This Motorcycle Dealership is more then a great place to shop, it’s a super awesome experience. The entire staff to include the general managers are extremely knowledgeable and Compassionate about their customers. I had a great time just walking around freely and sitting on my dream bike, Harley Davidson is definitely the one I want to purchase one day.👍🏾👍🏾

Took my Pan AM Dirt Glide in for 1K service. Dave was great when I drop it off. Riley I believe, got me out the door quick. Service was good and bike was washed before pick up. Great dealer and great staff.

Awesome experience with Harley-Davidson of Madison! Great sales team! Made purchasing a new bike very easy! Thanks to Dan and Rod!

Very pleased with Dan and Sheri, both were very professional and helpful, awesome dealer I would return in a moment to deal with them. Wolf, the owner very nice, I was very impressed by Wolf personally thanking my brother and I for our business..everyone there are a Class Act!!!!

I went to the dealership to get information regarding an extended warranty on the new bike I purchased two years ago. I was put in contact with Sheri Pietrzak who answered my questions and provided the information that I needed to make my decision. Sheri was very helpful and knowledgeable regarding the options available. I proceeded with a five year extension to my existing warranty and now can continue to ride with the security of knowing my investment is protected in the event of a failure. I have dealt with several great people at the dealer since I purchased my bike and now Sheri is added to the list. I have always had great experiences at the dealer in Madison and that is why I continue to return. Thanks for helping me keep my knees to the breeze!

My experience with HD of Madison will be one Ill always remember. Everyone was so helpful and friendly. All of my questions were answered and the staff is professional. I got a great deal and although there are Harley-Davidson dealers closer to where I live, Ill gladly make the trip to HD of Madison.

From learning to ride in the riders safety course in July, to taking home my first ride in September, I could not have had a better experience. The riders course got me the knowledge and experience I needed to pass the road test and get my license. Jada and Chris did awesome not only finding me the perfect ride but also explaining everything I needed to know about it. Dawn has excellent knowledge about helmets and helped me decide the style and size for me. Rod made the entire financing process run smooth. When I had an issue with the throttle grip the whole team was beyond my expectations. They came and picked up my bike and hauled it back to the dealer. Riley helped me pick out new grips and installed them immediately so I could get my bike back the same day and enjoy the rest of the day riding. And Deb. Just because you have awesome taste in dogs. Sorry you werent in when we came to visit.

Just want to say how welcoming everyone at this place was. I rode up from the western suburbs of Chicago to purchase a 2009 Street Glide which was amazing. They staged the freshly detailed bine in front of my sales rep Jadas desk waiting for me when I arrived. The overall process took maybe an hour until I was able to ride back home. After completing all of the paperwork they even gave me a tour of the facility and gave me a complimentary gift card to use towards any accessory I wanted which was a nice touch. This place was great from start to finish.

Riding Academy: Kat was wonderful with information, documentation and follow-up. Good to see a person so involved in her job!! Excellent! Marc & Phil were my instructors for the Riding Academy. Both knew there stuff! Good explanations, good showing of each course manuever. Also gave you feedback and continued that through each course. Would have like a little more time on some of the courses to practice. All in all an excellent experience and would HIGHLY recommend to anyone learning to ride or someone who had very minimal experience (like me). THANK YOU HARLEY DAVIDSON of MADISON!!

Sandi exemplifies the real customer service that unfortunately seems to be lost today. Sandi was attentive, but not pushy; she listened, she was patient, and was concerned about our needs without being judgmental. Sandi has earned our trust and admiration by simply being real, and genuine, and THAT ladies and gentlemen is what Harley Davidson used to represent! Sandi should be commended for her approach, and it should be an example dor others to follow! This is the type of people that Virgil, and Crystal have always surrounded themselves with, and why they will always have my loyalty!!

Now Im not going to blow smoke and say every visit is perfect, there are humans working here. But the staff is a great crew that is friendly and respectful, and not very pushy. Service department is knowledgeable and overall very skilled, but from time to time mistakes do happen and when they do I havent had any difficulty in them acknowledging a mistake and taking care of it. I havent had any issues with the parts department short of things that are not in their control. In fact I will say that I have two other choices of dealerships that are similar distances from me- and I prefer this dealership to the others. I think that says something.

