First off... 7 DOLLARS FOR AMAZING ICE CREAM. If I didnt get you there the toppings are free (3 per bowl), the staff is friendly and the ice cream isnt aggressively sweet. Its close to perfection and I highly recommend this place!

Tasty! This place has a very interesting take on ice cream, the employees are fun and friendly and the flavor combinations are stellar. I believe that the recipes change from time to time. This place can get pretty busy on a Friday and Saturday night so be prepared to wait a little while for your creation. They also will write your name in the flat mold before rolling it. Very tasty and interesting! Will be back.

A little place for ice cream heaven. The process they take to make your ice cream is so amazing to watch. To see how the rolls form from the freezing cold temperature is something else. The presentation is of the ice cream is top notch. Each one you order is about $10 and it’s a good portion as well so you won’t be disappointed about the size. There’s sitting to the side of the building and think there was restroom. Definitely worth a try and would come back for seconds. Enjoy my foodie connoisseurs.

Super intriguing and unique ice cream shop! I went to this place just for the looks of the ice cream thinking it would taste alright. Turns out the ice cream not only looks awesome it is some of the best ice cream I have ever tasted! They also personalize it so they write your name on the ice cream before it is rolled up! Go to this place ASAP you won’t regret it at all!

This place is amazing! Not only is the ice cream delicious but the staff are wonderful as well.. Delicious ice cream, friendly employees and good presentation. But be prepared to wait especially if you are visiting in the evening. They have mostly chocolate and peanut desserts, but the ice cream/topping variation/combination is just so good!. The Ice Cream was really treat.

$7 buys you a treat that you cant get anywhere else.Walked several blocks to get the tiny little shop.It was well worth it!

The ice cream was a real treat. They make it from a liquid in front of you. I had the brownie recipient, which was vanilla ice cream with a brownie folded in. It cost $7, a bit on the higher end, but okay for a once I a while treat.

I came and ordered with 5 of my friends. There was only one gal working, but she was SO sweet!! She did a great job and we really enjoyed our rolled ice cream!

This place is amazing! Not only is the ice cream delicious but the staff are wonderful as well. My daughter (4 years old) and I really enjoyed our visit.

Delicious icecream! Great atmosphere. It was amazing and so much fun to watch the icecream being made right before my eyes! Alex is very funny and fun to talk to. Go check this place out! Its really cool!

Love it. Just expect a little line. Spcly on weekend

The place is very small and service is extremely slow plus customer service is HORRIBLEEEEE!!!! Not sure those $7 Dollars are worth it. I prefer to go to Braums is more the show they do but it doesnt taste any difference than Braums.. I think Braums is way better and cheaper.. Im not saying the flavor is bad.. its just the service was disappointing!

Man was this good. A really fun experience too. If you get strawberry syrup it ends up tasting like a fruit roll up. I recommend going during the week because the lines are crazy during the weekend.

See the pics.... i uploaded photos and my 5 stars are for following reasonsFood:1.Green tea Strawberry2.Banana nutella.are very good flavours i urge all to try with coconut flakes (they dont spoil taste instead add better texture to chew) on them.....these 2 are not over suggary at all and they have pretty damn different texture than other options.....gotta try these two......kitkat n coffee seemed nice too but i didnt choose tit.....Place :i guess its the first popular roll it up icecreamIts DownTown small busy conjusted for huge crowd VERYYYY HAPPENING, best times to visit - night times......

Amazing ice-cream rolls, and nice friendly staff

Amazing! Best ice cream in Dallas. Even my husband, who is not a huge ice cream fan, loved it. But beware its always packed. Never seen this place with out a line.

All can say is WOW so good.No matter the toppings the price is the price I will be back . My flavor was/is Matra Green Tea w strawberry and Lil chocolate drizzle

Lots fun. Despite the lousy taste in music that was playing. It was very good kids enjoyed it very much.

Nice little place with friendly employees. Cool to watch them make the ice cream rolls. The ice cream is a bit thick and hard to melt in your mouth but thats the only bad thing! Wait time was not long because I visited early Wednesday afternoon.

The ice cream was delicious and it was cool to watch them make it! If you got any sauce they spelled your name with it and that was pretty cool.I would have given it 5 stars but the wait was too long (I went Thursday around 12:00am) and it was $7 for a small cup. I will be back anytime Im in Deep Ellum if the line isnt too long!

Updated review.Im not sure what happened last time but it is worth the wait. It does cost 7$ but it comes with a great show. They even write your name on the ice cream which is cute.

This is pretty good! The ice cream and toppings all tasted great. But considering the price and long wait in line I would only go here occasionally.

This place is by far the best ice cream place that I have ever visited. This place is just not a ice cream shop but an experience. This place is decently pricing worth a visit. This place is crowded. This tells you it is the place for desert

It was such an awesome experience! I loved it

Really cool place for rolled ice cream (haha see what I did there?) The guy that works there wrote our names on them in chocolate sauce before he rolled them up and even put glasses on my smiley face (because I wear glasses). It was kind of a wait because there was a line, but definitely worth it. I got the Monkey Business andy boyfriend got the Pinky Promise.

