Always my favorite HD dealership to visit! The greeter there is so sweet. And the guy Lee is always helpful.

This place has got it all. Best bike selection, friendliest staff, knowledgeable parts and service departments all with an awesome store front and showroom! I have bought several bikes over the years and would never consider buying from another location. The GM, Mike, does a fantastic job with his team and has customer service nailed down! No matter what department of the store you are visiting, you will not be let down. If you are considering purchasing a Harley go speak with Lee and then you will be greeted with a smile from Erin, in financing. If you need parts for your bike then Dave is very knowledgeable and will help you out. If you need service go speak with Brian or Matt. I look forward to doing business with these guys in the future. Keep up the great work!!!

Ive always had nothing but the best experience with this dealer over the years. I just purchased a 2021 Ultra Limited and my salesman Lee Arnold and GM Mike DeSantis went out of their way to make me happy. These guys have customer service figured out and I highly recommend them for sales, parts, or service.

After spending a considerable amount of time shopping for a bike at various dealers I wanted to give a more concise review of my experience with this dealership. My original review was a bit critical, due primarily to my lack of experience working with dealers when buying a new bike. Let me elaborate:Dealership: Original review was that this was a typical Harley Dealership, however after visiting a few others out of the area, I would say it is above average. Welcoming staff with good selection of bikes and gear, an overall comfortable environment to shop.Finance: They definitely did not mess around with offering a solid interest rate out of the gate. The finance person was great, explained all the numbers and answered all my questions. The application process was easy and overall enjoyable.Pricing: Spot on pricing with MSRP. Standard doc, destination fees, however there wasn’t an additional mark up on the price.Sales: This is where the deal fell apart. Another dealer offered to include the new riders course ($250) and deliver the bike for free ( a little over 50 miles ). Being my local Harley dealer and a member of the same owners group, I thought this might be standard among the three shops. It was not. When I asked if they would do the same, the answer was “no”. Asked if that was a deal breaker, I replied yes and that was the end of that until I posted my review here online.A different sales person contacted me and tried to make the deal, unfortunately I was still annoyed and never really gave him a chance to try to work it out.Overall, I have no reservations giving this dealer a 5 star review after shopping around, the majority of the process was smooth and enjoyable. After all is said and done would I go back and try again, absolutely.

I purchased a 2021 Low Rider S from here and I must say, this was the best shopping experience Ive ever had. Ezra was great to deal with from start to finish as was everyone else I encountered. They have definitely secured my business! If youre looking for good people and good prices, stop in and check this place out, you wont be disappointed!

As always I had an awesome experience here. Nothing but positive things to say about Heart of Dixie, especially the service department. They went above and beyond for my old Evo Road King.

Excellent service very poor time management! Ppl nor techs here know how to manage time but expect you to pay for there poorly manage time. Was there 2hrs just to get a front tire change and charge me for 1.2 hrs and said thats average!My advice go to another harley dealer because these ppl only want your money!

I stop here every time I come to Birmingham. They have a nice selection of used motorcycles.

Stopped by on our way to Panama city beach very friendly and helpful with our purchases

This dealership made it a very pleasant buying experience. Needed to buy and take bike same day as we were traveling. Best buying experience ever!

Mike, Ezra and Bryan were awesome and extremely accommodating and helpful. They went above and beyond to help get the bike we wanted, at the terms we wanted. Always enjoy going back and seeing them.

Awesome folks work here! Good selection of bikes, and lots of Motorclothes and accessories.

Very clean and well-kept store, a lot of selections on parts, accessories, and clothing. Very friendly staff and very helpful

Always a friendly set of staff! Love visiting there with my boyfriend! One of the places we ride to regularly. Really enjoy going to this store!

I have been around and dealing with Heart of Dixie for along time now. The experience I had with this purchase was just amazing from sales and financing to parts department and service. Getting the add ons to the freewheeler we want installed and out the door in just a few hours. Excellent job by the entire dealership. Thank You

Had a great time here. Attended the 2018 Alabama State Arm Wrestling tournament. Was a great competition. I hope they get to have it there again next year. If so I will defiantly be coming back. Thanks to the business and the director for putting on such a great event.

Great place, very friendly, I have purchased several bikes there. Never a bad experience.

Service Department is amazing! We were traveling from Texas to Tennessee, my husbands back tire had fallen thru the floor of our trailer and was completely wedged on the axel. They not only helped us get the trailer off loaded but the GM also helped us patch the trailer so we could continue on our trip!Thanks Y’all🏍

When you go to Heart of Dixie Harley Davidson, you will understand why it is said that they sellem in Pelham.