Went to this dealership and got the best service I’ve ever had! Julie Johnson is the woman. All fun aside she made my day, beyond courteous, went out of her way! I would recommend everyone go here, triple thumbs up!!! Thanks again!

Dan Stark assisted my wife and I on 08/27/21After hours of riding in 96 degree weather we stopped to cool off and look at shirts for my wife. We have visited many dealerships all over Wisconsin, but have never been treated as well as we had been by Dan at Harley Davidson of Madison. He brought us bottled water and shown us where the lounge and bathrooms were. (Dan had no idea who we were). He had shown outstanding genuine customer service, and has proven to be a credit to his dealership. KEEP UP THE OUSTANING WORK DAN!

The team at Harley Davidson of Madison was super helpful and had no problem answering any questions I had. Never did I find someone that didnt have the answer or would point me in the direction of someone that would. Anytime I was in looking at bikes I was treated like family even before I bought one. Now that I am part of the Harley Davidson family, I will say that the HD team in Madison is by far the best dealer I have done business with, and look forward to doing business with in the future!

Ive been scrubbing the web for a 2020 or 2021 Road Glide Limited, Vivid Black... and I get a hit for one in Madison! Ill never get it... it will be gone by the time I send off the message. I send off the email on Tuesday, late at night, and Im driving my new bike home on Wednesday afternoon! Many thanks to Kurt for following up as the early bird Wednesday morning and working with me and the Madison H-D team to put me on my dream bike. This is my first bike purchase at a Harley dealership, and of all the area HD shops Ive been in, Kurt and this team were the most inviting, accommodating, and excited as I was about this purchase. I really appreciate the urgency, time, effort, and care Kurt and the team took to get me on what might be the last ride I ever buy. Thanks Kurt, and thank you to all the Madison H-D team! VERY much appreciated!Also, cmon, financing a bike can be stressful, but not when youre signing paper, after paper, after paper with Sheri! I really appreciated speaking with her, and felt like she was as excited as me to get the bike. It was a very trouble-free process, and she had everything ready by the time I arrived to pick up my bike. The only think I needed to do upon arrival was change over my insurance info, which she actually helped me with while on the phone with my agent. I loved her enthusiasm and professionalism. I appreciate all she did to put me on the bike of my dreams with the rest of the Madison H-D team!

I had a great experience. Staff was easy to get a hold of and easy to work with. They know their stuff and run a great shop!

Got my first bike from Dan about a year ago. He knew what I needed since I was new to riding. After riding on my “practice” bike for the last year, I decided I needed an upgrade. Again, Dan knew what I needed and I couldn’t be happier. Working with Dan and Rod was once again, an amazing experience! They are the best!! And the ladies in the shop are ALWAYS amazing!! Thank you all for another dantastic experience!!

I went through HD of Madison for the Rider-to-Rider financing when buying a used (private sale) bike. My wife and kids and I came down from Tomahawk to complete the sale. Id never heard of the program before but Im really glad to have found out about it before buying. It made the whole purchase process that much easier. HD of Madison doesnt get any commission or anything by aiding in a private sale, but that didnt stop them from caring about me or making sure that my family and I were well taken care of. The kids got popcorn, hot chocolate, and a bag of Halloween candy while my wife and I got an easy, seamless purchase of a great new (to us) bike. For the entire staff it was all about welcoming us to the HD of Madison family. They were great with the kids, and Sheri in finance was an absolute pleasure to work with. I definitely would recommend HD of Madison as well as the Rider-to-Rider financing program in general.

Definitely a personable and friendly group. They make you feel like family. Enjoyed my time there, and didnt even buy a new bike....yet. Virgil and his crew will help keep you on the road. Shiny side up!

