If your a sewer and have not discovered Harts Fabric in Santa Cruz, your in for a surprise. A wonderful store with two talented sales people who assisted me in finding things I needed. Beautiful fabrics, notions, patterns, and wonderful mill ends. ❤ I took home 8 yards of fabulous fabric! Check it out. I love this store. 😀

Beautiful selection of quality fabricsVery helpful and knowledgeable staff

Friendly staff and excellent selection of fabric.

Best fabric shopping opportunity in Santa Cruz. People are knowledgeable and helpful; fabric range in color and selection is still not as wide as one might hope for the only serious fabric shop in town.

Excellent store with big range of DMC embroidery floss. also wide choice of fabrics and helpful staff.

Nice owner! Very helpful

Be careful when shopping at Harts- because it is seriously addicting! I placed an order for fabric and it arrived way before I thought it would. Fabric is absolutely beautiful & high quality; I couldnt help but place another order. Definitely my go-to place from now on. Thank you again for your outstanding customer service & products!

There are very limited options for fabric stores in this area but this is the best option. Great selection of fabric, not so great for things like lace, ribbon, that type of notions, although they will order for you. The staff is friendly and knowledgeable. The prices are pretty steep IMHO but you would otherwise have to drive to San Jose.

Amazing fabric, even more amazing people.

I literally don’t have enough good things to say about Harts fabrics. It’s been a challenge to find fabric for every day projects and masks during this pandemic and not only does this company have amazing prints and styles, including a ton I’ve never seen elsewhere, they’ve got fabric that I was once only able to find when I lived in Japan a few years back, I love it and I hope once the pandemic is over I can stock up on my favorites. The quality of the fabric is phenomenal and the processing and shipping time was nothing short of incredible. I love this company and will be a return customer soon! Thank you!!

Best store in town for fabric options! However, I wish they had more options in other categories I.e. tags, zippers, tools, etc.

Really snooty people. Woulnt go back.

Heaven! This store has the best selection of fabrics for clothing, costuming, quilting, upholstery and outdoor fabrics. The staff was friendly and helpful and actually knew how to sew well. I wish I lived closer.

Lots of different kinds of fabric

Came in looking for a replacement zipper for a bag and the very kind a helpful staff gave guidance to the right part and advice on how to fix it. I dont often find myself in a fabric store, but if I need one again I will definitely keep this one in mind.

Great fabric selection

Generous selection of beautiful fabrics. Lots of notions, professional friendly help. A very fun place to shop.

Best fabric store in town, great prices on basic sewing construction fabric. They focus on fabric and notions, not machines or non-fabric crafts. Friendly staff very available to point you in the right direction. Ask if they have overstock if you need something specific they often do. Parking in rear.

Was looking for fabrics to make pillows for a wedding. Walked in 20 minutes before closing, and knew we had to be quick. Barely was there for two minutes and the staff came over and told us they were closing soon (which is totally fine) but the way they said it was more along the lines of hurry up. Not once did they ask us if we needed help. Super snappy and rude. Bummer because we do like to try and shop local and they have such great quality and selection, but probably wont be coming back here any time soon.

Harts is one of my favorite places ever! Friendly, wise, generous artists/sewists work there and help with the whole process. Awesome teachers with mad skills make you feel like you can sew! The fabric selection is out of this world!

One staff member was helpful yesterday! I thought things had turned around. Then another short dark haired staff member was rude and dismissive of folks that drive from Half Moon Bay to Santa Cruz to come to their store. Interesting selection of fabric, but I will not be returning to a store where my business and presence, let alone the effort I spend to go there, are unwelcome. And I will be sure to let my quilter friends know their business wont be appreciated either.

Lots of quality fabric, including a selection of Japanese.

One of the best fabric stores ever. Not huge but a good selection in every category. Home Dec, quilting and fashion fabrics. Very very clean. All of the fabric is well cared for. Well worth any travel necessary to get there.

My go-to store for finding unique, high quality fabrics every time I need something for a project. I have been shopping at this store since I was a little girl with my mom and grandmother. When I was looking for my wedding dress fabric, I knew I wanted silk, and there it was... 25 yards of the most delicious pink dupioni I have ever seen. Harts continues to delver for me time and time again. I wouldnt dream of shopping elsewhere!

Cannot say enough positive about Harts Fabric! Most of my shopping with them is done on-line, although the store is scrumptious :-) A 100% positive experience, no exceptions. A number of my friends shop there and are equally enamored. Thank you for being there Harts!

Being really the only fabric store in town I will say I appreciate that they exist. I love the customer service here and have never had a bad experience but I will say expect to drop a pretty penny.

Harts has an amazing selection of fabric and notions. The staff are always helpful. Its night and day difference from the traditional fabric store. I always find what I need and more! A great find!

My favorite stop when visiting Santa Cruz area!

Rose and the whole crew bend over backwards to assist you. High level of expertise by all the staff. Thank you?

I went here for the first time the other day and I can already see myself becoming a regular! Great selection, helpful staff, and clean environment. I found exactly what I was looking for and let me be the first to tell you that I am very picky 😉 love this place

A little pricey but lots of patterns and fabrics to choose from. I especially like the way they display their buttons. Cool straps, lace, and cord for purses and such. Outdoor upolstery too.

I walked into this fine establishment and my senses were bombarded with floor to ceiling pattern, spread across a myriad of fabrics. Cant think of a better spot to grab threads, recommended to all!

