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Diamonds Direct Charlotte
4521 Sharon Rd suite 101, Charlotte, NC 28211, United States
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Diamonds Direct Charlotte
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Ca
Review №1

Madison was just amazing to work with!! We purchased an engagement ring 2 years ago for my 10 year anniversary and I was not happy with it. I went back a few weeks ago and she went above and beyond to make sure I didn’t leave without a solution. She made me so happy and helped me with getting something that I really wanted from the beginning. I will continue to use Madison as my personal jeweler for years to come. Madison also helped me with making the original ring a beautiful cocktail ring!! Please ask for her if you are looking for an amazing sales consultant!! Thank you Madison and Diamonds Direct for making me happy!!

St
Review №2

It was a wonderful experience working with Kim! I was looking for an upgrade for my wife’s engagement ring and Kim helped me pick out the perfect diamond and setting….my wife loved it! Kim is very knowledgeable, patient and personable. She made me feel comfortable throughout the whole process! When I make my next jewelry purchase, I know I’ll be reaching out to Kim!

Tu
Review №3

Kim was extraordinary. I started working with her months ago. She remembered every details from our prior meeting and provided me with excellent customer service. She was very knowledgeable and was able o assist me with making an excellent decision. I am extremely satisfied.

Mi
Review №4

Kim was amazing to work with! She came very highly recommended and did not disappoint! We have the most amazing and beautiful set of rings I have ever seen! I would send anyone I know To her, and I will do all my diamond shopping with Kim! She is the best!!!

L
Review №5

Lana was amazing to work with! She made the entire process of buying an engagement ring easy and stress free. My fiancée was able to custom build every aspect of her ring and she LOVES the final result. Great experience overall and definitely recommend Lana! Thank you so much !!!

Al
Review №6

Been here several times. always amazed at how the staff serve clients. smiling, polite, helping in everything. will definitely come back again. thanks for the great service

Lu
Review №7

Lana Hale was fantastic to work with. Patience, helpfulness, and kindness are only a few words to describe my experience with her. Thank you Lana for everything… you have made me and my bride-to-be very happy.

Ki
Review №8

I have worked with Lana for years and she is fantastic! She is knowledgeable and has a great eye for design. She has helped me with several custom pieces and I am always beyond thrilled! The selection is amazing and I highly recommend Diamonds Direct and Lana!

Kh
Review №9

Working with Kim has been a game changer. She was patient and took the time with my husband and I to make sure we picked the perfect wedding bands. We have also referred our family and friends to her who have had equally great experiences. Thank you for everything Kim!

De
Review №10

Kim is awesome! She makes you feel right at home and gets you exactly what you’re looking for and often times more! She is truly a joy and you can tell she genuinely loves what she does and loves her customers as well.

Gr
Review №11

Diamonds Direct was our fourth stop on the ring-shopping tour; Madison made sure it was our last. She made this process painless and we ended up with a gorgeous engagement ring. Went in with my fiancé on first visit, picked out the setting - I came back later that week and Madison had my “profile” of diamonds ready for me. Couldn’t be happier!

To
Review №12

We came in on Sat to look at engagement rings. We had Kim and she was wonderful! She was so sweet and made us feel completely comfortable and helped us in every way possible to find the perfect ring. We left that day with the ring that was perfect for us. Thanks again Kim for all your help! When we come back, we will definitely want you to help us again.

Mu
Review №13

Worked with Nancy this morning to get a new ring for my wife, and its like she read my wifes mind... She provided stellar service and was able to find something within our budget without a question! Im honestly extremely impressed by the quality of service that we got from Nancy. If youre thinking about getting a ring from here, definitely try and work with her because she is the best, hands down.

Ka
Review №14

Madison is simply amazing.She is great with customers & helps you get exactly what you need!I had some trouble choosing a wedding band that fit with my engagement ring due to the shape of it. I chose literally 3 different rings- ordered and returned them and she helped me every step of the way with absolutely no complaints. We finally found the perfect wedding band. She just ordered me the perfect wedding band & helped to put a rush on it so it will arrive in time for my wedding in October.

