I had the most wonderful experience here. The ladies at this shop take the time to determine what dresses would best fit you, make the experience enjoyable and not overwhelming, and truly care about the best outcome for the bride. Not to mention, they have a quality selections of dresses, with a variety for every style of bride.

My experience at The White Magnolia was absolutely perfect! My stylist, Johna, went above and beyond making my appointment personalized and special. She was familiar with my venue and spent time looking over the dress styles I sent a few days prior to my appointment, so she had a handful of gowns already pulled upon my arrival. I was so nervous I wasn’t going to know when I found “The One” (and it was a tough choice because everything I tried on was beautiful!), but Johna gave great advice and kept the experience truly fun and stress-free! I would recommend The White Magnolia to anyone. Thank you for helping me find my dream dress!

The perfect place to buy a wedding dress!!!! Everyone at the store is so sweet and encouraging!!! We all felt so comfortable! I received so many compliments on my dress!!

If I could give this sweet store more than 5 stars I would!! From the moment I walked in, to the moment I left, everything was very personable and meaningful! The White Magnolia and Parker went above and beyond to make me feel so special and welcomed. Parker did her research before my appointment to look up my venue, ask me questions about my venue and had the most perfect dresses picked out for me to try on upon arrival. Not one second went by where I was stressed or overwhelmed. To say the least it was extremely hard to pick my top favorite dress here, ALL of them were absolutely stunning! I highly recommend coming to this store!!

My bridal experience could not have been any better. As soon as I arrived, beautiful gowns had already been pulled for me to try based on what I had said before coming. My consultant listened to what I disliked and liked most about each gown to help her find the perfect gown for me. Every one so patient and allowed me to try on so many styles to help pick out mg favorite style. Everyone in my group felt so welcomed and we had the best time celebrating this happy season. At the end, I found my dream gown and got to celebrate in the cutest little shop. I couldn’t be happier to be a White Magnolia Bride!

This was the perfect personalized experience shopping for my daughters wedding dress. Parker had chosen several dresses that fit my daughters vision before we arrived. They were wonderful choices for her style. Such a great experience all around! The environment is very inviting and my daughter was very comfortable with her stylist Parker who made this possibly stressful experience so simple and enjoyable. Amazing space and wonderful associate. We cant wait to until the dress arrives!

After 3 bridal appointments across many states and not finding a dress I loved, Johna at The White Magnolia helped me to find the perfect gown that made me feel confident about my body on my wedding day! The Greenville location was super clean and organized, and I loved that there were not many other brides there. I was able to fully focus on my experience looking for my wedding gown. I would 10/10 recommend The White Magnolia to any bride. Ask for Johna if possible-- she recommended a gown that I would have never considered and it ended up being THE dress.

Wow! The White Magnolia Bridal experience was everything I could’ve asked for. Johna was amazing! She really listened to me and really picked up on what I was looking for before I even came in for my appointment. I got there with dresses she had already picked just for me and she absolutely nailed it. She helped me find my dream dress and also was so so kind. I would recommend this shop to anyone ever! Thank you so much for making my experience what I hoped for!

Johna Lutz (Manager of the White Magnolia) was my stylist when I was searching for my wedding gown in June of 2021. I am a planner by nature, and I enjoy having personalized experiences/ events leading up to major milestones in life, such as a wedding. Johna made sure that my experience at the White Magnolia was catered to my tastes, while also giving me the autonomy to explore dress racks and a wide range of accessories, sometimes making decisions I never even saw myself making. She was a fantastic sounding board for my mother and sisters, gave invaluable dress advice, and made me feel comfortable and beautiful throughout the entire duration of my appointment. I left my first bridal appointment ever with my dress, and plan to return for an accessory appointment as well as to have my dress cleaned and preserved after my wedding. I would highly recommend the White Magnolia Bridal collection and team to any bride in the downtown Greenville area, or in any other location where the White Magnolia also has a storefront!

This was such a great experience! Not only did they make it personal, but they listened to me and picked the perfect dresses!! It didn’t take me long at all to find the one. Their advice on accessories was exceptional too! I would recommend them to any new bride!

I went shopping here for my sister and the experience was so wonderful! They were so patient as we tried to figure out which style we liked best. Its hard to pick when they are all so beautiful! They had a great selection and it was a joy to try on every dress they brought out. After a second visit back, my sister found her dress and couldnt be happier! Now with the venue and dress selected, she can complete rest of her wedding planning with ease. Thank you White Magnolia!