Love this store! Great staff, tons to choose from....simply amazing! ❤😊❤

Diverse fabrics for garments, quilting, upholstery. Whatever you want.

Love the fabric got what I needed, and added to my cart

We are so lucky to have this store here. I sew sporadically and they always have the things I need for my next crazy adventure. Beautiful natural fabrics and crazy Burningman sparkly fabric. Helpful staff.

Sewing classes are awesome and they have great selection of fabric, buttons and other supplies.

Always an amazing selection of home decor fabric and super helpful staff.

Harts is a gem. We are very lucky to have this beautiful store. Fabrics range from apparel to home decor.

Ive only ordered online (I live on the east coast) but the customer service has been awesome! I wish I could come visit! Will definitely be ordering again! =)

Great selection of material wonderful customer service

Large fabric selection, sewing supplies, helpful staff.

Lots of selection and really helpful staff!

Great service! Fast shipping! Competitive prices! Beautiful selection! Thanks!

Great selection of fabric and notions!

Good selection but.....I would have liked them to ask if they could tear my fabric. No bueno

They have everything you need for sewing clothes,furniture,quilts,crafts,ect. They have sewing machines and teaching classes. Staff are friendly, helpful and courteous.

I love Harts Fabric and visit when in town visiting my Mother...if I lived in town, I would take every class!

I love shopping in this store - they have such an amazing variety of fabrics. I can spend hours in there! The staff is all very knowledgable about fabrics and seem to all have their own special passion when it comes to fabrics. Highly reccomend!

BUT, Please establish a dress code.Too many employees adorn themselves with gross jewelry and adapt a surly attitude.

Best fabric store in the Bay Area. Very knowledgeable staff and wide selection of stock.

Lots of good fabric and nice people.

Great fabric store! The staff are nice and helpful, and they have a lovely selection of fabric, and sewing accessories.

Best Fabric store; good goods, people, service, classes.

Love this store! So much pretty fabric.

Love this store! So much amazing fabric to choose from

Fantastic selection for quilters and garment sewists, not to mention those looking for home dec fabrics. Friendliest staff ever! Been a customer for decades

Fantastic selection of apparel fabric, quilting cottons, decor fabric, notions, and patterns. Great staff, too!

Very friendly helpful staff! Good selections!

The staff was super friendly. And lots of fabrics to choose from.

Helpful and knowledgeable staff, good selection of items.

Great place for quilters. Machines for rent. Great help.

I went with my two kids (9 and 4) on a Saturday morning and found out that they were understaffed by one person. You would never know if someone hadnt told me! We planned to just browse around, pick up a few notions, and maybe a new pattern. We were there for two hours, and loved every minute!!I would come again for the fantastic fabrics that I found while there. So many of them are adorable, cute, funky, and some others are down right hilarious! My son loved the mustache fabric and the matching buttons. I love that everything is clearly labeled and stored by fabric type, and the quality is SO much better than the Joanns and Walmarts.Its a bit far for me to travel there whenever I need something, being about 40 miles away, but I will make my lists and go when Ive got enough stuff to make the gas spent worth it. If it werent for the very friendly and helpful staff, I dont think I would do this. I felt like a pest being new to sewing, but they were just so amazing. They helped me choose a fabric, color, and matching the color of the notions and thread. I got a tour of the shop, and despite my many, many, many, many apologies for my kids playing in the rolls of fun fur, I was told again and again that it was fine and not to worry about it. I even got some recommendations for some gluten free pretzels for my sons allergies, and the name of soy-free chocolate chips for my allergies. And a recommendation for a great bakery nearby for lunch.I cannot stress enough how wonderful the employees are, and how helpful, even when they are short staffed. Im over the moon about the fact that you can order online, and having been to the shop, I know that they really do care about what theyre doing, and know what theyre doing. If you want to place an online order, go ahead and check that box to have them pick up some coordinating thread for you. They do a great job.

Great selection of all types of fabric. Including upholstery.

Great selection of apparel fabrics - always something new

Love this place staff is very friendly and Knowledgeable and happy to be of service

Love their fabrics for home decorating, especially their organics and Japanese collection. Ive also shopped their outdoors fabrics.

Love this shop. Great selection of fabrics!

It has all kinds of sewing machines, material, sewing notions, patterns. Great stuff for sewers, quilters, ect.....

Great little fabric store. Expensive but good stuff!

Great fabric store but its hard to find parking!

Great deals and great people.

So rare to have a place to buy fabrics by the yard, and tons of other sewing accouterments and equipment.

Best place to buy fabrics in the South Bay.

Very unhappy with customer or lack of kind service. I have been shopping at harts since Mr. Hart owned. And ever since he sold it has gone done hill. They have fabric most at a high price, but it is the staff that cant care less.

Big selection of fabrics and textiles? The staff is super helpful

Beautifully displayed buttons, great sewing items and fabrics

Lovely shop, beautiful fabrics, friendly staff.

Not a lot of selection of Christmas fabric. And a lot of the bolts are out of reach.

Nice selection, friendly staff

Best local fabric store

Was a bit disappointed huge store. And they have lots of choices. But it is expensive and not worth it. Sadly you can the same stuff at another store cheaper.

Large variety of fabric

Best fabrics in Santa Cruz

They have a lot of fabric

No other place like it

Great fabric

Too expensive

Unfriendly staff

Nice selection

Wide variety of fabric