There is a reason this place has 4.8 stars from more than a multitude of patrons.I highly recommend this place for any of your piercing and/or tattoos needs.Professional, clean, and very, very welcoming. If I ever want anything else done I will happily make the drive back to this shop. George is incredible and I am glad I got booked with him for my earrings.

Dakota did my tattoo and she did such an amazing job! She took me on short notice and contacted me to let me know I could come early on my appointment. Very professional and an AMAZING tattoo artist.

Got pierced here and loved my experience. Clean and professional, yet highly personable staff.

George was super friendly and patient. He answered my questions, walked me through the healing process, and even gave me some extra bobby-pins to keep my hair out of the way!I’m excited to come back in a couple months. The shop has a very welcoming vibe, lots of gorgeous jewelry, and nice folks!10/10 recommend!

Kaelyn and George are two of my original artists from 10+ years ago!!! I met George a long time ago at Wicked Ways, and Kaelyn at A Stiletto Haus. They since have voyaged and ascended to Honest To Goodness, and I absolutely love everything about this place!!!

I was interested in getting a beautiful new piece of jewelry for an old nose piercing. I emailed Honest to Goodness and immediately got a response from George to schedule an appointment to view their jewelry. The location is beautiful and their selection is unmatchable in Grand Rapids. George was super knowledgeable, fast, precise, and everything was focused on being extremely sanitary and safe. The service was phenomenal! I highly recommend George for piercing inquiries. Hands down the best experience I’ve ever had in a fine jewelry/tattoo parlor.

Absolutely professional. George was very patient while I selected my jewelry. The piercing experience was calm and quick and clean. I am so happy with the results and will be back for more😎

Took daughter here for her ear piercing. George did a wonderful job with her telling her exactly what he was going to do. Eased her worries! Would highly recommend seeing George! Place was very clean.

Amazing owner, very clean and professional. You get good views of rainbows while getting tattooed 🌈

Went to George for the first time today for help with a piercing and he was amazing! Will highly recommend him to anyone! Super clean and I mean literally the cleanest compared to any tat/piercing place I’ve ever been to before and everything sterilized. He really showed a genuine concern for what was going on with my piercing & so helpful. He is very knowledgeable and was super patient the entire time. Can’t say enough things about the experience. Definitely will be coming to him for any future piercings.

Great people and service. Felt my daughter was in good hands and they explained everything about piercing. They were very thorough.

The most amazing work and personal. The owner is amazing. Altho they get booked out months in advance, the wait is entirely worth it!!! I would give them 20 stars if I could.

I just want to give a HUGE shoutout to George. I got my lip pierced at another shop and it wasnt the best experience. I wasnt informed on what size, length, gauge, etc that my spider bites were when I left. I was told I could downsize/change jewelry after two weeks, and that time frame was too short. I ended up swelling after a few weeks from changing out the posts and trying horseshoes that were too small. The swelling was worse than when I got it pierced and my posts were too short for the swelling. I was scared that I would have to take them out, and freaked out because I had done everything I was told to do.George was able to ease my mind and provide me with much more information, and correct information at that. I learned two weeks was too soon, I learned I was cleaning it too much, I learned I was misinformed. He got me set up with longer posts which are much more comfortable for the swelling, and in the end, he saved my lip. The swelling immediately stopped getting worse after visiting him, and now its starting to go down. Its only been a couple days since I was here, but I am confident that I wont need to remove my piercing. Before I came into this studio, I was stressed, scared, and a complete mess. I left feeling hopeful and positive, and today, I am happy and confident. I will recommend Honest to Goodness to everyone and I totally plan to get any future piercings or tattoos done here.Thank you George!!!

Such a great place. Beautiful decor, extremely clean. George was very helpful & was very kind when helping my sister who is cognitively impaired. This team definitely cares. I will be back, & would highly recommend them to anyone who is interested!

My friend and I went to get our nipples done for my 18th today. This was the most fantastic service I have ever received at a piercing shop!! Our piercer George was friendly, professional and cultivated a gentle and nonjudgmental atmosphere despite us both being nervous about such a sensitive piercing. I totally recommend this spot.

I had to get my barbells changed out due to getting pierced at a different place 2 days ago and them not putting in the correct jewelry. George was amazing! He gave me so much information and was pleasant and so helpful! Would recommend 10/10!

I took my daughter in for her first ear piercings. George did a excellent job of making her feel comfortable and making it fun! This place is so clean and professional I would absolutely return and refer friends!

