Awesome selection of super sexy mens clothes. Friendly staff. Prices are pretty high, but the stuff is high end and unique looks and styles.

A few weeks ago I had purchased a pair of sunglasses from them and because of a manufactured defect they broke. I brought them in and the sales people couldnt have been more accommodating and kind . They didnt give me any issues at all and were really helpful. Will definitely be shopping there again! Thanks boys! Sincerely Kevin

Great aesthetic fitting clothes. If you like shorter style shorts (that end at the middle of your quad or shorter) for the beach or just casual wear, this place has great options. The staff are very friendly and helpful to find what you’re looking for.

Excellent place to buy lgbtq Cards and very stylish, hot clothing. Star is well-organized and displays are very well done.

Tons and tons of brands, awesome clothes and swimwear in all different colors, patterns, and sizes. Staff is hit or miss on how friendly and helpful they are. They tend to have more stuff on the Small-Medium range so bears will have a little trouble finding certain swimwear/underwear. I was pleasantly surprised to see that several of the shirts and shorts thry carried had sizes up to 3XL. We will definitely be back!

I worked with Rocky at the Cafe on Federal Highway from 2000-2002 and Pride Factory is still going strong. Our community is blessed to have a resource for LGBTQ+ items especially for our community. LOVE THE PRIDE FACTORY!!

First time but they have alot to see cool stuff

Always a pleasure shopping here....awesome staff and all the new and latest fashion needs for everyone

Huge, stylish selection. Customer service is friendly, honest, and helpful. You probably wont leave empty handed.

I have always loved shopping here every time Im in town. A must for our tribe.

Came in there for some goodies and left happy! They have a great selection of clothing, beachwear, accessories, sex toys, etc! Customer service has always been friendly and quick!

Good options for fun toys! Great service

Great selection and customer service!

Such a great store! Love seeing the new Addicted brand items and always great sales! Chris helped me find a great pair of underwear I love.

Well stocked gay go-to store including adult accessories. Friendly staff.

Lots of cool items and a very friendly staff. Oh and tons of great cards

Great place for specialty birthday cards and great clothes

Huge selection! Friendly and professional staff!

Fort Lauderdale legend.. They have everything. Now the heart ❤️ of trendy 13th Street

Love this olace

They had a large selection of many different brands. I wasnt to upset with the prices. Then again Im new to these clothing options. Really nice employees.

Awesome store I highly recommend it

Very clean, excellent visual merchandising knowledgeable and friendly staff. (ANDREW)

Great place to shop, friendly courteous staff. Highly recommended!

Outstanding, selection of bathing suits and casual mens clothing. I was able to buy shorts that fit instead of the length hanging below my knees almost at my ankles. I hate being short lol great customer service

Great merchandise and of course best greeting cards in town

The staff here do not judge anyone. They are helpful and cheerful and dont generally bother you or hover as you shop.Prices are high, but for such a unique shop selling top of the line product, it is expected. Great selection if youre looking forsome new additions for your top drawer. Mostly underwear of all types, tanks, tees, swim wear. Sex toys, greeting cards and great misc.items to choose from. We always stop here when in Fort Laud. Check the very back room of the underwear section for the clearancetubs. We always seem to find gems hidden away in there!

Nice clothes and under wear 😉

Great merchandise and large selection. Service was great. One stop shop for a beach day

Love to shop cards for friends and see whats new in clothing and small gifts.

This is a wonder place to stop for clothing or a tasteful gift. A unique collection of contemporary shirts, short pants, underwear, jewelry and beachwear & much more. They have a fantastic selection of greeting cards & is a perfect place to stop if you need to pick up a gift. It has been around for many, many years in Fort Lauderdale, they must be doing something very right.

I always love going to this shop. There is always a few tucked away clearance racks with a great find on them. The staff are always friendly and willing to help. Bags brought into the store are usually stored for you at the main center cash, so that you have your hands free to shop! They have a huge assortment of the popular brands of jocks and underwear and an amazing assortment of the swim wear. If your timing is right you might even get there when they have their annual sale where there are bins of swimsuits and underwear all sorted by size and marked down considerably. In the back they have a large assortment of adult toys, DVDs and their lube is always at a very good price. Most of the other patrons are equally friendly and Ive experienced one or two willing to give you their thoughts on that jock strap youve just tried on, with a smile. Great store with a very good selection of clothing and underwear. Ive always enjoyed things I purchased there and felt they were of good quality and at a responsible price.

This is a staple of the gay community for shopping here. They have anything from clothing, to gear, to toys. The variety of merchandise is really something to see and ensures that theres something for everyone. The markups on things though can be kind of much so just beware of items that seem overpriced, they probably are and you can probably get them cheaper elsewhere. But when they have sales you cant beat them. Definitely worth a visit if youre in the area.

Pretty decent selection. Although I would like to see more stylish clothes rather than sexy clothes. Great selection for things youd wear to a club but not so much for everyday or office attire.Most pair of shorts are actually long. 9 inch in seam please. More shirts for casual and business occasion.

Great selection of clothing, not just party or pride attire but an all around great place to pick up casual clothing that can take you from casual Friday to happy hour cocktails. Awesome clearance rack deals too.

