SuperFresh or Super NOT Fresh? I’ve been shopping here for some time, just trying to give them a chance because the owners and workers are cool people. Unfortunately, I’m disappointed time after time at the quality of their food. From moldy expired bread and cakes to rotten produce. Even the meat is not good quality. I won’t be returning for a while and hopefully when I do, it’s better quality.

Store prices are higher than Whole Foods and the meat section meats looks unfit for a canine. Theyve been closed for over 2 weeks for water damage, probably the roof which had a leak for over 2 years in the last aisle. They said blame Key Foods for the high prices when asked. Try the Linden store everytime if you have to choose between the 2.

Since this chain of stores has opened, I am so thankful because the prices are affordable for fresh products. I only shop for produce at farmer markets and Super Fresh is your farmer/super market in one. Staff are quite friendly and the store is clean.

Great store In & Out, like any store check the expiration dates. Covid safety practices in place

Chef Mike the Deli Manager is talent with his variety of cooked dishes and keeps us coming back for more!Always Fresh

Veggies were solid, and they have a lot of dry goods that are hard to find if you like carribean cooking. Skip the meat and fish

Did a quick in/out... Close to my job, line moved quickly.

Every time I visit NJ.I visit here.Why I cant find the decent place in my town.It is always so far away.This one is 11 hours from my home as well lol.I wish I can visit here again

That was my first time there. I went with my daughter that lives in the area. I was visiting my daughter and I needed Green Banana Leaves and Spanish Olives to finish making Pasteles. I found what I needed and more! Awesome place for your Spanish recipe needs! I recommend this place! I found it amazing that a Super Market with Spanish ingredients would be down this way! Im glad! Thank you!

Found things no problem. Not too much to choose from,but has what you may need.

Always very well cleaned, friendly girls in the cashiers and great variety of veggies and fruits. Remember to always bring a warm coat, specially in the summer due to the extreme AC 😏 ... after all, tbey have to keep up with the name!

Kind of disappointing that their prices are a bit higher than the average grocery store like Shoprite. The store itself was neat and clean but short stocked. The other Superfresh in Linden is bigger and offers more stock.

Large clean supermarket. Lots of selections. I was able to find several cultural ingredients that I hadnt been able to locate at other locations.

Great place to shop.. Very cleaned and front desk people are really nice

Convenient but could be pricey. However you do get fresh produce!

The food store was very clean and the employees were very helpful. Best food store in Roselle.

Nice and clean, but a bit pricey.. will come back though

Always have the best fruit and veggies sales. Great prices on the tofu items.

This place is highly recommended

Friendly staff. Fresh produce. Not very busy. Easy parking.

Very convenient and well stock plenty of parking and clean 👍

One of the smaller of the Super Fresh stores but still offers great items .

Nice clean store good produce selection

It was Christmas morning and I went to a very well known food store in Clark and it was closed. Then I remember SuperFresh I was so happy it was open. They have good prices and products are good.

Im disgusted & embarrassed by the way this location treats WIC recipients. I visited the Roselle store (#2120) on Sunday, March 7th 2021. 1st things 1st, the produce is NOT fresh. I wanted mangoes but the selection was very sparse & old to the point of molding/browning. Very disappointing. After filling my cart, I arrive at the cash register (#5) & am told that my brand of eggs was not WIC approved (fine) & that only 1 brand IS approved. WHAT? Fyi, WIC did confirm that the store should have a list of approved brands & that it is unacceptable to limit customers to 1 brand. Also, I was told that they would not honor my cereal coupon because it didnt stipulate whether it was for hot or cold cereal. No further explanation was provided. WIC confirmed that this too was inappropriate. I feel belittled & discriminated against because apparently my WIC isnt as good as cash/credit here. What a wonderful way to kick of Womens History Month. Good job, Superfresh.

Great produce. Awesome for a quick pick up of items you need right now. Close and convenient.

Love this supermarket. They have a great selection and fresh food. Its never too busy so Im in and out fairly quick.

