I can’t be happier with my experience today. I came in to get my brand new ion step inside heat molded and I was convinced to both exchange my boots for a size down and to hold off on heat molding. My local shop would not have taken the time to educated me and make sure I was properly fitted. On top of that, I asked for a lunch recommendation, and I was sent to Raoul’s for a steak au poivre burger….damn…that burger was off the charts. Great recommendation! Thank you!

Great store, Maddy/Maddie is a super awesome representative with amazing knowledge of snowboards, shoes, bindings and what works well with what. Definitely ask her for advice on any snowboarding gear. Loved the entire store experience because of her, will definitely visit again!

I had bought a pair of Ridge Pants a couple of years ago, they were made of cotton in India and felt so good I wore them out. They now make them of Nylon and Elastomere although youd a magnifying glass to find out. Too hot and not so nice on the skin. Returning tmrw… Ah, you cannot leave a crtical review on their site, it comes up with an error message.

I am in the market for a new setup for the upcoming season so I decided to go to the Burton flagship. I could not get out this shop soon enough though. The music they play in this store is absolutely overwhelmingly bad. Who in their right mind could listen to aggressively loud techno music while shopping?

Had a great experience here being assisted by Peter the GM. He couldnt have been more helpful. Super friendly and easy going guy who showed me exactly what I was looking for. He was also super familiar with the regional mountains, providing tips and suggestions before I took off on my trip. If youre headed here, youre in good hands with Peter and his staff.

I wanted to give a big shout out to the team at Burton NYC, you all do it right and each and every experience I have had here reminds me of why I am a loyal Burton customer and what it means to have a shop you can trust and one that shares the same passion for the sport and the products. I enjoy all aspects of Burton products from the design, the quality, the history, the colorways, the functionality or simply the huge variety of styles and its great to feel the same enthusiasm from everyone here when often times other retail employees could care less and are just doing a job. That is not the case at Burton NYC, they make everyone feel comfortable and enthused about snowboarding no matter what their experience level. You can tell they are genuinely excited about the products and sharing their recommendations or talking the latest limited edition drop. This is how you want your retail experience to be every time and I have received the same level of customer service whether in-person or over the phone. I live far from the store and have ordered over the phone from them and it has been a super easy and painless process. Do not hesitate to reach out direct if there is something you are looking for, every time my order shipped immediately out to me. I would highly recommend Burton NYC and it all starts with the manager. Pete does a fantastic job running a great shop and putting together an even better team! He has even offered to help me personally if I need it and thats not the kind of personal support you usually get. JP also deserves a big shout out for his passion around the brand and all he does on social media to promote the sport. He is always willing to offer insight or help me locate exactly what I need. Burlington take notice, you guys are doing it right in NYC, Thanks for everything you guys do! Ride On Jake

Always a great experience here! The customer service is great! They are very friendly and informative with all of their products. So some exclusive color ways for bindings and they were fully stock on the ANON m4’s

Highly recommend this location the workers were very patient and willing to work with you on what you wanted. Very informative! Even when they did not have the size they still recommended you with a sister size overall great experience!

Big shout out to the fellas and ladies at Burton NYC! If you need advice on your snowboard setup these are the guys to speak with (do yourself the favor and listen as they have a wealth of knowledge and then take action). Ive been in the snowboard world since the winter of 93/94 - first as a participant, then sponsored athlete, as well as a snowboarding media contributor and now a shred father passing the enjoyment of being on the snow to the next generation and these guys know as much about snowboarding as one could ask for. So ask for some of the great humans on the team - Pete, George or JP and enjoy the ride - this is where your journey should begin!

Great service !Purchased bindings over the phone then bring my board a few days later, George is very helpful on setting it up, since it is my first board, he really takes time to measure my stance and recommend the right setup to fit my riding style. Not only setting up the binding, he also helped me detuned the new board as well. Really appreciate the service, 5 stars, really worth the drive to the city.