Absolutely love this place!!!! Everyone is always so nice

Lee was amazing. He helped me feel like family. Although, I didnt buy a bike, I bought some equipment and I will definitely return for everything my bike needs even though I live in Tuscaloosa. Amazing team!

One of the many Harley-Davidson dealers Ive visited in my travels as an ED RN. Very friendly staff!

Fast friendly staff and big selection of parts and accessories. Nice facility.

Very friendly staff. Right to what you need. Prices are consistent with most other Harley dealers. No complaints

Awesome harley shop very nice employees

The staff is Totally Awesome and I would recommend ANYONE wanting a Harley to go see Dave or Mike!!! Couple of Awesome Guys!!!

Very friendly service start to finish

My father and I went a few weeks ago to buy a part for his Harley. I was very impressed with the selection; and, the staff was very helpful.

Mom bought a trike from this place and they have really awesome people there

I have recently purchased a 2017 HD Sportster XLIron883 and I had tipped it. Luckily it only scraped up the left rear blinker. Well anyways, they fixed it like new for really cheap, fast, and then they still washed it. The service ther w is second to none. Love this store, bc we are like a bog family.

Got a really cool shirt still need a dip dot come on harley Davidson

Loved it the team working was amazing so nice and friendly we loved the visit

Nice place very friendly told us we could bring our dog in if we wanted..

I got 4 shirts in pelham Al. Ill be looking at a bike to puchase for myself view 2 beautiful bikes

Awesome service, very helpful staff! Especially Erin. 💛

Here for Bike night. I love this place!

Clean beautiful showroom!! All employees are so helpful and friendly!! Highly recommend !!!

I have bought several bikes here. They treat you like family. This is also where I have my bikes serviced and purchase riding gear. They have been kind enough to give me used parts when money was tight. They go out of their way to keep me on the road. They are extremely knowledgeable. They keep all my bikes running, from the new ones to the ones Ive had for years. They regularly throw in extras when I buy things. I really cant say enough good things about this store.

Great place to watch the Oak Mountain fireworks.

Very nice people and large inventory of items

My favorite motorcycle store... Ive purchased 3 from them and look forward to number 4 😬

Treated me like family. They wanted me to be as comfortable as possible when choosing my Harley. I chose what I wanted, they didn’t sell me a bike. Dave, Aaron and JD were great. Would recommend to any and everyone

Haley helped me out today and was FANTASTIC! I just had surgery on my back on Thursday, so was a little sore and slow walking around. She was extremely patient and helpful. I hope her boss sees this and gives her a raise for her awesome customer service

This is the worst place I’ve ever been to. The salesmen are unprofessional, especially Lee. Everyone just cares about an extra dollar in their pocket it seems. Will never come here again and will tell everyone I know to not give this place their business. If I could give zero stars I would.

Great people & products!! Luv HD where we travel!

Very friendly folks and great place

Great dealership. Friendly staff, large selection.

Harley Davidson in Pelham Al. Has a Great showroom & a Great service dept. The people are friendly. Prices are right. Go by & visit. Debbie usually is up front. Her smile will welcome you. Matt in the service dept is experienced in Harley. Go visit asap Tell em Rod senr you👍

Very friendly people working here.

SO, I had to come back and edit my review and give Chase and the Heart of Dixie a new 5 star review.I posted a couple complaints I thought I had, about a recent purchase on a used 2016 Street bob. (That I totally love!)well not 24 hours later. I get a text message from HOD, not only did they give me the information on something I was really agitated about. (I was mistaken by the way) they educated me and offered to assist me with any more info on my bike that they could.NOW, thats good service. this guy went outta his way to make sure I was informed, and felt good about the purchase of my used bike!I am a very skeptical person when it comes to using dealers for anything. but these guys seem to really get it, and try to do right for the customers like me that are spending hard money on even used bikes, not just the new ones!GET THE WARRANTY! how can you go wrong with a lifetime drive warranty? Ill trust them, cause they seem to care.Heart of Dixie will be my go to shop! and Ill continue to review them 5 star for all my bobs needs!THANKS SO MUCH!

My 5k service with a few additions. If you have trepidation about this place working on your baby then allow me to help. Relax, the service department will treat your baby better than you would yourself. True professionalism top to bottom and very high quality work. I’m very, very impressed. Great job guys - thank you very much for taking great care of my 17 Low Rider. You guys earned my repeat business.

From start to finish. Sales, finance, and final. The staff is impeccable !!! I look forward to doing Future business with y’all .

Beautiful layout and plenty of room.

