This place has an excellent selection with a wide range. Joe is willing to spend time with you and figure out exactly what fits your needs. His magic demonstrations are a performance one usually has to pay $350 per hour to see. Its like winning tickets to a show every time I visit here and I always leave feeling excited and satisfied.

A magic shop in The Sunset neighborhood! Go there to get some magic in your life.

Great place Great owner very wise

I love coming here to buy a pack of cards. I know theyre for magic but magic cards are just made better and more solid. And it also helps that they have tons of awesome designs. The magic tricks seem decent too however I only go for the cards. No food and drinks allowed in the store☝️

Misdirections is AWESOME! Always a treat to visit. Loads of great magic stuff. Joe is super helpful. They also stock loads of gags, and cool/interesting/educational gift items.

Cool shop

The absolute best magic shop in San Francisco! Joe is awesome! Super knowledgeable and friendly. I met him for the first time and instantly was treated like family! I still keep in contact with him today! I would recommend Misdirections Magic Shop online/in-store to friends, family, pro magicians and amateurs alike! Thanks for your recent recommendations Joe! I use my close up nest of wallets all the time! Youre awesome and we all appreciate you keeping the brick and mortar magic shop a thing!- Magic Jack Maxwell

Joe is fun and helpful. super cool shop

I asked for a book and I was laughed off by the shopkeeper because the topic was a little too advanced. Not even offered other help or suggested another book. What kind of service is that? Went across to the book shop across the street instead.

A *great* magic shop. I visit whenever I can. There arent many magic shops around anymore, so its great to support Misdirections.Joe (the owner) is great. He spends a lot of time with the customers and knows his vast inventory.

What a wonderful shop! An amazing array of great magic tricks and novelty jokes. As a professional magician I appreciate the comprehensive and intelligent inventory. In the tradition of the great magic shops, you will also get great advice and support. Joe will help you pick the best tricks for your age and level of experience. He respects the art of magic and won’t steer you wrong. If you’re a pro, you’ll find what you need, if you’re just staring out in magic, this is the place to go!

Had everything I needed

The man I spoke to genuinely cared about the craft. I am a beginner and he told me the levels of difficulty throughout many illusions and books. I left with a book I never knew existed that has suited me very well on my way to learn magic! Very helpful and cool guy. Also, a very good selections of decks and he will show and let you feel them.

*I didnt buy anything from here, yet.*The staff treated me with the utmost kindness and were informative. I only dropped off a UPS package to get shipped out. This store is partnered with UPS Access Point so patrons and drop off and pick up packages here.The magical items looked very fun and this is a family friendly space.Thanks for the wonderful service and please support this local shop!!

Mr. Pon is incredibly helpful and really knows magic. His dedication is admirable and he will always lead you to an awesome effect. This is a real magicians magic shop, whenever I go in, Im confident knowing Ill leave with what I wanted and usually something even better.Misdirections also has a lecture series which is an incredible bonus as well.

My son had an incredible time in here with the sales person. I deeply appreciate that their demonstrative pitch was not so pushy that I felt uncomfortable. Other magic shops in SF were not such a pleasant experience. We ended up purchasing more here than anywhere else because I was able to enjoy my time (as was my son) and I felt good making a purchase instead of tricked into buying something someone hard-sold to my child.

One of the best magic stores Ive seen so far. If you love magic go here. They have great passion for the craft of magic and they will help you to get full potential out of the items that you purchase. Had a great experience.

My interest in magic resurfaced recently. Wish I had a shop close by like Misdirections especially with someone like Joe running it when I was younger. Joe is knowledgeable and great to learn from. If youre in SF make sure you stop by. Just wish I was closer

Joe is a consummate professional. He can demonstrate every trick he sells, and wont try to sell you something you wont be able to use. He spent at least two hours with me showing me routines not just for tricks I purchased from him but for another trick I just happened to have had in my pocket. This is the best stocked magic shop I have yet visited and a clear 5 star shop!