Love this place has a little of everything and a good price

This is by far the absolute worst supermarket. I don’t ever leave reviews but had to here. Since I’m from the neighborhood I’ve tried frequenting it a few times for the convenience of locality. However I will not go back. Multiple reasons. One, they are over priced. Two, they sell old or soon to be expired items. I noticed this after buying chicken which I noticed was spoiled when I got home to cook it. I didn’t even go back since I was grossed out. So I made it a point to never buy meat there again. Well today I went in there for fruit and this topped it for me. they have doors by the parking lots that seem to be convenient except apparently you can only enter them and not exit. (You used to be able to go in or out) well when I approached the register area to complain and advise that an ENTRY only sign should be placed up to inform. The supervisor acted uninterested and instead mocked me saying she can’t hear since I’m wearing a mask. Mind you I was speaking loud enough. Due to the unprofessional approach amongst the other reasons I will not give this place my money. I rather travel to a farmers market which is the best consumer choice.

Always stocked and never crowded. Love coming to this supermarket, especially since its so conveniently located in the neighborhood.

Pricey but great when you need something in a pinch

I enjoy shopping at super fresh the store is clean and well stocked and the staff is courteous and professional.

Always have to look at prices at register as they scan higher than the tag price on shelf!!! Happened so many times and I sure learned my lesson!!

Prices were mixed. Great ramen selection. Interesting mix of asian and latin products. You can get Japanese housewares here as well as Inca cola and chicha morada.

Today they lost me as a costumer. The manager Jeff disrespected me just because I did call him signing with my hand because for the mask, he didn’t lessened me. I had a price concern about a cereal box and when I asked him why he’s so rude with me he call me nasty and told me I was acting like a baby just because the way I did call him, he doesn’t like it. He made me cry today and in my 20 years as a home owner in Roselle never did feel like today I could see how the staff is so afraid of him. Every week I payed around two hundred dollars there to feel like a stealer because he also told the cashier I have two cs of water when that was the first thing I told the cashier. Be a manager is absolutely NOT be rud with costumers and the staff. Shame of you MR Jeff! Just for update. At today May 6th 2021 no one did nothing about my complain. After I complained by phone and the lady heard me cry, never I got a phone call from them. Mr. Jeff still there and I saw others complained about him in Real Roselle in Facebook. Over prices and bad costumer care. 👎 Never, never! I came back to buy absolutely nothing in this supermarket. Now I’m so happy shopping in Shop-Rite. Thanks anyway for your replay but definitely you lost me as a costumer. If I could give zero stars, definitely it would be my score. 👎

This store is amazing, many special items unfound in other stores. Great service associates that are pandemic strong.

Find some good Caribbean food.

Nice store has exotic stuff little more exspensive then shop right

Good place to get something quick

Yesterday at 1.45 pm I witnessed bad treatment and shouted at a Korean who thinks he is the owner, at a store employee, badly presented in front of the customers and did not let the lady enter. please refrain from going to that store and take action against those kinds of people who mistreat employees.

Love the vegetable selections and the prices!

I like this store, my brother is a vegan and he can find all the fresh and frozen supplies he needs. The service is good also.

Fresh meat and fast check out

Its awesome!

Didnt have what I was looking for.

Super Fresh, its clean, I love the deli section. They are very courteous and knowledgeable. I enjoy the relaxing atmosphere shopping there.

READ THE REVIEWS!! Just like the lady before me I got spoiled meat and didn’t realize till I went to cook it. Took it back the very next morning and the manager/owner was RUDE AND UNPROFESSIONAL. He didn’t let me speak and only wanted proof of receipt even though I was trying to show him proof on my cash app receipt on my phone. I am a local and I am NEVER GOING BACK. Do not buy from here.

I needed non flavored gelatin. 10 stores later I went to Superfresh. I could not find it and asked a nice man with dark hair replacing a shelf if they had it. He found the Brasilian brand and solved my problem. I wish I had his name to thank him. Fantastic servicr.

Prices can be high but there is rarely any long lines and never crowded.

Make sure you get the weight that you paid for. I bought a pound of Peach and they charge me for Two pounds. This is not the first time this happened. I went to my car and look at the receipt. I went back in the store and got back a $1.15. from the Manager. This is not the first time this happened. I think they are overcharging customers on a regular basis. The meat department also smells. They have a lot of fresh fruits and vegetables. Just remember to weigh your Produce, before going to the Cashier and check your Receipt.