I’ve been a working makeup artist for 22 years and while I’ve had a Zuca and a few other pro bags/ cases, I have never really found the perfect bag that married performance & durability with being the right size for travel. It was time to invest in the holy grail industry standard bag for makeup kits—- the Burton flight deck series. After watching several pro MUA YouTube reviews on this bag, I paid a visit to Burton’s Soho flagship location and worked with Peter (the GM) who helped me decide on the carryon size. Based on my fantastic experience I’ll def be back to get a larger bag in the series, essential when I need my full kit for bigger jobs. Just shopping online, I was struggling to decide which bag was the best fit—- I needed to see and feel the bags in person. THE WHEELS ARE MY FAVORITE PART! Such high quality. I’m obsessed! Thank you Peter and the Soho Burton team for the top shelf customer service!

As an avid snowboarder I know the name Burton comes with a level of prestige. What I was unaware of was if you throw the letters NYC in the mix it also comes with a level of customer service that is unlike any other retail experience. Pete and his crew are incredibly knowledgeable, as you would expect, but on top of that they create an experience for the consumer unlike anything I have ever seen or experienced. I went in to the city to buy some new gear after being away from the sport due to injury. As soon as Pete approached me I could feel the aura he emits, and felt as though I was with a trusted friend. He took the time to understand me as a rider and as a consumer. He easily could have sold me the most expensive stuff in the store, but instead he helped me creat a kit that would suit my needs and help me to progress. It’s an expensive sport, and the last thing you need is someone steering you toward bells and whistles that look cool, but do not help you progress. I will never buy gear else where. His entire team is top notch and cool as hell. I can’t wait to bring the wife in and get her kitted up.

Excellent service here!! I went in looking for a new snowboard after years and years of riding an old one. I was a little nervous because of my lack of knowledge with the latest technology, but Jimmy was amazing and guided me through the whole process. He and the rest of the staff were so knowledgeable, gracious, and patient. You can tell that they we’re happy to work there. In Manhattan sometime you never know what to expect when it comes to retail, but in this case Burton is at the top of its class, no joke. I walked out of there with a new snowboard and bindings knowing it was the perfect setup for me.

Pete was amazing, helped me find what I wanted during the summer sale. Thanks!

I went to exchange for my online purchase item...staffs were so nice...ill definitely going back again

I live out of the area from NYC. I was recently trying to track down some limited production items and the NYC staff fully came through. JP and the manager were both eager to help and efficient processing the transaction via phone call. So stoked I was able to locate these items. Top notch products, fast and service friendly. #yadig

When I used to live in NYC I would shop at the Burton store and sometimes just go to browse and hang out a little bit. The store employees are very helpful and knowledgeable about the equipment, Peter in particular who has decades of experience. Now that I don’t live in the city anymore, I’ll still call for gear advice and hard to find products.

Cant thank the guys at B NYC enough for there assistance in getting me a few Mine77 items. The manager and team are so helpful and made the process effortless as I live out of state.I feel like I made some new friends to geek out on snowboarding with!!I recommend reaching out to the crew at Burton NYC Flagship and they will get you covered🙌

Ryan, Dylan, and the staff at the Burton SoHo store were extremely helpful and accommodating. They truly exemplified what great customer service ought to be. I’m extremely grateful for their assistance in my snowboarding journey.

Everyone at the Burton Store is friendly and VERY helpful! I drive all the way from PA just to work with Pete and his crew. GREAT service and experience each and every time!

Experience here is worth the visit every time. My last visit was for a Custom board, bindings, boots, etc - Tom & crew hooked it up, super knowledgeable staff, and feel like I got exactly what I wanted after endless online searching.Highly recommended.

Pete, Greg, and Dan were great help when I was selecting a new board. They were all extremely knowledgeable in not just snowboarding, but regarding peripherals as well. They helped me select a board that would fit my riding style + even helped put together the entire set up (bindings/boots, etc.). They also capitalized on upsell/cross sell opportunities, providing strong real world examples of usages for board traction, bags, etc. Great shopping experience, would definitely recommend everyone else to give them a shot!