Je
Review №15

If youre planning a date to propose and need an engagement ring I recommend going somewhere else. On the day that I purchased the ring, they said it would be ready in three weeks.After waiting four weeks and not hearing anything, I called and they told me the ring would be in the following week. Waited a week and after not hearing anything they said it would be in by Friday.Friday came and went and again no ring and no phone call.By the time I finally got the ring a total of six weeks had passed and had already spent money on trips that were planned to propose.Bottom line, dont expect your ring to be in when they say and dont expect any updates on delays either.

Br
Review №16

Nancy and the Diamonds Direct team were able to get my custom band made in less than 2 weeks! Highly recommend anyone looking for an engagement ring go see Nancy and the team at DD!

Ju
Review №17

Kim Tu-Chau was very personable and very very helpful to get us what we were looking for! She didn’t try pushing anything we weren’t interested in! We would definitely recommend her to help with all your diamond and jewelry needs!!

Na
Review №18

Christy was great! Not pushy in the slightest and helped guide me to the best diamond for my wife. Best experience I’ve had at a jeweler!

Ma
Review №19

Went into Diamonds Direct to look at engagement rings with no idea on what to expect. I was blessed to have been helped by Lana and she told me what the different options were and what to look for in a diamond. She took her time and answered all of my questions and made sure I was getting the perfect diamond and setting for my wife to be. That was two years ago….Lana continues to this day, to help me with all of my purchases. I will never go anywhere else and will always ask for Lana’s assistance. When she was not working on the day I go in to look, she makes sure there is someone there to help me and all I have to do is ask for them by name. Lana has turned an expecting stressful event into such an enjoyable experience! Ask for Lana…..but if she isn’t available, any of the staff will make sure you are taken care of!!!

Me
Review №20

Im biased but Ive never seen a more beautiful engagement ring than the one my fiance made at Diamonds Direct. But beyond the quality, the service that comes with a ring purchase is outstanding. I am pretty rough with my ring because I never take it off and work out daily, and I managed to loosen one of the diamonds. The process to mail it to be fixed was so easy. Diamonds Direct mails you a FedEx label and it gets shipped to them, shipping paid. My ring was returned within a week. I just opened the return box, and it was good as new. They even made it special again by putting it in a new box and including a pen that cleans my ring. I just opened the return box with my engagement ring. It is stunningly perfect! Thank you to Diamonds Direct for such an easy experience, great service, and genuine care.

La
Review №21

Kimberly was great! She made ring shopping for my fiancée and I a very memorable and enjoyable experience! I would highly recommend her for jewelry services!

Am
Review №22

I cant say enough amazing things about Diamonds Direct! From the moment my husband and I walked in the door, the customer service was exceptional! I was replacing the diamond in my engagement ring and was able to upgrade to more than I expected. Patricia is absolutely AMAZING!!! She hand-selected the most gorgeous diamond to accompany my wedding set and brought it back to life. They were able to create a new setting for me in 2 hours! Dont go anywhere else if you are shopping for that special ring!

Ro
Review №23

Our sales person, Kim is the best. Thats right I said our, because since I been coming to Diamonds 💎 Direct she treats us like we are the only customers she has ever had. In the other words, she treats her us like family!!!

Co
Review №24

Kim was amazingly helpful! She found us a perfect ring...Go see her today.

Ne
Review №25

Great experience . Morgan was incredibly helpful and found a perfect ring for us ! Highly recommend using diamonds direct . They have the best selection and the staff is always hospitable !

