Their refusal of cash has cost them my family as a customer and was very relieving to watch every other customer present leave the store due to this policy. #CancelVissla

If you enjoy California beach/surf culture, Vissla may be a place for you. There are dozens of such places that have come and gone over my years growing up in Southern California. Vissla is a newer surfware shop located in Pacific City, a newer upscale mall bordering the Pacific Coast Highway in south-ish Huntington Beach. Their designs are clean, new and trendy-hot. Pacific City is literally across PCH from the sand on the shore with views of palm trees, water, waves, deep blue ocean, surfers and an almost non-stop stream of the beautiful people who come here to see and be seen. There is even a glimpse of the HB pier to the north from the west side of the mall. As a local Costa Mesan, my wife and I still enjoy frequenting this mall and its eateries, desserteries and fashion hot spots. We bring almost every visitor from out of town here at least once. They all say it is one of the highlights of their visits, a seemingly authentic slice of the local culture. Besides visiting Vissla, grab something to eat/drink at one of the places with crazy awesome views of the beach. Just sit there for an hour or two and soak it all up. It is hard to beat.