Unreliable business hours, really wish they werent the UPS drop off point

Nice shop. Knowledgeable operator. It feels like the guy running it wants what is best for the magic community. It might turn some people away but i understand where he us coming from.

Got good service from the business owner directly! Recommend this magic shop to magicians at all levels. Wide range of products available! Thank you!

Great experience. Joe is a great person who is willing to work with you. If you are interested in doing magic, you cant go wrong by visiting this place. He will not sell you any trick just because you want to know the secret. He will work with you to get you to the next level.

The best magic shop in the west America! If Youre searching for playing cards. Thats the place! The owner is nice and very skillfully!

Cons: 1. Tricks have to be decided by owner before purchase.2. In store free tutoring is hard to get.3. Some items are overprice.4. Mini dog is mean and crazy to customers.Pros: 1. Magic store items are complete.2. Most lecture taught and held at this place.

I walked into this shop as a beginner, looking for specific, overly advanced card manipulation books (mentioned by world-class experts like Michael Vincent in talks Id seen on the web). Joe recognized this and strongly suggested that I start out with other, more beginner-friendly material. Months later, I couldnt be happier that I took his recommendations. Also, while in the shop, many other customers were overly friendly and helpful. Experiences like this are what make me hope very much that small, in-person businesses can survive in a world of Amazon and other online providers. Ill personally support Misdirections whenever I possibly can. Thanks Joe!

Terrific gem, very helpful and well informed staff, could have stayed longer picking new tricks, thoroughly recommended.

Everything from top notch pro magic to simple pranks. And Joe is so helpful, taking the time to teach you and mentor budging magicians. What a great place!

Definitely a great shop and where many can get into the hobby. My one qualm is sometimes how the owner ignores some customers that are browsing when hes demoing. Huge pro: lecture series

Amazing place and top service from owner himself. Got couple of killer tricks with me. I will visit again, when next Time in San Francisco. Thank you!

I been so pleased with Joe the honor he took my grandson under his wing like he was teaching his ownand is gave him incouragement along with another kid name lances they are actually going to visit him today I cant go I think hes one of the greatest Enthusiastic magicians the At least in San Francisco has to offer true blessing in the industry Im so grateful that hes in San Francisco we need more people like him make the world a better place

This is one of the premier brick and mortar magic shops in the world. Joe Pon is a professional and he takes magic very seriously! He will not sell a trick to someone who he knows (and he knows!) will not be able to perform it, and if you buy a trick from him he will always be willing to help you with tips, insights and resources.The shop has a decent variety of fake vomit, hand buzzers, shocking pens and fake moustaches for those merely interested in jokey, gag-gift type stuff as well, although thats not the primary focus of the store.

It was a wonderful experience to find such a complete and professional magic shop! the owner was very knowledgeable and helpful. The store had every book I was looking for. Cannot say enough good about this shop.

THIS PLACE IS AMAZING! The magician who works there knows everything and recomended great magic for my skill level. He does get a bit angry.

Great im not a magician but my cousin is and he liked it.

They have a variety of products. joe is very knowledgable, he is an experienced magician. they also have jokes and pranks like a shock pen or an Obama dollar bill. Since I dont like buying online, I always go here for my magic supplies.

Very helpful. Gave tons of advice. Has good stock.

Very nice and clean inside, also great customer service.

Really a wonderful store, filled with quality merchandise, and staffed with knowledgeable people. For magic tricks and practical jokes they are the place to be.

Looks cool but little far 4 stars cool though

Theres everything you need here. Joe can sometimes be too pushy to by things, and also a stickler but hes a good guy and willing to help magicians improve their skills, granted if he purchased it from him.

The best magic shop of San Francisco

Thousands of magic tricks seen on TV shows

Joe is a magicians magician. Any novice, beginner or professional will benefit from his experience and advice.

Very helpful

Professionalism

Magic

Cute