Very Expensive and no Military discount. The prices are 3x more than the other beach shops. The sales are final so even after realizing you paid too much, you cannot return it. The swim ring/floats are $14.99 each here, found the exact same ones at Bargain Beachwear for $5.99. You’ll find the same items at BARGAIN BEACHWEAR and VIRGINIA GIFT SHOP for $10 less or more. The cashier at Bargain Beachwear told me that her customers complain about this place all the time and that they paid more for the same items. Go check out Bargain Beachwear and Virginia Gift Shop (they can print and customize your shirts right in the store.) The cashier’s tone changed and she became rude after my husband asked about the Military discount, she was disrespectful after that.

SUPER EXPENSIVE! You’ll end up paying 3X more for the souvenirs here. No Military Discount! Don’t buy here, the prices are TRIPLE, I found the exact same items at BARGAIN BEACHWEAR and VIRGINIA GIFT SHOP for $10-15 less. The store associate’s attitude changed when my husband asked about Military discount. She became nasty and was rude afterwards. Virginia Gift Shop was more than happy to give my husband the Military discount and was the staff was very helpful.

Typical Virginia Beach souvenirs and clothing. Not as large of a selection as other stores on Atlantic that are within walking distance of the hotels.

Everything is really expensive