I was a little disappointed that they dont require the pledge of allegiance before you step inside but theres a ton of cool to look at, so that sorta makes up for it. Employees are awesome and very helpful. A guy was kind enough to show me where the parts counter was even though there was a gigantic sign that you could probably see from Jupiter. That was nice of him. Ladies at the counter were genuinely nice. I almost gave the lady that helped me 1/2 of my 401k and alimony because she was so nice. And its not a fake nice either - the people that work here look like theyre glad to be there. Think about that before you complain about the price they put on their products. Ill take being treated like Im appreciated all day long over cheap merch and a jagoff attitude. I can get that anywhere in this town. Thanks, Harley of Madison - you guys are great!

Bought my first bike at Harley of Madison and I couldnt have had a better experience. Everybody there was very helpful and friendly. They really make you feel like youre not just a customer to them but a member of their family. A big thanks to Dan and Rod for helping me purchase my bike. They were both awesome to work with in the process and made my three hour trip there well worth it. I hope to come back and visit very soon!

What an amazing experience with something I thought would never happen! Thanks to Kurt and Rod, Im the proud owner of a 2010 Ultra Classic! We couldnt be happier with the buying experience at Harley Davidson of Madison!!

Jada was great and I’d go back there in a second

Jada and all the staff are awesome. They did such a good job on my sons new Street Bob I came and bought a bike for me. Everything is simple and hassle free. They really go the extra miles to get you in the right bike and accessories. My wife is new to riding and they included her in everything we looked at. They made sure she understood the bikes. This made her feel more comfortable.

Beautiful store great selection and amazing customer service!

What a GREAT group of people to deal with. Thanks again to Dan, Jim, Sheri and Mr Wolf. I give them all a 5 star rating.

I had my 2003 Heritage in for some minor mechanical work at the always outstanding service team at H-D of Madison. As usual, the mysterious (to me, not the experienced mechanics) problem was quickly identified and fixed. When I came in to pick up the bike, I stopped at the parts counter and asked for some technical advice and recommendations from Craig Siedschlag on completing the conversion of my original incandescent lighting to LED. For the next 20 minutes or so, Craig walked me through the state of the art lighting options available to riders today, and laying out recommendations to light up my 100th Anniversary beauty with much safer illumination and styling that preserved the vintage look of my ride. Craigs product knowledge and ability to pinpoint and focus on the customers (my) needs, make him a very valuable asset to a longtime outstanding dealership.

Joe helped me try to find a part that i was unable to locate online. He is good, you need to clone him. Jada is knowledgeable and made sure we were helped in all departments.... great face for the business!

I had been to few dealerships but none as inviting as this one. The entire team from Madison Harley Davidson was extremely helpful and knowledgeable. Kurt made sure that everything was set, coordinated all communication between parts and financing, and answered all my questions. The bike was on order and arrived a week later than anticipated. In that time I had a surgery and was unable to ride the bike home after purchase. He went the extra mile to have the bike delivered to my home. They made my entire experience from start to finish seamless. I got my perfect bike and feel very confident about my purchase. Would definitely recommend HD of Madison to all friends and family. Thanks again Kurt!

My son bought a 2021 Harley street bob from Jada. She is an awesome salesperson. She made the experience a blast. A couple of weeks later we bought a Harley as well from Jada. Rod in finance is great to work with as well. He is so helpful when it came to financing the bike. The rest of the crew are super fun too. We also met the owner Wolf and he is so friendly and kind.Heather anderson

Not sure how this place could have so many amazing reviews. Requested info on a bike I was interested in. Thought for sure my phone would ring minutes after they opened. Never got a reply sad.