Al
Review №26

Kim tu-chau was wonderful and helpful on a engagement ring upgrade. Wish I would of find Kim on my first purchase.Definitely will reach out to her on my next purchase.Thank you,

He
Review №27

We went in to upgrade my diamond for our 10 year anniversary. Asim was our salesperson and we couldn’t be happier that he was. He was very knowledgeable, patient and never once was he pushy or “salesy.” He took the time to show us many different diamonds. He even had a stone that was comparable to the one we liked, flown in from Pittsburgh so we had another diamond to compare it with. And we ended up choosing the diamond he had flown in! Excellent customer service! Asim will always be our go to salesperson at Diamonds Direct!

Kr
Review №28

We were so thankful to work with Madison Layfield at the Charlotte store. She help us sort through so many options to find exactly what we wanted. We are so thrilled!

Ky
Review №29

I recently got engaged, and as a first time ring buyer went to the place I heard was by far the best choice in the Charlotte area. Upon arriving to Diamonds Direct, I was greeted by Madison Layfield, and well she is the best at what she does. Not only was she very knowledgeable, Madison made the entire experience of engagement ring shopping completely stress free, zero pressure, and was very personable. She also even was able to not only rush my order, but the ring even arrived a few days early and it is absolutely breathtaking. Anyone in the market for diamonds, engagement rings or anything at DD should pick up the phone and book an appointment with Madison immediately.- Kyle

Lo
Review №30

⭐⭐⭐⭐⭐ Given for the gorgeous selection, environment and staff.I found my daughter the perfect gift for her eighteen birthday,London Blue Topaz earrings!!!

Da
Review №31

I thought I could just find a band for my engagement ring myself. I knew what I wanted but did not know how to start. I became a little flustered but Kim Tu-Chau knew what questions to ask and was honest. II am sure I was being a difficult customer haha, but Kim got the job done and I not only found my wedding band, we upgraded to the perfect ring for me!

Da
Review №32

Recommending this store if you are planning to buy any jewelry, their staff is very friendly and knowledgeable.I had a pleasure working with Lana. She is very responsive to texts/calls, and will answer any questions that you may have with the ring. I have bought engagement ring few months ago, and working with Lana made it easy. It was my first time learning about diamonds, what shape/size/clarity etc and Lana gave great recommendations to fit the budget and as well explained very well all different settings.

Sc
Review №33

I recently worked with Crystal Remsen at DD in Charlotte. Crystal helped me create a very unique and absolutely beautiful piece of jewelry. She was a delight to work with because of her ability to take a lot of random ideas and bring it all together in a custom design. Could not have been happier with her.

Em
Review №34

My fiancé and I had the most amazing experience at diamonds direct! Morgan helped us find a stunning engagement ring and paired it with a beautiful wedding band as well as the perfect band for him, all while staying within our budget! We got the rings of our dreams with no hassle and incredible service! Thank you so much for everything Morgan!

Ja
Review №35

The whole staff was very welcoming from the moment we walked in until we left. We had an amazing experience shopping with Nancy! She was very helpful and kind.

Ma
Review №36

Patricia was such a lovely person to walk us through the process of finding the right engagement and wedding band choice. There was no pressure, only excitement and encouragement. We highly recommend this location as their staff is very knowledgeable and great selection. Wonderful personal experience!

Al
Review №37

Kim is amazing! Very knowledgeable and helpful with everything I’ve purchased at Diamonds Direct. She is a true asset to their team!

Da
Review №38

I can’t say enough good things about Lana and Tom. They both went above and beyond helping me turn my idea into reality, literally texting ideas back and forth as I was traveling. They really made it easy and got me exactly what I was looking for. I couldn’t be happier about choosing to work with them. I’d highly recommend Diamonds Direct to anyone looking for that perfect ring.

Se
Review №39

Go see Kim! Her knowledge is amazing and she will find you the right piece.

Li
Review №40

Kim Tu-Chau was Very friendly, helpful and patient!!! i love my ring thank you so much!

J.
Review №41

Beatrice at the Southpark location was very helpful to us in finding a handsome wedding band at a great price. She listened to what we were looking for and kept our price point in mind, as well as making it super quick and easy! We cannot thank her enough and will continue to use Diamonds Direct for any future needs!

