We had an excellent experience with Premier Subaru of Branford. They made many adjustments for us and made the car buying experience fun again!! Rich M. (manager) and Ted A. (salesman) made sure we had all that we needed and then some. Made us feel comfortable and informed. Thank you much for making my daughter happy on her first car buy!!! We definitely recommend you stop in ...you will not be disappointed!!! Love the Impreza Sport Wagon!!

I wish I could give them a 10 star. Great dealership, from the sales person to the finance manager treated us with respect professionalism, no sales games the price was right on the money, the service was great. They have a very nice inventory. I will definitely recomend this dealer to all my friends and family

The sales associate was awesome but the finance department was just an antiquated, condescending, rude men that only care about trying to strong arm you into buying an extended warranty.I had an issue since our financial officer didn’t provide all the appropriate documents, called weeks later for help and only got more attitude from Rodney.I hope they hire some new people in their finance department, the sale associate was too great to be working at this mediocre location. If I’ve known, I would have given my business to another Subaru location**In response the the reply from the owner, you are thinking of another costumer. I live CT and had no issues with registration or anything regarding that. My review is due to the lack of tact with the finance department, it felt like I needed a ransom negotiator to help me get the point across that I do not want the extended warranties. The subsequent attitude I got due to not wanting to add extra services or warranties, it was a complete 180 in attitude and helpfulness. Due to that a lot of important information was not written out or given. I do my own research and I’m a well informed person, but it’s hard to guess your own account number when that number was given to you incorrectly. It took me two weeks to get someone at the office to give me helpful information.

A fantastic experience at Premier Subaru! I was lucky to have this dealership as my first and last stop! When beginning to look for a car, I was a bit anxious. My last experience at a car dealership was nothing short of traumatic and left me stuck in a not so great car/finance situation. I was so thankful to work with Taylor Frawley who showed us patience, positivity, transparency and some good laughs! The team at Premier takes care of you from the moment you enter to the moment you leave. Many thanks to Phil, who went above and beyond to find us a better insurance deal and also showed us tremendous patience! Lastly, thank you to Andi for explaining all of the features of the vehicle. I will make sure Premier is always my first stop from now on!

This was the first time buying a new vehicle on my own. Both Mike and Jack made the experience seamless. All of the personnel who assisted me were so courteous and knowledgeable. I would highly recommend this dealership.

Smooth and fast experience buying a new car from this dealership. A lot of initial steps tackled online and via email. Will consider them again if buying another Subaru in the future. Only snafu- they did forget to put the owners manual in the car glove compartment, but I got it from them a couple of weeks later.

Jason was absolutely phenomenal to work with! He explained everything so well and contacted other dealerships to get the color Outback that I wanted! Such a good attitude and extremely personable! Jack also was very helpful! Explained everything thoroughly and answered all of my questions! Absolutely great bunch of people working in that place! Would definitely recommend anyone looking for a car to head there!

I am so glad I went with Premier Subaru! Due to the continuing car shortages they let me know it may take over a month and half for my car to come in! I looked around at other dealers, and heard the same thing all around. Taylor worked it out and got me the perfect car in only a weeks time! They were thoughtful and kept me extremely updated about the process and everything they were doing. Taylor is great and so is Premier!

The facility was spotless, Jamie who assisted me upon checking into the service department was kind, explained everything and was terrific. Was out within two hours and had them looking at multiple items In my vehicle.

I could not be happier with the Premier team! They bent over backwards to make sure we had the right car for us at the best price, communicated throughout, and never made us feel pressured. Great people all around - will never hesitate to go back!

Jason and Phil were amazing beginning to end! They made an experience that can often been stressful enjoyable and stress free! Jason will continue to be the only person who I buy my Subarus from. He makes the process a great one!

I was ready to make a deal, until I found out they are price gouging by charging $999 over MSRP. Don’t let them tell you everyone is charging “market adjustment” fees or price increases. It’s just not true. I made a purchase with Quality Subaru in Wallingford instead.

Great communication, friendly and professional service. I would definitely recommend.