Dont even try going to this place they closed it down and their website doesnt say it...we literally walked in cirlles 3 times all to find out its out of buisness 🤦‍♀️

The ice is absolutely wonderful, and so needed for this hot day. There is a long wait and the place is small, but worth the trip from Addison.

I was quite disappointed with my first experience here. I had seen many videos online of this rolled ice cream, and of course I had to try it out. I went in the evening and they were quite busy, but they only had 2 staff members working! There is no room to wait in the building so often people are waiting outside. I got the mango maniac which was okay, but when I saw them take mango straight from a can, it made me even more disappointed. All of this for $7! The ice cream was still good, but it was a huge let down for me.

The rolled ice cream was pretty good! The wait was a bit long. The shop was way too small. If I were to be honest, I would rather drive a bit further to another rolled ice cream shop.

I had great time both waiting and eating ice cream. I never seen anything like it. Super cool flavors. Long line almost 20 min line. I like it. I had #3 and #7

With the wait in line. Delicious and creative options.

There was a line when you got there but this was worth the wait.

Went during the afternoon so not as crowded. Im so glad they had a board with options but it didnt make choosing easy. I really thought I wanted chocolate but ended up going with strawberry and Im glad I did. Worth the wait and they write your name on it too. So cool and delicious

Super crowded but cool experience

I have chosen “Hangover”. It tested delicious, the price was reasonable and the volume was more than enough!

Delicious on this hot summer day!

The matcha flavor is pretty tasteless, and the place smelled really bad. Maybe the restroom was broken.

I just work there honestly. Ive had some of the flavors and they are so awesome.The peanut butter is salty and sweet and if ou add toppings its free.It can get nosy and the line can be out the door and around the corner but its a great wait.

1st time here with my grandson. I was recommended to come here. Love the ice creamBut the staff seem to dull not very friendly. Enjoyed seeing them make the ice cream. My issue is the customer service needs to be more upbeat

Had to get some Chill 360 rolled ice cream.This deep ellum dessrt spot belongs on #mylocalfavorites mobile app. Taste dat!

Too long of a waiting time (>30mins) for something which looks good but doesnt taste anything special..

Great ice cream, unique and creative experience, will definitely go back. The only downfall is the lack of parking

Ice cream was good. Disappointed that they ran out of strawberry syrup. Overall the ice cream and the presentation was excellent.

Alex is the best! Great ice cream too!

Always a line but the wait is so worth it, and the ice cream is absolutely bomb, the experience alone is worth a visit!

Super long line but WELL WORTH IT. The ice cream was actually really good! I got the Pinky Promice And my wife got the Cookie Monster. Both were pretty amazing. I got shaved coconut on mine and it added a great touch!

Delicious. Would definitely go again. The serving size was larger than expected so come ready to eat.

Never disappoints great place for ice cream lovers

Good ice cream quality and the service is really good.

A cool experience! The ice cream is tasty and different but the teenagers working there looked miserable. Part of the fun of a place like this is watching the process of rolling the ice cream and not a single person was smiling.

Great ice cream and a really cool experience. Its a little expensive, but not too bad if you share with someone. I would recommend trying it at least once if you are in the area.

Delicious ice cream, friendly employees and good presentation. But be prepared to wait especially if you are visiting in the evening.

We were going to get rolled ice cream here, but when we came in we were not greeted. The staff did not even make eye contact and kept talking to each other as they made an order. It was also quite hot inside and smelled like hot cream. Not the best smell. For $7 a cup, we decided to keep walking instead of ordering. The ice cream might be excellent, but I dont know because it was not inviting at all.

Cool idea for ice cream. Long lines. But good.

Delicious ice cream with no wait on weekday during lunch time.

The ice cream was great but they need a menu redesign (flavors of ice cream, then toppings available, then the in-store combos). The options were unclear. The protocol was unclear. The girl that took my order was quiet and unclear. She didnt seem to know what she was doing. Of five staff members and multiple freezer tables, they only used one of them at a time, so three ice creams took ages to be done. One ponytail guy was great, though (a whole extra star for him), and the ice cream was tasty. I hope they take care of the staffing issue and train up so that they can grow.

Ice cream concept outstanding little pricey, but you will enjoy the experience!

Pros: ice cream was the best-tasting rolled ice cream in dfw ive had so far. not too frigid to scoop out, extremely creamy and yummy. the thing where they write your name on the ice cream before they roll it up is super cute.cons: super tiny place and smells kinda funky. only seating is outside, which are wooden benches and probably get full when the place is crowded. we waited a while and had a few people ahead of us, so i can only imagine how bad the wait is when its crowded -- and youd have to wait outside, too. when they turn on the music its super loud and the bass is crazy, so talking to other people inside is a no-go. they dont have as many flavor or topping choices as other places at the same price like ny ice.