I loved shopping at White Magnolia! My mother in law and I went for the sip n see in February. It was my first time really looking so it was nice to go in and see what dress styles they had.they wrote them down and I came back a few weeks later. My consultant was wonderful! She took what I said about each dress I tried on and instantly changed up my fittings based on my reviews. I found my dress after 5 gowns and I got $250 off accessories for finding my gown in the first visit. Everyone was so helpful and nice. Would definitely recommend here if you are starting our!

An amazing personalized experience! Parker knew exactly what I wanted and I fell in love with every dress she pulled for me. I would recommend The White Magnolia to anyone!

Had such a wonderful experience here finding my perfect wedding dress! Johna was so helpful and had beautiful dresses picked out for me prior to my appointment. It was stress-free and I ended up finding & saying yes to the dress! Thank you again so much for the wonderful experience!

We had such a wonderful experience shopping for my wedding dress this past weekend. Sydney and Johna were incredibly helpful and encouraging, and they really made me feel confident. Sydney pulled gowns that flattered me and matched my style, and I ended up finding the dress of my dreams with her help - she showed me how to customize my gown to make it perfect.I really cant say enough good things about White Magnolia, and Im very grateful for the smooth and happy experience. 10/10 would recommend to all brides-to-be :)

I said YES TO THE DRESS HERE! the entire experience was amazing - from the sip and shop to buying the dress, Johna and her staff are amazing. She asked all the right questions that helped me try on dresses that were ALL contenders, until we found THE DRESS. The store is clean, organized, and beautiful. They really go the extra mile to create an experience to remember! thank you WMB! :)

I had the best time trying on dresses and getting to see myself as a bride! They were able to pull dresses that I requested as well as ones they knew would match my style. I said “yes to the dress” here and I wouldn’t have it any other way!

Wow, what an incredible experience this was! Johna was an absolute gem and a pleasure to work with. She was so incredibly kind, warm, and professional. I brought my mother with me to the appointment, who was in full MOB mode, and Johna navigated all of the complexities of this with total grace and poise.Johna worked with me on 2 different appointments to help me find the perfect dress for my wedding. I never felt pressured into anything, like I have felt at other bridal shops. She gave amazing advice, and was so helpful during every step of the way- in person, on the phone, and through email! The shop was beautiful, clean, and made you feel special being in there. The appointments are also private, which is a nice change from other shops that sometimes hold multiple appointments at the same time.I would 10 out of 10 recommend The White Magnolia for wedding dress shopping. I came over from Asheville, and am so glad that I did!Thank you for everything Johna and the team at White Magnolia :-)Warmly,Hannah

I had the BEST experience at The White Magnolia in Greenville! I made a pretty last minute appointment (like 4 days before I wanted to come in) and they were so accommodating. I arrived and my stylist - Johna - had everything set up and ready. I had filled out the pre-meeting form and provided a link to my pinterest board of dresses so she already knew what styles to pull. Thank goodness because they were all amazing and I had such a hard time deciding among those. Johna was incredibly patient and so helpful during the process and asked questions along the way that truly helped me make my decision and pick the perfect dress! She made suggestions that allowed me to make a few customizations to really be the dress of my dreams and have a beautifully custom gown! I cant say enough amazing things about my experience here!

They were so sweet and helpful! Loved their attention to detail and how they asked so many intentional questions about my personal style. I had a great experience and they helped me find an awesome dress!!

I just recently got my dress here and it was an amazing experience. They do by appointment only, and I was the only bride there. The space has great light and is very quiet and cozy... it’s the perfect environment to find the right dress. Everyone followed mask guidelines, which made the whole experience very comfortable during these times. Johna helped me find the perfect dress, and I can’t thank her enough. I would recommend this place to anyone who is looking for a stress free environment.

I loved shopping for my wedding gown at White Magnolia! Johna was especially helpful and kind in what has been an interesting season for me and my family. I would definitely suggest coming to White Magnolia for great customer service and personalized bridal styling!

I had a wonderful experience wedding dress shopping here. The boutique is beautiful and everyone I interacted with was very kind. While deciding on my dress they were very helpful and patient.

My daughter had an amazing visit and said YES to the dress!

Being a larger bride size 18 I was so concerned with going to a shop that would have limited options for me to try on. Magnolia was absolutely amazing and the experience made the day perfect. Johna my consultant made me feel confident and valued through the whole appointment. This was my first time trying on dresses and I found the perfect dress for my day. Highly recommended!