I cannot recommend highly enough the team at Premier Subaru (Rick, Dave, Taylor) - they made my car buying experience seamless. They were extremely helpful every step of the way, going above and beyond to make sure I had everything I needed. On top of that, the used car I bought is a great value and is in perfect condition. Even though I live out of state, I plan to return to Premier Subaru in a few years when I am ready for my next car.

Terrific sales experience, from early communication to delivery. Staff were knowledgeable, helpful and most importantly, VERY respectful of my time.I had previously done my research and basically knew what I was looking for. As such, everything was handled virtually...car selection, options, negotiations, and paperwork, with the new car delivered directly to my home, and trade-in taken away all in one simple transaction.Couldn’t have have asked for an easier and most pleasant sales experience. Thank you!

I had an amazing car buying experience! I love my brand new 2021 legacy! Between sales finance and even the beautiful service department everything went smoothly and efficiently! I will forever recommend Premier Subaru

The entire staff was so patient and helpful. It was the best car buying experience ever. We send special thanks to Rodney Pomerleau, Michael Lucibello, and Andi Vilches. The team couldnt have been any better. Thank you so much. A fine operation you have there! Looking forward to stopping by for regular servicing for my gorgeous new to me 2019 Subaru Outback.

A pleasant experience. Got in fairly quick given how busy the dealership was and drove the car without issue. Negotiations were quick and straightforward. Things were explained well. Thanks you!

Great Experience! From start to finish everyone was fantastic!

It was a great buying experience - all the employees (Dmitriy - Jack - Andi) went above and beyond to make it a pleasure to buy a car (even the negotiation process which I actually like - I guess I am old school) - I would definitely recommend the dealership to all others.

Premier Subaru of Brandford gave me the most honest and pressure free experience! They did NOT try to sell me what I didnt need! Furthermore, Dimitry is the most laid back and comfortable Sales consultant I have ever dealt with! Dont let this one get away! I worked in the Casino business 30 years! It was always about customer service that kept people coming back! Also a mention to Jack Basciano! He didnt push me towards any product extras! He was extremely thorough in his presentation on Common sense! With the customers experience in mind!Great team!You will be on my blog!!Gratefully,Louis J Plenzick

Premier Subaru is top notch — this was my first car buying experience and they were so kind & helpful. Tim was an excellent resource throughout this process, and I recommend anyone who goes to Premier to ask for Tim! He really took the time to make sure I was 100% happy with what I was purchasing, and I truly feel he had my best interests at heart. Rodney in the business office was very nice as well. Highly recommend Premier in Branford!

Just purchased my dream truck at premier Subaru the place is very clean all the staff is very friendly and efficient our sales person Jessica was very friendly and knowledgeable and helpful we had a amazing experience overall and of course can’t forget jack who worked very hard to get us a approval on a loan we came out satisfied with our loan terms and amount thanks for all the hard work you put in to make one of our dreams come true

Both Parker and Phil were a delight to work with when purchasing our CPO Subaru. They were kind and professional, and I can’t imagine a better car-buying experience. We also met with Andy, the technology guru, who gave us a full tutorial on how all the features of our new car worked. These guys are the best!

I had the best experience possible! Jason Jarkes, my in person sales agent, was incredibly patient, thoughtful and offered great guidance throughout the whole process of purchasing my Subaru Outback. Phil made the paperwork an absolute breeze and I was in and out of there in a timely manner. Andi was excellent while explaining all of the technology. Overall ZERO REGRETS! Easily the best experience Ive had at a dealership.

DisappointedAs a diehard Subaru fan, the first Subaru I bought from Premier Subaru was smooth and all the transaction was efficiently done before I got there to pick up the car. I was delighted. I made up my mind that this was the Subaru dealer I was going to do business with. More recently, my experiences have been disappointing. About three years ago, I came here to buy a Crosstrek. It was literally close to $2000 in difference in price from another Subaru dealer in Hartford ! I ended up buying a 2019 model in the color I wanted when I was negotiating for a 2018 orange model at Premier! I was surprised at the disparity! Very recently, I ventured again. This time it was going to be a lease. When I ask the sales person what the money factor was when he returned with a monthly payment which was far higher than another Premier Subaru dealer from a different town gave me, he did not know. He went and asked his manager and came back with no answer. I think it is standard to tell your customer what interest rate (money factor multiply by 24 will give you interest charged) you are being charged. I have a very high credit score. Back calculating, I can see that they gave me a higher interest than the .9% advertised. I think this is unprofessional. I was made to wait for answers which I now see was never going to be given. They wasted my time. Two strikes. I do not need to go for the third one.

