Very neat place has potential, if better staff were hired. Unfortunately, I didn’t have the best experience for my first time here. Some of these reviews on here can be misleading or maybe there was just better staff present on their experience. I entered the establishment in hopes to finding a good read. When I was let down by the lack of customer services. I was greeted pourly by one girl with blonde hair. The more I was walking through the store I was amazed at all the neat merchandise and books available. It would have been even more pleasant if one of the girls that were working there ask if I needed any help. Instead, I got to hear one of the employees loud narrative of her personal problems as the other girl entertained them. It was very unwelcoming and unpleasant. They were so wrapped up in their own gossip then tending to the store or (me) the customer needs. I had to be the one to apologize by interrupting their conversation. Very unprofessional. I ended up asking if they had a book in stock I was looking for. They had a different one by the same author and was shown where it was. But no further suggestions after that. It’s sad to see such a neat store be lead by pour employees . I sure hope the owner knows what they are doing and maybe be more vigilant when their employees are around to see how they treat their customers. Hopefully the staff will be better next time.

My granddaughter and I enjoyed this store she had a $5 budget and she found something she liked so we left 😊.I have been by a few times looking for gifts they have good selections and items that help children think. Thank you for your inquiry. Now if I may encourage you to visit JW.org (the official website) it is private commercial free and no tagging. It promotes Bible principals. It is for all ages and circumstances. I know you will find something beneficial for you or your loved ones. Thank you for your time and interest. May your day go well.

I love this place. Its my favorite store in Ruidoso. The woman that works the astrology and tarot area is super helpful. Answered all my questions respectfully, gave me tips, and even suggested alternatives when I couldnt afford what I wanted. It also has a kids area too, with all kinda of neat toys that my 2 year old loved. Its like a tiny Hastings/HotTopic/Spencers all mixed into one. Really cool Harry potter bags and all kinds of collectable items! Definitely check it out if youre in the area!

Great selection of books, puzzles, and games. Staff is very friendly and helpful.

Awesome little store. They had so many cute and unique items that it made it easy to #ShopLocal

Great little store I’ll definitely be back next time I go to ruidoso!

I’ve been going here for many years, driving out of the way with this bookshop being a highlight of our Ruidoso trips and detours.

I finally picked up my signed copy today. Thanks to Books Etcetera and Steve Hightower!

So glad we stopped here before leaving town. Super friendly, and they have a bit of everything. Welcoming to the kids.. demo games out to try before you buy. Loved it, got souvenirs, books, toys all in one stop.

This cute little book store was a big hit with my toddlers. They have books for all ages and a kids section with toys, puzzles, games, and an adorable little play area with a make believe kitchen. The prices seemed a bit high, but it was a neat store.

So much fun stuff all in one place!

Always have great service with them!

It was a nice cool place and the cat lives there. Thought that was cool! Very organized

What a great place. When vacationing in New Mexico, we take the grandkids here. They could spend a lot of time here.

Enjoyed the store...ladies that work in the store were very nice and helpful... nice atmosphere. . Loved the blind date books. Still havent unwrapped.

Best sellers and niche topics as well. Local and regional authors and artists are featured often. Huge selection of interesting and unique board games, geeky collectables and Funko pop. There is also a large section of toys and games for children, so very family friendly! Came for vacation and the weather is bad? Theyve got you covered. Youre local and need a unique gift? (for anyone and everyone - or yourself!) Yeah, you will find it there too. Support indie bookstores! Shop local!

A nice place to pick up a book. They had exactly what I was looking for and then some. Theres a nice selection of board games, art supplies, and other cool things on top of the book you happen to be looking for.

Great game and book selection. Sweet little local book store.

Lot of neat stuff, not just books. Helps make up for losing Hastings. Games, magnets, unique toys, pins and crafts. Stop by every time I go to Ruidoso. My daughter loves it to get cool knic knacks for her college dorm.

Very helpful, friendly staff. Excellent selection of books.

Unique finds. Enjoyed it very much.

Super cool store. Favorite place of my trip.

Love this store!! Great educational stuff for my kiddo, toys, games and of course books! The customer service is fantastic!

I love Books Etcetera, they are a great bookstore and very courteous!!

Theres a lot of unique things.

Best spot for us NERDS!!!! ❤ Always finding great items.

You can find awesome books and games.

Very nice

Great little book store, very well put together with a bunch of geeky things

Sweet staff, cool books, games and toys!

Great store with books, toys, games, crafts and collectibles.

Come here if you miss Hastings. Great customer service.

Great place for board games fanatics. Wide selection available with a table to demo some of the games.

This is a small business. The employee was very friendly and I thought they had a little bit of everything to bring some joy to my inner geek.

The only book store left in Ruidoso! I usually always find what Im looking for, and if I dont they will order it with no extra charge to me.

Great gifts for the kids. Books, games, toys.

Excellent service

Nice people

Cbd fan

Really cool

The only bookstore in town...

Check this place out

Greta book store

Good assortment for a souvenir, better assortment in books good thematic material in books.

I loved. The etcetera includes from embroidery threads and stamens, to toys and bags of Star Wars, passing through a hundred thousand games, magnets, separators with ingenious phrases. I recommend visiting this independent bookstore