Made an appointment, did not have to wait long at all. George was awesome, my jewelry was around $50, but it looks amazing and the insertion was free! Only took him about five minutes to get ready! They have a pretty wide selection and the environment is super chill. Would definitely recommend to anyone who is looking for a clean and sterile environment for piercings! Staff is super friendly!

AMAZING place! Extremely talented and knowledgeable artists. Very clean and professional. Youll never want to go anywhere else once youve been here!

Really amazing selection of jewelry! The piercer George is so friendly and knowledgeable. He didnt do my piercings but helped me find a perfect fit for what I had and troubleshoot a bit of swelling.

Went there today simply to ask if they did any sort of gift cards or anything as I want to surprise someone with the gift of a tattoo. When I knocked on the door I immediately heard a voice say annoyingly, Jesus Christ as if I were an inconvenience, then a man came stomping over to the door, barely cracked it open like I was a robber or something and said, whats up man? So I ask him my question and he just tells me no we dont do that just speaking for everyone who works there apparently, and then he closed the door. If I ever were to get a tattoo in GR again, it will never be here just due to the rudeness of that gentleman. I hope you read this review sir, you need to seriously work on your customer service skills.

Amazing selection of jewelry. I always come in with ideas and leave fully decked out in new high quality gold and titanium jewelry. Love it!

I’m not one to leave reviews, but I did not have a good experience here.I spent about an hour waiting to get a nose ring replaced, which is understandable at a tattoo shop, I can be patient. But to spend the time waiting just to be greeted by an artist who was fairly rude throughout the whole appointment was very disappointing. He was not welcoming, made me feel like I was inconveniencing him, and was rude answering questions I had about ring sizes.I had high hopes but was overall unimpressed.

I got pierced by George today and he did an amazing job! Super super clean shop and a comfortable atmosphere. I definitely recommend Honest to goodness for your piercings! :)

Love this place, a little pricey. But it is worth it

Staff is very professional and did a great job.

Very knowledgeable and friendly staff, this will definitely be my go-to place for all future piercing needs. Plus they have APP credentials which takes a lot of the worry out of it for me!

I love this shop. Great selection of jewelry from very affordable to very high end. Everyone I met was super friendly in the shop.Nichole is a great. She talked to me about appropriate jewelry, her recommendations for the piercing placement, and healing times. They also have aftercare products right in the shop which is super convenient. This piercing has healed better than any of the others Ive had.Cant wait to come back for another piercing or jewelry!

Dakota Jackson did an amazing job and made me feel really comfortable for my first tattoo

Mark Fettig is crazy talented. I wouldnt go to anyone else

I got 2 piercing last Sunday for the $30. They didnt offer options of jewelry and the ones they put fit to tight a couple of days later since its common for swelling to occur. I had to cut the nose ring off. Never going back to them again.

I cannot rave about this shop enough! I would recommend HTG to everyone and anyone needing a piercing or tattoo. Clean & kind, and really knowledgeable. Love the jewelry selection as well!

I took my 7-year-old daughter here to get her ears pierced they did a wonderful job.

Tried reaching out by facebook due to not being able to stop in person. I received a response to contact an artist by text or email. I sent a text and did not hear back.

Got both my ears pierced today and highly recommend this shop to anyone. Everything was super clean and George was awesome. Thanks again man!

George was awesome! My 5 year old has been begging to get her ears pierced, but I refused to take her to just any place. I wanted the best for her first piercing and we definitely got that. Yes, its more expensive than a teenager with a gun that may or may not be sterilized, but you get what you pay for. 5 is the absolute youngest they do ear piercing, and I totally appreciate that and their views and practices on body autonomy. We went in for a couple of consultations to make sure she was comfortable and really wanted this, and George was so fantastic. I HIGHLY recommend him and his shop. Safety and comfort is their top priority and it shows.

Love this place. Kelsey does great work.

Zoe was amazing! Talked me through my piercing - what to expect, how it was done, and helped pick out jewelry. I havent had a piercing done in over a decade, and this was an excellent experience. Overall, the shop was clean and inviting; the staff is helpful and professional. They have some awesome jewelry too. And cost for my piercing was appropriate.

Eat a big meal, get plenty of sleep, stay hydrated, bring something to lose yourself in and leave all the rest to the brilliant artists at Honest to Goodness. I sat for about 7 hours with Ruben last month for an AMAZING forearm tattoo that is beyond what I had hoped for. Getting appointments here requires some patience, but I assure you there is a reason these guys are in demand. They are all wicked brilliant and I could not imagine going any where else. Take care of yourself and trust your artist, you cant go wrong here.

