I consider myself a frozen custard connoisseur, and I can safely say that this place has the best frozen custard I have ever had! I have been coming to this place for years and I have yet to go to a single frozen custard place that can outdo this place! Their arctic swirls are amazing and they offer a wide range of toppings you can put in them. Every time I come here the staff is always very friendly, quick, and they get my order right. I have supported this place for years and I will continue to support them in the future! I 10/10 recommend for any frozen custard lover!

Had a watermelon custard and a vanilla chocolate twist and both were very good. Staff was nice also.

Best frozen custard in the area! Lines may appear long on hot summer days but staff are quick.

Delicious frozen custard sold at reasonable prices by employees with a smile. Try the peanut butter cup Arctic swirl; you won’t be disappointed!

Right on Woodward, a time honered tradition. Excellent custard, you can get Faygo floats a definite Detroit thing. Good prices. I always get a sundae chocolate custard with marshmallow topping. Yum!

The taste isnt mind blowing but the prices are good and fair. Great customer service and when I order I get my custard extremely fast, even if its a complex order.

Couldnt wait for it to open . They r so friendly. Ive love the vanilla custard with the crushed nuts. Only place I go to for years

I came here and ordered the Arctic vanilla custard with Oreo and cookie dough. The Oreos were like almost completely whole not any kind of crushed up and mixed in properly. I brought it back up and asked for a replacement without the Oreo which the employee at the window refused immediately, no further questions. I asked for the manager telling him I really did not like what I just paid for and he replaces it, yet in a completely different size than what I paid for. I just feel like their customer service was terrible. I ended up just buying another one altogether since they were giving me such a hard time about it. They weren’t nice at all, I’d recommend just going somewhere else. 🤷🏽‍♀️

It was delicious, as always ! I frequent this place . Good quality ice cream and yogurts .

First visit. Pretty good. Will definitely be going back.

Yummy...enough said . I didnt think Id like custard, but this was really good!

An absolute classic as shops on woodward go. Good ice cream, served quick. Some would even say its some of the best ice cream in Royal Oak, and who am I to say their opinions are wrong?

The best custard, always great. Fast, friendly and filling

We drove a distance to give this place a shot and it wasnt at all the place we thought it was, the custard was delicious and the service was quick and polite. I wont be driving back there anytime soon, but maybe if Im in the area I would definitely consider stopping by for a quick grab and so should you if youre in the area.

This was my first visit and I was very pleased the presentation was so well and of course it tasted well and the staff very nice and professional

Creamiest frozen custard around! Slightly on the pricier side as compared to other ice cream stores but definitely worth it!

Great shakes and quick service!

This is the best ice cream shop around. They have amazing flavors they have seasonal flavors like lemon and lime soft serve ice cream which I absolutely love them both twisted with vanilla. Well they didnt have lemon or lime this year so the had orange dreamsicle which was to die for. This is my favorite ice cream shop. They have so much stuff to choose from it can get overwhelming looking at the menu but everything is out of this world delicious!!

The best soft ice cream in all of S.E. Michigan. There are so many different tasty ice cold menu items available it boggles the mind. They truly do have the yummiest sugary ice cream in Michigan. Do yourself a favor and visit this awesome experience b4 winter arrives!

Love the custard will be back soon

My favorite ice cream with Carmel. The best place for local ice cream

FANTASTIC CUSTARD and OUTSTANDING service quite simply the Best CUSTARD in the United States!

Delicious custard! Many options

Best time to enjoy soft serve during the dream cruise

Yummy, will come back

This ice cream slaps dude! Sooooo cheep for the amount you get and probably the best custard I’ve had thus far.

Love the custard! Especially, the toasted almond

Best desert in town!

This place was clean and everyone was nice. This was my first time coming here and the lady had explained to me what a custard was, Im glad she recommended it because it was good.

Too GOOD!

Used to be a favorite 🙁It seems they changed the chocolate custard recipe and now it doesn’t taste any different than the yogurt.

Fast service, smiling faces, and great options for custard.

