Very delicious!So many wonderful toppings to chose from. At first it seems like you want extra toppings but when you get into it you realize they have their portion sizes down really well. Great combinations. I wish they would return to the city!

Summer pop up shop! This time place is very small. Price is $8 bit higher than most other places but you come for the aspect of the chance to choose your own topping and chocolate to dip, white, milk or dark.

Great way to DIY our own Magnum ice cream! I love their roses a lot, and the ability to choose dark chocolate make the overall ice-cream not too sweet, which was fantastic. The shop was cute too!

I liked the experience of customizing my own Ive cream.. place offers good selection of the toppings and looks crowded most of the time I was there. Only negative is that its a little too expensive. But it wouldnt hurt to visit once in a while..

I think I died and went to heaven. Ive been obsessed with Magnum ice cream for good 20 years... before Magnum even existed in the US. The Belgium chocolate covering the ice cream is absolutely delicious. This was AMAZING. I just wish they had white chocolate option and caramel and raspberry option instead of just dark and milk chocolate. Either way, YUMMY!

Amazing delicious. Great service. Little bit pricey.

This is a little shop but the experience is huge!you pay $8 and you can choose between chocolate or vanilla with 3 tops and white bitter milk chocolate. It tastes really good. I wish they had more products,more options.:)

Magnum is one of my favorite ice creams and I was super excited to randomly spot a Magnum store in SoHo. For 8$ you can choose a flavor between chocolate/vanilla which will then be dipped in chocolate sauce (dark/milk) and 3 toppings to add !!

Loved it. The place is clean, the staff is so friendly and the ice cream is just amazing!!! Great experience.

Magnum always tasty. Worth to try this experience of creating your own. Mine was vanilla covered with dark chocolate & chilli +dried raspberries +crashed hazelnuts topping, drizzled with white choc & small milk choc Magnum button

Im a Magnum lover! Great experience! Very crowded but worth it!

Awesome decor and selection so creative.

Delicious famous ice creamU choose ur ice cream then the toppingsI would give it a 5 stars if the staff giving fewer instruments, they kept telling us what to do and where to go which was annoying

$8 for an ice cream bar, but well worth it. The way they customize it for you is pretty cool, although had to wait for about 15 mins in line on a Saturday afternoon.

Its difficult to just choose 3 toppings; theyre all so yummy. The edible petals are divine 😍😍 cant wait for next year

Make your own ice cream. Hello how could you not love that!

Chocolatier at the highest expression. Delicacy as an art form.

Great service and I loved the ice cream. I got a white chocolate covered vanilla ice cream with chocolate pearls, salted caramel pearls, and mini marshmellows. It also has a dark chocolate drizzle and a white chocolate magnum seal. They were really nice and patient. The ice cream was $8.00 but it was worth it. They had cute little boxes with backgrounds to display the ice cream which was cute. The best part, they had an aroma machine which released a rose, vanilla, or cocoa aroma. I would definetly come back here with a friend to eat this dessert.

Thank you Ashley of Magnum for making my rainbow ice cream dreams come true! She hooked it up. Ive been wanting this bar for the past year and when pride month started Ive been stalking the pop up to try and get this for the past few weeks with no luck. I come all the way out from Long Island so its hard to try and catch this(yes I know Im crazy for ice cream). Unfortunately the rainbow bar is only available this week til Sunday and this was the only day I could make it. The line was our the door down the block and I had to come back two times to try and get this bc of appointments I had throughout the day. But Ashley was so sweet and came through so I could experience this before its gone until next year! Thank you so much from a crazy ice cream foodie!!! 💖💖💖 I also donated to the cause because I love supporting these foundations and beliefs that #loveislove!

Experience -- amazing. Ice cream -- very underwhelming. The shop is beautiful, the staff are great, and the flavor options are super fun (rose petals?!). The actual dessert just tasted like it came from a box in the frozen section, sadly.