I got my septum done with Honest To Goodness several weeks ago and they have been so helpful answering all my questions since! This is the most welcoming tattoo/piercing shop Ive ever been to, a lot of places are intimidating and spooky, but Honest to Goodness is doing something different. The interior is absolutely BEAUTIFUL. I highly recommend this awesome shop!

Great place to go if youre interested in getting anything done, they have all kinds of artists that specialize in different techniques and are all extremely talented. Mark is the man and I got my first ever tattoo from him, I gave him an idea to run with and he knocked it out of the park. Endured about 8 hours of needle to skin time and Mark even stayed after hours to finish me up instead of scheduling another appointment. If you choose to get something done here you will not regret it, schedule early though as all artists are very busy because of how talented and in demand they are.

Seriously, I was SO IMPRESSED with this place! Sarah was amazing. I was a little nervous to get my first tattoo, but the customer service was remarkable and she was so kind. Her personality alone makes me want another tattoo! I brought a friend with me who has several tattoos and she was very impressed as well.. especially with their after care kit/and care instructions... I HIGHLY recommend this place.

Drove all the way from Chicago to get a piece done by Tiffany and Im already planning my next trip. She was fast, friendly and perfectly captured what I had in mind. The shop itself is a beautiful space with very knowledgeable staff and a wide variety of body jewelry. Also, there is affordable metered parking available nearby.

This place is amazing. The environment and staff are awesome. I got a tattoo from Sarah and she was so great. Not only did we have great conversation but she did a better job in my tattoo than I could have imagined. I will definitely be returning for my next tattoo

Kind of hard to find off the street so give yourself some time to find it and parking. Super clean shop with friendly artist/staff. Ruben did an amazing job with my tattoo. I will be back! Thanks again!

The companys name certainly suits them. Im glad I went with them for my second lobe piercing. Ended up with an infection and they were able to see me the same day to clean it out. Also made sure I didnt make the same newbie mistake and that I really knew how to clean the piercing everyday.Clean and knowledgeable environment. They also have some unique jewelry. Wish I could wear them!

Wow, so nice. Very thorough and sanitary.

What a great place! Friendly, clean, and comfortable— Ruben Sanchez is certainly one of their greatest artists. I’ll be going to him as long as he’ll have me.

Beautiful space! I’ve been working with Tiffany and she is so professional and really really makes your ideas come to life in beautiful work. All artists here have amazing talent and it’s well worth the wait for any of them.

I got my right nostril pierced last Friday and I had such an amazing experience! I got my ears pierced years and years ago and thats it, so I fully had no idea what the experience would be like and was kind of nervous. They were so kind and understanding that I hardly felt nervous when I was in there. It was quick and easy and the girl who did it explained everything and was so nice! I would definitely go there again and tell all my friends to as well. Thank you!!!

If you know anything about tattoo art in Grand Rapids, you know about H2G, and its reputation lived up to its hype. Both as an inquiring client and as a then tattooed client, I felt respected, valued, and considered. Located on the third floor of the building, the venue is uniquely styled and a joy to behold. My artist, Emily, designed and executed a beautiful piece for me, and I am so proud to display her art to the world!

Really beautiful place nice people and great work

George pierced my 12 year old daughter’s ears. He did a great job. He was a very calming, helpful and professional worker. We were treated with kindness and patience. He explained everything to her first and then me. I like how he took her seriously. The place is very clean and everything was done by the book. I was very impressed when we left that he took the time to be sure we understood all the aftercare instructions and reminded us to call if we had any issues. I liked hearing, “just call id you have any questions. I’m here to help!”.

I always recommend this place to people who need either tattoos or piercings!! I’ve gotten multiple tattoos and piercings from this shop and everyone has been extremely kind, helpful, and informative. They do a phenomenal job on giving you aftercare information and helping you if you have any questions about how things are healing. I don’t think I’d want to go anywhere other than here in the GR area after having so many positive experiences!!

Love this place! Nichole is the best!!

Everyone is very nice and super helpful. They also have a great selection of jewelry. George pierced my lobes after I had my original holes surgically repaired. He made me feel very comfortable and took his time to go through everything with me. You can hardly see the scars and they look 10x better than they ever did originally!

I had an amazing experience and I will be coming back for future piercings. George was incredibly knowledgeable and my visit exceeded all of my expectations. Thank you so much!!