I had their apple caramel pecan sundae off of their fall menu. It was delicious. Hot apple pie filling, salty pecans and sweet custard. Very tasty and it actually worked well together.A lot of other places have menu items like this but the ingredients feel like random pieces in random proportions. Here it felt like someone actually tested a few different versions of the dish, optimized, and only then put the item on the menu.

Pretty good .

Frozen Custard is better than ice cream to me. It is really good here. Service is fast and the custard is tasty.

Best custard in metro Detroit

One of my favorite ice cream places on the planet and definitely best in metro Detroit area. The custard is sooo good and creamy and with the arctic swirls they load them up with whatever you choose. Good prices and good location too

Yummy selection at great prices. I had the smores Arctic swirl. Tasty!

This place has pretty standard but good ice cream.. but I enjoy how quick they are and the customer service is superb. 👍🏾

They wore masks, most people kept a 6 foot distance, ice-cream is really good.

Delicious! Staff can tell you about their products to help you choose your favorite dessert. Highly recommended!

Good custard

Love this place! Best custard ! Ermas may have the flavors but it doesnt even compare to Custard and Co.Ermas tell you to hold the cone straight up so it doesnt fall. Custard is thick and should not fall! Hats off to Custard and Co!

Our go to every weekend, great ice-cream 🍦 & customer service

I have discovered frozen custard here about a year ago and fell in love with it. Since I have tried many other places but nothing comes close to this shop!

Loved their frozen custard. It was really creamy as expected and my kids enjoyed it.👍🏼

The lady asked me if I wanted to add a tip to my credit card? Very unprofessional. Ive come here at least 20 times this year and will not come back. I dont like being pressured for a tip.

The marshmallow malt was delicious -- $4 was a little steep for the size that came. However, size and quality were both still better than Culvers, staff was friendly. Fast service!

There is nothing like walking/ riding a bike or even a nice car ride to your local frozen custard place. I take my dog here all the time! It is a great place to meet with friends or your loved ones for a little frozen custard. You can’t be that upset when you are enjoying their creations. I find it is best to share... in my mind the calories don’t count then. 😂 but really there are lots of local ice cream places right by here but I prefer this one. The frozen custard is that much better. I prefer to get a little exercise to get there because it makes it that much more enjoyable but you can get there how ever you want as long as you go! If you have not been here you need to go to taste the difference.

I used to go there when I was in high school and I am 58 now. So, instead of my 40th high school reunion, I went here. I certainly understand why they are still there. I have missed it terribly. I just LUV the creamy, silky, smoothness of it. I only like chocolate and it was just as perfect as I remember. Thank you so much for making me so very happy. I would have given you 10 stars if I could have.🤗

Super cute walk-up custard place right on Woodward. Totally delicious. I highly recommend it. Nice family-owned business. Parking can be a bit of a pain, but its worth it.

Easily the best custard in Detroit! Get an arctic swirl!

Great custard..Excellent customer serviceAnything u want they will do!

As far as soft serve custard ice cream....it was the best. Total thumbs up from my niece and nephew. Really hit the spot after a day at the zoo!

Scrumptious. Every time. No complaints

I love the chocolate custard mixed with heath bars!

This joint was always good, even 20 years ago. They did something we thought was impossible. Suprisingly, their custard has actually improved over the years. Be prepared to wait in line outside. However, some things are worth waiting for & this is one of them.

Excellent custard fast service. Medium cone was a little smaller than expected.

Fast service, a pokéstop in pokémon go, good for watching woodward, and Im in love with the dole whip!

My husband and I go every weekend to have the flavor of the week. I always get a dipped cone and he always gets a sundae. We love this place!

Service was great and my float with Faygo soda was fantastic!

Fantastic ice cream and a nice place to sit and watch the cars go by

Incredible custard desserts. Its the type of place Id stop at every time I cruise down Woodward, if (admittedly..) it werent for that nagging realization that it only takes so much of this stuff to explode my waistline. Though in all seriousness, if youre in the mood for a dairy treat and have yet to try this place, give Dairy Queen or Cold Stone a rest, and pay these guys a visit instead.