You make your own Magnum... Nuff said

I loved the experience of creating my own Magnum, also the ambient is nice and the staff is cool.

Everybody should have this experience once in life. Employees were so nice and attentive and you can choose from so many toppings!!!!!And its only $8 for an awesome magnum

Very fun place where you make your own Magnum ice cream bar with lots of toppings to choose from. The people who work here are very friendly and accommodating.

Experience of flavors, the local is awesome. The waiting time is reasonable for what you get.

$8 for an ice cream bar is kinda steep but its a memorable experience!

Worth going for the experience!

Really nice! I enjoy the vibe and the flavors.

One of your delivery drivers just almost killed me running a stop sign in Bangor Michigan doing way past 25

The customer service is definitely what characterizes this place. Although Ice Cream is more of the same, its great that you can create your cover as you want.

Highly recommend rose petals as a topping. So darn delicious

Cool place and experience!

This place is for everyone who loves ice cream!!!! Its a pop up shop so its only here for the summer and yesterday was just a perfect day for us to visit on the mist of a heatwave!!!! The line can be long but they move very fast!!!! We waited about 10 minutes which was great especially in NYC for something so trendy as this. You have the option of chocolate or vanilla ice cream with up to three toppings the ice cream cost $7 maybe a lot but I felt it was worth it since I got to basically make my own. I tried both I got the chocolate dipped in white chocolate and I got the vanilla dipped in milk chocolate. I had 3 different toppings on each which where coconut, almonds, marshmallow, fruity pebbles, chocolate sprinkle and gold flakes. I will definitely try to go back one more time before summer over!!!!

The place is very small. Im a very big fan of Magnum ice cream, and I was very excited to finally go to the store and custom make my own. They dont have much variety of toppings as I hoped there would be. The dark chocolate coating was too thick and too sweet. The staff was very friendly. Five stars because Magnum still has best ice cream. Please add more toppings!!! Why dont you have coconut, pineapple or any fruit toppings ?!

Great custom premium ice cream bars. A bit pricey, but worth trying. Be advised that this location does not have a restroom or ample seating room during the busy summer days.Your visit begins with selecting your base premium ice cream flavor (chocolate or vanilla), then you select your coating (dark chocolate, white or milk chocolate), the you pick up to three toppings. The final step is selecting your preference of white, dark or milk chocolate drizzle. (See my photos for a better idea of the entire process).

Very good! I loved it! It was my first time in NYC and it made my day wonderful! So many choices and you only get 3!! Ah! It was very good!

I was here for the One Plus 3 launch event and I really like this place! I was offered a free custom ice cream bar for waiting on the huge line and let me tell you... It was the best bar I have ever had. The staff was super friendly and i got to build my own custom bar. The espresso chilly flakes are the way to go!

Great ice cream experience! You can choose all the toppings you want on your custom-made Magnum ice cream. Its quite expensive, but worth it. The line moves fast as well.

Already a great prepackaged ice cream bar. The Magnum shop lets you customize with some really cool toppings. I couldnt resist the gold sprinkles. And chocolate on chocolate on chocolate! YUM!

It is an amazing small ice cream shop. The staff is friendly. It is made in front of you. You get to pick from 2 flavors vanilla or chocolate. The coating are three white, milk or dark chocolate. And three toppings. I found it difficult to pick only three toppings. At the end your ice cream just looks like a work of art.

I visited here on 7-24-16. The wait was about 10 minutes to get in and order my customized ice cream. You have 2 options to choose from vanilla or chocolate. With 3 options of chocolate coating vanilla, milk and dark. Each ice cream you can add 3 different toppings on it similar setup if you ever been to Cold Stone Creamery. This was my first time eating Magnum Ice Cream too. It was good and Ill say its worth the $7 its a little smaller than a average Ice Cream that you will get. Inside of the pop-up store looked really nice, if you have time to check it out before it closes I will definitely recommend trying it out.

