Going to this boutique was the best choice I made in my wedding process! Melanie and JoAnn were incredible from day 1. The shop has the best selection of the most beautiful dresses I’ve seen anywhere, and they really do everything they can to help you find your dream dress. The dress I ended up purchasing was custom made from the top of one dress and the bottom of another by Jasmine Bridal - this designer offered this at no additional fee! Mel and JoAnn helped me through the whole process from choosing the dress to the final fitting.Our wedding had so many hurdles from being rescheduled, new photographers, new stylists, and many things in between, but everything with my dress was PERFECT. I couldn’t ask for a better experience. Just schedule the appointment, you will not regret supporting this local business!

I ended up liking a dress somewhere else but I wish it was from here they have the best service and they do the alterations for you as well so it makes less work for you in your planning.

Becca was an amazing help! I went to sincerely yours and then another place that was not so nice and came back to her for the most beautiful dress! She helped ease my anxiety

I cannot rave hard enough about Sincerely Yours! I got married this month and received so many compliments on the dress, and have basically been a walking advertisement for them with how much I love talking about my experience there. Ive already recommended them to a handful of engaged friends.I went to 3 or 4 different bridal shops before SY, and each time was the same thing - me describing what I wanted/did not want, and them ignoring what I said and bringing me options they thought I would look good in (but didnt FEEL good in, yknow?). So when I walked in to Sincerely Yours and was greeted by the effervescent Melanie, I was prepared for more hassle with trendy options that I couldnt move in - but she skipped that part entirely, because she heard me the first time!Melanie was an absolute gem to work with from start to finish. You can tell she pours her heart and soul into her work, and that she truly does want you to look and feel your best on such an important day. I always looked forward to visiting for fittings, etc just because of how friendly and professional she is!On top of the stellar service, SY has an incredible selection of bridal gowns + bridesmaid/mother of the bride dresses, so if you need it, they have it in stock. Id recommend them to anyone who needs something for any special occasion!

Sincerely Yours Bridal was everything a bride needs and more when searching for your dream dress. When I came to try dresses on for the first time, they were not pushy or insistent on buying a dress. They treated me and my 2 guests like we were the only people in the world that mattered right that moment. They ensured we were comfortable, could spend time looking and trying on dresses, and extremely friendly and personable. I was eager to buy my dress simply because the staff was amazing! My mom ended up purchasing her Mother of the Bride dress from here, because we had such a great experience. The styles of dresses that they carried were unique, well-made, stunning, and affordable. I loved that I could completely customize the top of my dress and order it to my height. My dress came in on time and my bustling was done quickly and professionally. Every time I came in to try on my dress or pick it up, they were so happy to see me and treated me so special. I am so thankful I bought from Sincerely Yours Bridal and would recommend them to any future brides reading this! You will be more than satisfied with your experience. Love Melanie and the rest of the staff!

Very attentive and helpful with thoughtful suggestions. Up to date classic styles that flatter.

I casually went to look at dresses with some ideas about what I wanted and was blown away by how incredible all the staff were! They immediately listened to the styles I had in in mind and picked me out some ideas. The first dress they picked out ended up being the dress I went with and it was perfect! Throughout the rest of the process they were amazing. I highly recommend them to anyone looking!

I had an appointment with Melanie, who was so great to work with, for a Mother of the Groom dress. The first dress she had me try on was it! I recommend Sincerely Yours highly!!!

Very quaint, sweet shop. Fair prices. Cute dresses! Great, attentive service.

The selection of plus size dresses was small and left a lot to be desired. The styles were not as good as some of the others, but they did have some designers that you dont see at some of the other stores. If you are a standard size bride give it a shot. Plus size brides, there are better boutiques and stores that will make you feel special and included. Skip this one.

I was a picky bride when it came to the right wedding dress (I probably tried on over a hundred dresses between several stores). Sincerely yours bridal had so many beautiful dresses and I was able to find my dream dress with the help of Melanie. I cannot say enough about my experience at this business. Melanie was as excited as I was to search for dresses and she walked me through my feelings about every dress. I truly felt like she was there for me and was enjoying helping me try on a gazillion dresses. From the first time at the store all the way up to picking up the dress, this business will make finding the right wedding dress fun and easy.

