I accidentally walked in the back door. and all the workers there were very nice about it. they did not make me feel uncomfortable at all, even when I walked by the break room, I was offered a snack. Roy

I used the eye doctor at independent optical, i was very pleased with my visit. I have used Independent Optical for years to get my glasses perscriptions done with them. They have the best selection of frames and their prices are reasonable. I would highly recommend this business for your glasses and their eye doctors. A very satisfied customer.

Great service and knowledge staff. I wouldnt go anywhere else for our glasses.

Everyone is so super nice and polite. This was my first time going here, I’ve heard about them on tv and from some friends. And it was true I was not disappointed they treated me like family. I would say best place to go for everything eye care!!

Dr. Sarah and staff are certified rock stars. From the moment you walk in the positive vibes are unavoidable. Spent the time educate and made sure I understood. Certainly the best I have come across in Rapid City..

I thank them for their wonderfully competent and informative service. There was no catch, just an exam. They gave me my prescription at the end of my visit and told me I can get my glasses and contacts from where ever I choose. I chose to go right next door where I received great service and great frames at reasonable prices. I highly recommend Independent Optical and their neighbors for your vision needs!

Very courteous Staff and accurate work!!

Everyone here at Independent Eyes/Optical were courteous, professional and very helpful with my eye exam and glasses fitting. As a barber, my eyesight is my livelihood and very important to me, as I’m certain it is to everyone.If having an eye examination is needed, these professional people are who I trust and recommend without hesitation. Lin

I came in on a Saturday morning for my first eye appointment with Independent Optical. I didnt know what to expect after having problems at other eye clinics here in the city. The women at the checkin area were kind and upbeat! Dr. Rotella was very knowledgeable and super attentive to my vision needs. I learned so much more about my eye sight and the problem I have with ocular migraines in my eye. After my appointment I was free to go check out the frames next door, and to my surprise they had the exact frames I have been searching for! I spoke with the women about what I wanted and needed with my glasses and they said no problem at all and ordered my lenses! Not even a full five days later my new glasses were ready! I am so grateful for the services I received as a brand new customer! The day I picked up my new glasses I was able to meet Chuck and he fixed my glasses up and they are just perfect! I am now a customer for life! 10 out 10 Thank You!

Dr. Sarah was amazing with my daughter. She took time to explain what she was doing and the results so we understood. The people who helped pick out her glasses were patient and kind as well. Thank you for making it a great experience!

I felt very rushed on both sides of this business, also I didn’t feel like I was very welcomed at all. I felt that I was more of a burden to the staff than anything and this was my first experience at this business. I did end up getting frames that I absolutely love, I couldn’t decide between two so I purchased both!

Dr. Kuipers and staff were very professional. I had a pleasant experience. However, I did notice following my dilation, I had a very starry drive home. ;-)

Great experience! Friendly, patient and knowledgeable reception, techs and Doctor. I always ask A LOT of questions and they were answered professionally and kindly. The Doc gave a through exam with understandable explanations. She all the time needed. I shopped around and their pricing is very good. I trust and highly recommend them.

Being my first eye exam for glasses they put me at ease and answered all my questions about the procedures they were going to do! After the appointment all I had to do was go next door and get fitted for my new glasses! Awesome!!👍😃

Service was great, Eye testing was quick and efficient, doctor listened to my needs and set prescriptions accordingly. Store personnel were very knowledgeable and helpful with my needs. Prices are reasonable. Easy and comfortable service. Thanks for all the help.

Went in for contacts exam and was denied bc optilegra only covers contact lense fitting costs at franchise places such as pearl vision and other places dr Sarah named. I couldn’t cover the cost at the time of my appointment but if I had known this information before she did an exam for glasses I could’ve took my business to Pearl vision. I was very unsatisfied with the outcome of my appointment today. Now I’ll have to pay for contacts out of pocket AND Wait another year for insurance to cover a contact exam ON TOP of waiting for my glasses to be done next door of their office in 3-5 days. My uncle referred me to independent optical but I won’t ever go there again!!! Staff was sooo nice about it but what was the point of my visit to the eye doctor if I walked out of there still unable to see

My daughter is physically not capable of wearing a mask. It is NOT regulated in Rapid City but she was told that once it is not required (which is only required because they choose to make it required) anymore they would see her. We have gone to this clinic over a 28 yr period since my husband and I got together. We will be looking for a new optometrist.

The owner holds patients Social Security Cards as collateral for payment if they are unable to pay for services instead of refusing service until a payment can be made. The owner was finally caught doing this and pursued by a lawyer who requested the social security card of a patient be mailed to them and they sent the lawyer the WRONG SOCIAL SECURITY CARD! When I tried to explain this, the owner hung up on me, twice. My next stop is the Better Business Bureau.

