They have competitive prices, and are helpful when I come in. I have yet to see the owners talk down at the customers in a disrespectful way (emphasis on yet). I have always has a good experience shopping here especially because I get reward points and discounts.The selection hair is wonderful. All colors and types braiding hair, weaves, wigs, and beauty products. I will go out of my way to come here and I have a beauty supply literally 1/2 block from my house. This place just has a bigger selection and better variety.

My favorite beauty supply store in the neighborhood (and on the NW side overall). They have everything I need or want. Great and large selection. Most of all, the staff is super nice and friendly. On my last visit, they gave me a clothe bag instead of the plastic one for only 7 cents. A brilliant business move for easy marketing, but also something I can reuse. They have a text message program with good deals as well. No need to look anywhere else!

This place has a variety of everything. The only complaint I have is that the store is over crowded with everything. Way too many items and products to choose from... Gets confusing when looking for specific brands and or products. Prices are competitive with other local neighborhood beauty supply store. They have a point system thats saves pennies on the dollar which really isnt much. Other than that its good but only if you have the time to browse through the crowded store to find it.

This store has sooo much to pick from! Staff is helpful, mervhandise is beautiful and prices are very affordable.They have salon quality makeup at excellent prices, too. Time to go shopping!

I came into the store and bought some items. When trying to leave through the door the beeper happened to go off. My bags where checked, my jacket was checked and they found nothing. The man from the register still accused me of stealing and tried to call the police on me even though he literally found nothing!!! Right when they were in the middle of calling the police they found that what was beeping was a sensor on my dress that wasnt taken off. The sensor wasnt caught when I first entered the store but started beeping as I tried to leave. They scolded me to go take the sensor off and dismissed me without apologizing for trying to call the police on an innocent person!! If you shop here, just know that they do not hesitate to treat their black customers like criminals. They will surely call the police on you if they THINK you stole something!! They dont use their cameras for evidence!! They will lie on you to try to get you arrested!

Very wide selection of Lulutress crochet hair and crochet braid styles. Friendly service that wasnt intrusive. Ill be back.

This store has a huge selection of products for hair. The sales associates were very helpful.

This place is amazing the prices arent even that expensive a lot of items are 1 dollar with great quality.

The staff was very helpful and knowledgeable

Absolutely turned off by the skin lightening section in the back. I could never support a business that would sell those kind of products.... please take them out now!

First time customer as of yesterday and Im already ready to go back today lol. Great staff merchandise and prices. Very clean store and I saved 10% on my purchase... I spent $75 lolUPDATE. I have pics. 😍😍😍 Ill be back

Wide variety of beauty supplies

I love this store! They have every and anything you are looking for. The employees are so nice and accommodating!

Friendly staff, tones of products. Like the prices.

Visit w/my niece. The young lady was helpful n friendly.

Ive lived in the area for over 2 years and never thought to go in here. Went in for the first time yesterday and oh my, amazing! Cant wait to try the hair dye I got.

This place has a great selection of just about anything. You need for your hair even cosmetics. The customer service is AWESOME!!! Everyone who work there speaks and offer their assistance

Great service. Very helpful

Best beauty supply to go to on the Northside of Chicago...

Yes that’s where I buy hair products as a Quote as a black queen girl

I came skipping from here so satisfied and happy with my purchase. I’ve been here a few times now to write a review. This place has ALL the essentials you need AND some! And all the prices are fair. It’s like a candy land for all things beauty supply store carries. If you’re a hair person like me, then you know they legit have it all! So thankful this is north. Everyone is so nice and cool too. I’m so happy!

Yestersday I went to the beauty supply to get design essentials gel because I want to use it on relaxer day and I forgot to put on my mask even through it was in my pocket he ask me to put it on which i did so I went to get the design essentials which i bought it and i also bought other things so after that I try their wigs and my mask fell off so i put it in my pocket and i try their wig so the store manager gave bad customer service he said that if i dont put my mask he said kick me out of his store if i dont put it on i that was dispectful for to talk me that way than i react then he said he will call the police then I said i will never forgive him for that then I left and I will never recommand anybody to that beauty supply store.