This place is wonderful if you’re a bride and looking for a dress for your BIG day! I myself had spent hours scouring the internet for the perfect place to find my wedding dress and this place stuck out like a sore thumb in the best way! Reviews looked promising, pictures showcased the beautiful setup they have, and I couldn’t help but wonder what dresses they might have.. so I set up an appointment and here we are now! I found my dress and it was breathtakingly beautiful! Let’s just say... the hubs couldn’t hold his composure when he saw me walking down the aisle and he lost it!!! These dresses do not disappoint!! ;) the experience here was just lovely! Joann was the sweetest, felt like I’d known her for years because she was just so personable and entirely sweet, and genuine through the whole process. Anything I needed and she was there to help in every possible way! I even purchased a veil elsewhere because I had been looking for something very specific and they were more than happy to press it for me for the big day! Melanie was a great help as well and assisted in every way possible! And the best part is that they are living your big day with you, they were just as excited as me... and I can’t help but love when someone else has such a passion for what they do, that they keep the excitement thriving within you.. even when things start to get stressful! It’s a wonderful feeling! And the seamstress, Barb.. she did amazing on the finishing touches of my dress! It felt and looked incredible! If I could give this place more than five stars, I would! I highly recommend you check these guys out!!

We went in looking for a Mother’s wedding day dress and Jo Ann worked hard to make us feel special and invited.

Perfect Design and Comfortable in wearing

I noticed Sincerely Yours Bridal years before my daughter was engaged because of all the beautiful dresses displayed in the windows. Needless to say I was excited when my daughter and I went Sincerely Yours to shop for her wedding dress. Melanie and staff are extremely knowledgeable, professional and always go the extra mile for their customers which they consider to be family. They have a large selection of all types of dresses and really listen to what their customers want so they can guide you to your perfect dress. They have a great sale rack too if in need of a more formal dress at an excellent price. I highly recommend Sincerely Yours.

I went here to try on dresses and ended up picking my wedding dress. The whole shopping experience was great. All of the employees, especially Melanie, were very helpful and listened to what you wanted/needed. They also work with and recommend seamstresses that will come to their store which saved a lot of time and stress! They also were willing to hold my dress until the day before my wedding which was great as I had no where to store it myself. And they steamed my dress at no additional cost!! They really worked to make sure you always felt comfortable and excited about your experience/purchase. Would definitely recommend!

I have so many good things to say about Sincerely Yours Bridal!!! From the first experience of trying on dresses to picking up my dress, this bridal shop was the best. Melanie was super helpful through everything, especially with COVID restrictions. Melanie was so kind, and always willing to answer questions. The whole bridal experience was beautiful. I would highly recommend this shop to anyone who needs a dress!! On top of being awesome, this bridal shop has affordable options. They worked with my budget AND I was able to find the dress of my dreams.

I got my dress from this shop for my wedding in October. The owner, is absolutely lovely. I had an amazing experience, alterations were flawless. Picking out a dress during Covid was a rather daunting, exhausting challenge but their safety measures made me feel good about being there (appointments, masks, sanitizer, distancing, etc). So happy with the way this whole experience went for me!

Melanie & her wonderful staff are amazing. I went to 5 other well-known dress shops in St. Louis while searching for the perfect gown. I love the vibe & selection at the particular shop. I recommend this shop to all of my friends who are getting married!!

Beautiful gowns and the best service you will find anywhere! Melanie and Joann are awesome and they will bend over backwards for you! I highly recommend this beautiful little shop!

I have nothing but AMAZING things to say about Sincerely Yours Bridal. They have an incredible selection with every style, texture, color, etc. you could ask for. Truly something for everyone! Each dress is of such great quality and the staff does am incredible job of making each bride feel truly special. I worked with Joanne and I was so happy with how everything turned out! Such a cute little bridal store with boutique vibe without the boutique prices!

