Excellent spot for beauty supplies, hair & makeup, and the highest-quality, yet affordable wigs & extensions! Beyond the wide range of cosmetics, makeup equipment, nail products, hair products, skin care products and wigs, if you have a special request, they can order and have for you. Location is great, right on George Street and Paterson Street in the heart of New Brunswicks city center!If youre a traveler staying at the Hyatt Regency or The Heldrich and forget something, Beauty Plus has EVERYTHING you could possible need within walking distance of both hotels with great prices and customer service! The store is very well maintained and their staff is very friendly! They can add the perfect touch to your beauty and guarantee the utmost satisfaction. They have a variety of products and brands to choose from for both men and women. Everything you could need for hairstyling from classic styles to the most modern brands.

The workers are very helpful and sweet

This would have been a 5 star review had the salesperson(afro hispanic male, defining so others know whom the issue is with) not been so unprofessional and rude. I arrived about 15 mins before closure and the owners graciously assisted me with my selections. However when they asked the sales assistant to retrieve the additional items from the back, he thought it was appropriate to tell me we are closing soon, as if to rush my shopping experience. The owners had no issue assisting me further btw. I curtly told the salesperson, if they(owners didnt tell me, you dont need to tell me the store is closing) The encounter I thought was over and I & the owners exchanged current events banter and they apologized for his behavior and sealed the sale awesomely and graciously. Thats when the BULLY of a salesperson felt the need to scream at me and tell me .....thats whats wrong with you people. I responded to him aggressively and loudly, in the same manner he approached me and reiterated if he did not feel the need to tell the additional 4 ppl who arrived in the store after me of its closure, then he shouldnt feel the need to tell me. This man should not be in a front end customer service position, he can and will potentially drive away future customer/s! Aside from him, their service was spectacular.

Kind & helpful staff. Im always greeted with warmth, & a smile. I always feel welcomed, since day one. I always find what I need. A good service for the community.

Everyone is friendly! The staff is amazing they always take the time out to help. I am a very picky person when it comes to beauty and they attend to all my needs. Fatu is the best!! 😊

Love all the staff very clean & make u feel like family...the only place i shop

Id rate them 0 stars if I could. One of the staff is very rude and unfriendly, however the others just seem nonchalant and careless. They make you feel very unwelcomed. Also, the lady behind the register told me I cannot use my card and she does not want me to try because theyll be charged.

Ive been going here for years. the owners a husband and wife are very sweet and very patient and helpful!

I like y’all Service

They have variety and good prices