Service is fabulous. Peyton was so personable and customer friendly. Erik is always awesome. This place wasnt great for a while but it sure has turned around. Clean place to work while you wait and they are always fast and efficient.

My experience with Loyalty collision West End was incredible. I needed to get the work done in a timely manner, and they were extremely accomodating.! All during the process they sent me pictures and texts on how things were getting along. They were very creative, and fixed things and repaired things that looked brand new without having to buy new parts!. A big shout out to Kyle for staying in touch with me during the whole process!! If you are on a tight budget like me, this is the place to go. My car looks brand new at a minimal cost!

Requested a repair to a rear bumper, got an estimate and took it in. They never called me back and I had to call two days later to find out what was going on. I show up, get charged, they pull the car up front and lo and behold they replaced the front bumper which had absolutely nothing wrong with it. The guy was even confused why the front bumper was repaired and not the back. Nobody ever said they were replacing the front bumper even on the estimate and it was clearly a mistake.EDIT: After being very proactive with them they offered to fix my rear bumper and subtract the cost of the front bumper which they did. Work was fine and they did try and resolve the situation after I pressured them. Still don’t recommend if you don’t like having to double check everything.

Ive never felt the need to write a review before but the service i experienced here was phenomenal! I work a busy schedule; the same business hours as this shop actually. It was quite easy to plan with my detailed updates from Hope, who called me every step of the way. Chris the receptionist was very polite and offered all the information regarding the process of the repairs from the very start. Im quite concerned with the virus going around, and was happy to see him sanitizing surfaces the moment I walked in. I had the opportunity to speak with the manager Brian who took time to listen to my fantastic experience, and he assured me it was standard practice. Great Job on Loyalty for such a helpful and enthusiastic staff!!

Do not take your vehicle here. I took my vehicle here to have the a/c repaired because the a/c wasnt blowing cool. I took my car in and explained that an a/c compressor may be needed for my car. The service guy said theyll diagnose whats wrong. After an hour of having my car they tell me that all it needed was to be evacuated and recharged, which they said they did and that my a/c was now working. I paid them and as soon I got in my car, my a/c is still not working and the service guy is talking about theyll have to price an a/c compressor. What did they charge me $140.00 for then? Poor service and I am pursuing remedy.

Update: As of today, 4/8/21, they still have not resolved the issue as they promised. I had to open the formal complaint with BBB to get them to respond. They promised to refund me the difference but until now, I have not seen the refund they promised a month ago. It can not take that long to do a refund. Not a very honest organization, in my opinion.. Be careful when dealing business with them...Looks like a bait and switch.------------------------------------Original Review:I had a busted mirror and claimed insurance. Geico referred me to the business. My insurance deductible is higher than I what I had to pay so I had to pay the full amount out of my pocket, which was not an issue. The issue was it took them 2 weeks long to get me a wrong mirror and then charged me extra because the wrong mirror they ordered did not fit. Whats worse, they did not disclose the extra hidden charge. They even denied it when asked. I had to go home and compared with the price they quoted against the price I actually paid to find out the difference. This business has basically low level of honesty and integrity. Basically I had to pay for their mistake. You should think twice before choosing them especially when you have insurance and have to pay the full amount out of your pocket.

Customer service is nonexistent. Be prepared to generate all communications. Quality of work is also inferior. Not happy with my experience or the work performed. This review was for the collision center in Chester Va. The survey directed to this location for the Google review. Loyalty West End is great.

I like the service at this location much better than what I received where I purchased my vehicle. When I arrived for my appointment it was nice being greeted and not treated as if a product of an assembly line. The people here are very customer oriented and the service is great. I know its not easy dealing with different personalities working in customer service, but its great to receive superb service when youre a customer that is always prepared.

These people are simply Awesome.They did great work. After taking back my car from collision center, it looks like new. Keep the good work guys.

Customer service is horrendous! Told us that car would be ready after driving there and then wasn’t. Then supposed to be ready next morning but wasn’t. Kept calling all their numbers and phone just rang. Poor attitude from mgr. kept making up feeble excuses. Needless to say I am fed up and won’t use them again. Car came out great but what a hassle.

So far the couple of times that I’ve gone they’ve done great work. I haven’t had any issues and the repair on my car’s side is seamless and top quality work.They can be a bit more expensive than some other places, but you’re getting what you pay for and you’re getting high quality repairs and service.They also accept Priorities for Life if you purchased a car at a Priority Dealership prior to this location changing from a Priority service center to a Loyalty service center. So that means free oil changes and state inspections which is good news and keeps me coming back!

Best not to take your car here. Insurance will say this is a one stop shop, but they will wash their hands off of responsibility so fast, you will not know what hit you and they will leave you with a broken car. Excuses galore!!

