The owners of this place are absolutely AMAZING! They’re extremely nice and always ready to greet and assist the moment you enter. They have great products and pretty much everything you need. I can never get in and out because I always end up talking to them, which I love! They build great relationships and rapport with their customers.BLACK OWNED BUSINESS!!

The husband and wife team are phenomenal! Besides owning the place, each one is always welcoming and very eager to help. They really take their time to show you products and answer questions. They get more products daily. Im so glad they are here!

I needed a few things from the beauty supply store. I stopped in at URban Beauty Supply got exactly what I need and a few things more. The atmosphere is very friendly. Owners so kind and helpful. Products reasonable. Store clean. Glad I stopped in.Thanks

I stopped in today because the beauty store I typically visit was closed and I am so glad that I did. The gentleman working was so very kind and helpful. This is the most positive experience I have ever had in a beauty supply store. I will absolutely be returning soon!

The staff was very welcoming, helpful and friendly. They had a great product selection for my needs and I will definitely become a frequent patron.

Visited this place while I was in town for a day. Its black owned which is awesome but the owner and staff are super friendly, patient and very helpful. I asked so many questions and they were knowledgeable. Ill be back whenever I come to Indianapolis again! I encourage everyone to buy from here.

Very happy to have this urban beauty supply. This will be the only place I shop for my beauty needs. Excellent customer service as well

Always Great Customer Service!! If they dont have something in stock theyll try and point you in the right direction. Nice Neat store!

The customer service is AMAZING and they really met all my basic needs. Ill definitely be shopping here from now on.

This place is amazing!! Their customer care is second to none.. I recommend this place to everyone..

First time going there customer service was Amazing

Great Experience Young Black couple owns it Shirley was nice ! Got black soaps too!

Black owned business that features other local talent, love it there... owners r great great and God fearing!! Thanks guys.

These are some wonderful people here go in and see their products

Great selection fantastic service. Black for Black I love it. A rare find Indys Southside. Shirley and Sierra are the best

This was my first visit and Im so glad I popped in. Great people and products. I have a running list of more things I will buy. Good prices on specialty items. Overall GREAT! Ill be back... soon.

Staff is SUPER friendly! They had everything I needed and then some. Love being able to support a small black business in the area.

Super helpful friendly and good prices

Clean, friendly and awesome customer.

Good selection, great prices and wonderful staff! Im glad that theres spot on the southside with such a nice selection of hair, scalp oils and treatment shampoos.

I had an amazing experience with the products in this store and the amazing owners! It was an absolute pleasure to be welcomed and shop for local black owned products! I will definitely be back!

They were so helpful and had info on each product they sold. They even helped me try a new brand that has worked miracles for my hair! Its the best beauty supply store Ive ever been to!

My first visit was a few months back. Great experience! The owner was very helpful. The store was very organized and I see great success in their future.

Great people! Always pleasant and consistent. For them to be new, they have a lot of products but sometimes just not what you need which can be something really basic that you’d expect them to have. Of course they need more merchandise and I know they will get it because this place will be successful and GROW!

The co-owners were both so very helpful and willing to spend more time with me than one would reasonably expect, answering my questions and making multiple suggestions. Ive been there twice and will make my go-to place for my hair care supply needs.

I absolutely love this beauty supply store! The owners are so helpful and friendly! They will definitely go out there way to assist you to find out what you are looking for. Amazing costumer service!

In my efforts to buy Black, I sought out this place and found everything I needed. Some items cost a little more than the other folks, but I will gladly pay it to support a black owned beauty shop.

Very lovely people! Me my 6 month old and 2 year old went to purchase a few things. They were so friendly! The husband played with my 2 year old to where my 2 year old didn’t want to leave! They were so welcoming and friendly!! Very convenient location will definitely come back! Thank you guys so much!

If you are looking for natural care, this is the place. They have RAW shea butter and black soap! Also, they have a great aftershave, Agadir MEN, that is amazing! The owners are so friendly and helpful. If youre in the area, stop in and check them out!

Nice place,they are just starting out. Go visit and give them some support.

The owners are lovely and easy to talk to. Took his time with me to assure the products I was buying fit. Honest about products I was going to buy and didnt need. I even sat there for a half hour having friendly conversations with him and his wife. Great people!!

I Love that they are black-owned business & conveniently located near Beach Grove area. It is hard trying to find a beauty supply store out south that provide goods & service for our type of hair. I Love that I no longer have to drive far out east just to get the products I need

Owners are always VERY pleasant and they always have what I need. My go-to place!

Felt welcomed as soon as I walked in. Owners are very friendly and have a lot of popular items at good prices.

I had the pleasure of visiting & speaking to one of the owners while getting a few items from this nicely arranged URBAN beauty supply!! They offered a wide variety of items from straight hair to course, natural to relaxed or even the weave & wig lovers. This is a new establishment & they welcome feedback on all items & even asked if there is anything they could purchase that would be helpful to their customers. Customer service was AWESOME!!

The service and prices were great! I love that its a family business and a military family please support

Store environment GREAT .STAFF extremely Helpful and Friendly.Overall EXCELLENT store, products, location and most of all PEOPLE. Looking forward to buying more products See yall next visit.

Very good customer service, they are so sweet. Will be coming back and giving all my hair money to them! Recommending to my family as well!

Great owners & nice not to be spied on like youre going to be stealing😊

Very kind owners and high quality products!!

Kind people and I always find what Im looking for

Best customer service I have ever received at a hair store! It’s nice to shop at a hair supply store where the owners look like me and have direct experience with the products they sell. This is the only store I will buy hair from going forward.

The store had everything I needed. The owners were so nice! I love that it’s black owned as well. I will be visiting again.

Great customer service! Clean and organized shelves. They braiding/twisting hair of all colors and textures. I found just what I needed. I look forward to visiting in the future. :)

Great customer service! Welcoming and answered my questions without huffing and puffing... didn’t harass or follow me around the store

Today was my 2nd time visiting this store and the staff were amazing both times. I was able to find everything I needed.

Great people love the personality of staff and I will only be shopping here from now!!! Product & Customer service is 100% !

Excellent service

I stopped by today to see if they were open, but it seems like theyre still getting together. Im very excited to see an urban hair shop out in this area! Ive been in this area since I was a baby and Im 24 now. First an eyebrow threading business, then a braiding shop, now this!? Ive been waiting for this shop all my life! Keep us updated cuz we are ready.

Nice place friendly service!

Good to see a beauty supply on this side of town very clean and organized nice people

Thank you ur URban Beauty . You have everything I needed and more

Great shopping experience for hair care products.

Amazing beauty supply store in Indy’s Southside. The owners are AMAZING. Products are name brand and quality. Made my first purchase TODAY. And it won’t be my LAST.

This beauty supply was clean and easy to navigate. The owners were very welcoming. Found what I needed at a great price!

Excellent Customer Service. If Theres Something You Want That They Dont Carry They Will Order For You With No Problem!

The owners were super nice and offered great suggestions on hair styling and care.

Nice people very friendly

Found everything I was looking for! The owners were very helpful and kind! Definitely will be coming back!

I went by on my lunch break, very friendly staff member helped me out . Convenient location with products that I will definitely be using & buying. I wish them great success in the future!

Amazing Service ! So nice and attentive.

Very clean and organized its a new business and owners are very professional. They had what I needed!

Great beauty supply store for people of color

Amazing customer service, loved the wig I purchased from here!!

I may be a little biased but this is going to be one of the best beauty supply stores in South Indy!

Very personable ! Very helpful and reasonable prices!

Love! So happy they are on the southside!!

Absolutely amazing people!