Very friendly and helpful staff

I had the privilege of making it to the flag ship store yesterday. I got to spend over an hour in the shop with the manager talking over past and upcoming product. The love and knowledge for Burton this man had, was astounding. If you truly love the sport and what Jake did for the industry, take the trip and spend some time with the team in Manhattan. Memorable experience. Thank you Burton NYC

Awesome experience with JP and Jimmy at Burton NYC. Got set up with my new Burton Step-On gear in a seamless and quick transaction. Great service from the friendly staff at Burton will keep me returning and recommending to friends/family.

It was 5:05pm today and a snappy employee did not let me enter because she “couldn’t let too many people in because the store was going to close at 6”. A gentleman walked in 2 minutes before that. I will never go back. The entire experience was disgusting.

Jongon helped us on selecting items and took good care of us trying on snow boots today, super helpful. Recommend who ever needs help on picking holiday gifts or snowboarding gears can come to this store. Also all staffs are friendly as well.

Buyer beware. Manager trying to sell previous year(s) model boards as new for retail cost. Do your research before just buying here. Buy from The House instead for far better prices and better customer service

Ive loved Burton gear since the very first day I stepped on a board. I havent had the opportunity to own any until now, but Ive rented Burton hardware before. I have no problem with the quality of any of their products. Still, the experience I had in store was alienating.I was looking for a whole new set up...boots, bindings, and a board. So Im not just coming in to spend a few hundred bucks, Im looking to drop a decent amount of cash on a full package. The assistant that helped me was extremely pushy, presumptuous, and acted like he could not care less that I was there. He gave me advice based on absolutely nothing. He didnt ask me questions about skill level, weight, height, or the kind of terrain I ride until AFTER recommending products. That means he presumed all of my answers, and either got really lucky he was right or didnt care enough to backtrack.Its a massive shame because I commend companies for being able to keep brick and mortar stores, and like to shop for higher-end products like that, in person. I still ended up buying Burton products, but I went through an authorized retailer instead, who actually put in some decent customer service.

Love this store! JP and the rest of the staff are the best. Highly recommend you check it out.

Great service. Pick no where else if you want to get into snowboarding.

BURTON NYC helped me to place an order on a super super limited product, cant be more stoked. Everyones always super friendly at the shop, shout out to JP, Pete Ryan, best guys ever.

Amazing staff and service. Good vibes all around! Highly recommend!!

The team at this location is nothing short of incredible. JP and crew really understand customer service and go above and beyond to get you the right gear and experience.

Quality through and through. Top notch service. An excellent one two punch.

Great service, hooked me up with a wheel on my snowboard bag that american airlines removed. Lifelong customer!!!

NYC Burton was extremely helpful assisting me navigate the annual sale and the new season drop, during the pandemic. Just ask for Peter S. -- he seamlessly helped me get the exclusive gear I needed (step-ons)

Manager and Jason helped us out a great deal. Will be back the next time we visit New York.

There was a man helping me upstairs with some serious attitude. Made the whole experience horrible.

This is the coolest store in Soho.

Adam and his staff are great to deal with! Store has a great vibe and was clean, well stocked with the more popular durable goods products and was sale price for end of summer which was a bonus. Good job guys!

Peter S. great customer service and knowledge.

Million thanks to my friend who brought me to Burton. I m impressed by the customer service that they presented. Pete, the best and most intelligent and professional person I have ever met. I am new to snowboard, I see Petes passion and dedication in snowboarding. He listened very carefully and patiently shared the knowledge about the products and tips for snowboarding.Pete, thanks once again to you and your team for going beyond profession and for understanding customers need, as well as finding the right and most suitable products for snowboarders. As a beginner and a customer, you guys are exceeding my expectations and because of what you do, make Burton my only shop for my gears. Thanks for presenting and adding on the value to the Brand to the public in an absolute positive way.