My experience at Sincerely Yours was wonderful! Becca worked with me and she was so kind and very helpful! When I found my dress, Becca and Melanie made me feel so special and made the moment a memory I will never forget! Thank you Sincerely Yours!

I got my wedding dress here and had the best experience! Everyone is friendly and welcoming. They’re not pushy and are completely honest with you when it comes to picking a dress. They also do alterations and at a very reasonable price. They allowed me to keep my dress there and I was able to pick it up 2 days prior to my wedding day. The dress was steamed and in perfect condition when I picked it up! Melanie, Joanne, and Barbara were fantastic to work with! Melanie goes above and beyond for every bride! I would highly recommend going here!

I was given a recommendation for Sincerely Yours for a mother of the groom dress and was not disappointed. Everyone working there was helpful, friendly, and reassuring that all would be well. The dress is gorgeous, the fit is perfect, and my experience was the best ever. They really took the time with me, even though I wasnt the bride! Love love this place.

This is the best bridal shop ever!! I went here first in my dress search and Melanie made me feel right at home as a future bride. The first time I went in, she found me the most incredible perfect gown and veil. A friend told me to go to Sincerely Yours Bridal first, before any other stores, including a big chain store, and I was so glad she did.The vibe is friendly, stylish, and the store is just the right size to feel like you have a stylists full attention, but not so small that if there are two brides it feels too crowded. Seriously, go to this lovely, amazing store (and go there first)!!I really wish I could give more than 5 stars!

Having two of our children getting married within one month of each other, I was very nervous to shop for a Mother of the Groom and Mother of the Bride dress, but Melanie and the others made me feel right at home. They didnt try to talk me in to something I did not want. They worked with my size. I have shopped at many bridal stores, but this offered the best service and quality dresses. One wedding down, one to go! ;o)

I had such a wonderful experience here! I was nervous to try on dresses and had some funky experiences at a few other bridal salons but everyone at Sincerely Yours Bridal was so friendly and encouraging. I got a gorgeous dress and it was the least stressful part of my wedding planning process. Everyone there is so great and I would recommend them to anyone!

I cannot say enough wonderful things about this place! I was looking for a discontinued dress and Melanie went above and beyond to find it, give me all the information I needed to make a decision and even helped me pull similar dresses to try on so I wouldnt feel uninformed. It feels like you have a big sister pulling dresses from her dreamy closet to outfit you perfectly – the two gowns I fell in love with were her picks! Plus, she RELIGIOUSLY stuck to my budget which took so much pressure off of my shoulders. Give this place your business and I promise you wont be disappointed.

This place is incredible! From start to finish I had the most amazing experience with my wedding dress and the whole process was a breeze. If you are looking for a place to shop for your wedding dress look no further and come here!

We shopped in most of the bridal stores in St. Louis and some in Chicago. This was clearly the best experience. Joanne and Melanie are the best! So kind and patient. It shows that they love what they do! My daughter and I were so pleased with the selection of bridal gowns. We highly recommend stopping here before buying anywhere else.

My wedding was at the end of May. This shop was the first one that I went to based on google reviews at the beginning of February. My friends and I spent about 2 hours at this shop and during our visit, we were not offered even water. Plus, I didnt feel very comfortable being asked about personal questions while trying on dresses. In the end, I found a dress that we all liked but I felt kinda under pressure to pay for the whole price right away at that night if I want to get some discount. The dress was expensive and I didnt even get to try other stores. But so far nothing concerned me until the day I went in for the alteration! When I tried the dress on, I was super disappointed! The dress was huge and also guess what? The dress had several holes in it!!! Right! Holes all over the train and the skirt! I hated it so much that day! And I ended up paying much more for alteration to alter the dress down two sizes! It was an off-shoulder gown and when I wore it on my weddings day, one of the shoulders was much longer than the other and it was looking ridiculous, hanging from my shoulder.I should mention that I got reimbursed about 10% of the dress price for the holes but when you pay lots of money to have a perfect dress, getting a bit money back wouldnt fix the issue.It wasnt a pleasant experience and I wont recommend this place to any friends. Finally, after several months, I got the courage to write a review. However, I should say that I admire Melanie for running her own business and working so hard, and thats the only reason I give it two stars.

