The most lovely store! Such an appealing and interesting variety of items for sale. I want to buy everything when I visit the store. Open, sun filled, with a welcoming, helpful staff.....they love dogs!

TAKE IT ALL IN ! The fresh salty air, As we were window browsing, and shopping along the Embarcadero in Morro Bay.. Something told me to go into this shop.. And I’m glad we did because all the treasures we were looking for were in this store. Cindy the gift shop owner quickly greeted me with a warm smile on her face, I felt immediately comforted. We found it! This store that is, and all the creations it has to offer…WOW! Is what I can say. Hallelujah! Eureka.. Struck gold, literally!I’m an estate sale enthusiast and have always dreamed of putting together original creations, but the Crafts People in this shop went to town, literally on up-cycled recycled treasures. They can take something you might want to keep because its an antique or really cool but it’s no longer usable and turn it into something useful for your home. This is the store that turns What Could Be into What is. Like alchemy transforms coal into diamonds.. This shop turns it into a rustic Work of Art, that said THE RUSTIC DIAMOND is the place to shop for a one-of-a-kind Treasure!A List of Home Decor and Clothing with photos of the store:Lighting, Lamps, Tables, Boxes, Dressers, Desks, Wall Hangings, Pictures, Frames, Art, or something you might want to wear if searching for UNIQUE Clothing, Jewelry, Sweaters, Shawls, Shirts, Tops and Dresses!

Fantastic Customer Service! The most warming welcome when you come through the door and such a fantastic selection of local items and gifts! Highly recommend stopping in to check out The Rustic Diamond. :)

Such a cute store! Friendly and helpful staff. One of a kind original art finds. Fun funky hand painted furniture. Beautiful handcrafted jewelery and to die for super cute clothes!!

Always cutest clothes, soft and comfortable. I always find great gifts and unique items for friends and family. I am never disappointed with my finds.

The Rustic Diamond is an extraordinary gift shop. There are home goods, clothing, jewelry and even paint for your own projects. The owner, Cindy Williams offers lessons in many different craft genres which are an incredible way to spend a few hours with friends. You will find a variety of clever artwork for your walls, the latest in fashions in beach wear and rumor has it that there will be a spa section in the store coming soon! There is no other store quite like it on the Embarcadero. It really is the best place to shop in Morro Bay.

If you havent been to the Rustic Diamond on the Embarcadero in Morro Bay, then you have been missing out on the best store ever! If youre into Shabby Chic furniture, beautiful, handmade jewelry, awesome pictures, cool looking clothing, or just cute little knickknacks (they have it all), then this is the store for you! They have creative vendors who keep the store loaded with interesting pieces for that One-of-a-kind gift. And lets not forget to mention the owner, Cindy, who is creative and always looking for those different and unique items to place in the store! So next time you need some fresh air, fish and chips, and that special something, go to the Rustic Diamond. Youll be surprised at what youll find. I know I did!

My favorite place to shop on the Embarcadero! Whether looking for a personal gift or decorating a home, The Rustic Diamond has a wide selection. The owner, Cindy, offers the artistic works of talented locals. It’s great to see the large inventory of repurposed items as well. Browsers are always welcome and there’s so much to enjoy. No matter how often I stop by, there is new inventory. Looking for that special unique purchase? Don’t miss out on this shop.

Cindy, the owner of Rustic Diamond truly puts her heart into her lovely, eclectic boutique. She features artwork, crafts and designs by skilled artists from near and far. It’s a refreshing experience to visit and you’ll find special gifts galore!

What a great shoppe Cindy has! They have something for everyone, from statement pieces of beautifully hand crafted home furnishings to one of a kind decorative items for home or garden, to gifts for family and friends. With so many people vacationing here it is always nice to give a hostess gift to family that you may be staying with, or visiting. Of course there are also beautiful and unique jewelry and clothing items if you need s little something for yourself!

Love the Rustic Diamond! I have decorated my beach house with some great decorative pieces. It’s conveniently located on the Embarcadero.

I love the wide variety of artisan merchandise available here! Everything is so unique, as is Cindy, the shop owner. You will love this place too!

Cindy is a creative, smart and professional store owner. The store is filled with beautiful art from passionat artists. Treat yourself to a shopping spree and bring home some art!

I came across this shop, after eating atBlue Sky. Curiosity lead me in to check it out.This is a great place to find a gift for someone or to treat yourself. There are many items from clothing, household and jewelry.The buyer has a unique eye for items that peak ones interest. Everytime I drop in there is more to see, you really need to take time and look around. I found the cutest clock, a shirt for a gift and local jewelry made of found items such as wirewrapped driftwood, shells and seaglass. I cant wait to stop by next time Im in Morro Bay.

This store is fun and full of unique Artwork, furniture, jewelry, clothing and one a kind, mind blowing, amazing gifts for all occasions.

Wide selection of clothing and gifts. Friendly and efficient staff were very helpful👍 Spent almost an hour wandering through the store to see everything 😁. Will definitely stop by when in the area.

I fell in love with this cute little shop when I was visiting Morrow Bay. Every corner has something unique for gift giving or taking home. It was a great discovery and I will go back!

Cindy the owner finds the most unique gifts or home decoration ideas to sell at her store. The new location on the Embarcadaro is wonderful! The shop is filled with repurposed items, brand new clothes and jewelry and table top decorations. Every time I am in Morro Bay, I make a point to stop in and sure enough, I find one of a kind treasures to take home!

Love this place!!! Its awesome!