I love this place and the new location is great. Kelly was super helpful and sweet. We had a great conversation. There are so many items, its hard to pick but she made some suggestions and I left there happy. I always come here for gifts for visiting friends and I always pick up a few items when I travel. Charming place, great items. I cant wait to try my spicy lemonade.

We have used So El Paso for thank you gifts and for our own use. Everyone who has gotten a thank you package has been thrilled!Anne and Kelly are a joy to work with, and we are big believers in buying local.Give them a try, you won’t be disappointed!

Visted August 2021 really nice women and girl who work there helped out nicely.

Highly recommend. Friendly and has a great selection of gifts and novelties.

They have lots of variety! I highly recommend this shop to anyone who wants to purchase something that is reflective of El Paso or Hispanic heritage. However, I advise management to have more shirts or to allow customers to mix and match apparels due to a shortage of inventory.

Get your El Paso Souvenirs here! Great finds cheap price! Accommodating service from the owner and the crew 😇 thank you for the free arrowheads! 😍

My go-to corporate gifts come from So El Paso!!! They represent where I come from and are unique and always so well-received. The selection is huge and they make ordering super easy. Would highly recommend So El Paso for your next hometown gift. I am #SoElPaso #ElPasoProud

Great Place to buy so many El Paso Treats and Soveniers

Fun store. A great place to find gifts and El Paso treasures. The Salsas are excellent. I brought some home as gifts and everyone loves it. Im going to order more online.

I have shopped there for several years and I always find something special for our out of town guest .

So Staffs are well trained about the CoVid protocol

Had some cute souvenirs. A little pricey, but some interesting finds.

Such a great store. Great variety and good prices. Visiting from Wisconsin and was able to pick up a little something for friends back home. Very nice people there too.

Cute little gift shop! The people are super nice! Definitely a place to stop and take a look.

Its a real nice and quaint location. The prices are reasonably fair compared to other places. It seems like other places are trying to gouge since the good ol El Paso Saddleblanket shut its doors. The service here is excellent. They even took time to get items from the back. Kudos to this place!

There is a great variety of local products. We bought a tshirt, magnet (there were so many options to choose from) and cute local made coaster/small mats. They are all adorable. Staff is friendly and polite. Would definitely recommend this cute souvenir shop to tourists to stop by.

So El Paso is the only place to go for one-of-kind gifts and El Paso themed items, and also for outstanding service! Anne goes above and beyond to make sure your gift is wrapped beautifully, delivered if needed, and is thoughtful and unique for the recipient.So happy to purchase her gifts for colleagues, friends and family!

Unique and fun gifts. I come here everytime I have a friend moving away, or visiting. Love it and they are always friendly and helpful with gift selections. From snacks, coasters, shirts, candy, magnets, definitely worth a visit.

Great selection. Found a nice El Paso gift

Good souvenirs.

Pretty cool place

The people that work here are so fantastic and amazing. As an EP local and loyal, I love to send gifts and treats to my family and friends there. These people are so genuine and always make it happen. Their products are fantastic, I have never been disappointed and I will always use them for anything EP related!

Great little shop and lovely lady helped us. Perfect place to get souvenirs!

Its a great place to buy gifts for your friends visiting from really far!Great place and lots of cool stuff to choose from

I have been buying So El Paso products and gifts for three years and this was the first time to stop in the shop. Anne and her team are great and their enthusiasm for their store, products and representing El Paso really resonated with me. I always buy the awesome salsa and chips but this time I bought the brittle, pecans and trail mix. If you are looking for great El Paso souvenirs, gifts, and snacks, I highly recommend stopping in or checking out the So El Paso website.

What a wonderful shop here in the west side! They have just what we were looking for, and a whole lot more! The young lady who helped is so sweet! We will definitely be going back!

Cool little place. Friendly staff but those prices are so out of control. (Only thing that kept me from 5 stars)

Im not sure what I was expecting, but whatever my expectations were, this shop exceeded them. I really didnt expect El Paso to be a significant enough city to have its own themed gift shop, but I was wrong. If youre visiting family and friends in town, make sure you stop by this quaint location and pick yourself up a souvenir.