Hello I had my car repaired by your Loyalty Collision Center in the west end Very professional and quick I love the text updates,the paint looks incredible Thank you keep up the good work...

I dropped my car off because I got hit from the left side dropped it off on May 17 told I was going to get weekly updates every Tuesday and Thursday I didn’t,had to call every week for a update was told it was gonna be ready by a certain time and it wasn’t my car had minor damages and it’s been there for 3 weeks almost I called again and it’s june 1 they told me my car would be ready today I called and they said it won’t be ready till tomorrow probably they switch the date everytime worst experience ever.

As always, I had a great experience. Exceptional service!!

I have been using this Toyota service center for 7 years now, and have always gotten superior service!!

Very slow last few times Ive been here.Youve certainly lost a valuable service manager with Debbie no longer here and its definitely not the same experience that Ive known for six years.

Debbie is always a pleasure to work with. Kevin knows my vehicle inside and out. The only people to touch my vehicle in 4 years and they make it right every time. Thank you Debbie for your continued professionalism with my sometimes difficult vehicle. Outstanding !!!!

Always received excellent service. Debbie is the best. They never try to sell me services or parts I do not need. They are very transparent in their pricing. Must add that Melvin, who drives the free shuttle, is a pleasure. He clearly enjoys his job.

Friendly and accessible to answer questions regarding my vehicle. They kept me updated every step of the way and were transparent and honest.

Both james and Antonio went above and beyond to take care of me, i had a trade in and it was causing me problems getting financing for a different car. Antonio did everything he could and got me approved. They dealt with me calling and texting with questions but never once got upset or annoyed. I now have a new sentra and will definitely be back for future purchases and send my friends and family to them. They take care of their customers like family and it was much appreciated.

The front office was very nice and had great customer service. They contacted me often during the repairs. My Camaro look brand new when it left.

Debbie, the service manager, is the best! She is so kind, always remembers details about our interactions over time for both myself and my husband and generally cares about your experience. I really appreciate her authenticity and willingness to be there for her customers!

Five stars isnt enough to express my extreme satisfaction with Priority West Ends staff! Everyone is very positive and personal from start to finish. I have never had such an easy and stress free experience with any car dealer, until I chose Priority! No pressure, very knowledgeable and wonderfully patient while I changed my mind a few times. I will ALWAYS recommend Priority to anyone looking for a reliable, dependable and fair priced vehicle. Priority For Life is the perfect slogan for these guys! Many thanks to Darryl, Andrew & the rest of the staff! Theres definitely too much awesomeness in one building! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

Debbie and the staff are very friendly knowledgeable professionals great work ethic always a pleasure to work with them

You guys ROCK !! Awesome customer service, friendly and very Professional !! I brought my BMW 550i in with some serious damage from a hit and run. Bryan Nuhn and his Team have my car looking like brand new !! Thank you so much !!

Excellent service

Best car buying experience ever! Justin treated me as a person and was genuinely interested in what type of car I was looking for. Mitch with financing was awesome and knows how to treat people fairly. I would highly recommend Priority of West End. You might walk in a stranger but you will leave as a friend. Thanks Justin and Mitch!

I received very accommodating service here. First, Id like to acknowledge Debbie. Im not experienced with cars and know little about them. She always explains what is wrong with my car, the function of the part that needs to be replaced, and what the consequences of not fixing it are. I really appreciate how she explains all of this truthfully and without being condescending.Second, when my service took longer than they expected and I needed to go out of town for work, she put me in a free rental until my car was fixed and I was back in Richmond. I was only charged for the price they originally quoted me. I did not look into whether it was a fair price compared to other service shops, but getting a free rental when everything else went wrong with my car made it worth it even if it was over priced. Otherwise I would have been without transportation or would have had to pay much more for a rental myself.Overall, I am extremely satisfied with my service.

Debbie and Erin get an A++ for Integrity. My wifes car had an issue and Debbie responded within minutes with a resolution. The premium bumper to bumper warranty we purchased, met every word in the contract. Debbie and Erin had us in and out with a rental, in about 15 mins. The shop fixed the car and left it just as clean as they got it. Most shops leave behind greasy dirty hand prints or boot marks, not these cats. I have no worries letting this shop work on the car that, my wife drives, and my kids ride in.

Great service.. Had a oil appointment.. Took me in on time.. Had me out quickly 👍🏾...

Great service

Christian Smith ROCKS!! Awesome customer service, very friendly, and very professional.

I will not give the west end my service again only the Nissan store. The sales gentleman and lady have always been so kind and thoughtful but not management. I am buying my third car now from them and do not ever want to go back to that store.

