Beautiful items, beautiful store! Missoula is a halfway meeting point for me and my friend, and our first stop is always the General Public. Last time we visited in March, the Owner, Allison remembered us from our day trip from the previous fall! She is so kind and you can really see all the care and love she puts in her store!

One of Missoulas best small shops! The General Public is an authentic and beautiful brand + store with really admirable ethics to make slow fashion accessible to the Missoula community. I love that its truly a warm and welcoming space with no pressure to buy. Support this locally woman-owned business when you are in need of forever wardrobe staples that make a statement!

I love this place! Had a super great experience and found the cutest sustainable tees! Im so glad Missoula has a store like The General Public.

Super fast shipping! So lovely with communication 💛 everything was perfect & cute simple sustainable packaging.

Love this space and business! Allison (owner) is such a thoughtful and talented curator.

Yeah yeah yeah! Owner and curator of the shop has a vision that is so refreshing. The thoughtful items she chose for the space all tell a story. Her stock has been collected from artists and creators that she believes in full heartedly. Therefore there is a sense of depth to each piece, whether it be a gorgeous garment or a vintage post card. I get inspired every time I’m in there.

One of the most beautiful, lovely stores I have been in and the owner was a complete dream. So welcoming and knowledgable about the makers and products in her store.

Honest opinion the products are not terrible, not great but decent if your in a pinch. Theres definitely a variety of things to choose from, random but variety. The main issue was the customer service. Honestly I hate to complain or be that person but just be prepared if you do shop here....its not a pleasant experience.

Perfect place to find that gift for sister and girlfriend, utilizing Allison (owner) to suggest sure-thing surprises. People with a sense of style (or who want to have a sense of style) will appreciate the curation in this store--Portland, LA, Tucson are all represented. A curious collection not available on Amazon.

Love this shop and all the curated items. Such great talent and super fun decor. The owner is really sweet and has a fun vision!

One of the most expensive and pointless stores in all of Montana and easily most ridiculous in Missoula. Thanks for the waste of space.

I feel lucky that Missoula has The General Public! Whether Im looking for a gift for a friend or the perfect outfit for a date night, I always head to this quirky, cool, unique spot headed up by the friendly and and fun Allison

Each time I go in there are always unique and beautiful pieces to be found! Allison finds amazing products that serve purpose in your home and she truly is compassionate about sustainable shopping, it truly is a special place. I am so happy this space is in Missoula to stop in for great shopping....also if your kids are in tow, she has dum dums and coloring!

I wish my house looked like this place. something for everyone. the best colors. check it owwtttt

The General Public is the perfect mix of elegance and quirkiness. Located right in the heart of Missoula in the historic Florence building, youll find a store thats all about empowering individuals to design their life with beautifully unique things, and to embrace the perfection within lifes awkwardness. The shop owner, Allison Reaves, hasnt just created a stellar home-goods and fashion hub though, The General Public is also a space where the Missoula community can come together to appreciate local art. Im inspired every time I visit. Highly recommend!

Beautiful, wonderful, magical, unique!!