Stopped at this shop to pick up some souvenirs for my family. Although the shop is small, theres a variety of items to pick from. They had t-shirts, key chains, salsa, socks and other cool souvenirs! I would recommend this place to anyone visiting El Paso to take something back from their trip.

Best of the best.. a must go to places when in El Paso Texas

Very nice small shop with fair prices for gifts for friends and relatives from the area. Owner was friendly and accommodating. You could taste the candies for sale.

We came all the way from Waco Tanks area. Honestly It was worth it. The store is nice, there’s something for everyone. The prices are good, even for me in a budget. I definitely will come again to buy more things for other family memebers. Worth the 45 min drive :).

Found souvenirs for my girlfriend. Looked all over town and only found Christmas. Girlfriend loved every single item.

Classic souvenir store with assorted trinkets and some delicious local snacks (highly recommend the Jalapeno toffee!) with free samples. Lovely staff, reasonable prices, tidy store, quality products. There is parking available in the adjoining parking lot

Cute little store! Perfect for El Laso merch if youre visiting El Paso for tourist reasons.

You found nice things here, I got a very funny loteria day of the dead themed

I loved all of the original and hand crafted souvenirs at this shop. In fact, I live in El Paso but I love their items so much that I intend to slowly fill my house with all of them.

Great service and delicious salsas and snacks. Wife found a beautiful blouse.

In a word: outstanding. Enjoyed their products, especially the salsas. Will definitely purchase from them again.

This is a great souvenir shop. Nice variety and great customer service.

Love this family owned business! She has some authentic flavors of the area. You have got to try that jalapeno brittle, jalapeno bacon jam, and Mexican jumping beans (chocolate covered coffee beans).

I recently received a gift that contained items from Its So El Paso. The salsas we received were so tasty and we loved the names and stories behind them. Our favorite part of the gift was the roasted coffee beans colored in chocolate. If you are looking for something fun to give a friend or co worker this is the pace to go.

Great and friendly service, I wanted to buy a lot more!

Great place to find souvenirs for the out of towners to gifts for friends and family. Very accommodating and friendly staff! It was a pleasure meeting you Anne Mitchell

Great. Nice shop. Staff very friendly

We visited from another state and got recommended to make this place one of our stop, we end up with with a lot souvenirs and gifts from El Paso. Nice small shop worth the visit 👍

A wonderful selection of all things El Paso. Reasonably priced souvenir items.

Great selection of souvenirs. Great staff! So happy I stopped in..Highly recomend!

Super friendly clerk - not sure if she was the owner, but we LOVED this store

Always a great place to shop for local souvenirs!

Awesome little gift shop! Friendly staff!

Great gift shop, awesome products...and Finally, Great customer service 5 Stars🌟🌟🌟🌟🌟

The store was quaint and had a variety of items to choose from. Process comparable to airport

Great place to get gifts, the salsa and tostadas are really good. Great service all the time and you can taste some of the items before you purchase.

Nice little shop and the stuff is super friendly

Unique and fun gifts that shout El Paso, Texas!

The salsa is delicious, and great selection of things there, will definitely visit again!

Awesome place to get souvenirs and staff is super friendly

The place to go for EVERYTHING EL PASO. Gifts and souvenirs galore!!!

Great quick stop on the road for souvenirs and gifts.

I found a nice gift shop! So El Paso is the best gift shop!

Very gentle people and very helpful, we founded what were looking for.Thanks!!

Very bad service to costumer, never back again 👎🏼

Nice selection and great service.

Amazing taste of El Paso, in souvenirs and food and gifts!

Great salsa!

If you need to send gifts from El Paso to out of town family, this is the place to shop.

We come every time we visit for souvenirs

Very friendly staff. I will visit again, soon.

Very friendly.

Great little trinkets from El Paso

It was nice!!

Love it!

Loved it

GTA 5

Prices way to high

Got what i was looking for

Fun

There is everything related to typical Paso gifts. Good variety of items and attentive staff! Single! a little expensive!

Hello, good photo, everyone is seeing this ok taste territory😃😃😃😃😃😃

Excellent El Paso gifts