Prior to my wedding I did test run because I was a little nervous from previous bad make up experiences. I have a face full of freckles and really didn’t want to lose them under a lot of make up. At the test run they killed it! They pushed my boundaries in a good way and I’ve never felt so beautiful. They are so professional, funny, and sweet! On my wedding day the hour in studio flew by, I wanted to stay and chat with them. They made the experience fun and ended with me walking out feeling beautiful and happy with my results.

Great products and wonderful people always willing to assist me! Product quality is 10/10! They match my skin tone and recommend products that compliment me. Great local business 😁

I dont think I can live a place more than this one. Iowans, did you know you can buy make up local? Ive put this make up against the best and I havent found anything better. Limelife, Clinique, Estee Lauder, any nice brand, no comparison. Staff is friendly, knowledgeable, and willing to help.

These people know makeup! (Says the guy) I enlisted the help of Vanity to help me accomplish my Cheshire cat costume and was very pleased with the result. Everything was super well done with attention to detail and exactly what I was looking for! Thank you!

We had our faces painted by Erika and Hunter for a Halloween themed gala. When originally scheduling the appointment they were very helpful and thorough in explaining the process, cost, etc.. Very accommodating. The woman I spoke to offered me to stop by with pictures and ideas or to email them in so the artists could review ahead of time.Erika and Hunter made the experience fun and they were definitely excited about the idea we presented to them. They expanded on our original idea and added fun, creative additions. Would go back to work with their team for any event- Halloween or more traditional makeup.

I was in the market for a new foundation, but really did not want to go back to the chain beauty stores, as I can never find a color I think is perfect. And with Covid, trying any makeup products was out of the question. I knew someone who knows the owner (Sharla) so I asked my friend if she thought I could get the help I needed in picking a color out. She was confident that Sharla could help me. So, I popped in unannounced and Sharla was just finishing up with another customer. After that, I explained my makeup dilemma and she was more than willing to accommodate my needs. She asked several questions about skin, color, what I prefer, etc, before settling on a specific product to try on me. The initial color was a bit off, but after just a couple tweaks in mixing colors, it was a perfect match to my skin. Ive never had a foundation match as well as hers did. Its like she customized it for me, and I couldnt be happier. I didnt care the cost of the product, because a perfect foundation is priceless to me. Sharla still had some time before her next appointment, so we discussed my eye shadow concerns. She picked out a couple colors, put them on me, and bam!, another perfect look. One thing led to another, and next thing you know she completely transformed my face before her next client arrived. She explained what products did what, where to put them, and so on. I loved and bought everything and left the store feeling confident in my new look and how to apply the products.With all this in mind, Sharla and her store get a 5 star review from me. She was incredibly helpful, professional, and friendly. She is a master at what she does and I know I will be a life long customer from now on. Thank you Sharla, for everything!!!

Sharla and the team at V & G did an amazing job and I couldnt be more pleased. Id initially done a trial run with Sharla, where she explained everything and got my input on the look I was going for, where she also made great recommendations. Come wedding day, she did my makeup just as wed planned while her team did the rest of the wedding party. Everyone LOVED how they looked and even after we left, talked about how welcoming and fun the staff were. They did a wonderful job of catering to the look, style, and coverage that each individual preferred. Though no one was pressured to buy products, nearly all of the bridesmaids did. I would absolutely recommend and will certainly be back.

Super fun atmosphere! They will have you looking your best for any occasion. Their products are phenomenal and priced reasonably. Nice way to treat yourself. You will feel amazing when you leave.

It started with just a quick phone call with a very informative and polite person answering all questions simply and without hesitation. Now, every time I go in Im pleasantly greeted and all my needs are met. Even when I went in on an off color day and got the wrong color, they fixed it immediately and without question. The people are amazing! The products are awesome and great quality. I have very sensitive skin and the airbrush foundation stays on great, washes nicely, and nothing to bother my skin! I love it. The over-coat mascara waterproofer is fantastic! I love everything about this place!!

We had a great experience and everything was explained well about the makeup application. The end result is easy to repeat on or own and the product is easy to use. Would highly reccomend.

The team is fantastic and helpful! The products are my absolute favorite and I tell everyone about their quality. Plus, why not support a local business?

The people are super helpful and theyll help you with tips on applying at home. You always come out looking fantastic and the products are wonderful!

Looooove EVERYTHING about VG. Staff and products are phenomenal.

How cant you love Patrick? His staff is also very helpful, friendly and more than willing to help. The products never fail and are at a reasonable price.

I have been sending my senior girls here for make-up application for their senior pictures. Patrick does such a great job making the girls feel relaxed, excited and beautiful. He really takes his time with them and even gives them make-up tips. He does such a great job that I hardly have to retouch any of the girls faces is post processing. I will never said my girls anywhere else!Liza Shoning-YoungShoning Photography

Always the best service and the products are amazing. They stand behind their makeup and always have some kind of deal going on.

The BEST cosmetics available in Des Moines! And they ship!!!!

Great small business with awesome staff. Toddy rocks! Great conversation.

Ladys are so patient and kind very smooth!! Will be back alot

Best makeup boutique in the city! Patrick and his staff are the most knowledgeable and friendly folks around! This is like a New York City salon right here in DSM!

Wonderful experience! I absolutely adore Sharla!

They choose wrong colors and I looked darker than usual without makeup. I am not satisfied. :(

Love love love Vanity and Glamour! Absolutely the best!

Amazing Work!!Patrick is awesome :)