This is by far one of the best Suburu dealers in the North East. They understand customer service and strive for excellence! I had an A/C issue in my WRX and it was promptly rectified. I had the opportunity to speak to Bob and it was evident in our conversation he cares about his clients satisfaction. I look forward to doing future business with this dealership!

All folks were courteous, helpful, communicated clearly, and thoroughly helpful. Very professional. I had a positive experience with Subaru of Branford, Ct.

Premier never ceases to deliver a great experience! I’ve had two leases and my recent purchase with them and I’ll continue to come back! Great customer service from sales to finance and everyone in between! Always happy with Premier!!

One of the best Subaru dealerships I been to. Staff is very polite, the place looks amazing, they have such an easy online-pickup service, and have the best deals on Subaru parts & gear. My go-to whenever my Outback needs parts.

Friendly, no pressure service. Taylor (sales) and Phil (finance) answered every question and helped us through the process with complete kindness.Andi graciously walked us through all of the cars features even though the heavy snow.Ended up being our first, and last stop on our search for a new car.Thanks again!

I had an awesome experience purchasing a used Subaru with Premier. Jason and Jack were phenomenal in assisting me with the process and diligently worked to keep my best interests in mind. Thank you guys!

The most professional, dedicated and accommodating dealership we have ever experienced. From the moment we walked in to the moment the sale was closed, it was a first rate experience. Certainly full filling their “Premier Pledge” statement. Special recognition to Barb who patiently guided us and help facilitate the purchase process. Tim and Parker for their expertise and being patient with us to finalize and eventually acquire our auto. All angels in the process to get back on the road again after an event that totaled our auto. Many heartfelt and meaningful thanks from both of us.

We reached out for a quote on a specific VIN (2021 Outback) and were given a fair estimate. On the quote, it clearly states they’ll honor the price for 72 hours so we made an appointment to come in. After test driving and talking for 2+ hours, we got into numbers. They refused to honor the quote we were given, saying they had a “backend error” and came back with a price over 30% more. Not sure if they were attempting a bait and switch or it’s just poor customer service, but we heard one of the salesmen scoff when our agent (Dimitri) inquired about getting closer to the original quote.After being toured around the “state-of-the-art” dealership, it’s sad to see such a significant discrepancy between the quote we received online and the quote we received in person.“Every time time you interact with a member of the Premier family we promise it will be simple, upfront, and guaranteed” (except the quotes we personally tailor and email to you).RESPONSE TO DEALER REPLY:This is false information. We had two separate email threads with 2 separate cars we were planning to see. The first one being the VIN in question, 2021 Outback with beige interior, was quoted to us at 28k. Then on a separate inquiry, we asked about a 2021 Outback with black interior. This is when Cailin sent us a 2020 on accident, but then corrected with a 2021.The fact that your sales team did not even offer an alternative after sending a quote you will not honor is astounding. You could’ve said “look we messed up, but let’s get you that price for a 2020 model” or “let’s meet somewhere in the middle”.It’s a dishonorable way of conducting business and making up a story to cover yourself only makes it worse.

Today we purchased our second Subaru Forester from Premier Subaru. That alone should say it all but for a little more detail here are the highlights. Their salesman, Dmitry, was very helpful and found exactly the car we were looking for and was extremely responsive to my many phone calls and emails. Also, as we were getting ready to go he ran to parts and service for us to inquire on some add-ons we were contemplating, even though his job with us was done. Rodney was the finance manager and has a wonderful big personality and made all our paperwork go quickly and effortlessly. Andi was the person who checked us out in the end to make sure we knew about every bit of the cars technology and equally represented Premier with quality customer care.

Premier Subaru did a fantastic job assisting me with buying my new Crosstrek 2021. Jason, Jack and Dean all collaborated to make me experience a delight. It was a pleasure working with everyone at Premier!