My dress is amazing! Melanie is so sweet and helpful. She even gave me a hug when I came in to see my dress!

We had an absolutely fantastic experience with the ladies here! Melanie was so sweet, and so helpful, and went out of her way to make sure my dress was perfectly pressed. While I hadnt bought my own dress here, I can definitely recommend this location for alterations, pressing, and just generally wonderful customer service.

This place and its owner are amazing! I live out of town and dedicate my Saturday’s to wedding planning so the owner came in an hour early so I could make my other appointments that day! The dress I ended up picking was the first one I grabbed! Great plus size selection!

This was an elegant shop with lovely assortment of beautiful wedding gowns to view.Joann was AMAZING and found my daughter the PERFFECT DRESS!NO sales pressure and their prices were reasonable much less than I anticipated. Thank you Joann for all your sweet attention for making our experience a memorable moment.

I found a dress online that I fell in love with only to find out that it was out of production..I began to call bridal shops in the area and I found it at Sincerely Bridal. The dress needed major alterations for it to fit. Barb did an amazing job. The ladies there were so helpful! I cant thank them enough. They even packed me dress carefully in my suitcase for our destination wedding!!

I had such an amazing experience here! Everyone was so friendly, and even with the large selection of dresses, I did not feel overwhelmed. I was lucky and was able to find my dream dress in the second one that I put on, and any time Ive had to contact the shop about anything, theyve been more than helpful! I had such a positive experience I even recommended them to one of my best friends, and she actually found her dream dress here too! 10/10 would recommend to anyone looking for that special dress for the special day!

Sincerely Yours Bridal was easily the best decision I made while planning my wedding. The owner and consultant is so friendly, thoughtful, and encouraging. She is honestly invested in helping you find the perfect dress. Her commitment to every bride that walks in the door makes everyone feel like the most important person in the room. They have a great selection of bridal gowns, and the service is amazing. I would HIGHLY recommend Sincerely Yours to anyone looking for a personal and enjoyably dress shopping experience.

Where to start!! I had a gown I was dieing to try on. Melanie at Sincerely Yours was the only one who offered to get the gown in for me to try on. I called every store in the area who offered the brand of the same dress and no one else was willing to do the same. I also had a couple of other visions I was attempting to try to obtain and communicated a lot through email before even meeting Melanie. She was incredibly helpful and tried in every way to help me find my gown! Upon arriving for my appointment Melanie was super accommodating for our group. We tried on several gorgeous gowns but wouldn’t you know it the one Melanie offered to order for me was THE ONE! Melanie remembers details too! Not only about my dress but about other aspects of my life! It was so much more meaningful to work with her and the other staff and know that they care enough to remember everything! We ordered our bridesmaids dresses through Melanie as well and everything was a breeze. We went to another large bridal store and checked out some gowns and the entire experience was so different and off putting. Melanie was super helpful during the dress process before the wedding as well as after the wedding! I will be using a service they provide to clean and preserve my gown at a super reasonable price!I recommend Sincerely Yours Bridal to anyone!!Check them out!

If you are looking for the perfect bridal experience, go to Sincerely Yours! Melanie is the most supportive person you will meet throughout your wedding planning process and puts no pressure on you. She immediately picked out my perfect dress when I showed her a picture of one I really liked. I thought I should go try on other dresses, but I ended up back at Sincerely Yours. I stopped in a few other times for mother of the bride dresses and bridesmaid dresses, and I always felt welcomed, never felt like I was intruding. I am going to recommend Sincerely Yours to everyone I know because they are the BEST there! Better than Say Yes to the Dress and actually genuine.

Future sister in law was looking for dresses and she made an appointment here. Super clean and bright place. They seem like they like to have one appointment at a time and so all the attention was on her. Awesome experience. Would def recommend for first time wedding dress shoppers!

This place is amazing and their hospitality is very professional and humble. I definitely will be back and purchasing my dress here.

I am the Mother of the bride. I was very impressed with the service and atmosphere. The dresses were beautiful and priced right. Great place to get the perfect dress.