My absolute favorite place to get custard! The staff is super friendly and I always look forward to seeing the customer service here!

Best

I purchased an Arctic Swirl consisting of Oreo Cookies and cheesecake pieces, which cost me $4.40. Its not bad, Ill tell you, but the ice cream is rather thick.I have asthma, and my condition doesnt allow consumption of high-fat dairy items, lest I get congested.The ice cream I got was vanilla. Next time, Ill see if they have chocolate ice cream, and try to get an Arctic Swirl like that. Hopefully, itll go well. If not, oh well.

Great frozen custard and the staff is always friendly and polite!

The very first time I tried Custard and Co., my taste buds were literally singing hallelujah! My kids love this place. So it’s our favorite summertime treat!

The ice cream was really good. The twist cone was extra thick and creamy while my mint shake was smooth and delicious. The employees seemed to want to be anywhere but serving us though. They werent rude at all, but they would open the window and hold out our ice cream without saying anything or smiling even when we said thanks. We were looking down the road and when we turned around the girl had been standing there silent holding out our order. It just seemed awkward. Overall, the ice cream was still good.

Best custard in the area, hands down. Its been here forever and is always packed. That should say a lot right there. Good people, well worth the wait!

Very bad, says open, but was closed. Very bad experience. How annoying and wasteful of my precious time and money. You must review your commitment to your customers.

The raspberry frozen custard shake was great

Good Custard and Service

The custard and yogurt are VERY delicious. Just be prepared that they will reliably mess up some small part of your order over half the time (i.e. wrong sprinkles, cone vs dish, twist or solid flavor). Also you may pay with your Discover card one day only to be told the next day that they do not accept Discover. Particularly if you watch them swipe it on the wrong side. But hey, try tomorrow...you will probably get a different answer. Worth it if you can handle your desserts with a side of uncertainty.

Very friendly, super great custard! Its definitely the shop to go to in this area! ❤❤

I love this place. Im very lactose intolerant but amazingly I can have their custard which makes me so very happy and I dont get sick. Yippee!!!

Love this place. Real delicious custard. Been going for years. I live an hour away and still make the trip at least a couple times a year.

The Best Custard, Hot Fudge Puff

So yummy

Dont let the simple storefront fool you. The line is proof that the product is worth it. I drove 7 miles for their frozen custard. Had a Banana Rama and finished it before I could take a picture to share. I would recommend this place to anyone.

A little on the pricey side with $3.xx for the smallest cone possible... but besides that, they picked the location well... is a good spot if you are really needing icecream and you are at woodward...

I ordered a medium colossal cone and I was caught off guard. The icecream cone was massive. Def needed a small! Great place and low prices. Definitely worth checking out!

We used to live a few miles from here and went 50+ times. Now when we go home to visit family this is the first place we go. Amazing custard. Friendly service. Watch the cruisers on Woodward.

More like warm custard prepared in the back by Elton John ! Is that french vanilla?

We frequent this gem during warm weather months and always look forward to trying the flavor of the week!

Always a stop when were on Woodward. Never had custard as good as this.

Getting smaller and smaller and more and more expensive will not go back

Nice little convenient place, friendly prompt service, great frozen custard!

Had a peanut butter shake. It was EXCELLENT. Nice friendly service, and its a nice place to park the car and hangout on Woodward.

Go to place for custard. Quality toppings (real raspberries, not syrup!) and friendly, quick service.

Classic custard on Woodward. Large portion sizes and excellent custard 👍👍

Great and unique ice cream. The taste of the ice cream will make you endure the long lines on the warm summer weekends.

By far the best of the 4 ice cream options on Woodward between 14 & Maple area.

I was so happy they were open for business since I adore the banana split OMG so good

The creamiest custard around and generous portions. The parking can be a little squirrely, but well worth it.

Excellent frozen custard. Have been coming back for years. Always consistently superb.

Great service excellent custard cones

Very good ice cream!! Amazing staff very friendly!!

One of my favorite places for soft serve. Always great friendly service.

Really good every time I go there. A bit on the pricey side,...but thats Birmingham for you.