The White Magnolia is the BEST bridal shop in the south! The selection was amazing, the sales staff was incredible and the atmosphere was perfect for trying dresses on! I had a bad experience at another location and was very discouraged about finding a dress. The White Magnolia and Johna made everything better!

I had the best time here shopping for my wedding dress. Everyone is so nice and helpful. The store is beautiful and the dress selection is like no other! I can’t wait for my dress to come in soon!

This place was amazing! I was getting discouraged because I went to several different wedding shops in Greenville and hadnt found my dream dress. As soon as I walked in the store, I felt comfortable and loved how I had the shop to myself with 1 person who was personally helping me. I did not feel stressed and the atmosphere was quiet and calming. The lighting and dresses I tried on were amazing! I found 3 that I really liked and had to make the choice whereas at other places I left not feeling convinced of any dress. The costumer service was amazing! I had to rush my dress and they gave me an incredible discount on that fee and were helpful with my limited time frame. Thankful for the sweet service and beautiful dresses!

I really enjoyed my appointment at The White Magnolia! Johna was really helpful in finding a dress that checked off all the boxes for me, and she was really kind and patient. It was the relaxed shopping experience that I was looking for.

Such a wonderful experience shopping at White Magnolia! They have an amazing selection of dresses and were very patient with me as I looked and tried on many. Ended up shopping at 2 other boutiques but went right back to my dream dress at White Magnolia. Johna & the entire staff were amazing. Thank you, White Magnolia!

I had the most incredible experience at White Magnolia Greenville! Johna listened to exactly what I had to say and had my dream dress picked out from the very start. The experience was so fun and stress free. I highly recommend making an appointment here!

I had such an amazing experience at White Magnolia! Johna was amazing to work with and she was able to understand my style/needs immediately. Not only do they have so many different styles to choose from I also felt that they dresses were great quality as well. I would highly recommend White Magnolia to anyone who is looking for wedding dresses :)

I absolutely loved my appointment at the White Magnolia. I have been to another store in the Greenville and left that appointment frustrated at not finding anything and at the lack of personal attention...it seemed more like they were wanting to sell that day. I was apprehensive about trying another store, but all of those feelings went away when I met Hailey at the White Magnolia! Prior to my appointment, she asked me to send her my Pinterest board and then upon me coming in, we sat and chatted more about my style. She certainly took plenty of them to get to know me as a person and a bride, not just another sale. She picked out 5 dresses to start with, and the first one she put me in I fell in love with. My grandma was unable to be with me on the first appointment, but Hailey was able to schedule another appointment on the following Saturday when my grandma could make it!! I have been so pleased with going to the White Magnolia and with my dress. I can’t WAIT for my dress to get in and wear it on my wedding day! I could not have asked for a better experience!

The White Magnolia was the perfect bridal salon to select my wedding gown! The White Magnolia team was kind and attentive. I appreciated Johna’s expertise and feed back when I tried several dress styles to find my wedding gown.

Had such a wonderful and personalized experience with White Magnolia! Setting up my appointment was incredibly easy. Each appointment feels so personal and the staff is clearly there for you! I would recommend White Magnolia for anyone looking for their perfect dress!

I am so glad I chose the white magnolia! I had the whole place to myself and felt like I was in a movie. Johna helped me and was AMAZING! She was so patient and kept pulling dresses based off what I liked and didn’t like from the previous one. We finally found the one! If I could rate more than 5 stars, I would!

I recently got my dress here and it was an amazing experience! They were so helpful and patient. I am happy I decided to purchase my dress with them!

My experience at TWM Greenville was phenomenal! I loved the intimate environment, as well as the intentional service by the staff. I am so proud to say that I got my dress here!

It was such an amazing experience going dress shopping here. Johna is an absolute sweetheart and made it such a personalized experience. Every aspect was thoughtful - I found exactly what I wanted and ultimately said yes to the dress. You must go to White Magnolia if you are in need of your wedding dress!

Working with Johna in this gorgeous bridal boutique was a DREAM! She prepared several dresses for me in advance, each perfectly curated with my interview and Pinterest inspiration in mind. I felt so welcomed and heard! When I had some overwhelming-first-appointment-anxiety, she was the ideal consultant greeting me with patience and understanding. She even squeezed in an additional time slot for me the next morning to come back and, ultimately, say yes to the dress of my dreams. This extra time to collect my thoughts without pressure not only sold me on my dress, but also on proudly purchasing from this particular boutique. I couldnt have imagined a better bridal gown shopping experience!