Great little ice cream bar shop. Great experience they dip and top your ice cream in front of you. There is a line but it is worth it. The staff is very nice and make the ice cream beautifully.

Great ice cream

This place is off the charts in opulence. $13 for an ice cream bar that you assemble like youre at Subway. Was tasty but cost is more for experience than content.

Kitzy, touristy, spot in Soho for this custom ice cream bar pop up shop. Take it for attracting the tourist crowds as you get a custom ice cream bar for $7. The bar itself is small but after all the 4 toppings you choose from it gets quite rich and filling. I went with the yogurt pretzels almonds marshmallows and butternut crunch. Filling rich and for a small bar satisfying to a sweet extreme.

Magnum was worth the wait, delicious ice cream. Almost too pretty to eat, but I did anyway! Get the chilies on yours for a spicy treat!

Its okay for a one time visit. The art/decor is pretty nice, good for an instagram post, but the ice cream itself wasnt that great. There were exotic toppings like rose petals and such, looks beautiful, but from a taste perspective, the store standard version of magnum actually tastes a bit better.

Design your own Magnum, choose the flavor, then what flavor to dip it in, you choose three toppings, you cant go wrong with any of them. Its expensive, your paying for the experience. Great addition to the neighborhood!

Closed!! No longer at this location

Great spot for making your own ice cream toppings. Great staff.Recommended.

Great Ice Cream Spot! the line was a big long but all worth it. They had a live dj playing the latest tunes so it didnt feel long to wait. The ice cream are small but with all those toppings it can get a bit over whelmed, but I enjoyed the whole experience.

This place is awesome! The décor is amazing and the staff is so welcoming. The ice cream bars are delicious as well and Id recommend it any day of the week.

So fun! An interactive, creative, and personal way to enjoy a DELICIOUS ice cream bar. Create-your-own flavor combinations with very unique ingredients like rose petals and goji berries. My favorite parts of the store are smell-o-vision center and two food-selfie booths to pose your creation and share on social media. Friendly staff, and worth the extra you pay for the experience.

Boutique ice cream experience. Classy and romantic. Custom toppings. Great for a fun dessert option.

A summer pop-up shop with an enjoyable experience. A bit pricey for a Magnum Ice Cream bar ($8) but worth the experience of designing your own custom-made Magnum Ice Cream Bar. Its also great for the social media kind since they have a few Instagrammable set-ups to take photos of your creation. Staff friendly, space very interesting and located right off the Highline in Chelsea.

Ended my birthday here today great decor, excellent staff as my custom creation was only $8 who could ask for more. It was a great experience wish it was permanent

Its cool to see how its made and to get a custom made ice cream just for you but is it worth the $8 - $16.. Mikey likes it ice cream is way better..

The staff here are amazing! You litterally make your own custom Magnum ice cream

Love the customized ice cream!! The prize is a bit high ($7) but you cant buy it anywhere like this. Try avoid going there at peak times, its always crowded.

A.MA.ZING! Loved the space, the staff, and of course the ice cream! Absolutely delicious and good looking! 8 dollars for that experience is definitely worth it. If you like to post about what you eat this place is perfect. They have cute light boxes for your self-designed ice cream pic sesh. If you like to just sit and enjoy your ice cream with a nice soho view, this is your new spot. There are also some ipads in glass domes connected to horns which were intriguing to me. Youll be surprised with what comes out of the horn! Go for it!

Love the experience from the Magnum ice cream pop-up shop. Ice cream was reasonably priced and overall it was a fantastic experience.

Super cool ice cream shop. Dress up an ice cream bar anyway you see fit.

I felt so crafty building my ice cream and I got to put white chocolate on it lol

So sad this is a seasonal store... Very fun to create your own magnum ice cream bar and lots of different topping, I love the espresso sugar and rose petals.

Unique concept but in the end you pay $10 for something you can buy in the grocery store.