Kurt was super helpful, knowledgeable and if I had a question that he could not answer he found the correct one

I was riding across country from Las Vegas to Milwaukee & Michigan and got to Madison and saw that I needed a rear tire! The service department was great and got me in and back out on the road in 1.25 hrs! Jesse in service was a GOD SEND THANK YOU JESSE! Wolf the GM and brother Gunners Mate was very welcoming! I spoke to a lot of employees during my wait and can’t remember all their names but they were all great people! All In All⭐️ ⭐️ ⭐️⭐️⭐️Thanks Guys

Like to give 5 stars to service to Dave for helping and keeping me informed on the service of my bike. Also Riley for explaining the work that was done at pick up. Then Sheri with explaining the extended warranty that I purchased for my bike. Only complaint was the wait time on my bike that was a month for waiting on parts for the bike which was out of there control. I was really happy with the whole crew that helped me out I would strongly recommend Madison Harley for all your needs. Thanks Sid

I purchased a used HD from Kurt and he made me feel as if I was buying a brand new $30K bike. Very comfortable atmosphere and everyone was super nice. I talked with Rob (Finance) a few days before and he gave me some strait answers and I appreciate talking to someone other than a sales guy. Being my first HD I felt Kurt knew the bike and has no problems with talking with me to understand the bike when I picked it up and going forward. Thank You Madison HD for a great experience!

I had a great experience at Harley-Davidson of Madison purchasing my 2021 Ultra Limited. The team was great and gave me a detailed overview of the bike and a tour of the awesome dealership.

What an incredible place. The bikes are amazing. Then you move on to the clothing, some of the best quality and designs that Ive seen. If you need help or have any questions, the staff is friendly and outgoing. The entire store is well maintained and kept absolutely spotless. Going back on Monday to get the jeans and hoodie I saw today . Thanks guys

We had such a great experience buying our brand new bike. I had to pick one team member so I picked Howie but EVERYONE was great! Howie was a huge help with us figuring out what to do. Wolf was great to meet. He was so excited for us. Sheri was great! She got us a great interest rate!! Sandi Hammer, well, what can I say. She is the cats meow. Love her. She has always been a help with anything we have done at Madison Harley, and even before she was in Madison. The parts guys and service guys were great to meet and so helpful. I loved the whole experience. If customer service could be this great everywhere, what a world it would be! Thank you Madison Harley! Riding season is almost here!!! Ride Safe!!

Thanks to the Service and Parts Department for the work on my bike. Everyone I was working with did a super job on getting what I needed for the bike. Everyone answered all my questions without hesitation. Everyone made me feel good about bringing my bike there for service. I could not remember everyones name but Tracys. Tracy did a great super job on explaining everything that was done on the bike and also told me a bit more about the issues and how to watch for them. this was very important to me. All in all Harley of Madison has a great crew in the service department. Keep up the great work!

We stopped in on a busy Saturday to check out a bike, and Ryan caught us on our way out, he was very friendly and knows his bikes. We had a great conversation and let him know what bike we were interested in and we started the buying process. Working with Ryan, Sheri and Alex was great! They all were very professional, great communication, and they truly made the buying process fun and enjoyable! We came back on Monday to sign the papers and pick up the bike and it was such a smooth transaction! You guys are wonderful and will be back to support your store for sure!!

The trade-in with quick and easy the new tri-glide was delivered to my home I have no complaints

What a great place to buy a bike! Dan, Rod, and the rest of the staff are awesome! Will definitely be back!

Great staff couldnt be any nicer from the front door to the back.

This is the 4th Harley I have bought over my 70 years and this is the 4th dealership. This is the first good experience I have had Kurt was able to spend much time with me and always returned my calls. Everyone whom I talked to in all departments was friendly even though they were very busy I highly recommend taking the drive and bypass the dealerships in the Waukesha and Milwaukee area In fact my sons are all going to be visiting Kurt for next season !!!

Jada was not only helpful but also friendly with an eager willingness and dedication to outstanding customer service!

Awesome dealer experience! Highly recommend doing biz with these peeps, everyone was friendly & great to deal with.

Great staff. I cant remember her name, but super helpful. My husband and I were looking at helmets and she was very knowledgeable.

Every one there were very friendly and helpful with getting my new bike and the changes I would like to make. From parts and services and financial help. Then welcoming you to there family when you do by a bike from them

I have purchased various parts and supplies for 2 different motorcycles from this dealership. They are very courteous, friendly, knowledgeable and helpful. I feel welcome and cared about.

