficient, and caring. I truly appreciate her help and assistance. She should be your model for how all your service advisers aspire to work with customers.

Christina Root went above and beyond to assist myself and my wife. We had a long wait time for an oil change so she arranged for someone to drop us off for lunch and pick us up when we finished. Great job! We are very appreciative.

We are very happy with the dealership and our salesman. We will be returning here for future purchases. Thank you Robert for all your help and follow up calls. This dealership demonstrates true customer appreciation.

This was such a pleasant car buying experience. Kevin Parrish made us comfortable from the time we arrived to the minute we drove off with our new vehicle. No pressure! Great environment! Friendly staff! Wouldn’t go anywhere else.

A pleasure to work with these folks. Will Ray was especially professional, responsive, and ease to work with. Would definitely recommend them to others and look them up the next time I am in the market for a vehicle.

Drove from Knoxville to this dealer to look at a truck they had, was told Friday night it was still there and if it sold they would let us know. We stopped off in Crossville and received text message Sat. morning about 10:30 asking if we were still coming I responded yes we would be there in about 30 min. they did not tell us that trk had been sold and when we arrived he comes out and said he was sorry it had been sold last night and I said then why did they text and why did they not tell us THEN so we would not drive an additional 35 miles and all they can say is sorry I would not do business with these cracked head people under any circumstance and I know everyone makes mistakes but there is zero excuse to text 30 minutes before our arrival and STILL not tell us its sold!

My wife brought in her vehicle for some warranty work. She was treated fairly and with respect. They were very accommodating and went out of their way to be helpful. Thanks Billy!Edit 10/25/19.Once again the folks in the service department were top notch Casey went out of his way to take care of me!!!!

Devan is great salesman n Billy is the best service writer. Both understand your needs and work to help you out

Great experience purchasing. I came from 8 hours away to get what I thought was a great deal on a car. I dealt with Jerry Burton who had the car ready when I got there. They honored the deal wed discussed over the phone and I was done and on my way home after about an hour and a half. No complaints here!

Came in to make my first car purchase at a dealership in my life. Was just looking but wanted to buy. Ended up with a snake of a salesman named Will Ray. He fished me into the first car he could sell me, and I bit. I purchased a 2017 Ford Focus, believing the wordage of Ford that the transmission issues were fixed from the 2012-2016 disaster. Will informed me that they were. I have had the car for about 7 months now and the transmission is acting up. I looked up the issue and low and behold it is a common issue for the 2017 model as well, shocker! I called Will and he said “you can get a diagnostics test, with a fee. Sorry about it.” What a joke! I have 60ish years left of car buying left in me(that’s about 60 cars if you get a Ford every time). Luckily, I can promise you not one of them will be a Ford for me. Avoid the Ford Focus and avoid Will Ray!