Lol, there is a 5 star review from the owner (I’m pretty sure this is a violation of Google’s policies). That alone should tell you all you need to know about this place 😂

Love the fact they promote rural lifestyles. Good products.

Very helpful. Found what we needed, they give discounts to people from the village. Also you can order clothing online.

The employee was extremely helping getting me and my son fitted for the proper gear

Great customer service

I love Paul. It was a pleasure working with him. SAV-ON installed his new FLOORING and we hope he loves it. We look forward to buying some winter gear this year. He has the best prices in town.

Horrible experience.I was told I could not be in the store without a mask despite informing the man, who I assume to be the owner, that I cannot safely wear one and am among those listed on the mayors mandate as exempt.He aggressively told me to leave his store after first saying he would research and read the mandate all the way through. Clearly this man has not read the mayors mandate for himself. He told me I could “go ahead and sue him” and to get out of his store.I felt threatened and attacked. I cannot help that I cannot safely wear a face covering as it would be detrimental to my health.Clearly this business does not care about their customers enough to educate themselves.

Lack of any adult winter footwear... and in feb in Alaska you’d expect an outfitter store to have some.

Great. nice owner!!

I would not recommend this business to anyone! They gave me such a hassle because my child wasn’t wearing a mask(15yr). I explained to them he was unable to wear a mask due to him having Down syndrome and various other ailments but the owner refused to listen. He yelled at me and was extremely rude about the situation. I don’t know if it had something to do with me being a black woman or if people are that bothered if my disabled child can’t medically wear one. Every time we vacation up here we visit this store but unfortunately we won’t be back. So heartbroken about this.

Great staff. Very helpful and friendly. Walked out with the pocket emptied but felt good about it.Weekend parked outside of the store for free. Even better!

I’m 100% about shopping local, but you’ve gotta step your game up if you want to compete with everyone else in town. Sub-par, run down, mediocre. Do not recommend.

Great customer service. Excellent prices.

Low on xtrtuff boot selections, but fishing is hot right now. Fair prices and good people.

Gaining a reputation for treating their customers terribly.

Some of the best winter and outdoor gear in Alaska. Does a lot to help support our community as well.

Owner is agressive and rude. Discriminates against people with disabilities.

Helpful staff. Just wish they had a better selection of kid jackets and snow pants.

The best place to go for warm Alaskan gear, coats hats boots gloves mittens snow pants and much more! Wheelchair accessible entrance.

Mostly just clothing. Decent selection, though. Definitely had the snakes and sparklers scene in my head from Joe Dirt 🤣

The place is good but they definitely need more gears.

Great gear shop. Nice people who are very helpful and not in the buggy salesman kind of way. Support local, this place is great.

This place is great and locally owned. When they discount stock they do it heavily!!!

Always nice and friendly. Some damn good bargains also

A decent selection of performance gear. There is an upstairs area that often has some good deals. Right now they are remodeling so its a bit of a mess. Staff has always been nice everytime we have gone.

Very helpful customer service compared to Big Rays.

Its the best. Prices are great and staff is SUPER helpful!

Nice camping supplies store. Bought some waterproof socks that I have not found anywhere else.

Great outdoors clothing and footwear !!

Excellent place to get all your outdoor gear. Plus youre supporting local business

Locally owned outdoor store in downtown Anchorage. Has huge selection of the actual gear needed in Alaska, for locals and visitors. Great brands. Great styles.

Fantastic and knowledge personnel, excellent quality goods, fair prices (note: I didn’t say “cheap”) and within walking distance of downtown Anchorage.

One of the best places to shop for outerwear in town. They sell both inexpensive and very expensive brands.

They have all the gear you would need for all ages. For fair prices

Helpful staff and they have every layer you need to survive deep in AK.

New Management/ Same Excellence as Old Management !!

Great deals on the brands that demand the toughest conditions. Very good prices.

Some good prices in here upstairs.

Place to get bunny boots and bama socks.

Outlet had steep discounts. Mens Columbia waterproof coat with omni-heat lining cost me $87 dollars retailed for $240.

Good place to get Canadian goose outer where and gear.

We looked at several places for good bunny boots. This place has them.

Great place & love their stuff!!

Great selection and prices in their clearance sale section upstairs.

Good prices on actually useful gear for Alaska conditions!

Had what I needed this time. Very helpful.

Great place, great environment, great staff, great food!

First time I been there. Still stocking up

Great selection of gear! The staff is knowledgeable and very friendly!!!

Good stuff if you want warm stuff!!!

The outlet I love always something i found that doesnt cost a lot

Great choice if youre looking for robust,a fordable gear.

Helpful, friendly and great rates on gear.

Discount boots show obvious wear from being worn for a while (rocks stuck in treads, lugs worn on sole).

Friendly staff but the manager refused to provide a refund or store credit for a pair of waterproof pants that came apart after a few days.

I did not find anything exceptional about this store. Typical outfitter store in Alaska.

Great selection, quality, and pricing.

Had xtratufs no one else had in stock!

Really helpful

Everything you need for the Alaskan outdoors

Good selection of gear

Got nothing to choose from anymore

Great Store

Limited selection.

Very cheap