I was in desperate need of my body measurements, as I had recently lost a fairly large amount of weight and felt totally lost about what size I currently am. I am getting married in a few and debating the idea of purchasing a reception dress to change into after my ceremony and was running around all evening trying to find someone to help me with this. I really did not think it would be difficult, but I had gone to one other dress store already today and been turned away because before I could even explain what I really wanted, the woman automatically assumed I had no interest in purchasing from them and refused to help me. When I came in to sincerely yours Bridal, I had the complete opposite happen! As soon as I walked into the store, a very kind lady ask me immediately what I needed, I explained that I simply just needed to know my measurements and she helped me no questions asked! As someone who does struggle with body image, I so appreciated how kind and willing they were to assist me, regardless of whether I planned to purchase a gown through them or not. If I do decide 2 go with a reception dress for my wedding to change into, I would gladly go back and check out their selection!

After having multiple bad experiences at other bridal shops in the area, we decided to stop in on a whim. Melanie and her mom welcomed us right in even without an appointment. I told Melanie what I had in mind and she absolutely NAILED in. She is so good at what she does and I could not be more excited that I finally found my dress. It is absolutely beautiful, and she sure made me feel beautiful in it.....AND COMFORTABLE!!!! It was seriously the best, most personal experience.

Ladies, look no further you have found the best bridal shop! When it came time to look for a dress, I shopped in Chicago, New Jersey, and Texas… only to return home and find out that Sincerely Yours is the BEST of all! Huge selection, and amazing customer service. The owner Melanie has amazing taste, and that’s reflected in the dresses, so MANY dresses! I ended up purchasing two gowns, and the level of service after purchase has been amazing! I get married this weekend, and I am so thankful for Melanie and her team… they have exceed all my expectations! Dont buy a dress, until youve shopped here!

Joanne was so wonderful to work with! She suggested looking at the dresses in the window display and the one I picked from there is the one! The space is very open and comfortable for viewing, and the dressing room isnt cramped at all. It was a great experience for me and my family.

Went here looking for prom dresses. They did not have any, but recommended a few places for us to go. They were very friendly and took the time to help us even though there were lots of customers. The store was very nice and clean.

I absolutely adored this little shop yesterday. They are sweet, helpful, and a pleasure to be around. Their dresses were stunning and I would tell anyone to go here.

What a fabulous wedding boutique! My daughter felt very welcomed and cared for. Melanie was very gracious and open to us bringing dresses we wanted to see on. We didnt feel rushed or pressured to make a decision immediately. We just really had a fun day and think we found THE dress!!

Melanie is the best. Love our time spent at Sincerely Yours

The experience here is THE BEST! As soon as you walk in they are so attentive and just cater to your every need. They are not pushy and dont want to sell you something unless you ABSOLUTELY love it.

I had a really good experience at Sincerely Yours Bridal. We had been searching all day, going from shop to shop and trying on endless dresses. Nothing was quite right for a number of reasons. Sincerely Yours let me come right in without an appointment and Joan assisted me and was very sweet, knowledgeable and accommodating. She has been in the business for a really long time and knew all kinds of tricks for trying dresses that didnt fit so I could get a good idea of how it would look. It was such an understated, unexpected surprised and I ended up buying a dress I absolutely love! I definitely would recommend going here. They have a small, yet wonderful collection of dresses and made me feel very comfortable and cared for.

Great staff. The wonderful woman who helped us was great. She was helpful and very reassuring to the bride.

Wonderful experience here. Best of the many places I went dress shopping

Words cannot express how satisfied I was with this bridal salon. I had been to a few different places before stopping here and I am so glad that I did. Once I found the dress, that was it... and to say my dress altering journey was personally an emotional roller-coaster, would be putting it lightly. But Joann, Melanie and Barb were so supportive, it honestly made me feel like I was part of their family. I was the 4th generation to wear my Belgian lace veil, and Yuna took amazing pride and care to make sure it was fixed and a comb was sewn in... hopefully my daughters and granddaughters will wear it.If you want a place that cares about their customers... EVERY customer... look no further. Your only problem here will be trying to find JUST ONE dress to love. Thank you, Sincerely Yours.