Jada,Treavor,and Rod are the best . Working with me till we got the deal done. Thanks guys

Just want to say thank you to Alex and Sheri for making me a proud Harley owner. Everything went great, no pressure whatsoever. I am completely thrilled with my new bike, also I want to give a shout out to the lady that sold me the Harley jacket. ITS AWESOME!

I just purchased a new Pan America from H-D of Madison and could not be happier with the service they provided. Kurt the salesman worked very hard to secure the Pan America. He worked with me and gave continual updates on the progress of the order. Once the bike was in, he helped arrange timing on taking delivery with my schedule. Sheri from finance also did a great job. Knowing I had a tight schedule, she worked to gather all the necessary info so I could come in, sign, and go. The staff was very friendly and I feel like I met nearly everyone who worked there including the managers and owner. Keep up the good work at H-D Madison. Well worth the extra drive for such a great experience. Ill be back there again.

I would like to thank Howie for helping me pick my first Harley. My husband and I came in with no intentions on buying but to see what kind of Harley I should be looking for when I complete the Harley Davidson Riding Course this summer. Howie gave the best advice on which bike would be best and to know when you have found THE ONE that best fits you. There was no pressure of buying and he spent hours working with us even though there wasnt going to be a sale in the end. My husband and I took Howies advice and came in the next morning to purchase the 2011 Soft Tail Deluxe because that bike was THE ONE for me. Thank you for the advice with sprinkles of corny jokes to make this a great memory of buying my first Harley. I cannot wait to take it out this summer and experience the freedom of riding.

I worked with Riley to have an SE race tuner & full exhaust installed on my 17 Street Glide. As usual, the service was exceptional. Riley made sure drop off, install & pick up were seamless. Riley also helped guide me in some important decision making matters involving the exhaust set up. He allowed me to listen to his own personal bike with the same system. It is the extra attention like this that makes HD of Madison the best dealer in Wisconsin!!! at home. Theyre like family and thats why its so easy to keep coming back.

Great service from awesome people. They found me a new Pan America and the purchase was quick and easy.

Dan Stark and all the other staff at Harley Davidson of Madison were very helpful and to be honest they had to be very patient as I went through my long process of evaluating lots of motorcycles from Harley Davidson and other manufacturers to directly compare every possibility and find out what motorcycle was the right motorcycle for me. This was about a five month process for me. Everyone at Harley Davidson of Madison was great, they were there when I had questions and respected my privacy when I was distant/silent; in a nut shell, they respected my evaluation process and were friendly and professional without any high pressure sales techniques throughout the process. I ended up with the perfect bike for me and I truly appreciate all the help I got from Dan Stark and all the staff at Harley Davidson of Madison!

Jada gets a 5. Iwas not there to buy I was there to find out about our bike and how much work it would need. Jada saw me walking through the new models and talked with me. Nothing about buying a new one just what ours meant to us and what we thought we would do to fix it. She was very genuine in our conversation. When I gpt the bad news on our bike I made a decision to purchase new. She was extremely knowledgeable on the bike I was interested in and was still attentive to my thoughts on our bike. She got the sale on being a person first and salesperson as needed. She was a great all around person.

I blew out my rear tire on Saturday morning on the way to a charity Poker Run. Riley and team were able to fit me in and get me back on the road in about an hour! We made it to the ride and had a great day. Thanks!

Had the Chain Tensioner on my 2004 Electra Glide Ultra Classic upgraded. Even though there was a back order on a couple of parts, the service was excellent. The team went that extra mile and made sure that everything associated with the repair was in good order or replaced. This increased my total amount however, it was well worth it. I highly recommend Harley Davidson of Madison to any Harley owner to put their trust in this team to get the job done and stay within the quote they give you.