THE BEST customer service. Called and dealt with Ryan. I had a very last minute request for a very sought after item this year and Ryan came through big time. He even stopped UPS guy, while I was ordering over the phone, to ensure I got my goods when I needed them. A++

I had a very bad experience at this store!On Tuesday night 02/11/2020 my husband and I bought all my snowboarding gear, all the employees were drinking and literally not helping at all.I also came back today to return some stuff and an employee named Ryan said that one of the products can not be return because someone cut the bottom part of the pants. The pants were in the condition I bought them, why would I return a product like that? Really? I am not happy at all because I spend a lot of money on Burton products at this store. Will not returning or recommending.

Amazing customer service! Always willing to help out and solve whatever issues you may have. Everyone is super friendly, and welcoming? If I Luke give more than 5 stars I would!!

I love the staff at the Burton store. They know their gear, are all avid riders and will give you their honest opinion. The two level store is beautiful and you can touch almost everything. I took off one star because Burtons equipment isnt cheap but they are consistently hosting events which apply discounts to a large portion of the store.

Very friendly and helpful staff. I love to buy some new gear and clothes there when Im in NYC. They share their love and passion for snowboarding with their customers. Keep it up, you are the best!

The only Burton store in NYC!! Ive been to Burton store in Chicago as well. I love it how it is located in the heart of Soho. I love how the people are super chill and very nice. I love how they have special events and sometimes have meetings and free beers. I love trying out new gears. Only wish they had more sales. The most I have seen is 30% off.

Get ready for winter with warm accessories. They are a snowboard store and on occasion throw parties where you can meet and greet a few snowboarders.I enjoy a store when it has merchandise to match a hat and gloves which will keep me warm when I am in the cold winter eves, walking my dog in the park.Staff is knowledgeable about what they sell. They can recommend and help make the final decision on which coat looks the best.

Fantastic experience at the store. Pete, the manager, listened to me carefully about my repeated injury in my new boots and offered me their top of the line model that fits me better at no additional cost. Great representation of Burtons premium image; their knowledge base and willingness to help makes the store visit well worth it.

Friendly staff. But limited choice of snowboard maintaince equipment. May be off season.

Great store, very friendly staff! Got plenty of good advice about binding setup.

Burton has been around for a while... and their snowboarding gear shows it. Made with great quality to handy anything from East Coast ice to West Coast pow pow. Staff are great to talk to... and knowledgeable to know what suits your needs. They definitely have a nice selection for any snowboarder or any skill level.

Freaking awesome! Ive been out of the game for a LONG time - tried on some boots for size comparisons - Bindings I wanted were the last pair on display!! He (never even caught his name) searched the shop for the other one. Mega cool people and crazy helpful. THANKS GUYS!

Employees are super helpful and they dont make comissons so they get you the item that is best fit for you, not most expensive

Fantastic customer service. Patient and knowledgeable. Thanks to Pete and Cam for helping to find the right gear.

People are very nice and helpful here. The clothes are of high quality.

Went there last week cause I never heard back from Burton’s customer service about a broken boa on my boots but had the car all packed up to go to stowe for a week. Pete was beyond nice and super helpful. I went in expecting to just buy a new pair of boots but he helped me out a ton and since then has completely changed my riding experience for the better. This is now the only place I’ll go for anything involving snowboarding, etc. Pete even helped carry my stuff out to my car(that’s f***ing customer service).

The sales people were sorta helpful, but they hovered around a little too much, so I wasnt comfortable taking my time trying to figure out which bag I wanted since every 2 minutes, someone was coming up to me asking if I needed help. I ended up not buying anything and leaving the store. Not sure what that was about :/

Great store for getting all of my winter clothes and supplies for ski trips. The staff are very chill but knowledgeable about the gear. The only Burton in NY so I come here every year.

Products of Burton are great in terms of designs/functionalities.However, the customer service of Burton is really amazing.Ive never had this level of satisfaction from a customer service before.I usually dont write review but I cant help myself for this level of service

Cool place

Best place for winter gear and ski/board toys!

Nice and cozy store. Very friendly and helpful staff. Got my bindings but they didn’t have boots that I want. I guess came in little late for the season.