I love this place! The food there is good, the prices aren’t bad. They have weekly sales that are very good. The people who work there are super friendly. The manager Danny I believe is her name, is super friendly. She is amazingly helpful in so many ways, they should be lucky to have her. I also love one of the cashiers, Her name is Diana & she is always smiling & happy & is helpful when she can. I’m always happy to get her when checking out. Some customers that they get aren’t the easiest to deal with & a lot of them complain so much about NOTHING. People are never to happy with what they have. It’s a shame. I hope they succeed & stay for a long time. The people there are lovely, wish i knew more of their names but i only remember those two & the one that is up front a lot jasmine, she has an amazing energy & super nice and helpful, they should really be glad on having them there! Then again everyone there is sweet and nice. Can’t wait to go grocery shopping this week!

Very nice employees and very good prices on food and the deli and bakery area options are good and nice proces.

Didnt like the staff; I feel they were sarcastic and didnt know the store as well as they should have. Small market. Not the best prices. You must comply w some sales to get the price. For example, 3 waters $9 you must buy all three waters.

This market is usually a good place to shop. It is never crowded and check out is fast. One issue I have is that the deodorants and toothpastes are behind a counter. This is strange for a supermarket not in the hood.

Its clean the prices are ok (could be better though), the hot food is good but the deli is slower than molasses and I find myself constantly repeating my order. Not just today (though today was the worst) but every time Ive used it. If I see just one person waiting I wont order I rather do without it than wait because they are painfully slow. Im there a lot because my job is literally a few blocks from there and its also on my way home. I can pick up lunch and a few groceries at the same time and go back to work or stop there on my way home. I would recommend the store and the hot food but never the deli.

Love my local súper market. Always great manager specials and wonderful staff 👍

The service is great here and the have fresh produce.I will also like to add that I lost my wallet in the store and I came back the next day and they had my wallet ready and everything was intact.

Went to grab some milk one morning and I parked my car and I said good morning to the manager he didn’t say anything back I repeat myself and still nothing fast forward I’m inside about to shop and the manager is walking right next to me and I say good morning again and again he says nothing at first I’m like maybe he doesn’t speak English but then he tells an employee to do something in English I thought that was very rude and not professional you don’t do people like that Especially when they’re about to spend money in your store so I just left they won’t get my business again

I love coming here, staff & everyone is really friendly and professional. It’s so different and interesting to find some asian products that my household needs sometimes, such as soy sauce, hoisin sauce, siracha, and a few other Vietnamese neccessities. The deli is right next door, connected, they have a lot of variety. Love buying hot pickles from there, prosciutto, fresh cheese. This superfresh has all sorts of fresh vegetables too so if you like cooking, please check out all of the fresh goods.I did see the owners may be South Korean, if I may ask, would this superfresh location ever consider incorporating some korean ingredients?

Nothing fresh about this market I purchased chicken wings from them, all them all the wings had black spots on them, milk went bad before the date, got a soda from them was Expired months from the date. I can go on and on, but I wont. Im just leaving a fair warning to anyone who may want to go shopping here. I wish I could give a negative rating

If i could give it less than a star I would. They had expired milk products being sold on the shelves that they deliberately mixed in with the unexpired stuff. I brought the products back within 40mins of purchase with the receipt advising product was expired, the shift supervisor advised the manager was not there and they could not refund the expired product but could exchange the product for unexpired product. I went to the shelf to grab products to exchange and there I saw many more expired milk products. The shift supervisor seemed unfazed, he kept saying his manager isnt available and be could only communicate with the manager via phone call. Terrible to be selling expired products, how many more were sold to unsuspecting customers that do not check the expiration date.

Nice sized grocery store with good prices. There have a wider variety of produce than ShopRite usually carries, and the quality is good, but the shelf life isnt as long. Any produce you buy here, you should use within 3 days. Theres a smaller selection of packaged foods, but more specialty and international items.

Bought a few vegis

Well stocked fresh produce. Good selection of traditional Latin ingredients.

Great variety of products. International items (Spanish, Polish ). Fruits and vegetables. Balery. also, meat and fish market. Reasonable prices.Parking lot available 👍

The seafood section had such a variety and it all looked so fresh. I got the salmon and it was just that fresh.also the worker was very friendly and helpful.

Check carefully .....some items I have bought has been expired. Prices have been going up since quarantine.

The place was clean. Friendly workers. And the price was great! Only had 50 dollars and I was able to walk out with 4 bags of grocery.

Only picked a friend from work but thank u 4 giving inmates a chance 2 get back 2 work. We appreciate u & I would shop here if u were closer 2 my home

The Deli is under New manager and is excellent. Offering Hot foods as well as cold cuts. Try it.

