Had a great conversation tonight with Colin while searching for a Bulleit Barrell strength, like other stores right now you cant run across one very often, the chat was enough to keep me returning to buy. Oh, and 15% off most everything in store right now!

Good store. Great cider selection, too! They also just started stocking the High Noon seltzer (the BEST!), but dont have the lime flavor (my favorite), or theyd get 5 stars, because theyre the closest store to me.

This store has been a good find! Great selection and staff has been helpful. Keep up the good work!

This place and the owners are awesome!! They have fun with deals and their client base. Got a bottle of the “Art of the Spirit” from them and can’t wait to taste it. Cheers Prime team!!

Excellent staff, really knowledgeable about their products! Very accommodating about allowing me to bring along my dog :) Prices on most items a few dollars below Liquor Outlet or Cheers.

This is an excellent store with great employees who have great attitudes. Those who are worried about masks are delusional people. If you’re worried about employees and customers wearing masks, don’t go out in public. There is a 99%+ chance of surviving this virus and people SHOULD be free to do what they’d like. The only negative reviews I’ve seen are from people complaining about masks. Time to grow up and stop listening to the government to dictate every action we make. Good prices, good people, and a great place. 100% recommend.

Favorite liquor store. Great staff that are helpful with recommendations. Huge selection of everything. Member rewards. And tasting events on weekends. 10/10 will always come here.

What a fantastic store! Local crew working, always willing to help and super friendly. Megan was helping me today and very helpful. Definitely will be back for the tastings. Thanks for having such a great shop.

Brand new liquor store in Colorado Springs so I definitely have to check it out. The selection is fantastic and prices are on par with most places in town if not a bit better. The staff is very knowledgeable and can help you pick whatever you want even if you dont know what you want. The location is very easy to get to and has a lot around . Parking is great and theres lots of it.

They had clase azul extra anejo which is hard to find cheaper than Ive seen it anywhere else.

This place is amazing. Staff are fun to chat with, easy to talk to and knowledgeable. They are willing to field your questions and make suggestions. The selection is great for all liqueurs, liquors, wines, beers, and anything else you might need to satisfy your alcohol needs. Been going here for a while, and will continue to do so in the future.

I’ve supported this place for a long time. Unfortunately the last few times no employees have worn masks. There is literally a sign on the door saying you do not have to wear one because it is a “private manner.” When did a global pandemic become a private manner?? Absolutely will never support this place again. Grow up.

I went in and was instantly happy to see their wine selection! When I asked for a chenin blanc Brett was extremely knowledgeable & showed me to exactly what I wanted. Highly recommended!

Great place and staff is very helpful and friendly. Prices are great to. AND THEY HAVE A SAVINGS CARD LOVE IF!

Always a great stop after my trips to Harbor Freight or Home Depot. The staff always have a smile on their face and are extremely helpful in finding whatever you’re looking for. If they don’t have it they will look into ordering it!

Bait & Switch. BEWARE. I Bought wine with a sticker price of $25, but was charged $38 each. I spoke to them and they told me it was mislabeled. So I got a different wine with a $17 price - which charged me $26 at the register. When I brought that to their attention, they just shrugged it off. When I asked what they could do to make it right. I was told BOTH were mistakes. I don’t believe I picked out the only 2 mislabeled bottles.Stay away unless you bring your calculator to check their prices.

Friendly, helpful staff. Great variety.

I really liked this liquor store. Great prices and friendly staff. I went in today and was surprised to see two employees not wearing masks. Left without buying anything.

Used to shop here for our cocktail stuff. No more, now or later. In a public health crisis with people dying they are flouting state law. Employees not wearing masks, no sign on door, fully non-compliant. Second time. If they can’t care about the public the public shouldn’t give them their dollars. I wont. Can find better prices anyway. One star because I have to to post.

Great free tastings on the weekends!