Great folks. Got me in right on schedule and listened to all my concerns.

Very friendly very help full and very Reasonable

Wonderful ladies at the front desk! Very CDC friendly and we appreciate that!

Dr Kuipers is phenomenal. Only disappointment is that I cant give them 10/5 stars. I am looking forward to being a customer for life.

This is a nice store with lots of frames. However I was very dissatisfied today. We went there with very expensive frames already picked out from a prior visit. My husband simply asked if they could do a little better on the price. They were $380 in the store but $169 online for the exact frame. We are happy to support a local business, but what a huge mark up. Even a small discount and my husband would have bought them. No problem. The older man that came out from the back explained he would give him a discount but wouldnt offer a warranty or any adjustments in the future. He was rude and condescending. My husband said he thought we should take our money elsewhere. The older man said yeah, we dont need your money. Wow! Terribly rude. We left and took our money elsewhere.

Employees are very helpful. They will take all the time needed to explain or help you with your questions. From the desk to check in to the doctor & getting glasses.

Great friendly staff and Dr. Sarah was fantastic. Very informative and thorough. Cant recommend them enough.

I was very pleased with my exam and how helpful the sales associate was when I went in to look at frames after my exam. I even ended up picking out frames the associate recommended based on what I told her I was looking for! It only took about two hours from the start of my exam until they called me to come in and pick up my finished glasses. Way faster than I could have imagined! I will definitely recommend this place to friends and family! Thanks!

The owner was an old grump. Treated myself and my wife very tough. Angry when I asked for a discount. Please go somewhere else.Thats my suggestion. Have a nice day not going here. :)

Independent Opitical feels like family. They genuinely cared about all my concerns and took their time. They helped me get fitted for contacts and taught me how to put them in. Their prices are unbeatable. When my insurance was being goofy they helped me through it. Their glasses and contacts are nice quality and affordable. I highly reccomend them.

Walked in off the street to get a pair of glasses fixed if possible. Mark took them into the back and fixed them on the spot with a spare part he had lying around and I walked out with a great pair of glasses. When I asked what I owed him, he wouldnt take payment and just said have a nice day. Didnt know who I was or ask my name or try to sell me anything. I couldnt be more pleased. Professionalism at its best.

The staff and Dr. Rotella were awesome! They explained my eye situations clearly and were determined to make eyes healthier and my experience have the best possible outcome.

Dr. Sarah was amazing!! She was so kind and the exam was very thorough. The staff was bar none the most helpful and friendly group I have been around, they treated me like I was family!!

I loved it here, the whole process was very smooth and I was at ease, the Dr. was very friendly! I needed help putting a contact in and she offered the help and put it in. Awesome place.

Both sides of the business—eye exams and eye glasses—have a professional yet family feel. For example, they listen and talk to you as a human being and not just a customer.

I recently got my glasses here and the help I got was amazing to pick out frames that fit me and appealed to me. They were quick to have them available with my prescription and adjusted the frames just the way I liked it.Thanks guys

The staff is nice, the prices are good and they get their lenses quickly.However, the anti reflective coating is terrible. Sitting at my computer, I have very obvious glare from my face. My monitors brightness is set low. Whether my monitor is the only light in the room or not, this problem is still obvious.I wont be able to use my glasses, the glare will give me a headache.

Independent Optical has the greatest selection of frames! My glasses were really cheap! 2 pairs with frames and lenses for $100! Their service is awesome. Mark and Chuck are the only people I trust to adjust my frames, and I can always count on Amber and Koree to help me pick out frames that look great. I will never go anywhere else!

I never had an eye exam as an adult until I went to Independent Optical in 2011, but what my wife and I experienced convinced us to never go back. The doctor there only took 10 minutes to give me an exam and told me that I had perfect vision, but offered me reading glasses if I wanted them.I really felt as though he rushed me though the exam so that he could get to his golf game and make a quick buck before he left. When my wife tried them out, she had a similar experience as well.Lastly, I went to another eye doctor roughly 14 months later and he gave me the thorough eye exam that Independent Optical should have given me. After this exam I found that I have astigmatism in my right eye, something that should have been easy to detect in an exam if the doctors at Independent Optical had actually taken the time to do a full exam.Bottom Line: Id look elsewhere.Edit: Its been quite some time since I originally wrote this review and I failed to notice that there was a response from the owner, so Im just responding back now. I only noticed it because Google happened to include it in some random email it sent me recently.While I will concede that its possible to have developed an astigmatism in the 14 month time frame without incurring any physical trauma or acquiring an illness which would impact my vision, I am still miffed about how they chose to handle this situation. Instead of trying to reach out to me to see how things could have been done better with my visit, they flat out deny the fact that I ever even visited their clinic.Its been a little over 6 years since my visit to Independent Optical, so Im fairly certain that any medical records or billing statements which would allow me to prove that my wife and I had an exam there have long since been shredded. So take this review for whatever you think its worth. Some random college student (at the time) and his wife had a poor experience here and Independent Optical denies the exams ever happened. Of course its been more than 14 months since this all occurred so its possible that their customer service situation has changed, much like the presence of my astigmatism at the time.