Excellent sales team. Our favorite dealership for apparel by far. Just purchased an Ultra Classic that Lee showed us. JD help got us started on getting approved. We came back and Mike the GM made the deal work for us. Highly recommend this dealership for all your Harley addictions!😎

Great customer service really nice bikes and showroom

Nice store, nice staff.

Staff was awesome and made sure I got exactly what I wanted. no pressure and they worked with me for hours. Good people and great buying experience

Great Service and truly helpful

Nice place would visit again

Considering it was Friday a little after lunch the place was dead. We were greeted when we came in the door. We looked at clothes and a girl from behind a counter asked if we were finding everything ok. The same girl checked us out and barely spoke. Unlike most HD shops, the employees didnt seem to care that we were there to spend money and werent very friendly. We were barely even noticed and there was only one other customer in the store

Great Dealership and had the exact 2020 Street Bob that I wanted. I will definitely go to Heart of Dixie for my next Harley-Davidson needs.

Should be 10 stars. Seen a new orange 2020 Street glide sitting on the floor. Man. I couldnt sleep thinking about that bike. Call Lee Arnold. That day. Im rolling out on my new bike. Indianapolis Harley wanted 3000.00 more for the bike. Same one. So all you guys oh and gals who want a new bike. Come south. Tho the Heart of Dixie they will get you rolling with smiles that will last for miles and miles. Randy nalley.

Nice place. Folks not bugging the hell out of you to buy. They work on your time not theirs. No high pressure tactics.

I was just traveling thru Birmingham and stopped in to look around. I was assisted by Rob at the parts counter gave me great advice on suggested up grades to my bike.Since I was not familiar with the area, I asked about suggested rides in the area. Rob was more than willing to offer a suggested route. My wife and I went on this ride today and we enjoyed ourselves.This is the kind of service that will bring people back.

There for a run and had a great time

Heart of Dixie Harley Davidson is a dealership that listens to your needs with a low pressure approach to sales. Friendly staff with the knowledge to meet your needs and wants. I have purchased 3 motorcycles with them and plan to continue making Heart of Dixie my primary dealership.

Had an issue with my oil cooler coming from Las Vegas to Montgomery. The service writer Brandon Hoops did an outstanding job taking care of me & my bike. The service here at Heart of Dixie is above a d beyond the call off outstanding. Keep up the great service. 👊🏿👊🏿💯💯

Very Nice dealership

Had a front end slight wobble- (2019 LIMITED)- on a long road trip (IM OUT OF STATE PLATES)- stopped into Heart of Dixie Harley-Davidson as was met by Brandon Hoops-IMMEDIATELY.... the service guys test rode the bike, bench tested it, and had me on my way in no time! I worked for Harley-Davidson for over10 years - I know good service - Brandon and Heart of Dixie HD ....are EXCELLENT! Brandon youre the BEST- THANKS!!!!!

Huge kudos to Tbone and his team in the service department!!! Had a blowout 40 miles away, after exploring expensive towing options,he sent his employee with a trailer picked me up and replaced both tires while i waited..I cant say enough about the service,kindness,and professionalism i experienced.I recommend to all of Birminghams biker nation!!!

Loving this Harley Dealer! Wonderful staff very helpful! And in my opinion was worth the 3 hr ride 😁😁

Helpful and very nice dealer.

Customer service horrible. No greeting from the front desk, only stares. Service in the clothing department is extremely bad. The younger lady working in the clothing department looked at me right in my face after I asked how is her day, she just turned her head. Im absolutely sure she heard me!!

Great HD dealership. Knowledgeable, friendly and will work hard to make your deal and experience doable.

Loved our salesman Mr David Hardwick hes Awesome wouldnt recommend anyone else

After years of riding metric bikes, I had my last bike 14 years, I decided to get another bike. On a whim i stopped by heart of Dixie Harley Davidson in Pelham Alabama from the sales staff (Terry)was very helpful to finance department (Pat) to JD and Chase in answering my questions about accessories and maintenance. Store had a great selection and plenty of merchandise. I was treated like I was family. My experience there was such a pleasure no pressure or gimmicks just trying to help me find the right bike I can now say Im officially a Harley owner. Ill be back for all my future needs. Thanks guys

Great place and great group of poeple very helpful and respectful

Walked in specifically looking for something. Were pointed exactly in the right direction and waited a minute for salesperson. Very promptly answered questions and given details whereas at another dealership hemmed and hawed about looking at numbers without final decision. How can one make a decision without having an idea about the numbers. Much happier here. Thanks so much.

Always get service with very genuine smiles. The staff here are incredibly helpful, especially the gents in the Parts department. They really come thru each time Im on some deadline for parts.