I love the fact that no one judges me for not wearing a mask. Since 5here IS NOT A LAW. I will always give my $$$$ to the places that understand that we are adults and can make our own decisions

Great location, friendly staff. Best selection

Great selection!!! Find flavors that most stores do not carry

Rushed in today needing items for a last minute catering job and was pleasantly surprised at the great service, fair prices and a relaxing atmosphere. Ill definitely be back, thanks for the assistance and getting me in and out the door quickly.

Awesome selections of Wine, Craft Beer, and Liquor. They have all the good stuff and the hard to find things as well. Family owned and a super friendly staff. Our new favorite place to stock up!

Prime Liquor is an amazing small business. Great selection and competitive prices. Staff is awesome.

I was there on 07/17/2020. Not only is their alcohol overpriced, not a single employee was wearing a mask. I guess they are too cool to follow the law.

Best liquor store in the Springs. Highly recommend. Great craft beer in the cave, dont miss it.

Prime’s staff was extremely helpful and welcoming. The store has a vast selection of product that would be difficult to find at any other shop on Academy. However, I have to give them 3 out of 5 stars because, at the moment, none of the 3 employees were wearing masks or had any plexiglass divider at the register. If this is considered an essential business, then the safety of customers and employees must be treated as such.

This store has the best craft beer selection in my opinion. I am able to find beers like King Sue and Pseudo Sue when nobody else in town carries them. Keep offering the top craft beers Prime!

Always friendly and great prices

Cool spot. Great selection. Employees were very friendly and answered all my questions

Fantastic place. Great selection. Great employees

All liquor stores sell alcohol, but not all liquor stores sell alcohol with always happy and friendly employees. I used to just stop here if I happened to be at Harbor Freight shopping. With their policy of not being judgey about masks, I now drive up from Fountain just to give them money for drinks I dont even need.

This place has an awesome selection of beer and liquor. I pass three liquor stores to get to Prime. The staff is always friendly Best part is they dont hassle you for not wearing a mask, which is scientifically proven to limit and prevent the spread of infectious diseases.

The staff was very helpful and sooo nice! Very satisfied, will buy from there again ❤

Good selection!

Not a single employee wearing a mask amidst the pandemic nor any signage out of at least 5 I saw. Stay far away.

Great new company with lots of offerings. tastings often going on when I go in to buy something. if you cant find it the staff is awesome or they will order it for you!

When you can no longer dine in at restaurants, or goto the bar or concerts... Or when you have a friend or family member suffocating and possibly dieing because of Covid 19, just remember its because of places like this.

Love this place!! Tons of selections on craft beer, whiskey, and wine. Never going anywhere else!

Great selection and they carry Baja Billy tequila ‼️🤸🏻‍♀️

Always polite and can always find what I need.

One of the beat selections in town!! Fun and unusual selections of wine and Spirits. Weekly tastings so you can try before you buy. Stop by for popcorn and a game of foosball.

Blatant disregard for public health and mask requirements. Do not go if you are concerned about safety and stopping this pandemic

Great prices! Would go as far as to say lowest in town, but I only checked three other stores for one item.They had free rum tastings, too.

Awesome new spot! Great setup and staff! Found a few of my favorite wines there (cune crianza and Matthew Fritz cab) at great prices. Certainly a spot worth a check out!

Friendly staff, clean/organized store, and had free wine tasting. Good stuff

Great Selection than the Better than the Christian Book Store that used to be there.

Love the staff!Will only shop here!

Large, clean, open spaces. Friendly staff. Wide selection of every kind of liquor and wine, not a large selection of beer. Will go here again.

Great deals

LOVE these dudes!

Great selection, good pricing and we enjoy the tastings.

Great place

Knowledgeable staff and amazing whiskey selection and pricing. Grab a shopping cart

Great selection and better people

Of the things that attracted me to Prime were their selection and prices. The personal customer experience was an added bonus.

Super friendly staff.

Nice selection of wines. Disappointed in their hard cider selection...

Very friendly, great selection, great prices!

No Covid precautions are taken by this store. There are no dividers at check outs and none of the employees wear masks. Very disappointed.

Excellent choices and extremely helpful staff

Awesome

Great service