This is a pop up ice cream store for summer. When you enter the store, you choose the ice cream bars either chocolate, raspberry or vanilla, then you are asked chocolate types and then you choose 3 toppings for your ice cream. The ice cream is a little too expensive.

OMG best ice cream experience :) SO fresh and clean ... staff very friendly ... Rose Pedal toppings so delicious and absolute MUST!

Fresh, Magnum ice cream bar! Its fun to create your own and pick from all the interesting toppings they offer :) Theyre expensive, but worth trying!

The line was long because the employees are super slow. They are chit chat with customers for a long time and even 2 or 3 employees serving 2 customers who bought one ice-cream. The retail experience is horribly designed. You dont know what to expect if you have no idea what it is. The menu doesnt show up until you get to the front of the line. I saw many people left before they get to the half of the line. This is just a gimmicks. You can buy the ice-cream from the super market and create your own.

So much fun and definitely the place to go for ice cream lovers

Beautiful

Best ice cream I have ever had, the staff was very nice and the decoration is really cool.

Fun concept and the magnums that come out of it are very instagram-worthy, but you end up paying $7 for a magnum.

Original and tasty but the line on Sunday was over 1 hour long. Wouldnt go on Sunday

Love it! Delicious + great experience. Highly recommend it

I mean who doesnt love Magnum ice cream

Love your icecream and myo, but we walked for 2+ hours to get here that supposedly closed at 8 to find it closed for an event at 6.Put it on your website, thanks.

I ventured out here w/ a friend, the store is quite small, but the product is BIG in flavor and indulgence! We enjoyed the complimentary #PrideBar in celebration of the LGBTQ community, 🍧as we were walking out, one of the friendly staff waved us goodbye and wished us a Fruitfull Evening Lmaooo!! 😀😂😂

Cool pop-up concept by Magnum. Super friendly staff!

Nice chic place. The ice cream was good but a bit pricey.

There are 2 things I like the most in this world: Ice Cream and making people jealous on Instagram, and the Magnum popup is able to fulfill both in one fell swoop. Although the line can snake back and forth through the store and the price can reach an eye-watering $8 for a bar, it is worth it to watch a work of edible art being created right before your eyes (then devoured right after). After you chose a flavor ice cream, you get to select 3 toppings to put on the bar, then watch as it is created right in front of your eyes. Employees coat the bar with dark, milk or white chocolate then cover it with your chosen toppings and give you a sweet treat that photographs better than the Red Capet on Oscars night. To that point, right to the right of the counter, the store has put together a few photo boxes, backlit and set up to get the perfect insta-worthy photo to make everyone green with envy.After snapping and gramming to your hearts content, the only thing left to do is devour the bar. Just like the gun, this Magnum knows how to pack a big punch in a small container - it is delicious!!

Fun place where you can build your own magnum.

The line is long and $7 for a Magnum its a bit expensive, but it is reaaaally good! Try some original toppings like the goji berries or gold flakes!There are spots to take good pictures of your creation, good for instagramming!

This ice cream popsicle was amazing. Very friendly employees also.

Awesome place! Great prices and selection!

So good. Just like the grocery but in steroids.

Pricey but really good place, people, and ice cream.

Omg! Simple delicius 💕

Super delicious and unique ice cream in a beautiful location

Amazing employees, super clean, amazing energy, beautiful ice cream bars. Would go back everyday

So good and its make your own

$7 for a ice cream bar was pricey, but they designed the ice cream really well.

Defintley missing this!! I enjoyed this place so much!!

Great place and the workers are very friendly.

Nice vaierty of toppings and great decour. Look forward to where they pop up again

You get to customize your ice cream with fun and varied toppings.May get a little crowded, but is worth a visit!

Super fun, delious and totally worth the 7 bucks

More show than ice cream. And really expensive.

Great make your own ice cream bar store. Expensive but worth a visit

I like it! Great for kids.