The Spanish guy at the fish dept is super nice and patient. Hes also very knowledgeable with seafood. The fish are always fresh. Also great that they have live lobster and crabs.. overall this supermarket has changed for the better since their first few months opening up the place - I.e., Veggies are fresh and products arent expired, Layout is very accessible, and theres always a promo/sale.

I love this store. The staff is more than friendly their family. My car broke down in their parking lot and they actually came down to help me fix it when they couldnt they drove me home Nobody Does this nowadays

Very high prices, almost no bread left that didnt cost 4.50 or above . The store is crowned and not very clean.

I thought the isles were narrow and there prices werent that good. Shoprite was cheaper and cleaner. My opinion of this food store is changing to a more positive review. I originally gave them 2 stars, but have increased it to 4 stars. The store is getting better, cleaner and the sales are good.

I’m new to the neighborhood so i decided to stop at this supermarket. It’s small but you will find everything you’re looking for. The manager I think she is, is super helpful. She saw me with my baby and got help for me to put my groceries in the car. This would be my supermarket to shop from now on;) just think the fresh shrimps should be cheaper:(

International food supples! As far as I know this place has the best variety of kombuchas, tropical fruits and veggies, and in season produce in town. They also have a fish counter, hot and cold bars, and a deli counter. All for a great price and very clean!

The BEST the exotic fruits, fish and spices. New Zealand apples, jack fruit etc. Clean and great deals and staff. I also have to give a special credit to the maintence guy and the meat department they always are friendly and eager to assist !

Ive only been there once but I dont care for SuperFresh in Roselle. The isles are extremely narrow. I did pick up a few things on sale but I doubt I will be going back. I wont be doing my main shopping there. I prefer ShopRite. I believe ShopRite is cheaper also.

Alittle pricey but the closeness is a plus

Not bad at all. Aisles are a little close together but I could find everything I needed. A lot of variety of food that I dont see in other stores. Are check out girl was very very nice and him very helpful.

Great looking and well maintained super market. Prices are competitive and comparable to nearby markets. Excellent parking and right off of exit 136. Great to have near my home.

Fresh vegetables, meats and seafood. A lot of choices about food products, well done Super Fresh Roselle!😎👍🤪

I could not believe the diversity of the ethnic foods they have but given the neighborhood and all the melting pot culture is it has they have something for everyone. I was very impressed by the store all I was looking for was a cold drink and I found a good place to shop.

I love that it’s so close to my house but it’s so super trashy looking and pretty pricey too. No to help that when I went to pay they we’re having problems with their credit card machines and I had to walk out without my stuff

Stay alert, the cashier scanned my store card and then scanned another store card that was already at the register. On my receipt there were 2 card numbers. So I didnt get credit for my whole order.Thats why I gave it 3 stars. Other than that the deli is stocked with a nice variety and their seafood dept is fresh.

Not a bad place to go and pick up some fast odds and ends after work. Selection isnt the biggest but found everything I needed. Prices are a little more than shoprite but not expensive like whole foods.

Prices are great. The best avocadoes are there

Great shopping experience. Very good pricing and sales

I bought the wrong brand Pampers less 15min I returned to try to exchange them for another brand the manager told me they not do exchange... what!!! If I known that I would of just went to BJ they do exchange and dont make the customer feel like he stole something.

Always good sales

This store is very clean the fruits n veggies look delightful...the deli section is awesome. The prices reasonable. And most of all the foods on shelves are for variety of cultures ...not just one culture. Like the one in Plainsboro N J. @@

Another place to watch as your items ring up as they always ring up higher then shelf or sale price.. they know what theyre doing... for every 10 customers maybe only two will notice and that is part of there game.. also they are over priced, buyer beware.. place is also very dirty..

Only supermarket in the area that has kosher food !!! keep it up

Prices are atrocious. $6-7 for some cereal when the exact same thing is under $5 anywhere else. No real bakery, everything is brought in. Key Food has no idea what competitive prices are in New Jersey.

Great neighborhood superstore! Has a variety of things and a good international foods section.

Great fruit and vegetables. Love the hot meals and rotisserie. Nice team work

Best produce around!

Clean super market and fast cashiers. Thanks.

Boars head products, nice and varied produce. Lots of ethnic choices. I love going there. Its not a madhouse like shprite!

Overall a great experience..some produce not stellar but found some hard to get Costa Rican products...++++++++++. The 2 staff members that helped me..especially in the deli...were super helpful, polite and friendly.