The team at Harley Davidson of Madison was beyond helpful to me. My issue started after I had did a complete chrome front end conversion. I was left with a brake chatter/pulse. Being a tech myself for 28 years now I figured it was just bad rotors that I received from the chrome company. So I swapped them out and was still left with the brake shake. At this point I was beyond frustrated and triple checked all my work. Found nothing, so I made a appointment before sending the bike into the Mississippi river. Riley my service writer welcomed me and listened to my story. Riley took great notes during our conversation and filled out a perfect repair order for the tech to go off of. I did not feel judged at all for doing my own repairs and ending up at the dealership. Riley was upfront throughout the entire process. Craig was spot on as normal with the parts. Craig has been my go to parts professional for years and always makes sure I am treated as a valued customer. Cannot say THANK YOU enough to my service tech Tracy. He kept the bike from going over the bridge of the Mississippi. Tracy was very in depth with his diagnosis and completed the repairs as needed. My bike is like new again and my fillings will not fall out anymore when using the front brake. I am VERY particular about my bikes and who gets there hands on them. I will trust the team of Harley Davidson of Madison in the future if anything is needed. Thank You, Jonathan Maly

My wife and I came to the store to purchase my wife a leather riding jacket. My wife has some recent health problems and Sandi was amazing. She helped my wife find the perfect jacket. Due to my wifes health problems, Sandi was very careful and made sure my wife was comfortable during the process. Great store with great selection. I even found a few shirts for myself. Thanks

My wife and I stopped in just to look around as we were passing through the area and ended up finding a great bike at an awesome dealership. Why? Because the entire experience was friendly, informative, and no pressure! Alex is the best guy to deal with; we only wish we lived closer so we could stop in more. Can’t wait for the weather to warm up so we can pick up our new bike and ride it home. Thanks again and keep up the good work!

I took the riding class enjoyed and learned alot and was confident enough and bought myself a bike from HD of Madison. Was the best decision Ive made. Now I can ride with my husband. I highly recommend H-D Madison on the riding class and purchasing a bike. Made me feel like family and they werent pushing and very welcoming

My wife and I drove to Madison to do some shopping. I wanted to stop at your store and check it out. I belong to the McGrath Harley Davidson here in Dubuque Iowa but you guys have an outstanding store. Lot more selection than ours. I definitely will be back up to visit

I decided to purchase a motorcycle, and learn how to ride one this year. I saw the bike I wanted online, and called the Dealership, Dan Stark was amazing in orchestrating and hammering out the purchase details over the phone, and even offering to arrange delivery of the bike for me!I then stopped into the Dealership to see the bike, and they were extremely welcoming, especially of a new rider. A few days later I came in to finish up the paper work, and Rod made the process of signing the paperwork extremely efficient and quick, without pushing any unnecessary add ons.Dawn helped me get my basic safety gear sorted out, and the dealer just made me feel welcomed into a world I am still familiarizing my self. During one of my Visits I also met the owner of the dealership without even realizing it. They really do make you feel like family here! and as far as dealerships go, very low pressure! After I get some riding experience on my Street 500, I will be back to trade up!

Harley Davison of Madison did a great job servicing my bike. In fact they went above and beyond and handled an issue that my original dealer hadn’t tackled upon delivery of the new bike. Though it wasn’t their issue, they handled it as if it was and just solved it. H-D of Madison provided a great customer experience.

Connie was awesome!! Very knowledgeable and friendly, great selection. We will be back.

Great dealer to work with. I would highly recommend them, just bought a 2021 Limited from Alex Griffith and he treated me great.

This place is great! Everyone was welcoming and made me feel confident and comfortable in my purchase. It was a great choice for my first motorcycle.

I always feel like my bike is in good hands with HD Madisons service department and Dave helped me with this project from beginning to end. I had warranty work to be done and Dave got it all set up including ordering the part. Just as we were scheduled to do the work, I complicated it by adding an oil temp gauge to replace the useless air temp (thermometer) gauge so we had to reschedule pending this new parts arrival. Dave stayed on top of it the whole time and when everything was in he contacted me and we got it done. Since I live a fair distance from this location, having everything set and ready makes it so much easier. And I know Harley-Davidson of Madison will always stand behind their work. Thanks Dave. Kevin H.