Ma
Review №42

Eyal, Shuckie, Asim, and Dovy are absolutely amazing! 10/10 would recommend! The DD team has made shopping for our wedding bands so easy and stress-free. The atmosphere and service in the Charlotte location is full of charm and hospitality. Can’t wait to show my future husband how fun and beautiful a “stack” can be!

Ch
Review №43

There is only 1 person and company that I can rely on, and trust. Kim @ Diamonds Direct will always be my go to for anything jewelry. Cheers!

St
Review №44

This is, hands down, the best place I have ever done business with. They ALWAYS have been fair (over quite a few years). They have deal honestly, and they have treated us like family. Their selection is super, and they have the unique ability to access stones and designers few other places can only dream about. It would be foolish for me to consider going elsewhere!

Er
Review №45

Only care if you are there to spend money. They will bend the rule if it get you to buy their product other than that you are not a valued customer. So last week me and my wife was there to buy a ring and it did not fit. So the sale rep said he can get it resize but it would be a 2 hour wait. We did not have time at that time so he told us that we can come back anytime for the resize. Today we came back for the resize and they told us it would be a 2 week wait time. I told the customer service that the sale rep told me to come back anytime to get it resize. She then went and talked to him, came back and said that he can only offer the 2 hour wait at the time of sale. Basically what he meant was we took your money already so you people can wait two week for the resize. Not his problem anymore. Again this place only value you if you are there to spend money. If they already have your money they can care less about your problem. They will not get another cent from me that for sure.

Mo
Review №46

Asim is an absolute angel! Not only did he help me pick out the perfect ring to remember our baby gone too soon, but when I came back a week later because one of the stones was loose, he went above and beyond to make it right. Because he knew our story, he assured me that my ring would be fixed the same week, despite there being a nearly 3 week waiting period. He knew how important it was to me and the level of care and customer service meant the world to me!!! Everyone has been amazing over the years as my family has purchased many things from Diamonds Direct, but Asim has by far been the most genuine employee we have encountered.

Mi
Review №47

We’ve been dealing with Diamonds Direct for at least 20 years. An amazing company!! Over the past couple of years we have been working with Lana. She is an absolute gem to work with. And, she’s so incredibly knowledgeable as well as personable!!!! It’s like she’s a part of our family. She wants to make sure that you are going to be happy beyond words!! We trust her completely in helping us make the right decisions for each purchase. Love her!!!

Jo
Review №48

Patricia was amazing! She helped me pick out my dream wedding band. She was very sweet & attentive and was able to guide me in choosing a band that looks fabulous with my engagement ring. Looking forward to seeing her again next time I buy some jewelry! Excellent experience with Patricia and Diamonds Direct.

Se
Review №49

Such a great experience. Made the whole stressful engagement ring buying process go so smoothly.

Cr
Review №50

Kim Tu-Chau is the best sales person ever. She takes her time with you and really focuses on what you want and making sure you have the best experience. I would recommend everyone asking for her when considering shopping at Diamonds Direct.

Br
Review №51

Patricia helped me find a beautiful product and at a great price. Service was excellent and I appreciated it a lot as a first time diamond buyer she walked me through so many options. Will be back to diamonds direct and her specifically when I am looking to upgrade some jewelry for sure.

Al
Review №52

Asim was phenomenal to work with! I purchased my wifes engagement ring and wedding band from Diamonds Direct and can truly say it was a first class experience every step of the way. Asim was very easy to work with and extremely responsive anytime we reached out to schedule an appointment or ask questions. Would highly recommend him to anyone whos in the market for fine jewelry!

Wa
Review №53

I had the absolute best experience here with both Lana and Madison. Purchasing my girlfriend of 9 years an engagement ring was something Ive looked forward to for a very long time. They were very patient with me (and my indecisiveness) and helped me find the PERFECT ring! :) I did not feel pushed at all towards anything that I did not want and they were very understanding of my goals. Genuinely, I cannot say enough great things and I am already recommending them to friends. Thank you again Lana!!