I will never go here again. I didnt get 10 feet in the door and the koren lady asked to see my bag from walgreens she said my alarm went off when you came in . i asked do you think i stole something i just walked in the store. She goes to go in my bag . i again ask if i just walked in didnt make it past 10 feet of the door and you think i stole something . very bad customer service . . the lady was a complete failure . i will just continue to go to Sallys . if you try to me cuss me out speak english .. Worst service i have ever experienced in any kind of store. Shame on you lady

Amazing. Great selection. Perfect staff.

First time going there, and we were treated immediately! We love the fact that they didnt stand behind us and watch our every move! They had so many products and awesome variety with great prices. Highly recommend going there!

The lender is very polite, humble and helpful!!

Great selection if products

Excellent everything you need is there.

They had a good selection but the service wasnt that great in my opinion.

Went there for the first time today. It was a cool place. I wear clip earrings so I enjoyed it. For sure will go back. Usually go down on Wilson though this is more convenient . And some of the items are way cheaper. Im a hard lady to impress so I was pleased.

Courteous and friendly service.

This place has it all. Lots and lots of wings and all type or hair. Many varieties of hair care products.

Very good place to go when you need to get your stuff on sale like hairspray deodorant soap and stuff like that its a very good place to go its right in the shopping mall on Howard and Western right near Dollar tree and Walgreens and everything so its inconvenient area going to see it today and youll love it

Love the wig lady, cant remember her name, is so helpful and now Im hooked on wigs! I love her and the store. Loveeee.

I love this place! Very nice, organized selection of everything for your hair and beauty needs.

My new favorite beauty supply store on the Northside of Chicago! The staff is very nice and helpful! Loving the 20% off deal!

I love this place they treat you so nice there, they have sooo much to choice from the products and variety of hair is everything. High recommend and my go to store for life.

Im just happy I was able to shop for small items that I need it and thank you for being back in business

Best pricing & best wig selection

People are nice store is great!So much to choose from love it!

Great customer service and they had everything I was looking for!

They have everything you need for hair care. And the prices are pretty good!

Didnt hav wat i needed...

Clean..well organized...good selection for natural hair. Friendly service. Lots of .99 items.

They have everything! Prices are ok for the convenience.

Extremely rude, these people cannot tell time and lie. 15 minutes before closing they said they close in 7 minutes and tried to gate me in and lock the doors. Creepy and very poor customer service! I would never shop here based on their nasty attitude and lying.

Love the Customer service. The 10 percent off made me shopped more.

Staff are friendly and helpful unlike most beauty supply store. Its refreshing to see!

My spot! Im a member. Great deals

20% off for the month of January. Seems bigger than any other beauty supply stores in the area. They had just the hair color that I needed.

Love this place ❤

Have all the hair and beauty products you need

Love Andy been doing business with him 15+ years

Great Wigs Great products nice atmosphere good attractive people 😍♥️

I only been there once but it has everything you need there. Check it out 🙂

Wide variety, great prices and great customer service.

Clean and gentle over all best place to go

My favorite beauty supply store!

Great customer service, friendly staff.

Love the wig selection..

Friendly and fast customer service

The staff at Forever Beauty are always friendly and helpful.

Good customer service!

Love it %10 off everything

Your place for all your beauty needs men and women

They have everything !! I came in for hair oil and come out with a bag full of stuff I didnt know I needed!

They have everything you and what you didnt know you need

Nice people, huge selection.

Poor customer service

Great store

Berry good service!!

No place to sit and try on wigs

Terrible customer service.

They have a huge variety of supplies

Good people

Has everything, loved it

Friendly well stock store

Very impressed

Great selections

Good

Awesome

Mop

It has everything!!!

Huge variety