Family owned and local. I love boutiques like this which are hard to come by nowadays. Found some lovely gifts for my parents. I love having an outfitter that has such a nice selection of well known brands as well as diamonds in the ruff. Excellent selection of chaco sandals and a wonderful array of Yolo boards! I am already looking forward to going back. :) the owners were so hospitable and really went above and beyond with customer service . They definitely run a tight ship!

We’re locals, and we love shopping here. We’ve been to their location in Downtown Pensacola and Gulf Breeze Proper. The employees are always super nice and helpful. They carry Patagonia, North Face, Olukai, Chacos, and more. The items we get at South are always great quality and they last for years. They also have unique items that make amazing gifts!

Interesting shop. Nice things. Tourist oriented. Quite expensive

Nice store but employees ruined it. Went in here on a Saturday. No one asked us of they could help us and when we finally tracked them down to help with some shoes they were rude and condescending. The girl didnt know if shoes were on sale or not, and said she would have to call to find out. But she just blew it off. I go in this place every time I am in Pensacola with my family. I hope they find some better employees.

Awesome Store!!!

Pretty small

Yup