Howie and Rod were very professional, knowledgeable and dedicated to complete my purchase on 04/09/2021 at 5:30pm (last minute on my part to finish sale). Howie and Rod stayed after hours to make sure my purchase was completed and get me on the road between rain storms that evening. I greatly appreciated the time Howie and Rod spent to finish my purchase.

Jada and the whole crew at Madison Harley Davidson were great! They made the process really easy and simple to buy new bike!

I was a little skeptical about buying a Harley with all the good and bad rumors that I heard from what seems like everyone, but until you experience it first hand youll never know for sure. Everyone at the dealership made me feel welcome and at ease, there was no pressure from anybody. They treat you like family from the start and I especially appreciate all that Dan, in sales, and Rod, in finance, have done to help me become part of the family. And, unlike other dealerships, it continued even after the sale.

I did not remember the name but the man who came and picked me and my bike up for service after my bike decided to not start, but he was amazing and kind. The dealership even gave me a ride to rent a car...since they did not feel they could get to looking for the problem because they did not know when they could FIT IT IN for service. The service dept did not look busy, not one person actually working on any of the bikes up on the stands in the work area...that I saw anyway. The service dude I dealt with was knowledgeable but did not seem to care that my vaca was going to be cut short. I was on a solo trip and needed help. I did not feel they had any sense of ergency to get me going. They could not get to it for a day and it cost me another night in a hotel and a car rental, so the cost of repair was substantial if I include that, even with the extended warrenty. However, once they did get to it, they did an awesome job, not one problem since. It took 2 days. Will I go back to them when in the area, HELL ya!! Beautiful building, well set up with actual room to move. Everyone working there that I spoke with was kind and helpful. IF the service dept had seemed even a little concerned that I was on a schedule I would have given a 5 star

I have always had positive results from the service department. They know what they are doing and provide good suggestions. They are friendly, professional and fast. Always buy my jeans from them and usually find a shirt or 2 when I go in. Staff there is exceptional.

I have worked with Sheri and Kurt mostly, and they are wonderful! My wife also took her riding classes through Madison Harley. They answered every question we had and were very thorough. Wonderful people! We bought a 100th anniversary Fatboy for my wife for passing the classes and its her baby. Everyone else weve interacted with have always been very warm and helpful. We love this dealership and the entire staff!

Stopped in bought some oil for my bike and they let me use a funnel to put my oil.in the bike nice place good people

Parts ordered and came in quickly, answered all my questions/concerns. Great department, thanks Craig!!

Always a good time at the harley davidson of Madison store everyone is so helpful

Stopped in to look for lighting and get an oil filter. Talked to Craig about lighting concerns and asked about possible solutions. Craig was very accomodating and stepped out to look at my bike and give me his thoughts. Will be ordering some lighting through Craig this week. Craig is a real asset to your parts department!

I live in California and bought a bike sight unseen, only through pictures. The entire team at Harley-Davidson of Madison have been amazing. Totally responsive and going above and beyond in helping facilitate this purchase. I hope to ride one day and visit them personally.

RS was friendly, prompt, efficient and professional at the Parts Counter. I had all the part numbers so it was an easy sale. He had every thing in stock.

My son was interested in getting a Harley and likes the Wide Glide model. He couldnt find anything reasonable in North Carolina where he lives. I had seen one at HD of Madison recently and went over to take a look. Unfortunately it was already sold so I explained to Dan my situation. He said he would keep an eye out for me. An hour later he called me and said they had just taken one in trade. I went back and got a great deal on a beautiful bike. Thanks Dan. Everyone at the store is friendly, helpful, and makes me feel welcome.

Had an issue with a part I bought with the bike and the staff in Service (Don Zander) promptly took care of it with no debate . Ill say it again and many of my fellow riding friends agree. Harley Davidson or Madison is probably the best dealer in the area. I will be buying another bike here again. Its a 50 minute ride for me from Waukesha but worth it every time.. Straight from the time you walk through the door and are greeted by the receptionist, to motorclothes, sales, parts and service you are treated with extreme respect in a friendly genuine way like youve know them forever. I will gladly use the gas to get there. This is how a business should be operated...