If you want a fabulous and stress free experience Sincerely Yours Bridal is the place to go!I cannot say enough good things about this store and its owner/staff. Melanie believes that finding the dress should be a fun and enjoyable time and not another thing to stress about. She helped me try on several gorgeous gowns of varying styles and never made feel pressured to to pick one. She also was very conscious of the budget frame that I wanted to stay within. Ladies, if youre looking for a a wedding gown, bridesmaid dress, or mother of the groom/bride look no further.Sincerely,A very happy bride to be

This was the first wedding dress store I have ever tried bridal dresses on at and wasnt sure what to expect. Im so glad Joann made me feel incredibly welcome and at ease. I was looking for something pretty specific and she picked out about 6-8 dresses that were just my style, plus she let us look around on our own and choose a few.My mom lives out of town and wasnt able to come with, so I think she knew I wasnt getting serious about buying quite yet, but she was still a tremendous help! Although I didnt find my dress here, I just wanted to give a shout out to Joann, who was so sweet, knowledgable and accommodating! :)

Super helpful in finding that perfect dress, always available with ideas to help you find what you want.

Awesome service!! Melanie is supportive, enthusiastic, and has the biggest passion for all things bridal. Love this place!!

Loved the selection for mother of the bride dresses. JoAnn helped me to find the dress of my dreams, she had a great eye for what looks great on people. I highly recommend this place. Lots of great dresses to choose from.

Melanie is great, beautiful dresses, great alteration people, dress was pressed and ready when expected, highly recommend

Service is great. The consultants are very knowledgeable and helpful. Good selection. Love it here!

Beautiful store! It is spacious and bright! We got there 30 mins before closing and the owner, Melanie, stayed over an hour past closing. She was very helpful and sweet. I have body image issues so I have been dreading wedding dress shopping. This is the 5th place we have been and it was by FAR my best experience.

Joann was absolutely amazing! She was very understanding and patient.

Melanie and her staff are the absolute nicest, most welcoming and so so good at what they do. We came in with an idea...pulled so many dresses ourselves to try on before our appt. Eh...we obviously have no taste. Melanie swooped in at appt time, and before we knew it she had my girl in the most stunning dress, saying yes to the dress. I love supporting small business and this place is the best...Love, love love!!

My daughters and I had the most pleasant experience purchasing a wedding gown from Sincerely Yours. Our consultant, JoAnne was helpful, knowledgeable and enthusiastic. A wonderful experience start to finish.

I truly loved Sincerely Yours Bridal! Melanie was great and picked really beautiful gowns. She would take back the ones I didnt like and would bring in new ones to try on. This was the 5th bridal store I visited, was losing hope and thought I would have to spend way over my budget to find a dress. But the first dress she put me in, I fell in love and was way under my budget!! She gave me and my fiance alone time while she helped others. I really loved how her attention was just on us but wasnt hovering the entire time. I recommend this store for anyone looking for their wedding dress!

Wonderful service and a beautiful selection. Highly recommend!!

Melanie is such a great person to Work with. My daughter just lov ed her

Super friendly staff and great prices. Found my dress here in no time at all.

I came in a couple days before Thanksgiving..my mom was in town for the holiday. Melanie was amazing. Melanie was very sweet and supportive. Before the appt she sent me emails with pictures of the dresses she thought I might like. I ended up loving a dress that she pulled at the appt. I loved it before she even got it zipped up. Melanie and the ladies that work there are like family. I had so much fun with them i didnt want to leave. The next day I had 2 appts at 2 other bridal shops. Sincerely Bridal was my favorite. I cant wait to go back and make the big purchase.

Lovely bridal shop with excellent service.

Beautiful dresses great prices and wonderful service

Very nice girls working here.

Friendly, unique, very helpful!

They were very kind and friendly.

I LOVE MY DRESS!!!!!! The staff was AMAZING!!!!! Could not have asked for a better experience!!!!!

Joann was great.

Amazing service!!! Amazing dresses!!!