I had the BEST experience shopping at the Whit Magnolia Bridal in Greenville! Sarah helped me find my dream dress and made my entire experience so enjoyable. She had really prepared for my visit by asking me important questions about my style, my vision for my wedding, etc in a Google form prior to my appointment. She also looked at my Pinterest board and pulled dresses that matched my style! They made me and my guests feel so comfortable the entire time and anticipated what I may need long the way. Saying YES to the dress was so easy with White Magnolia! I highly recommend!!

I loved my experience at The White Magnolia, Greenville. It was the first place I tried on wedding dresses, and I was so pleased to find exactly what I was looking for. Sarah, our consultant, was amazing and made me feel so special! When we arrived, she had already hand picked gowns that she had seen on my pinterest page! I also enjoyed the environment, as I had the whole store to myself for my appointment. I would highly recommend to White Magnolia to anyone!

This was by far one of the best experiences of wedding planning! Johnna was incredibly helpful in helping me pick out the perfect dress for me for my wedding. She also gave great suggestions for how to alter the dress & where to get it done well. It turned out beautifully!

Found my dress here! Staff is super helpful and friendly and made saying yes to the dress a breeze. Absolutely recommend!

I had an absolutely wonderful experience at The White Magnolia. Hannah was a joy to work with and already had a rack of potential options based on my style preferences, Pinterest board, and budget. As we worked through the different styles, I found my perfect dress, as well as accessories, all within the budget I had listed, and in a stress free and fun environment. Thank you to everyone there for making it such a memorable experience. I highly recommend this boutique to anyone looking for their wedding dress.

I went shopping at other wedding dress places prior to going to The White Magnolia, and I left every place discouraged. My experience at The White Magnolia was absolutely phenomenal and I was excited again to be looking at wedding dresses. Sarah was the one who helped me and she was amazing to work with! I liked that I was able to look through the racks myself and pick some dresses I liked in addition to having Sarah pick dresses for me.

This boutique is the cutest bridal shop you could ever imagine!! My consultant, Sydney, greeted me at the top of the stairs and made me feel so welcome. She had already picked out 5 dresses for me, exactly what I had imagined and more, and let me select a handful of my own. I felt like a VIP being the only bride in the shop, sipping on a mimosa and standing on their podium. Johna was also a sweetheart. I can’t get over how caring, funny and knowledgeable Sydney was and if it wasn’t for her I wouldn’t have had the same experience. She assured me that i was more than welcome to go back and forth between the last two dresses multiple times to ensure it was THE ONE. I am so grateful for the ladies at The White Magnolia. HIGHLY RECOMMEND!!!!

Johna at The White Magnolia made wedding dress shopping so special! She was so attentive and helpful. After just a few minutes, she knew my style and what I really wanted in a gown--something I wasnt even sure of yet! If you are shopping for a wedding dress in the upstate, you have to visit The White Magnolia!

My future sister-in-law made an appointment here and was treated like a queen. A totally catered experience where she was made to feel like the most important person in the room. The atmosphere is so classy, and the staff was so kind and completely focused on the soon-to-be bride! The dresses are stunning and the prices cover a pretty decent range, so any bride on almost any budget can feel like theyre getting what they want for the price they want. I wish I wouldve known about this gem of a place years ago when I was shopping for my wedding dress!The store does have open hours, but it is BY APPOINTMENT if youre wanting to shop, so be sure to call ahead! Its absolutely worth it!

Johna and the entire White Magnolia staff were AMAZING! They took the time to listen to my request and pull beautiful dresses. The entire process was so enjoyable and most importantly stress free!

They are having a wedding gown sample sale Jan 13,14, and 15th from 9:30a to 3:00p also 10% off. If you havent purchased a gown yet for Valentines Day, it would be to your benefit to attend. They are located on the second floor. No elevator, but parking is nearby. Nice selection of gowns and accessories.

Johna was fantastic, highly recommend!

I had such a wonderful experience at TWM Greenville! Hannah and Johna were both amazing! Going into the appointment, I had no intention of buying a dress that day because I wanted to shop around more, but Hannah and Johna ended up finding me the perfect dress that I couldnt say no to! They both had browsed my pinterest board before my arrival so they knew exactly what look I was going for. I was the only appointment in the bridal shop for the majority of the time, which was great because it gave me a more individualized experience!!