Re
Review №54

If you go to Diamonds Direct I recommend you ask for Christy Hill. She is very knowledgeable and great to work with. She has helped my husband pick out beautiful pieces of jewelry over the last 5 years and I have never been disappointed.

La
Review №55

I have always had a great experience at Diamonds Direct. I helped my brother shop for an engagement ring here and have been back to get my ring sized and the staff is always friendly. The selection is huge! There is no way you couldn’t find what you are looking for there.My fiancée had a great experience buying my ring with Kristy, and I couldn’t be happier with what they picked out.Today we went and picked out bands. Beatriz was amazing! She took our feedback on each ring to help us both land on wedding bands we loved. She was patient and helpful as we made our decision.I always recommend Diamonds Direct!

Ga
Review №56

The quality is excellent. They have friendly staff, a no pressure policy and the best selection. We were able to design a one of a kind ring while staying on budget! I highly recommend Diamonds Direct.

Ma
Review №57

Another exceptional experience with Diamonds Direct! This time, I had the pleasure of working directly with Melanie Canty, who was incredibly responsive, knowledgeable, pleasant and clearly focused on doing right by the customer. In short, the products and pricing are top notch, as is the customer service. What more could you want? Highly recommend!

w
Review №58

My wife and I purchased our wedding bands recently. We were overwhelmed with the wedding process. Then comes Sherry Gilmore. She must have sensed our anxiety. She immediately brought us into her office and helped us relax then began explaining the process. She answered all our questions and took time to go over all the details. When we received our rings we couldn’t have been more excited and pleased! She exceeded all of our expectations!!Sherry is a true asset to Diamonds Direct and I would recommend her to anyone looking for a ring professional with experience and an amazing personality to match!

WD
Review №59

We went to Diamonds Direct 4 years ago and picked out my engagement ring. We worked with Kim. She was kind, patient and somehow know how to guide me to what I was looking for. I absolutely adore my ring just as much now as I did then! A few months ago when we finally decided to set a date, the first thing we did was set an appointment to back and see Kim to pick out our bands. She helped us, was very honest about anything we looked at. I know she gave us the absolute best deal that she could. I cannot recommend her enough. Go see her, you won’t be sorry. She is amazing!

Sa
Review №60

I went to Diamonds Direct looking for an elongated cushion cut engagement ring and Patricia found me the most perfect diamond and setting! Will absolutely be coming back here for any jewelry needs in the future. Couldnt be happier with my ring and Patricias help!

jo
Review №61

Husband purchased a sapphire tennis bracelet and MATCHING earrings for me. The bracelet was a little too big so we left it to have a couple links taken off. Returned to pick it up and they tried to give us a totally different bracelet! Had to show them the one we purchased, then waited an additional 2 weeks, only to find out that it was again the wrong bracelet! I guess they thought I wouldnt notice since they comp¹ed us a pair of earrings made from the links removed from the bracelet. Double shame on you d.d.!

St
Review №62

Kim helped me design custom earrings for my wife. I had an amazing experience and I highly recommend working with Kim at Diamonds Direct

Ja
Review №63

Great experience working with Asim designing a ring. From start to finish he was great, and helped me build something beautiful that will last forever. Highly recommend working with him if you visit Diamonds Direct Charlotte!

Jo
Review №64

Kim was very helpful in helping me select an engagement ring. She was extremely knowledgeable, honest, and great in managing my expectations in ring shopping. Both my fiancé and I are extremely ecstatic with the ring and the service.

Jo
Review №65

Diamonds Direct is a first class place. Everyone was nice but Kim was the best and especially great at showing us exactly what diamond rings we were interested in and answered all our questions with patience and in a way that was easy to understand.

St
Review №66

Kim is fantastic! She listens to what you want and then comes up with so many different options to choose from. Kim is so very helpful and is so easy to work with. I have recommended her to all my friends and coworkers.