Took my bike in this week for the 10,000 mile service. As usual, the service department did a great job! But hats off for the job technician Matt Satterfield did. He not only performed the service requested, but took the time to make sure my bike was ready for a long trip Im going on. Great dealership! I highly recommend.

Nice staff

Great people to deal with! Truly proffessional

My husband had new tires put on his motorcycle at the Pelham, Al location. Although he had a rather long wait time, because it is first come first serve and riders start lining up their motorcycles at 6 in the morning, he said it was worth the wait. They wash each motorcycle that they service unless the owners requests that it not be washed. Their customer service was eager to help, explain & of course selll him something, which my husband did buy an air pump. The employee that helped my husband told him a few things that my husband was unaware of about his bike, so they are very knowledgeable about different types of Harley Davidson and are eager to share that info.

I ABSOLUTELY LOVE the people that work here. Also, the regular visitors. My super duper cool other family.

Came in for the Driver-to Driver purchase program. JD Ard is the best and handled everything effectively and efficiently. Both the seller and I couldnt be happier!!!

The employees were helpful and friendly. The store was clean,shelves were full of beautiful merchandise. And the bikes OMG the bikes! The next time you plan a shopping Excursion, put this place on your list because you dont have to ride a bike to wear the merchandise. And there were some beautiful clothes for women. Go there! Youll be glad you did!

Had a Great Experience yesterday with Zack, Brian and Bill....The whole service dept was friendly and helpful....Pulled off my Boom fairing lower job in record time....Hats off to Zack & his Crew...

Love my road glide but I ended up going to another Harley dealership. I walked in and browsed around for 30 minutes, the guy at the desk looked at me and said nothing, my co worker walked in behind me and they catered to him like he was trump. No offense but I spend my money where its welcomed

My husband needed his front tire changed out in an emergency situation, he was running on a strict timeline, and the dealership made it happen. We really enjoyed Brandon, Bill, and George at the dealership. We were met with total professionalism and the desire to help. This will be Our new home after moving closer to the area. Thank you Bill, Brandon, and George, my husband said his Daytona Street Glide rides like it did, the day it was bought new! We will definitely be back!

Bought my very first Harley At Heart of Dixie this week and they did not disappoint. The sales and finance department are amazing guys. I went to 3 Harley dealers, not one came close in price, professionalism, patience and knowledge like Heart of Dixie HD. These guys worked with me and I got the bike of my dreams and at a great price. This was a 3 week process for me making my decision and every time I went in Heart of Dixie, I was welcomed by Lee (salesman that helped me) with any questions I had and he showed me a variety of bikes til I could decide which was best for me. ROAD GLIDE! Go see Lee, he wont disappoint you! Dont waste your time at the other places.

Zach called today to inform me that while installing my new engine that my fender was chipped in the progress. Hes assured my that it will be taken care of, so Im happy to hear that, most would try to let it skate by. The new engine runs great and the new pipes sound awesome. Did I tell you, when my motor blew they were kind enough to come 40 miles and pick me up off the interstate.THESE GUYS KNOW WHAT CUSTOMER SERVICE MEANS! THANKS ZACH AND THE REST OF THE STAFF AT HEART OF DIXIE HARLEY DAVIDSON!

A really nice Harley shop. A huge variety of things to see and buy.I always have a hard time finding XL womens size shirts. They had XL in every selection!Beautiful Harleys on the showroom floor, and very friendly, knowledgeable staff.

Had a good time tonight, will be back to look at a bike soon, employees were very friendly and helpful, was great to talk to people that actually works on and knows bikes

If you are interested in an awesome upgrade and you have a 103HO Twin CAM check out the 110 stage III upgrade. It is awsome. If you thought you had power before for me this is a redefining upgrade. For my Heritage WOW does not define what I think. Check with the folks at Heart of Dixie they will get it done.

Great buying experience made easy.Thanks to all at Heart of Dixie Harley Davidson.

Love it because they let you look around without bugging you!!!

Everything Ive experience at the location has been great..... except for the service dept. My bike is currently there to be worked on and my experience with that has been less than stellar. This is my first Harley, but will be my last service I believe, with yalls shop. Just not good customer service and nobody seems to know much of anything about anything as well as nobody seems to have a genuine interest in helping me get back on the road.

This was the largest Harley-Davidson showroom I’ve ever been in. We just purchased shirts and boots. But they had a wide selection of bikes and a very helpful staff.

Very nice place. Amazing bike selection inside and the clothes are some of the best Ive seen. They have good sales and very friendly staff as well

OK store nothing stood out walked in was greeted and that was it 5 or 6 of the employees stayed in there group talking and cutting up. No help