Great quality coolers and even better customer service. Have been a customer since they where Brute coolers, I recommend to everyone.

Excellent coolers at value prices. Friendly staff and convention located in NRH.NO WAITING IN LINES AT CABELAS OR ACADEMY

Texas-owned, USA-made premium coolers at fair prices - thats what you get with Bison Coolers. I own a pile of both hard side and SoftPak coolers that are used for hunting, fishing, camping and other outdoor pursuits more than a hundred days a year, and all my coolers have survived lives of hard use without a hint of damage. Bison drinkware holds ice for 24 hours and looks great with Bisons in-house laser engraving. This is an outstanding family company turning out superb products.

Texas made, locally Christian owned and operated. Good people great quality and we love the cups so we bought for almost everybody in the family!

Google needs to add 5 more stars. Bison makes a 10 star product and they have 10 star customer service. If you get a chance visit the warehouse in NRH, the people are great!

I can’t say enough good things about this company, the products are great and the people are awesome. I own a hard cooler, soft cooler, tumblers, and water bottles. All of them live beyond my expectations. My water bottle even got pinched under a semi tire at work and is still going strong! Don’t look any further for quality and affordability. I’ve never been let down by any of their products.

If you want to buy a great, well priced, American made cooler, this is where you do that.Talked to one of the guys am really impressed how they have refined the materials and processes over several iterations.75qt in grey

Ive got a 24 soft pack and its been great. Perfect size to hold my lunch and drinks for an overnight trip. Also a perfect cooler to take to the pool.The bison bottle and tumbler are great products as well. The finish on them allows for good grip and they dont sweat. The bottle is great for outdoors, you can just toss it around and not worry about the contents spilling out, getting mud in it etc. The lid on the tumbler is spot on about being shatter proof. I think Ive dropped it three times now and is only indented the lid a little, but no cracks. And if it did crack I bet I could send an email to them and theyd ship me a new one. They have excellent customer service like that.Thanks Emily, Jeremy, Dennis, Tyler, and everyone else at Bison for a good product and doing everything you can to keep it an American made company and keeping prices reasonable.

Just received a new much improved GEN 2 75 and couldnt be more excited about it. The quality is top shelf. Bison Coolers is a company that stands by thier product and the customer service far exceeded my expectations. Customer for life. Time to order some accessories!Update: This cooler is bad ass! Keeps ice 4-5 days easily. The most ice Ive used so far is about 16 pounds. I bet if I double that, I could get 6-7 days no problem. Vast improvement on the coolers since last generation. Bison listened to the customer and knocked this one out the park. Do yourself a favor and buy one of these bad boys. You can thank me later.

By far the best USA made coolers in the industry when it comes to support, craftsmanship and pricing. Very happy with our Bison coolers. The soft cooler is used daily for taking healthy lunches to work. The hard coolers are used for groceries, picnics, camping, entertaining, and tons more. The skys the limit as far as what you can use the Bison coolers for.Very pleased and awesome people to do business with!!!: )

I currently own a 25qt, a 50qt and a 75qt and they are by far the best coolers I’ve ever owned. Their customer services goes above and beyond to make sure you are happy and satisfied with your product. The changes and improvements of the coolers shows just how much they care and want to create the best product possible. There is not a better cooler for the price and quality!!!

Incredible coolers and tumblers. They can even custom engrave your tumblers for a very reasonable fee. I have several of their products and have never been disappointed with how well they keep stuff cold....or hot!!! Great local and family owned business. I will not buy coolers or cups from anyone else.

Awesome coolers and family run company! Customer service is second to none in the industry. I have one cooler I have really put to the test and it just keeps going with no issues. Couldnt ask for anything more!

I switched brands for better customer service. Bison fulfilled every bit of customer service requirements I had and some. Coolers are fantastic, I personally like the 100 qt the most. The cups are the favorite around my block. A store nearby sells them and he cant keep them on the shelf. All together this is an amazing family owned company, definitely worth your pennys to buy here!

Love my cooler, water bottle and Bison cups. My family is truly Bison Coolers! Customer Service is the best that I have ever seen and they respond back to emails in a timely manner! Great company and great products!

