This store is amazing. If youre looking for something different and new, this is the place to go. Great quality of clothes and the owner,Yoki, treats you like family. If youre in Newport Beach, swing by and check it out.

So adorable with artistic flair. If you’re lucky enough to catch Jeff, he’s so hospitable and welcoming into his world of creativity! Definitely pop in!!

The Yoki Shop is one of the last bastions of creative authenticity. Hosted daily by Jeff Yokoyama himself, this surf boutique is THE place to see what is next along PCH. Yoki insists on newness daily and if your lucky enough to get one of his from scratch designs, mark my words you will be back to sit with Yoki - the man that has created some of surfs most iconic brands with a pen, paper and sewing machine.

Love Yoki and ¥oki $hop!