This shop is one of the most gorgeous businesses in West MI! Their place is also beautifully decorated with artwork and some of the finest jewelry! Not only is the cleanliness of the shop A+ but all of their piercers are members of the Association of Professional Piercers who go above and beyond the states regulations for sterility and jewelry material. Some of the sweetest people you’ll ever meet 👌🏻

Got my kiddos ears pierced here. Professional, clean, by the book, kind, and very accommodating. Profoundly respectful of my child. They reiterated to my child that her body was her own and that if at any time she wanted to stop, theyd stop immediately, no problem. The piercings are just right, and healing well. I highly recommend this place for getting your kids ears pierced. Not that much pricier than a store. But piercing with a needle heals so much better than with a gun in every way.As a henna artist whose clients ask for tattooer recommendations, this is one of 2 local spots I recommend.

Everyone here is great!! Loves these guts and gals!!

Clean, professional, amazing customer service. From start to finish, my experience was awesome.If you did not know, this is a female run business, and mostly females work there. It was really obvious when we walked in based on the ambiance. This is not your stereotypical tattoo parlor. It is very nicely decorated, smelled pretty, had nice music on, etc.I loved this place for my piercings and Ill definitely be going back here for my tattoos.

Zoe did my double nostril piercing at Honest to Goodness. It was my first facial piercing, and she was amazing. She talked me through the whole process from start to finish and was such a genuinely lovely person. And of course it turned out looking fantastic. If I get more peircings in the future, I know exactly who Im going back to. What a great experience!!

Love the atmosphere, super rad set up, everyone is so kind and Ruben is a rockstar! I have been a couple times now for decently large pieces and will definitely be back for more!

Love this place! Best piercing experience!

I had my tattoo done by Emily. I cannot recommend this place highly enough. Everyone was very friendly and helpful, the facilities were spotless, and the final outcome was better than I had even expected (which was high). Please consider this place for your next tattoo or piercing. Definitely would go again.

Super hip tattoo shop with great professionals. Got some amazing work done by the great Emily K. Will definitely be back

I came in to get two cartilage piercings done recently and Zoe was my piercer. She was wonderful! I was a bit difficult and indecisive, but she was very patient and answered all of the questions I had. She went out of her way to make sure I was happy with my piercings. Also the shop is beautiful with a great jewelry selection. I would definitely recommend this place to others.

Very clean with great sanitation protocols. The tattoo artists there are top of the line. True artists!Staff is friendly and are willing to help with any questions.I would highly recommend to anyone.

Rubén does amazing work! The atmosphere was great and extremely welcoming, professional and comfortable. I recommend this shop to anyone interested.

Very clean and well kept! Great staff and wonderful artists. I would suggest you check them out.

Emily is awesome! I have finally found an artist that I can stick with when time comes for another tattoo. She made sure I was comfortable during the session. Very friendly.

Zoë did my septum piercing. She was fun and light hearted, and she made me feel super comfortable and relaxed. She was friendly and knowledgeable too! She explained the care process and answered my laundry list of questions without breaking a sweat!If you want to get a great piercing job from great staff, go to Honest to Goodness. ❤️

I have never had a bad experience here and I love coming here. I have gone to Tiffany twice and she has beyond met my expectations and i receive the best compliments from people about her work on my leg all the time. She adds her own very unique style to each tattoo and Ive never seen a tattoo done by her that I wasnt stoked on. She takes the ideas you have and puts both of your idea and her style into one. I am excited to go back in two weeks for my next tattoo by Tiffany! (:

George is A1. Very welcoming and personable. He is the only one I trust with my peircings. Would highly reccommend.

Came here to get a piece of jewelry that apparently no one else really carries. I figured a 14g nose stud would be at least somewhat more common, but I checked several shops near my home and came downtown to check here on recommendation of a friend. Pretty glad I did, because they had the everything I was looking for, and the lady who helped me was super nice.

For piercings: Super knowledgeable staff that will guide you through it all. Their thorough process just makes the entire thing way less stressful than other studios. You’ll know exactly what’s going on at all times.

Hidden gem!. Went here to get a new tragus earring because another from somewhere else was bothering me terribly bad. One of the piercing owners (George) was VERY helpful. He is awesome!!. Very thorough with everything. Took very good care of me. Should I get any more piercing I would most definitely go to him... Parking is horrible ....but worth the great customer service. Earrings are pretty pricey as well but the new one isnt bothering me at all. Thanks George.!

This place is beautiful! Amazing jewelry and staff! George, Nicole and Zoey are all great! 1000% suggest them. As an owner of a piercing studio we send clients to them regularly!