Ka
Review №67

Madison was amazing! Wonderful customer service! She helped me find a beautiful ring and I couldn’t be happier! Thanks Madison 😊

Sa
Review №68

If you choose to go to Diamonds Direct you have to work with Kim! She is so amazing and has the best personality. She kept my fiancé and I laughing our whole appointment. Everything about our experience was 10/10.

Ma
Review №69

Kim at Diamonds Direct was amazing. Top tier customer service and promptly order a must-need item on a short deadline. She also helped save me money by waiting to order within a certain time-frame. I haven’t had a bad experience with Diamonds Direct yet.

Da
Review №70

Everyone there was superb. Kind and helpful staff and did all they could to help and make you comfortable. Shawn was my seller and Hexers fantastic. He listened and stayed within all my requests of what I wanted. Fantastic man and would request for him again whenever possible.

Lu
Review №71

Diamonds Direct is the best! I got my fiances engagement ring at the location in Raleigh and had an incredible experience. My fiance and I found an amazing wedding band at the Charlotte location all thanks to Nancy! She was super helpful, fun, and kind. She made things easy on my fiance and we were able to find the perfect wedding band! DIAMONDS DIRECT IS THE SPOT!!! Thank you Nancy!

Sn
Review №72

We’ve had a very unusual engagement with covid but both Lotte and Christy were both helpful, knowledgeable while most importantly understanding and kind. Couldn’t recommend both more. Location is great near South Park but their professionalism and kindness without pressure surely has sold us for years to come

Ce
Review №73

My husband and I were very happy and delighted with Crystal’s service! She went above and beyond and we will definitely come back to Diamonds Direct because of this great experience! Thank you Crystal!

Mi
Review №74

I had heard great things about Diamonds direct and thought I would check it out. My 26th wedding anniversary is coming up in 5 months and thought I should start looking for something special. I went in just looking not planning to buy anything really and connected with Sherry. Wow! So personable, incredibly knowledgeable, very patient and their selection is incredible. I have been a loyal customer of Cartier NYC for years, no more. Diamonds Direct and Sherry are my new destination for all things jewelry. Get this, I was so enamored with the possibilities I needed to press pause and evaluate what I wanted to get my wife as I needed to review what she already had. So I only picked up a pair of $250 earrings as a just because gift. I have bought similar earrings in the past elsewhere that were not as good for around $800. But the service I received you would have thought I was spending over 100K. So I will be back to Diamonds Direct Charlotte from Seattle to get that 26th Anniversary gift. They are so much more than just engagement. Go check them out, you will not be disappointed.

ch
Review №75

Katie was simply incredible. She helped me to find the ring I needed at a price that was reasonable. Her professionalism and patience are noteworthy.

Ch
Review №76

I used Diamonds Direct for purchasing my engagement ring and wedding bands. The Charlotte location is typically very busy, but despite this you are typically helped quickly by knowledgeable staff members and can even get a complementary drink while you wait. Even though this is a high traffic environment, the inventory seems to be unmatched based on our experience. Trace H was incredibly helpful for myself and my wife. She provided numerous recommendations regarding styles, alteration options, and was patient throughout the entire process. We would definitely recommend her!

Be
Review №77

ASK FOR KIM!!!!! Kim was not only knowledgeable, patient, and sweet during the buying process of the engagement ring I purchased for my significant other. But she has a quality about that will leave you reeling to go back and purchase more jewelry just to experience her top notch customer service before, during, & especially AFTER the investment you make. On a busy day, at a store that I certainly don’t look the part to be shopping in, she took her time to help me find the right ring. Had it re sized in an hour. All the while checking in with me after the proposal with her congratulations to myself and my future wife. I have never experienced customer service like hers in my life. I overpaid in cash and she even made sure I received the $20 extra before I walked out. She is the best!! I will only purchase from Kim at Diamonds Direct Charlotte in the future. I recommend you do the same. The whole experience was A+++. 10 stars.