Very friend and helpful staff. The doctor is wonderful too! Highly recommend.

The service was great. The glasses not so much. I have bifocals and have to adjust my head all the time. Also theyre are air bubbles in them. I saw them, my granddaughter and daughter saw them also. Twice the older gentleman said it was hair spray. I dont use hairspay.

I could not have been more impressed with my visit! I have worn contacts and glasses for nearly 10 years and by far this is the best experience I had with any exam. Have recommended to numerous people since my visit about a month ago!

Dr. Kuipers was amazing and very thorough with both me and my two boys. My boys just loved her. Definitely recommend seeing her.

Very thorough and so friendly. Love Dr Sarah and the staff.

Excellent exam, does not feel rushed. Doctors are kind and know their business. Staff the same. Enough said

I have always gotten my eye exams here and really enjoy the doctors. But the customer service in the optical center is not great. I waited 4 months for my contacts last year. Ordered again this year thinking it was just a fluke. Ordered my contacts in May and I am still waiting on them. When I called the person on the phone was not apologetic and I let her know I like to keep my business local but this keeps happening and I will not be ordering from them again. Her response was “sounds good.” So it looks like I will be ordering online instead of keeping my business local. It’s disappointing that a small business would not care about customer service.

Always such wonderful service! Thank you so much for always taking care of us!

Very negative experience with Independent optical. I purchased two different pairs of glasses, both with anti reflective and scratch resistants. Within a month, the lenses were so full of scratches that I could see better with the glasses off then on. Not to mention the reflections were horrible. (I take very good care of my glasses and 90% of the time that I am not wearing them, they are in their case.) The glasses were still under warranty, so I took them in. I was told they would fix them for a $50 fee (each pair)! My mother had purchased two pair of glasses as well, with the same result. So therefore I had to pay $100 for glasses that were “under warranty”. Needless to say in a couple of months both our glasses were full of scratches again and no anti refelective. The frames may be cheaper here, but very poor quality with their lenses! I would highly recommend shopping elsewhere.

All employees show great hospitality, enjoyed my eye appointment they are super friendly. Recommend them to go to for eye exams.

I brought my dad for his apt there and they treated him very well. Star treatment and very good with my kids when they tag along to my apt.

Called for assistance with a billing issue. The person I was transferred to was unhelpful, never gave me her name, and showed little concern for the outcome of the call.

The staff is super nice and helpful.

This is the best place to go if you are in need of a eye exam. I end up seeing them twice and each time they took really good care of me

Great with kids. My 5yo got his eyes dialated for the first time and had a meltdown about the drops. Dr. Kuipers was so patient. Will def. be going back!!

All in one stop for your optical needs. Our experience from the eye test to picking out our glasses was first rate!

Independent Optical has been our familys go to for glasses for many years. Today my glasses broke right in half on the nose piece-from rough housing with the kids. Gorilla glue and JB weld just didnt work and I thought there would be nothing I could do. I called Pat and she said to come in and theyd figure something out. I was sooooo happy when Mark brought out my glasses and they were fixed! He did an amazing job! I was so thankful to the staff and the great job they did-Thank You! They have always taken care of me.Keep up the great work!

Quick, thorough, and friendly. What else could you ask for?!

If they had a zero on here they would have just earned it. I called to find out when Im due for glasses again, and was told,quite rudely, that I should kook for the phone number on the back of my Medicaid card and call them. I was only TRYING to find out when I should make my appointment, guess I got my answer. Then she was going to put me on hold and hung up. Just sayin...Julianne Sczenski

The friendly staff made the experience go smoothly and was quite enjoyable.

The scheduler was very rude when I called to reschedule my childrens appointments. She proceeded to cut me off while I was trying to reschedule. So I said I will call back to reschedule. She said ok thats good bye and hung up on me. The customer service was horrible and I am now taking my children to a different optometrist.

I love the choice of frames, I always can find a suitable pair.

We were on vacation and my daughter lost one of her contact lenses. Independent optical contacted her doctor back home and replaced the prescription for free!! Very friendly employees.

I have been going to Independent Optical for 40+ years. They are the best.Great service and nice people to work with. Thanks

I had both my glasses in 20 minutes and still made it to work on time! With no fitting or sizing issues!

Good selection for frames. Friendly employees and doctor.

Great family owned placed!

They are the best!!

Great place! Friendly staff and are always willing to adjust my family’s glasses anytime we need them adjusted.