Delivered EVERYTHING that was promised ON TIMEquality of repairs was excellent---couldnt ask for more

Bought a vehicle cash of $9000 and less than 30 days I have to get a transmission and I have to pay for it and been getting the run around for a week going two weeks before they told me that much never call back to inform me no rental car Im going to get a lawyer they are scammers customer suppose to be top priority. Didnt get satisfied at all put me on hold for an hour Debbie blame sales sales pass off to everyone Kai James Antonio all gave me a run around this is the worst experience purchasing a vehicle ever and have a three purchase prior first and last time at any priority dealership I NEED THE NUMBER TO CORPORATE NOT GENERAL MANAGER DISTRICT OR REGION MANAGER SOMEONE WHO ACTUAL STAND BY THERE SAYING BEST SERVICE AROUND CEO OF PRIORITY NEED TO BE CONTACTED FOR THIS CON DEALERSHIP

High quality work done by friendly staff....couldnt be more pleased with the repairs

I love the staff at Priority West End! Morgan helped my fiancé and I find the perfect car for us. Any issues we had she was more than happy to fix. She made the car buying experience perfect.

I was informed a certain part had to be replaced. When you ask whats specifically wrong with the part and the reply is I dont know, Im not a technician, you would think more information would be provided. It wasnt. I left and did not come back.

I want to acknowledge Antonio and Carrington for their great customer service. My daughter bought a car last weekend and after we closed the deal we had a couple of issues in the service department with regard to the car not being cleaned and detailed as promised . I went back and spoke to both of them and they assured me that we will get it right for you, dont worry they sure did!! They both followed up with the situation and we were very happy with the service they provided and the price! Would highly recommend.

Kind of creepy. Seems big and open, but feels abandoned. Seems like a body shop would fix an entrance like that, but maybe theyre looking for more business?

Awful customer service and very shady. I showed up on March 19, 2018 to see if they had a car in stock that fit the criteria that I was looking for. I SPECIFICALLY stated that I did not want my credit run until I know they had a vehicle similar to what I was looking for. I was told oh we wont. I should add that one of my reasons for demanding this was because I knew I was going to have a co-signer who would meet me there once a car was found, and I TOLD THEM THIS. They were not able to locate a car similar to what I was looking for. Needless to say, I left. Later that night, I got an alert that there was a hard inquiry from Priority West End. I called and complained about it and a manager named Tony had the audacity to say to me its just 5 points. I dont give a damn if it was .5 points!!! I was CRYSTAL clear when I told them not to run my credit. I mean, whats the point of running me credit to purchase a car that they dont even have?!! ESPECIALLY when the co-signer wasnt even there yet!! Im extremely disappointed and I will be leaving this review on every site I can possibly find in addition to filing a report against them until this is rectified!

My wife and I had a great experience at Priority, found the right car for us at the price point we needed to be at, the whole process including financing was quick and painless. Our sales associate Morgan as well as the rest of the staff did a great job working for us, with our 11 month old in tow we were able to get in and out and drove home with our car as very happy customers.

Cant say enough good things about the entire team.everything that was promised was delivered---on timeI was constantly given status updates & the repair work was phenomenal

Great place . Very knowledgeable staff . Easy to deal with, prices best in area .

Like the priorities for life but the sales guys are kinda douchey. They said they wouldnt pull my credit and they did. Wont even discuss a vehicle without an application. Put business in their lap and they gave me the run around on vehicle availability (said the one I wanted was out for the day but they have others! It wasnt out for the day they sold it.) Bought my last car from them but just couldnt get them to treat me like a valued customer this time, took my business to Haley.

WORST PLACE TO BUY A CAR!!!!! DO NOT GO THERE!!!! HORRIBLE MANAGEMENT!Found what I thought was a good deal online so I stopped by this dealership to look at it. Ending up driving it home and then signing the papers the following day, which happened to be on a weekend. The car wasnt detailed and needed TLC which the dealer agreed to in writing.Brought vehicle back on a weekday to complete the service and noticed the inspection sticker was due in 3 months and there was water in both tail lights. I was told from the service manager that the tail lights wouldnt pass inspection, so I asked them to fix it. I was told from the general manager that he refused to fix the tail lights. IT DOESNT PASS INSPECTION ACCORDING TO THE SERVICE MANAGER!!! According to DMV website, a dealer cannot sell you a car that has not been inspected. Guess what?! This place did. It has been 4 days and I still dont have my vehicle back, it hasnt been touched.The only reason I havent driven through their showroom yet, is because our salesperson (Kim) has done everything in her power, going above and beyond to make up for the crappy management.Conclusion: DONT BUY FROM PRIORITY WEST END!

Great auto buying experience. They were very easy to work with and explain every part of the car buying process. Bought a nice ford fusion and I love it.

Everything was great

Great service

I had a wonderful and smooth car buying experience. Very down to earth people working here. James was super helpful with everything!

I came to Priority overwhelmed, needing to quickly replace my recently totaled car. Everyone was very attentive to my needs and sympathetic to my situation, and made the process as smooth and painless as possible. Many thanks to Morgan, Sherrod and Ryan for helping me through what could have been a much more stressful situation.