A
Review №78

Sawan is Amazing! We bought both of our specialty wedding rings here. Excellent service and prices. Highly recommend.

JO
Review №79

My fiancé and I have been looking for diamond bands to pair with our Cartier Love rings we got each other for our engagement and Nancy was a great help! I went this morning to hopefully buy 2 rings but after looking at options and sending photos to my fiancé, we decided to come back this evening. Nancy had already worked on getting a price for a ring that would have to be custom made that I had looked at during my earlier visit but with larger diamonds. She was very patient and went above and beyond to make sure we were happy with our selections. Im very happy with how easy of a process it was to get both rings ordered and I plan to come back to have a family diamond reset in a custom setting with Nancy! She and the rest of the staff were awesome! I recommend going to see her!

Wi
Review №80

Christy H. made our trips and purchase at Diamonds Direct a wonderful experience. Christy never made me feel pressured or tried to upsell. I highly recommend working with her.

Ch
Review №81

I had a fantastic Help from Nancy Seeman on the day I went to DD. I contacted them via their email and got a response within an hour and a half.She was very patient and helpful with my requests and gift wrapped the item I bought along with some jewelry cleaner.Thank you!!

Er
Review №82

If you’re in the market for some jewelry, don’t hesitate to walk in and go see Shawn! He is so fun, helpful and patient! 10/10 would recommend!

K.
Review №83

My 1st time shopping at Diamonds Direct, and it definitely wont be my last! I was promptly greeted by a very friendly sales accociate (Asim) who was very helpful in helping me chose a diamond ring for my wife.

Tr
Review №84

Diamonds Direct has a reputation that pretty much speaks for itself. Youre going to get a quality product and great after-purchase-services. So customer service was what was on my radar, and I was not disappointed. If youre going to DD, go see Nancy Seeman. She was amazing from beginning to end. Thank you, Nancy!

Br
Review №85

Asim was absolutely wonderful! I highly recommend diamonds direct! You will NOT be disappointed choosing them!!

Da
Review №86

We had the most amazing experience with Kim yesterday at Diamonds Direct! This was our first time ever engagement ring shopping and while we originally came just to look, we ended up leaving with my ring. Kim went above and beyond to help us and we cannot thank her enough. We are SO happy with our experience with Diamonds Direct and will definitely be returning to Kim for our wedding bands in the future.

Me
Review №87

My fiancé took me to Diamonds Direct after our first year of dating to look around for fun. I was immediately impressed with how well the store was kept and the professionalism amongst the staff as they truly try to make it an experience for each of their clients. Nancy helped us that very first day and you could easily tell she is an expert in the field. She helped us find exactly what we were looking for and walked us through every detail of choosing a diamond and band that looks best within your budget. My fiancé proposed at our two year mark but had actually purchased the ring shortly after our first visit. Andrew and Nancy BOTH kept the secret (I had come back in with girlfriends of mine in the mean time who were in the looking stage and she never gave it up lol) and worked together to make sure it was everything I wanted and more! I know we will have a very long-standing relationship with Diamonds Direct and I suggest anyone on their search come by. You will not be sorry!

TM
Review №88

Great place to get any of your jewelry needs. David is great to work with and for the life of me, cant remember the other guys name, that introduced us to David. Awesome place, awesome experience, great customer service

Mi
Review №89

Ive used Diamonds Direct Charlotte twice, our first wedding ring, and my Wifes upgrade.Both times we had amazing experiences. You are not pressured at all, and they give you multiple options and price points to look at and allow you to decide what best fits your budget.Eyal Boaron helped us most recently and he was absolutely amazing!!

