Love love love this man. This is our all time favorite spot to get fishing bait in Madison.

The guy who was working here when I stopped by was very friendly. Im new to the area and he told me where I could do some shore fishing with my family. Its not a big beautiful store, but I like that about this place. My dad used to have a bait shop and being in here brought back some childhood memories. Ill definitely be stopping here again next time I need some bait.

Nice people that work there. The hours are great for early morning fishing that is awesome. All you need for fishing is there.

Visited from Chicago nice clean organized shop. It was four of us and we were looking to by some shiners and two rod and reel combos and some one day licenses everything was smooth and fast they have everything you need to get out there and catch something hell even if its just grass lol!

Best bait shop in Madison. Excellent and knowledgeable staff.

Theyre friendly and give good advice for fishing

Everything you need with good service to match.

Nice local bait shop. Knowledgeable staff.

Good company good service

Best bait and tackle shop in the Midwest.

Solid old time bait and tackle shop

Helpful and knowledgeable staff good selection!

Best bait tackle store in county, friendly, knowledgeable, helpful, family owned small business, Ive shoped there 20 years and never had a bad shopping experience. Really miss the seminars, better days ahead!

Little shop but has what you need

The man who owns/runs the shop has a terrible attitude. Waited in line for a long time patiently, and when I got to the counter I wish I would have went somewhere else. Always try to support small businesses, but this one won’t get any of my business again.

Love this little bait and tackle store. Awesome live bait. The staff is always friendly and helpful as well as the other patrons. Selection of tackle is limited compared to your big stores but lots of hard to find gear. I stop there almost everyday. Highly recommended.

Very good 👌

This is a great shop. I like it that you arent treated like a nuisance when you go there and ask a question like a lot of shops.Overall, excellent service, great products. Its nice that you arent treated as second class just because youre not a pro and are from out of town.D&S definitely has my business.

Small bait shop, employees know a lot about what they sell. I love buying bait here! Staff makes you feel welcomed.

Great 👍👌👍

Local expert, great advice, and an old school bait shop. Great place to learn and get help on what you need.

Great place for everything fishing 🎣

Great bait store

Very helpful

The owner has fished the lakes his whole life.

Great tackle and bait selections they do have some reels up on the wall for a nice price as well. The guys that work there are great tip givers on the local lakes. Go here Everytime for my bait.

One of the best bait shops ive ever been to. They had a great selection and great staff

Great place to go has a lot of advise for every one entering

1st time here... Ill be back. Helpful, good selection

Best place around very friendly and knowledgeable

The best bait shop in Dane County. The owner is exceptional with local knowledge.

Nice guy who can give you advice on the local fishing scene. An added perk is your supporting a small local business.

Great bait shop with a lot of helpful information about fishing the area lakes

Great seminar last Thursday evening.

Best bait around!

Good staff and finds wat I need for lure and etc... rating is 5 stars

Great store great prices and products.

Great staff and service. Won’t try to sell you what you don’t need.

Find all your fishing gear

Running out of bait on Memorial day weekend? That IS memorable

Old school bait shop with everything you need to fish Madison.

Been here a few times. Its a nice shop with friendly service.

Nice homey and friendly atmosphere.

The salesman informed us we were paying for 36 worms. 25 worms actually. This is bad for business

Great bait store could not say enough about great things about Gene the owner Ill drive out of my way to go to that bait store always has what you need

Friendly and helpful.

Nice shop, nice guy, lots of gear.

Small shop with good services and selection.

Great selection and prices

Outstanding customer service, very helpful too!

Best live bait, hands down.

Got my minnows!!

Went in today for some black tail chubs. Asked for 3 dozen and received 32 minnows. Wouldn’t be a big deal for cheaper minnows but these are 7 a dozen.

Awesome place and people

The only family owned bait shop in Madison

My kind of place.

Best bait shop in Madison

Good and honest service

Very helpful

Good fishing

How about putting your hours of operation on your website!

They have everything!

Great

Very good service 👍