Leasing my new Subaru was incredibly easy at Premiere Subaru in Branford. Taylor, Phil, and Andi were friendly, knowledgeable, and accommodating. I highly recommend visiting Premiere Subaru for your next car purchase.

I have only ever purchased parts from them because of their large availability. Otherwise, I have never bought a vehicle. Their responses to reviews seem very aggressive -- I wouldnt want to purchase a car from them with that sort of defensive attitude. Three stars is for their parts.They should do better background checks on their employees.

From beginning to shop through to purchase, this was by far the best dealership experience that Ive had! Our sales person Ted Astarita was exemplary. After the sale closed we had a Tech person walk us through all of the gadgets included in the vehicle. If all dealerships were like this, car buying would be a pleasure! Thank you for the wonderful experience!

Awesome experience when taking in my Crosstrek for warranty work. Their Service Department is top notch. I was treated with respect and was given updates on the repair from my service advisor, Jaime. I had my vehicle back in a timely fashion. I will definitely use Premier Subaru for all of my future service needs. Thanks again Jaime!

My wife and I had the best experience ever with premier Subaru in Branford. Michael lucibello, our sales consultant,Rick Marino, general sales manager, Phil Eininger financial services managerAnd Andi who walked us thru all the features on the car. We purchased a 2021 Subaru ForesterHats off to all of themDanny and Cindy Rocco

Premier made the car buying experience easy and positive! My sales associate was extremely knowledgeable and helpful. He went above and beyond to answer all my questions. When I had looked at other options it was clear Subaru was the best choice and I was confident in my decision to buy at Premier. The whole team was courteous and respectful and it didn’t feel like the typical car buying experience where it’s all about the sale. I also look forward to servicing my car with them in their beautiful new facility!

Great service by the staff at Premier Subaru. Parker is an excellent sales person and Phil and Jack are great on the finance side. Can not recommend these guys enough!

Rick and Jason were knowledgeable and friendly. Very happy with my experience and vehicle.

I want to thank Bob Alvine and his staff for the outstanding service they provided when I recently purchased a used vehicle there. Branford PremierSubaru will definitely be the place I go for my next vehicle.

I had a flat and had no appointment. It was early morning and I pulled in and it was busy. I though there goes my morning. The manager greeted me warmly. It was my first time here and as a woman expected the worst. He brought me to a lovely woman named Meghan and they had a new tore and a car wash done in under an hour. The shop is huge! There were a lot of mechanics and it was spotless. This will be my new dealer! So happy with the service!

Made an appointment (am buying a vehicle this fall). Showed up on time. Milled about looking at vehicles for 20 minutes while being ignored by the eight or so employees walking around and past me. No one asked if I needed help, so I left.

Constantly have bad experiences every time I come here. Keep giving them a chance since they are local but this was the last time.On top of taking almost two hours for an “express oil change” I was told I had a nail in my tire that they think I should repair. I get home and put the car in the air and guess what..... not a single nail in any of my tires!!!!Terrible service and sales departments.

I am loving my Subaru Forester bought from Premier Subaru dealership which I’d like to recommend to anyone considering Subaru vehicles. Staff is very professional, courteous, helpful and will give you best competitive prices on your new vehicle. I am happy purchasing mine.

I came here to buy my first car and was very happy with my experience! Ted was very knowledgeable and great to work with. I didn’t feel pressured to make a decision and left feeling happy with the car I purchased and the price I paid. I have always wanted a Subaru Forester, and the quality and condition of this used 2017 Forester was great! They keep their cars very clean, which was surprisingly not the case at some of the other dealerships I went to. Would definitely go to Premier again!

Fast and convenient.

We just purchased a new car for my son here and couldnt have been happier with the service that we received. From start to finish every person that we dealt with was professional and so pleasant to work with. Their dealership is truly state of the art - I would highly recommend checking them out. You wont be disappointed!

Absolutely do not buy from here! Brand new Subaru failed and crashed during test drive. Salesman in crash with me witnessed and agreed.Bob Alvine, president unwilling to acknowledge vehicle failure and insisted holding me accountable. Willing to share our exchanges upon request! He is utterly unfair and a greedy creep.When I refused to pay my deductible, he took me to court! Mark my words, buy from somebody else.