Great experience purchasing a Serial 1 bike. Rebecca was very helpful and great to work with!

The riders class is a fantastic class. The class coaches Marc and the other guy who goes by whatever he’s called (Brad) are helpful. Especially to those who are new and not familiar with bikes. They gave pointers out to everyone. FYI if you run late, call or answer the phone and bring doughnuts. Or else.

Purchased an 18 Road Glide & in working with Kurt, the entire scenario went smooth as silk. Kurt was an awesome person to work with & treated my wife & I with the utmost respect & sincerity. In fact, when we made our Appt to pu the bike on a Saturday, we felt as thought we were royalty! The walk thru & meeting of various dept staff was wonderful & helpful. Weve purchased from several other dealers throughout the years & have never felt the love as we did that day! Not only from Kurt but other sales staff & the financial gal we worked with as well. Wonderful, wonderful people at Madison HD & would recommend this dealership to anyone. In fact if ever in the market again, they are my go to folks!

Riley did an awesome job helping me schedule the work to be done to my customized fatboy. We had a few setbacks with parts being on backorder but he made it happen.I cant speak highly enough of Jeremy for installation of my handlebars and cables as well as taking delicate professional care of my bike. All of the folks at harley have been the most helpful and friendly people that anyone could ask for. I will definitely be giving my business to Harley Davidson of Madison for years to come. I would encourage anyone interested in motorcycles to go HD of madison.

I had a great buying experience at HD of Madison on 4-27-21. Dan, Trevor, Jada, Sheri, and Sandi were all wonderful to work with. My wife and I stopped in and met Wolf a year ago, not long before COVID hit. It took us a year to get back, but its great to have a new Street Glide Special sitting in our garage.For a few reasons, the Harley is a special purchase that means more than just having a bike. I appreciate that the Madison staff made the purchasing process so enjoyable.

. Again I am shocked by the quality and care taken by the service department. Above and beyond expectations with world class Follow through. You guys rock and I am already preparing next winters upgrades. LeeBee.

They are truly great! Definitely treat you like family. No better place to go. I bought two bikes from them. I wont go anywhere else.

I can say that I have been to all the dealers in Wisconsin and this one is my absolute favorite to come to. The people are so nice and helpful there.

Excellent example of how how a Harley dealership should be! From the moment you walk in, you feel like family. The team goes out of their way to assist with questions, information, or just making you feel welcome. Highly recommend this team for all your H-D needs!

Joe was polite, knowledgeable, informative and friendly. He engaged in conversation without neglecting other patrons.

I drove down from lacrosse for the weekend and decided to get the oil changed on the bike. They got me in and out in a short time. My only gripe was the cost. I think $140.00 is a little steep for that particular service. Other than that... Completely satisfied! Thanks!

I have always been satisfied with the service writers and personally knowing some of them for many of years and them knowing me. I have most of all been very satisfied with the work that I have ask specifically for Tracy to complete and will always ask for Tracy to complete work on any of the bikes I have. A Big! Thank you. Dave Marty

Thanks to the Parts Department for answering all my questions about my motorcycle. They were very friendly and knowable on what I needed. Answered all my questions without hesitation

I was very impressed with the help of the salespeople and the layout of the store! The clothes are very unique and love the style of them! I will continue to shop at Harley Davidson for their unique clothes and that they are so helpful to the customers!

I flew up to HD of Madison on Saturday from Houston, TX and purchased my dream bike! Beautiful dealership with a lot of nice bikes. A special thanks to Kurt for all of his help with the bike and also to Rod for getting me through the tough part. lol! All in all it was my best experience with HD due to the great staff! Thank you, Kurt and HD of Madison!

Great Dealership. Whether I am in to buy a bike, parts, or clothes the staff is friendly and knowledgable. The service is excellent. Don, Jeff, Jesse and all the staff always make sure I have a well maintained bike with excellent customer service. This dealership stands out above the others. I always feel good when I visit, like a member of the HD family. Thanks.