Ch
Review №90

Kim was excellent through out the entire process and made my experience feel unique and comforting. She was responsive even outside of working hours and I highly recommend her and Diamonds Directs services

Is
Review №91

Unfortunately my experience has brought down the rating rather than the product.I had purchase an Engagement ring from Diamonds Direct unknown to my now Fiancé. The initial picking process was pretty good, my jeweler was able to find and show me the ring I had been imagining. I was told they would contact me when the ring was ready so I made sure to save all the numbers on the card they gave me in case my finance was with me when they called. Fast Forward a few weeks later and I am driving with my Fiancé around 6:30 PM. I get a call from an unsaved number and I answer it through my cars Bluetooth. When I answer, the jeweler immediately says Hello, this is BLANK, from Diamonds Direct. Your Ring is ready to be picked up. I quickly interrupted and said I would call back later but the damage had been done. I told my Fiancé that it was a gift for her birthday but it was obvious the True intention.My frustration comes not from the ring, because she loves it, but because they called me from a number that wasnt listed on their card. They also didnt ask if I was alone and immediately said my ring was ready.I am disheartened because this is a once in a lifetime experience and an aspect of it was tarnished because of this.Diamonds Direct, please come up with a better way of communicating to customers when it is something this sensitive. Can even be something as simple as a code word or emailing rather than calling. I just dont want this to happen to anyone else.

Ma
Review №92

Nice showroom, great selection, great security. I worked with Shawn the gemologist and he was excellent. Shawn was very knowledgeable, a great listener, very patient, and helpful in sorting through all the options. After some searching we found a beautiful stone that met my criteria, a beautiful setting, and agreed on a very fair price. I highly recommend Shawn.

st
Review №93

We waited for 40 minutes and no one helped us. They helped 2 different couples that walked in after us. This is also not the first time this has happened.

De
Review №94

We worked with Nancy and she was the most knowledgeable, genuine, and kind person. She represents the company well and really takes time to listen and understand our needs. Highly recommend working with her!

Me
Review №95

Nancy was incredibly helpful and knowledgeable. She helped us stay within our budget and find wedding bands that were our style. Aaron also helped us by offering to replace a misplaced stone on my engagement ring. Quick and easy experience!

Am
Review №96

Nancy was awesome and a huge help! The Ring turned out beautifully!!

Li
Review №97

Staff is very friendly! They took time, showing me different rings styles. Huge selection!!I think Shawn was who helped us, he was very nice

He
Review №98

Very satisfied with the overall experience. Ask for 💎 Lotte Sommer 💎.... Shell find you the best diamond within your budget! Definitely will recommend this place to my single friends. Thank-you Diamonds Direct!

El
Review №99

I’ve been in this store twice to try to find a matching wedding band and every time they are pushy sales people. They didn’t even ask my budget. All they only care about today’s big sale event. They don’t care if you bought your engagement ring from them, they still give you horrible service. My ring is difficult to pair with and both sales reps did not help nor did they help me size my ring. Horrible store, horribly run. You are just money to them.

Am
Review №100

Diamonds Direct is my favorite place in all the land! You are always greeted with smiling faces everywhere while walking around. I have had the pleasure of working with one of my absolute favorite diamond experts, Trace Honeycutt, on several occasions over the past few years. She is super sweet, down to earth, and extremely knowledgeable when it comes down to it. She truly cares about bringing your dream pieces to life. If you ever get the chance to design a piece with Trace, do it!

Information
100 Photos
100 Comments
4.5 Rating
  • Address:4521 Sharon Rd suite 101, Charlotte, NC 28211, United States
  • Site:https://diamondsdirect.com/
  • Phone:+1 704-532-9041
Categories
  • Diamond dealer
  • Jewelry store
Working hours
  • Monday:10AM–7PM
  • Tuesday:10AM–7PM
  • Wednesday:10AM–7PM
  • Thursday:10AM–7PM
  • Friday:10AM–7PM
  • Saturday:10AM–6PM
  • Sunday:12–5PM
Service options
  • In-store pickup:Yes
  • In-store shopping:Yes
Health & safety
  • Mask required:Yes
  • Staff required to disinfect surfaces between visits:Yes
Accessibility
  • Wheelchair accessible entrance:Yes
Offerings
  • Repair services:Yes
Payments
  • Debit cards:Yes
  • Credit cards:Yes
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