I like and trust this dealership. I bough a white Subaru Forester (Base) 12 years ago and loved the car. I liked going in and having it serviced, I liked the staff and location. When it was time to replace that car I wanted to get a Volvo or Audi. I drove around CT to find the cars I like but in the end, I bought a white Subaru, Forester (Limited) it was better value, and had more intuitive dash system. I also realized I preferred going to this dealership for the next 10 years over any other. They are very attentive, friendly and clearly pride themselves on customer service.

The salesman I interacted with was polite and knowledgeable. Best of all, there was zero sales pressure. Will be headed back when I need a new Subaru.

First time visit to the new service center. I drove up Premiers service bay doors and entered. Immediately, I was greeted by an attendant who covered the seat, floors and steering wheel. Off I went to meet the service writer. She created a work order and went over my needs. After paper work was done, I went to their modern waiting area to wait for my complimentary ride back to work. After several minutes, I was in the dealers extremely clean van and on my way back. Do not hesitate to visit Premier Suburu for sales and service. Great experience.

I called today and spoke to Anthony in service, I had broken a part on my mother in laws car and needed a new handle but needed it ASAP. they didn’t have it but rather than lie and say we don’t have it and now you have to wait. he was able to help me find the part elsewhere even if it meant they didn’t make the sale. To me that says A LOT! In a world where it feels like everyone is so just flat out mean and or out for themselves it was a breath of fresh air to meet and honest salesmen (i guess they do exist ) and wanted to take some time to share my experience. A+ all the way around and appreciated the honesty

I came in to look at Rav 4, used. But I got a great deal on a new 2020 RX 350. and I am very pleased with it. Great staff and I will have this dealership service this car exclusively.

I’m leasing a 2019 KIA Forte of Branford. Had a great experience with Nathan. I’ve had the car for a year now and LOVE my car. Recently they picked up my car at my home to service it and returned it within a couple of hours. I’m so please with the service dept. I always get follow-up calls! Great place! Thank you!

Had a blast trading in my vehicle and purchasing a new ascent. This was definitely the best car buying experience Ive ever had. Very easy, no shady sales tactics, very upfront. Extremely fair as well. Definitely recommend Premier if you’re in the market for a vehicle. Ted was my salesman, very honest and easy to chat with. Ask for him when you get there!

We checked out the Subaru Outback and were excited that we bought this car. The safety features are amazing - just relax and let this car help keep you safe. The Premier Subaru sales person was super knowledgeable, helpful, and low pressure. The service department is outstanding. I cant recommend this dealer highly enough.

Express oil change plus tire rotation takes 1 and half hour .. during my last oil change sales person recommended tire rotation, and then when I purchased coupon which comes with free tire rotation, tire rotation was no longer recommended.. so sales people who are not sure are willing to charge for tire rotation before consulting technician??? Anyway, so on august 2020 tire rotation wasn’t done..(I understand it’s not needed, my car is literally like new as due to covid I didn’t go anywhere), even then on august the person who attended me recommended tire rotation to charge the fee, I purchased the coupon upfront that I received in email and then technician DOESNT recommend tire rotation which sales person tried to make me buy.. today luckily I informed I have free tire rotation as I have purchased the 5 service coupon which comes with oil change and several services including tire rotation and she recommended tire rotation.. I bought car here so express check out should not take 1hr 45mins.. after an hour my car came into service area as I was watching from the other side at the seating area.. last two times my express checkout was quicker.. had I known I would have taken loaner car which is again complimentary for me as promised during time of purchase (I have a list of what I get - buyers benefits package)... overall vibe is not so good.. i do not have high expectations from any dealership anyway.. I come here every 6 months only to not violate my lifetime powertrain warranty.. I would recommend people to buy such coupons which would save you a lot.. my first oil change costed me $82, second time I bought $224 coupon for 5 oil change plus tire rotation and few other free service.. since I purchased car here I get free car wash every service but have to ask for it everytime I come, today I didn’t ask as it’s raining heavily.. and also have express oil change, multi point inspection, tire rotations .. I feel they should know their customers better (meaning keep records in system so we don’t have to tell evetytjme that we have coupon or we have free complimentary car wash) don’t sales use these as wonderful complimentary features? Then why do they make us ask everytime as if we are asking for something we are not entitled too? English is not my first language, I tried to use appropriate words, hope I made myself clear here.. 2 stars for bad vibe during services, 4 stars for sales .. average 3 stars ..Edit: I emailed you the coupon that clearly states each service includes: new filter, change up to 5 qts oil, tire rotation, check pressure and lubricator chassis.Edit: train your sales guys to not try to fool people. On august 2020, he recommended tire rotation, after I purchased the 5 service with the coupon I emailed boom tire rotation not done. After reaching home I saw tire rotation was not done as written in the document. So as soon as I bought the 5 oil change using the coupon it wasn’t recommended. Had I paid extra for tire rotation it was recommended!!On 26th feb I informed the lady about it, she literally argued with me over nothing, until I showed her the email coupon which I had purchased. She didn’t inform me that it will take 1 and half hours in the beginning, as last two times I was in express I didn’t know it would take this long, only after I went and asked again that’s when my car finally went into service area.