Great coolers! I work construction daily, take hunting & camping trips often and the coolers hold ice temperatures for five plus days. I have 2- 25qt & 1- 75qt. The fit is so good with the lids & gaskets its watertight (down right waterproof).

The very best in every way. Selection, quality, reliability, warranty, and most important to me, customer service. Plus its all MADE IN THE USA. I have had my 50 qt for 3 years and use it almost every weekend. The drain plug started to drip a small(half a fist size) puddle. I called and talked to Tyler who offered to mail me the parts however, I live very close to their warehouse so he invited me over to pick them up. What a savior. I had a tailgate party planned for the weekend which, as many of you know, all relies on cold adult beverages and non spoiled food. Tyler offered to install the new plug kit even though it was after their posted hours.Thank you Bison for making a product that I can proudly own and recommend without hesitation.

I own the 75 qt cooler. Its traveled with me all over the country on different hunts. I could not be happier with its performance. No matter what I put this cooler through it always holds up and keeps whatever I place inside ice cold!!

Awesome experience! Very helpful and nice. Went out of their way to accommodate us. We will recommend Bison Coolers to everyone we know.

Not only is the product reliable and American made, there are great people at all levels of the company that are supportive and do what they can to give you the most pleasant service possible. Everyone is treated like family and they strive to provide you with the best product on the market.

Excellent cooler. We use it almost every weekend out on the lake. Keeps ice despite the 100+ degrees here in Texas and keeps all the beers cold. Not nearly as heavy as some of the other competitors products which makes it real easy to load on and off the boat. Saves us a lot of money on ice. We drop a couple of bags in there, and it will last us a few days before we have to load more in there. Well worth the price and always good to buy from a company based in the U.S.A and Texas.

Of all the premium coolers Ive owned the Bison/Brute is one of my favorites for several reasons. The durability is superb and the pricing is much more economical compared to something like the Yeti. My wife loves the cooler for parties and I use it when its available for fishing and the beech. Great product.

I own multiple products and even several of the same item. There should be no hesitation in choosing any of their products. I promise you!

I have bought several items now from Bison Coolers, their products are top notch! The coolers are made in the USA and it is a family owned and ran business and it really shows that they put their heart into the business.

Great customer service. Went in and didnt necessarily need anything but wound up with 2 25qt and a 50qt plus some other goodies. I have 2 pelicans and a Yeti. Yeti is over priced, pelican is my favorite so far but it weighs 10lb more than the brute so only time will tell. If the brute can hold ice half as well as the pelican Ill be happy having a lighter cooler.

Best coolers on the market! Quart to Quart compare Bison coolers to the competition and they win every time! Theyre great for any use, I never leave for a hunting, fishing, camping or baseball game without my 75qt. The SoftPaks are perfect for day trips and lunch boxes.

The improvements to the Gen 2 coolers are a testimony to the commitment these guys have to building the best cooler possible at reasonable pricing. The lid graphics are incredible and dealing with good guys who stand behind their USA made product beats a massive Austin based corporation building most of their stuff overseas.

With So Many high quality coolers out there the choice can be difficult. However when you get down to it and do the research, Brute Outdoor coolers are overall thicker, sturdier and keep ice longer than its competitors. Plus the best part is the price, you get better quality and a better name in ice cold for less money. Thanks Brute Outdoors.

I received a Bison Cooler Tumbler as a gift and i love it. Ice stays for days and it doesnt sweat !! I live in Texas and I had left my cup in my car with some ice water (Texas in the summertime might I add) in my Bison cup and forgot about it. Stayed there all day, next day I was out driving not thinking i took a drink realizing at the last second that it wasnt fresh!! To my disbelieve the water was still cold, the ice had melted, but the water wasnt boiling like the temperature inside my car!!

Best coolers money can buy, best in the world!! Made in the USA, tough, tough cooler. Sit on it, stand on it, use it as an anchor!! These Brutes can handle punishment.True sizing in quarts and hold ice for 5 days, what more could you ask for?

I have used a lot of different coolers and this is the best! Their customer service is awesome. I want to get a soft pack next.