Great ice cream.. Worth the wait in line!

We waited in line for just over an hour for some amazing frozen dessert. Id call it ice cream, but thats just not it. Its better than ice cream.

So good kind workers and realy good ice cream

Good ice cream, but wish they had a bigger menu, and a bigger restaurant. Takes forever with the lines. I wouldnt go back unless I happened to be in the area on a weekday. Thank goodness there were a few picnic tables to sit at or the whole experience wouldve been miserable.

The Cookie Monster and Pinky Promise were good!

My first time experiencing this kind of ice cream was dope. The creator took syrup and wrote two of my people name’s inside the ice cream it was cool. Perfect art. The taste was dope as well. We got to sit outside at the tables and eat. I’m going back again during evening hours, I heard it’s live around that time.

Great service! Despite being packed on a Friday night, all the rollers worked diligently to get us our treats quickly

Great place.

5 stars for ice cream, cause its really delicious! 4 stars for servings, it seems like they dont care of line and are so lifeless..

The ice cream & combos were good. Just wish there were more variety & choices for customers to make their own!

Ice cream is wicked good, expect to pay $8 a cup, but so good.

Delicious, worth the wait

Great tasting ice cream thats made to order in front of you while you wait

Really unique style and combinations of ice cream

Fun to watch! Way to small for so many people!!

This place is closed. Wasted a trip for this and jeni’s sucks too which is next to it

Its delicious but extremely small space and crowded, be prepared to wait and possibly in the heat.

Lady seemed a bit annoyed but its cute that they put your name in the ice cream. Its delicious but a bit on the expensive side.

Good ice cream - no indoor seating - always a line.

Very busy at night but worth the wait. They have good flavors to choose from and they make the ice cream right in front of you

Yumm!

Probably some of the best ice cream Ive ever had. Cant wait to go back for more!

Stopped by after a long hot day of walking around downtown Dallas. The ice cream here definitely hit the spot. Though the place was a bit busy, the staff was friendly and willing to help with any questions. Since this is rolled ice cream, it can take a few minutes to get your order, but its definitely worth the wait.

Always such a good experience, and like always great ice cream

Very fancy way to make ice cream also give you all the toppings you like from cookies to Oreos to marshmallows to chocolate or strawberry syrup pretty Awesome !

Wating can be very long, reserve at least 30 min 1size cup for 7$ after taxes. Great place to visit at least once.

Wait is very long and the place is tiny so its crowded but its worth it everytime.

I really enjoy the was the ice cream is served. In terms of flavor on the other hand, there’s nothing special about it. It’s good ice cream and a fun atmosphere.

Worth the wait! It was almost too beautiful to eat!

Best Matcha ice cream ever!It does take a while but it’s 100% worth the wait.Went today and it’s closed due to lease been over, I’ll miss it.

Get a health inspector down here. Flies in the air all over my girlfriends face while waiting in line. Whole place smells like soured milk. Ingredients and dirty utensils strewn everywhere. $7 for a cup of the stuff.

Busy considering it was a cold day but so worth the wait!! Took my sweet 16 daughter there and the owner was so sweet. He wished her a Happy birthday and added a few extra yummies to her ice cream! She loved it!!

The employees are extremely nice, and at least appear to enjoy their job. The toppings are great and free as well. Watching them make your ice cream is interesting and fun. The wait isnt too long, but it can be an issue when theyre busy. It can also get very cramped in the tiny little area that they operate in. Its also somewhat pricey for what you get. I would recommend going here if you happen to be in the area.

I have NEVER waited longer at an ice cream place. The product itself might be good but employees don’t seem to care a lick about their jobs or serving customers. I saw an employee disappear for 5 minutes and another for 10 when there was a line far out the door. They work as if time were moving at half speed. Of the 4, one seemed to be working. BE READY TO WAIT 45 MINUTES FOR ICE CREAM.

Delicious! I enjoy this style of ice cream because it seems to melt just a bit slower. This place has a fun variety of flavours. It can get backed up in there but it is totally worth the wait!

If you want some unique ice cream choices come here. This place is great great GREAT! I love it here. Ideal place for a first date, dessert after dinner downtown or just for some ice cream munchies. Employees were nice and helpful. Dope environment, dope location (dope means cool).

Its as good as frozen yogurt 🍦

Love the ice cream here. The place is pretty popular and almost always has some sort of a line but its worth it. Only $7 and you get whatever toppings you want added in. Not a lot of seating here but most people leave eating their ice cream and walk the area. Have recommended this place to my friends.

The ice cream is so delicious also it’s nice that you’re able to see them make it. When you step out there’s a nice area to sit and enjoy the ice cream while socializing. I highly recommend it.

Honestly its so cool how good they are when handling the ice cream plus the amazing flavors they have. Dont let the outside get to you. Its really good and the people are quick but take their time on getting the job done. Would give 6/5 if I could!!

4 star just for the wait !

No longer open at this location, but it’s not updated on google. Just a heads up