I told them what I wanted and a good starting price. I explained that I wasnt interested in a certain car so they showed me the car anyways because it was on the lot. I asked about the second car and it wasnt available due to some title issues and of course the third car wasnt ready. They had some other car that was well over my price range and the supervisor was no where to be found. I wont buy a car from THEM.

Does anyone have the phone number and address to the Corporate Office (Priority West End)? A purchase made approximately 2 weeks ago is turning into a major headache. Nick from Sales was very unprofessional and was probably aware of a mechanical issue that the vehicle had before for purchase was made. He informed he would get the issue fixed but now it seems they are trying to avoid fixing the issue! Im not sure what the outcome will be

Good place, their service manager is very helpful.

Great staff---friendly & efficientquality repair work

Exceptional service, communication and overall satisfaction.

Vehicle inspection went extremely quick and easy! Gilbert was extremely pleasant!

I was in a very bad situation. I had an open car loan for a substantial amount on something that I had to keep making expensive repairs on and my credit is horrible, in part due to maxing out credit cards to pay for repairs. I had given up on getting someone to help me out of the situation. Andrew called me from Priority and said he would see what he could do even though I did not have a large down payment. He was very nice and seemed genuinely concerned. He got me financed before I went up there. He told me to bring him my vehicle and we could talk about the numbers. I wasnt optimistic about the outcome. Andrew introduced me to Ryan the finance guy. Ryan was friendly, upbeat, and funny. He put me at ease and get it as real as possible. He gave me the numbers and asked if I wanted to proceed. It was only then did they show me what they could give me. I really appreciated that because never did they try to soup me up about what I could get until AFTER they got me financed. There was no maybe this or that it was here it what we have. There was no pressure. I have been at this for about a month and this was thee BEST experience of any car buying situation I have ever had. I am eternally grateful to these guys. Im not saying they can help everybody but I will say give them a chance first and save yourself a lot of drama with other places.

You guys treat your employees like grabage, false promises, gossiping like children constantly. You go to HR and then get dragged into an office with nothing but threats. The only good thing about this place is the technicians, sales, and receptionist. Appreciate your employees more, and you will get a greater response from your customers.Very happy I made the decision to leave on my own and not endure endless conversations and trash talking of other employees.

These guys are completely shady and will try and get over on you and not like other dealers, they will try to sell you a broken product and act as if they didnt notice it. please take your money elsewhere or be very careful.

Super great place, love the service and my sales person morgan Burnett went above and beyond to get the car i wanted and was super helpful

These guys are awesome..I got a great deal and Nick in sales management took very good care of me...these guys definitely need more than words to say how great they are..if youre looking to buy a car for an unbelievable price stop by and let them hook you up. Thanks Priority!

User service department was easy to work with and did a great job.

This team led by Jennifer Coffey, the manager, takes the time to treat each and every customer as if that customer were the most important customer on Earth.

In and out within an hour.. for the service I usually hav to wait ovr an hr and half at othr places

I have worked for several dealerships in my life. Most of my work was in Management and Finance. I am semi retired now. However if I was still in the business I would immediatly steal Ms. Conyers away from you. I have always insisted that the secret to repeat and referral business is mostly due to the service department. If a customer receives good service, there is a very good chance that he will not only return for more good service but also to purchase additional vehicles. I will return to purchase my next pre-owned vehicle from you. I will use Andrew as my sales rep to handle the sale and will continue to go to Ms. Conyers as my service writer. I would strongly suggest that she be used to train other writers on how to work with customers. I could go elsewhere and save money. But I come back here not only for my free oil changes but for all my mechanical work done. Again, I want to reiterate that I could get work done for less however getting treated fairly and receiving great service is more important to me than saving a couple of dollars. It has always been that way with me and I suspect it is that way for most folks.

Staff is courteous, very helpful and gets your AUTOMOTIVE needs handled efficiently!

Bought a car today!!!! Was treated with exceptional customer service and had the best experience EVER!!!! I highly recommend checking these guys out!!!!

They had a car on online for about $1850. So I drove 2 hours to get it then we get there and they says its $5,000 and will not drop the price any. All in all would never recommend going here

Fantastic Dealership! Bought a Camaro from them in 2013. Was so impressed with their Service Department, I get my other Camaro serviced there. Wished I had bought my other Camaro from them!!!

Always a pleasure to do business there.

Hope was a wonderful person to talk to and very helpfull

Great service

Waiting area is clean and 6 fleet apart

I only go here bc I have to for warranty

Debbie is Awesome!! Yayy priorities for life!!!

Great service!

Service manager doest not give respect and harsh towards customer. She is not worth for manager

Good customer service

Will never buy a car from them again!!!

Prompt service

No management.

Very friendly staff

Darryl