By far the most skilled, professional, and cleanest place Ive ever been to! I flew all the way from Texas to come here. Well mainly to see Stephanie Lane. Ive been to many tattoo parlors, and her work is second to none. I came to see her for a full sleeve, and we accomplished this in 4 all day sittings. All back to back to back to back. The attention to detail, professionalism, and overall tattoo experience was perfect. All 4 days she was on point, weather it was helping with the design, prep work, or just the happy customer service she was on top of it. If you are looking for amazing art work, a clean environment, and great customer service Stephanie Lane at honest to goodness is your must go to place. When you do call, be prepared to set your appointment up further down the line. I waited 6 months, but when something is on your body for the rest of your life, 6 months is petty. I will be defiantly be going back for more work.

For Christmas We took Our daughter to get her nose pierced. Nicole was amazing. Explained all the risks and what to watch for, and talked her through the whole process. She also shared a little history of nose piercing. The place was VERY professional. Would highly recommend.

The people that work here are great! Very patient and helped me understand everything. Very clean and comfortable. Rather pricey however.

I just got a tattoo done by Tony here, and I have to say the entire appointment was the best tattoo experience I have ever had. My tattoo is beautiful, just what I wanted, and Tony was light-handed (didnt hurt at all), efficient, and didnt tell me how bad my jokes were :DOverall, I would recommend this place for your next tattoo or piercing. Friendly staff, beeeeaaauuuutiful interior to the store, and comfortable vibe through the whole place. Top-notch .

For sheer professionalism, atmosphere and diversity of artistic talent, you will not be able to find a better tattoo studio in all of Grand Rapids. I have not encountered a single individual who has been tattoos or pierced at Honest that has had anything less than a Stellar experience.

Exceptional place!!! Zoe is the best!! Will never go anywhere else for piercings!!! Thank you so much for a wonderful experience!!!!

This place is amazing! Extremely helpful and friendly. We had originally gotten our piercings elsewhere and were having issues. We should have gone here first! I will definately return.

First they didn’t answer their phone, they are highly unprofessional

I will never ever ever ever go anywhere else. Even if I move out of state... they wont get rid of me. Clean... perfect... funny.... I recommend them to anyone who is serious about a tattoo... not the typical Jesus fish ones... they are way too talented for that. If they cant get you in for 3 months... who cares... wait for perfection. promise. Cant rave enough.

If you’re looking for a great piercing experience and lots of knowledge, go see Zoë Vargas! She’s amazing at what she does. Couldn’t be happier with my new piercings and I will definitely be going back.

Amazing staff, quality art work and piercings! Extremely knowledgeable. The best in town!

Clean, safe, and esthetic shop. Gorgeous jewelry selection. Appropriately priced art, very talented artists. Scheduling and communication was straightforward. Very pleased with endwork, aftercare, and healing. Enthusiastically recommend Mark, but the other artists were obviously great too.

I had an amazing experience here! Everyone at the shop is very professional, its very clean and well put together. Emily did a fantastic job on my half sleeve and I will absolutely be coming back!

I worked with Tiffany and had such a great experience! She did great work on the tattoo I had asked for. The atmosphere was relaxing. Will definitely be going back!

I cant say enough good things about this Tattoo Shop ... the artists are super talented and super genuine people, the studio itself is very cool esthetically and very clean. I have more friends than I can remember who have gotten a tattoo or two (or more) here. Anytime anyone compliments my tattoo, I make sure to let them know where I got it and where they should go if they want something amazing. Seriously. Such an awesome place.

I had a triple foreword helix piercing done by George. Amazing. professional. Honest.Honest about time needed, possible pain level, and cost.I would and I have recommended him to others.

Across the board some of the finest artists in town, and the shop is professional and inclusive. So far I have been tattooed by Emily and Sarah, and both experiences were excellent. They were attentive to my art requests and the outcomes met expectations. I have already scheduled another project.

Great place! Everything was clean and everyone was nice. My piercings were fast and professional :) Will definitely be coming back.

Stephanie is a great artist. Always designs something special instead of using flash art. Shop is always clean and everyone is very helpful and friendly.

Best shop Ive been to. Was super informed, super clean, super sweet. 10/10, would go again.

Nichole was thorough, informative, and calming. She asked tons of questions to make sure my piercings were exactly what I wanted, and checked in multiple times to make sure things were still going smoothly. Great pricing, selection of jewelry, and atmosphere! Would recommend.

The staff was friendly and knowledgeable! Great experience!