Short Version: The Art of Shaving is a mall store that is trying very hard to be something its not - a small, socially-conscious vendor of premium quality artisanal wet shave products. In reality its a thinly-concealed subsidiary brand of Procter & Gamble (owners of Gillette-brand razors) designed to hype their crappy products to millenials, who wont buy a P&G brand but will pay a massive (80-150%) markup vs. Internet prices so long as they think theyre signifying social virtue with the brand they choose. The fact that they chose a mall location further proves their reliance on deception and a mook a minute instead of repeat business and small-business oriented ethics.Long Version: Wet shaving today is mostly urban millenials who are trying to reconnect with their genders manly, powerful past via old tymey things like beard growing, woodworking & straight razor shaving with soap and brush. But, like regular yuppies, these guys are still politically-minded creatures and like to hear words like organic and hand-crafted and artisan. They like to think of themselves as socially conscious buyers, who only patronize companies that engage in holistic commerce that respects 3rd world workers. And theyll pay out the wazoo to support those ideals, because theyve got the money to spend.Problem? Art of Shaving isnt a local business, its not socially conscious and its not artisan. Its a national chain outlet started by Procter & Gamble to (according to their jobs page) capture the forefront of the rapidly expanding mens grooming industry. Translated, that reads: Create a new brand name to sell our razors and soaps that doesnt have the same corporate baggage among millennials as P&G does, because that sales market is getting hot right now and theres money to be made.Keep in mind this is the same Procter & Gamble who Amnesty International accused of knowingly importing millions of dollars worth of Indonesian palm oil (produced using unfree child labor) in preference to the approved, inspected plantations. P&G--who saved millions by buying the dodgy Indonesian oil and passed 0% of it on to customers--denies any foreknowledge or obligation in the matter. Rainforest Rescue also estimates that they, directly or indirectly, are responsible for more permanently destroyed tropical rainforest than any American company in history. Not exactly a great pedigree to sell to fussy millenials, eh?Unless youre trying to buy a mandatory, formal, visibly-expensive gift for a shallow person who doesnt actually care all that much about substance vs appearance (your boss maybe), you can skip the 60-150% markup and just buy P&Gs crappy soap and razors from Walmart like everyone else.

I had no idea there was so many shaving products before entering this store.

Really cool place to go