Made an appointment at 2. Waited a half an hour to be attended to which normally wouldn’t be a problem if the sales floor was actually busy.... three salesmen at one counter gabbing away and one salesman on his computer at his office looking up nonsense on google. Why would I trust this place to sell me a car when they can’t even honor a simple appointment.

The technology they have at this dealership is amazing. I drove in thinking that I needed a little extra air in my tires as the indicator app went on. After all the weather got cold, so this is normal. They have this sensor you drive through to enter the garage. It showed exactly which tire (only one) and come to find out I had a small nail/screw. They took tire off, patched from inside, balanced the tire and washed my car, while I waited a short time. It cost me less than lunch cost at Wendys...

Bought all my cars here. Always outstanding service - friendly, very knowledgeable. They explain everything very clearly and your options. This time I got Colleen and she was awesome. And now they are in an amazing new building! Go sit by the fireplace while you wait. You wont want to leave!

I had an absolutely amazing experience at Premier Subaru. I bought an Acura TL type s and I must say it was a fantastic experience thanks to the kind and courteous sales and finance staff. Taylor Frawley was very kind and honest which is extremely important to me when buying a used car, and when it was time to buy, both Taylor and Phil Eininger helped me with with the process and once the vehicle was bought they helped me insure the vehicle and both went above and beyond I’m doing so. Both Taylor and Phil made my experience pleasant and I would buy again from the dealership because of that.

The facility was very nice, clean, and pretty cool. Had a great space to do work while I waited. Just routine appointment for me (oil change and recall), but they did a fine job. Also had them change over from snow tires and do realignment, which was incredibly more expensive than I anticipated, but thats on me — I know dealers are always more expensive. Probably the only annoying thing were the incessant survey emails following my appointment, hence my review here. :)

I do not recommend going to this Subaru dealership. I recently went there to trade in my moms Subaru, who recently passed, and then purchase a car for myself. First thing they did that was unsatisfactory was that they fought me over 400$ on the blue book value of my dead mom’s car even though a week before I traded it in they quoted me the higher trade in value but because it was a week later they said the car was devalued by 400$ in that time span. In the end I was not able to get the full trade in value that they quoted me a week prior. After that I then bought a used car from them which had a lean code go off within a month of purchasing the car. This lean code was not able to be fixed until several trips to a mechanic and thousands of dollars spent. They also sold me the car with a ton of safety features not up to par. For example, I had to get all new brakes (rotors and pads), four new tires, spark plugs, power steering flushed, and many more maintenance items done to the car within the first couple of months, showing that this Subaru dealership is not of high character and does not care about the quality OR SAFETY of their product or customers as all of these items that I have mentioned could have been fixed by the dealership for pennies on the dollar . But, instead of fixing them they chose to cover up these problems, put the customers life in danger and make me foot the bill for all these safety issues that any reputable dealership would have fixed before even putting the car out on the lot to be sold. Lastly, I was stupid enough to go back to this dealership for a maintenance checkup, where they charged me 30$ for an oil change. I thought this was a good deal, but I was wrong. The Subaru dealership employee gave me that price and changed my oil knowing full well that he was giving me conventional oil in my car even though it recommended at the worst a half and half blend. So, this means that he nor anyone at the Subaru dealership in Branford CT cared about the quality of their service or the quality of the car’s lifespan, but instead was just looking for the business and gave me the cheapest product they had even though it wasn’t the best thing for my car. To conclude I highly suggest you look somewhere else for a car because they are going to try to take advantage of you every way they can while giving you an inferior product. This dealership has no class, character, or respect.