Had a wonderful experience with The White Magnolia! The girls were so sweet and helped me with all the family I brought with me. They have a wide variety of price points and style of dresses. I ended up getting my dress through them and was very happy with my decision. I would highly recommend going to them if you are in the market for a wedding dress.

I couldn’t have asked for a better experience while shopping for my wedding dress! I loved getting to pick out the dresses I wanted to try on and really enjoyed being the only bride during my appointment. My consultant was very enthusiastic, supportive, and knowledgeable. I am recommending White Magnolia to all of my girlfriends!

As a local wedding planner myself, when it came time to choose my wedding dress, I knew I needed and wanted to go to The White Magnolia Bridal. While it felt different walking into the store as a bride and not as a wedding planner, Johna and Sarah truly made me feel like a bride. They were attentive and so sweet...they were able to help me feel beautiful and confident... and they were able to tell which gowns I liked most. I found my wedding dress there, and couldnt be happier with my experience at TWM! Id highly recommend any bride make a visit there when you start dress shopping! You wont be disappointed :)

I loved all of the dresses Hannah and Johna prepared for me, it totally exceeded my expectations. I’m so excited for my dress to come in!

Everything about The white magnolia was perfect. I went in thinking I knew what I wanted and ended up leaving with something completely different because I trusted what they said and I LOVE my dress!!!!

Most amazing experience I have ever had in any store. They schedule one person at a time and really make you feel special. They have a beautiful selection of dresses and they will even special order a dress for you by one of their designers if you have a specific design in mind! I would recommend this place to any bride to be!

Excellent customer service. Every place I went to before here tried to force me into a dress I didnt want. I told her what I wanted showed her a photo and she let me pull then bought me the closes she had to my request vs something different just to sell me a dress...I said yes to the dress because of her great service.

Johna was so great to work with! She truly listened to what I wanted and made the entire experience fun, personal, and stress-free. I bought my dream gown and couldnt be happier!! They have a great selection and allow you and your party to be the only party in the store.

The ladies (especially Johnna) at White magnolia really went above and beyond. My mom wasnt able to be with me nor were a few of my closest friends. They set up a time for me to go to Atlanta to try it on. When my wedding got moved up by six months they called the designer and rushed my dress and then stayed open later so I could pick it up. They made me feel important and not just like another client and they never treated me like a nuisance. Thank you for making my dress a worry stress free part of my wedding so I could focus on my family and friends!

From start to finish a wonderful experience! Beautiful gown selection but most importantly amazing service. I would recommend to anyone!

Very attentive. No sales pressure accents election no matter what your size. I think I thought my perfect dress!

TWM was the second place I went to look for wedding dresses. I instantly fell in love with the decor and Johna was such a big help throughout the process. As soon as I walked in I knew I would find my dress here on that day, and I did! Their collection is so unique and has so much variety that I just wasnt finding anywhere else. I took my best friend back to look for her wedding dress a few weeks later and she found hers here too!!

Cannot say enough good things about this shop! Johna was the best bridal consultant I couldve had. This was the first and only shop I went to and I found my dress within 30 minutes of my appointment! Johna had looked through my Pinterest board and she picked dresses for me that were exactly identical to the ones I had dreamed of trying on. She was so easy to talk to and made the experience so much fun for my family and I. Plus you cant beat the one on one attention you get here. I couldnt recommend The White Magnolia enough! It was perfect!!

Stunning dress the girl working there is so genuine and nice! Wonder experience I will tell all my friends to check this place out!

The first place I went to dress shop and I found the perfect dress! Large variety of dresses. Sarah was so sweet and helpful! I am so happy with my experience at TWM and soooo excited for my dress to arrive!!

This store and the people who work here will exceed all of your wedding dress shopping expectations. I will always recommend The White Magnolia to any bride to be!

Wonderful experience at the White Magnolia in Greenville. The service and dress choices are truly 5-star.

Had a good experience very nice atmosphere

A hidden treasure downtown Greenville! We love Johnna and the beautiful selection at the White Magnolia

Drove 2 hours to shop. Door hours even said they were open, but then they also said they were open by appointment only. Very frustrating to say the least.

Beautiful gowns and all attention is on you.

Snobby and totally pretentious.