George and Tim are two amazing people. They do more than just manage a store. I cant say enough about these two and the rest of the staff at the NYC soho store. Thank you 1000 times guys. Much love and respect

The people are Amazing here!! Knowledgeable and friendly service

Im not a snowboarder but I do visit this store from time to time for their clothing. They have the best ski accessories. I love their socks, hats & gloves. They do carry a full line of snowboards. The staff is very helpful and knowledgeable of all of their products.

This is why Ill keep buying Burton. They stand by their product, even if its a few seasons old. Walked into the soho location, talked to Pete, not expecting anything, and walked out with a fresh pair of new pipe gloves. Thats customer service! Thanks again Pete!!!

Best customer service

Amazing knowledgable staff. Great atmosphere, only place you should buy a snowboard in NYC !!!

Your one stop shop before a ski trip. Get the NYC only Burton t-shirts as a gift or to wear while lounging. Super soft

Great selection and service! Adam went out of his way to help me find the jacket I wanted and have it shipped to me .Thanks!

Very Friendly and helpful staff. Inventory always seems to be running very low and doesnt have my sizes. As expected basic items are highly overpriced.

Burton employee surprised me two times for a few minutes I was there. First, he told me that Burton flagship store do not carry spear parts for bindings. And second, when he asked me what specifically do I need he found the piece I need and give it to me for free.

Love all things Burton Snowboards. This flagship store has it all. Very big selection. I bought AK Gore tex jacket there. Highly recommend this store location.

Beautiful merchandise. Easy going and friendly staff who know the utility of their products.

Very good service, I love the style (although Id rather choose timeless pieces), quite nice selection in the store, needs more for women.

The people who work here have nasty attitudes and are very unhelpful. I called beforehand to make sure they accept boots and pants for trade-in (as stated on their website that they accept Outerwear) and the person I talked to on the phone said YES. Went to the store with the intention of buying a new pair in exchange just to find out that they actually DONT accept boots as those are considered a liability. My boyfriend and I have both spent thousands of dollars for our set-ups at this store only for time and time again to receive poor customer service. Time to take our business elsewhere.

Unhelpful staff. Instead of informing me about heat fitting my boots, which were super tight though the correct size, I was told to “deal with it until they’re broken in.” Thank you Ski Barn for filling me in on this process and the great service!

Great selection, helpful staff, though I went there for a repair on some bindings and they didnt have the parts

Burton NYC only has 2 pairs of boots available in size 13. Kind of ridiculous for a flagship store.

Love them to the mom! Thanks for the great customer service!

Great selection of apparel, boots and snowboard. Staff is very helpful.

Store was nice. Not a single person offered to help me. Out of the five or so associates, only one seemed to even notice I was there.

Ben W was great. Everyone at the store is always very helpful and knowledgeable.

Best service and every staff has great knowledge, nice experience to shop in this store .

Very helpful staff. Great merchandise, prices, and lifetime warranty on some goods.

Ive long been a snowboarder and thus, have long been a Burton fan! Great store set up that really captures the snowboarder vibe. When theyre having a sale, JUMP on it!

Really helpful staff, and really sexy gear (no Step ons unfortunately :)

Great service. Thanks Jay( the manager) and the sales dudes. Sorry I cant post their names but both knew their products.

I am a snowboarder, and I used to ride a burton set up. I did not purchase it here, but I may as well have. The promo deals and events held at this store are usually tons of fun and have some pretty sweet deals! I would recommend burton gear to a friend, or a stranger, and a flagship store is one of the best places to go for it!

Well stocked in terms of variety of available products and sizes.

Looking for a snowboard for my 2 year old had the utmost help possible, great great experience

Top notch customer service. Great product.

This is a very cool looking store. nice stuff. cool things

Great store with employees willing to help you find what you need.

Best customer service ever. They are extremly helpful and knowledgable.

Very lovely experience. Thanks Peter!

Great helpful staff and the price wasnt as bad as I thought. Say hi to Woods.