I bought my second Subaru from Premier last month.Great deal. Friendly service.I drove an extra 20 minutes even though there is a Subaru dealer in my town.

We purchased a brand new, 2021 Subaru Outback Onyx XT and our experience with Premier Subaru was fantastic!We started the process online and Barbara Shaham reached out to us and was very welcoming and helped us setup up an appointment to come test drive our new car.Taylor Frawley was our sales associate, and she made us feel like family the minute we walked in. Taylor did an amazing job guiding us through the car, all of its features, and made the entire experience fun and enjoyable. She is awesome and we highly recommend everyone see her when they come to the dealership!Rodney Pomerleau handled our financing and paperwork; he is very personable and explained every aspect of not only the financials, but the warranty related items as well. We walked away feeling very secure and confident in our decision to purchase our car through Premier Subaru.Overall, what should have been a stressful experience, was really enjoyable and exciting. This is an excellent dealership, with an amazing team, and a really nice facility. We never felt pressured to do anything, and they were always open to our requests and honest in answering all of our questions. I would like to note that we had our 16 month old daughter with us through the entire process, and everyone made her feel welcome, which we really appreciated as parents.We highly recommend everyone come to Premier Subaru!

Seamless from start to end.

Sales and financing team were excellent. I knew what I wanted, my price point and they were able to find me a new 2020 forester that was exactly what I was looking for. I walked into the dealership, put a downpayment down, and drove away later that same day in my new vehicle. And who can beat 0% financing for the duration of the loan?

From Fairfield and my family has purchased three Subarus and serviced four Subarus from the dealership. Recently went in for service and ordered a part based on the recommendation of the service technician. I was promised the part within 3-4 days, but never heard even an update from the service center for over a month. The service center didnt even bother to let me know when the part arrived. Was subsequently promised a refund after all of this only for the service center to renege after the fact. I never write reviews and I intentionally drive 40 miles for years to go to this dealership, but will not be patronizing it any further. Plenty of options from other Subaru centers across Fairfield County to even Firestone that do a fantastic job and high level of professionalism to justify this trip and premium on labor.

This was my first visit to Premiers new service department. The people I met were courteous and skilled at using the systems that made my experience a good one. The new facility has some cool features.

Premiers service of my vehicles is always excellent. The staff clearly explains the service and any repairs that may be needed, I like that now they pick up your car for service. Very convenient.

The sales person was great. Wont say the dealership is honest. My purchase was an as is car that had undergone an inspection by their technicians. Their safety inspection said there were no issues and car was safe to drive. My mechanic found the rear shocks were blown and gaskets leaking oil.The manager had nothing to say to this.The brakes areiffy. Will post an update.

Adam Arsenault was our sales rep and he was great! He was easy to talk to and made the purchasing process seamless. It’s like just talking to a friend about a car, providing useful information and didn’t make us feel that he’s just selling the car. Everyone in the dealership was excellent and their facility was top notch. I would definitely recommend this to my family and friends!

Weve had excellent service from you for years and bought our 2012 Forester from you, too. Still, yesterday, Nov. 16, 2020, Rebecca and the team went above and beyond. They rescued Holly and her melting ice cream from the StopNShop Hamden CT parking lot when the Forester starter wouldnt connect, and Fred was just home from major surgery at Yale New Haven Hospital. When the courtesy van arrived (we never got the kind drivers name!) and the Forester had started after all, the van driver followed Holly home safely even though there was no Subaru service needed. WHAT A KINDNESS! You really saved the day... and Fred got his yogurt with no spoilage! THANK YOU PREMIER!

Went in for an express service, and two hours later, inquired about my car. Service rep seemed annoyed that I asked when she should have been on top of what was going on. Poor communication slow service. Happens every time I come here.