The handles on my soft sided cooler started tearing the stitches after regular use. I contacted the warranty department and after sending pictures of the problem they had one sent out to me the very next day. Customer service and warranty are amazing. I will be purchasing from yall again.

Excellent products with superior quality and the best customer service. From daily work use to out on the water or in the field Bison Coolers has the quality products to fit your needs!

American made coolers. Great prices too.

I am in the outdoors a lot chasing wild game and fishing and one of the most important things you can do to insure great tasting meat is to make sure and cool it down as quick as possible. My Bison coolers travel with me everywhere and are an intricate piece of gear for me to Hunt up a good meal.

Best cooler I’ve ever owned. Keeps ice for longer than i expected, and the customer service is excellent.

I got the 32 oz tumbler, 28oz of Gatorade and filled the rest with ice, and it held ice in 107 degree temps in the middle of the north tx day. Great cup, just wish I could use a stral with it, look forward to testing out the coolers.

Very good place. High Quality products

I was in the market for a tough and reliable ice chest that would handle the rugged South Carolina heat and the torture I was going to put it through. Now the first name that came to mind was YETI so before I went and blew $359 on a 50qt cooler I searched around. After intensive research I stumbled upon Brute Outdoors ice chest. Brute by far excels more than YETI in ice retention, and is strong enough for anything! I filled my cooler up with ice on a Sunday and Friday when I got home I still had a days worth of ice. That’s 6 full days of ice retention in 90 plus degrees. If your in the market for a badass cooler brute is the way to go, and you’ll save money doing it. Thanks BRUTE OUTDOORS for an excellent ice chest!

Amazing quality at an affordable price. Best brand out there.

Awesome products, with incredible customer service. Cant go wrong with Bison.

These guys know what customer service is! My emails were answered fast, my problem resolved quickly. I cant recommend them enough.

Great American made product with great customer service, it’s also true to size and very durable

This is a great cooler. we use it all the time and it also double as front seat of boat. went camping for a week and only added a bag of ice once just to top it off. Customer service is unbeatable before I order they answered all question I had and made me fill comfortable ordering there coolers and I could not be happier with the 50qrt cooler from bruteoutdoors both product and price are awesome.

Great products, way more affordable than other big-name brands, and outstanding customer service!

Absolute Junk I am way less than satisfied. I purchased a bison 100 quart cooler a week ago friday before leaving on a week long vacation sunday morning. Saturday I put a sacrificial bag of ice in with drinks to pre cool. Sunday morning I loaded it with ice and headed out. 8 hours later when I arrived, I had a cooler full of cool not cold water with zero ice and cool not cold drinks. I had to pack this cooler with ice every day. It was sitting outside in shade in temperatures ranging from 70 to 90 degrees never in direct sunlight. I noticed when unloading it that the lid had warped leaving almost a quarter inch gap between the lid and cooler. The gap varies depending on the outside temp. The warmer it is the larger the gap. It never seals completely. When it is in the 70 degree range the gap closes to about 1/16 of an inch. I had no illusions of ice lasting 7 day but I did expect more than 8 to 12 hours. I could have bought a big igloo cooler from Walmart for 300 less and had similar performance.

Great rugged coolers that keep beers cold for days! Worth the money and save from buying tons of bags of ice on your next trip.

I have a 50qt Brute Box cooler, and its awesome! Great product and great company!

Quality, affordable, reliable and great customer service

Purchased a 75 qt Brute from the guys at DuSouth Rover on Maple (really cool shop, a go to for all things land rover) for the 4th of july weekend. Filled up with beer and ice on thursday and the few beers that remained on sunday were still ice cold.

I have 2 of there coolers the 25qt that stays in the back of the truck and the 75qt for the long weekend camping trips. As well as 8 tumblers.

Outstanding products from a great Texas company!

I have a soft side cooler, it’s the best thing ever !! Use it and abuse it on my kayak . It holds ice for multiple days and has yet to disappoint !!!

Great people, great company, and AMAZING products.

Hello amazing products.

Best all around.

Great products.

Great Business