Tons of underwear, swim wear, t-shirts, toys..I always stop in when Im in town! Friendly staff, great location, easy parking. They do have some great sales, and always have clearance racks, but the bulk of the items are full retail.

Hot styles ALL the time. Been going here for years. I work down the street. The staff are awesome ...and cute!!

Every time I visit Wilton Manors this is a must stop for me . The staff were friendly helpful and curteous. I always go in the rear of the store to check the hot underwear 3 for 30 bin....They have the hottest gay men underwear. My first visit to the store 2017. I returned in 2018 for my second GAY pride. Luv this store

Needs bigger sizes and lower prices. Found same stuff for half the price in the next store up the street. Usually I love this place.

Decent selection but generally way overpriced - have found many items online or in other stores at much more reasonable cost.

Great store and service is excellent.

Excellent selection of clothes and goods. Prices were reasonable but the discount binds and offers were the best. I would definitely shop there again

Large store and selection of merchandise to include clothing and adult gear. Be mindful of your purchases, if you are considering doing returns...especially on clearance stuff because these are limited items. Staff can be off or on. Some are friendly others not so much. Customer service should be consistent regardless of how your evening went the night before.

Really unique clothing. Something for everyone.

Great help and fantastic selection

Enjoyable place to shop. Every time Im in town I stop in and get something new.

Nice place to find a bit of everything youre looking for.. Nice clothes also...

Always can find something fashionable and a decent price. Staff is friendly and always able to answer questions. Inventory is always changeling so there is always something new when you walk in. Really like the jewellery selection in the front cases.

Large, spacious and cool decor. Lots of great clothing, leather, toys etc. Friendly staff

Great place everyone very nice

Great selection of stuff!

Great place to shop friendly really sad great location plenty of parking great sales

Great selection and friendly service!

Huge selection of quality brands. Also, good selection of clearance items

PF continues to have good product and a knowledgeable and friendly staff

Great store..a lot of different merchandise to select....price competitive. Great service from staff. Rocky has keep this store as the ultimate place to shop

The staff is very friendly and helpful. The sales are good too.

They gave me a $25 discount today for participating in a kind of raffle a little while ago... I bought a new pair of nice undies... Lol

Chris is amazing...love love love it

A wonderful show of great men! Great service. Delightful first time! Thanks Rocky!!

Clean, stocked, nice personnel

I have been shopping @ Pride Factory for 18 years, so needless to say, Im a loyal customer. You will not find the selection and quality of merchandise any where else in Broward County. PLUS,PLENTY OF FREE PARKING. Thanks to Rocky, store manager, for all the great years of shopping for gay oriented merchandise.

Almost everything a gay man needs can be found here. Also a lot for straight people. Worth visiting.

They always have a great selection of underwear and other products, great staff!!! And good prices.

You get to see all of the gay swimsuits and clothing you have surfed on internet! But a serious great selection of clothing, swimsuits, cards, jewelry, and lots of other LGBT items. Stop by on your first day of visiting Fort Lauderdale so you you can wear your this trunks or bikini to Sebastian Beach. (Not needed for Haulover!). Friendly staff and lots of parking on site. Great sales.

Kool stuff.. A lot of variety... But price is high... Sometimes they have good deals though..

Kinda pricey but they do have lots of sale items

Great gay mens store

I’m conflicted with this review, the store is amazing and the selection is great the only thing that I don’t understand is some of the staffs stuck up personalities. I always visit when I come to lauderdale and ALWAYS buy a few hundred dollars worth of stuff but it would be nice to crack a smile from time to time.

Love this place

Large selection of underwear and swimsuits and fetish gear. A little pricey. Ive seen better prices elsewhere but not the see tion

Great clothes, very unique but a little pricey

Nice clean store. Lots to browse

They have an assortment of toys so to speak prices Fair a lot of help good selection and located in a very very good spot safe

Very nice store for ts and swim. Nice staff fast checkout too.

I just bought some x-rated Christmas cards and birthday cards a lot of mens clothing

I love their swim suit and underwear selection

Great Place! Great Customer Service

Great selection of adult toys and clothing. Huge clean location, friendly staff. Highly recommended.

Really nice friendly store.

These guys have a nice selection of mens clothing and a fantastic selection of mens swimwear. Theyre also all very nice and helpful if you need different sizes or just want to shop by yourself.

Great selection of masks.

Quick to stop by and pick up the items needed 👍👍👍

THE place to shop for your gay gear, toys, accessories, and more. Friendly staff.

Good selection. Prices sometimes high.

Always have new and trending clothing and friendly staff

Very nice clothing store.

This is a good LGBTQ store! But it needs more!!

Was nice employee help us with what we were looking for

They took all my money and I couldnt be happier! Amazing selection!

Great stuff and good discounts. Very friendly staff.

Great mix of merchandise, nice staff, bright, beautiful store.

Great selection of club, gym and daily wear clothing and accessories. Friendly staff .

Awesome place to find what you need for a night out

Great for cards, clothing and more! Check it out!

Very nice clothes but a bit too expensive for my budget, lot of love toy

No lines friendly staff

Its good if you need something immediately. Most of the clothing you can get for a tenth of the price on aliexpress tho

Very helpful and well priced.

Great store, tons of merchandise, good prices, great friendly staff.