Started my 2019 Forester after work today to see my tire pressure light come on for 1st time since I bought my car. My first time with nitrogen-filled tires, so naturally I called Premier Subaru where I bought her. They closed at 6pm, I couldnt get there before 5:50. But these wonderful folks told me come, were here for you. And they were. They stayed well past their 6pm closing to help me - office and maintenance staff alike. Turned out I had a nail in my tire. They offered me a choice of putting on the spare & coming back tomorrow after theyd repaired my tire, or waiting while they fixed my tire - about 1/2 hour. I didnt want to make them stay any later than they already had, so I opted for the spare. But the important thing is they ALL offered to stay well past their quitting time to help me.Ive been with Premier Subaru since I bought my 2012 Forester. They have always treated me with respect, stood behind their vehicles, and been there to help me. As long as I live anywhere within reach of Branford Premier Subaru I will never go anywhere else.

In May, I went to Premier for an oil change (66k miles) and was informed that I needed new brake pads on both the front and the back. I was told that my back brake pads were less than 3mm, very unsafe, and almost metal on metal. So, I had those changed ($330), not a problem. I was told that the front were at 4mm and they urged that I change those that day (additional $330) before driving across the country. Against their advice, I opted to wait on the front pads until they were at/below 3mm.Now Aug (70k miles), I took my car to a dealership in Colorado to have the front brake pads changed after several months on steep mountain grades. This Colorado dealership said (and showed me) that my front brake pads did NOT need to be changed as they were actually 7mm - at half their life. He said he could not in good conscience replace my brake pads when they were in such good condition.Be cautious of Premier trying to take advantage, especially if you are a student or young female.

I was able to get my oil change promptly. People are friendly and knowledgeable

Poor customer serviceAll they had to do was dealer prep a 2019 Legacy. They held the car for almost three weeks and never returned my calls until after I finally insisted on speaking with the General Manager Brad. Even after that I had to continue to call the leasing company and play phone games with office personnel that didnt attempt to cooperate.I had plans to have extra keys made and buy some options from them but I wont now. If they dont like doing dealer prep then why do they bid for it to the big leasing companies.Finally, while I was adjusting mirrors and trying to connect Bluetooth in my vehicle a man came out and asked why I gave them a low rating on Google Reviews. At first I thought he was going to apologize and see if they could make it up to me but instead the conversation went south quickly, he got angry so I rolled up my window. A couple of minutes later he walked back out and told me I had to leave the parking lot. I would be more than happy to speak directly with Brad the GM if he wants some constructive feedback. He knows my number and is the only reason i didnt give them a lower rating.

Walked in to LOOK drove out with my NEW car. The process was seamless, and after all the paperwork I drove off, sameday.

This was the best car buying experience I have had. Adam Aresenault was great, easy to work with and made us feel comfortable. I will be back for all service on my Forester! Beautiful, clean facility too! Cant recommend this dealership enough! Five stars from start to finish!

5 stars for our great experience leasing a new Ascent with Dalton last year. Zero stars for our experience with Barbara when we were looking to purchase our daughters first car. She found the car herself which had been just posted and immediately e-mailed her interest in the car. She was told she had to wait as it wasnt through safety inspection yet. FOR FOUR WEEKS she e-mailed follow ups and got the same response until she was notified yesterday that it was sold. To me, this is a HUGE lack of integrity and is flatly disrespectful. To add insult to injury Barbara offered another more expensive car that ALSO had to go through safety inspection still. Aside from the lease we are currently in we will no longer consider doing business with Premier.

Scott is terrific! Martina and Carissa have been a pleasure to deal with when I bring in my car for service. Everyone in the service dept is helpful, polite and wears a smile. As they say, it starts at the top.Thank you, Mr. Alvine!!

I just bought a new car this last week from Premier Subaru. I got great customer service from beginning to end. Dalton has been very friendly and helped me through the whole process. I was given a tutorial on how to use all of the features in the new car, got my questions answered and everything set up the way I wanted. Car delivery specialist and people in the parts dept were friendly and helpful as well. A great experience!

Very friendly staff. Brought our Crosstrek in for ac issues. They diagnosed and recharged the system and performed an alignment as well. They also offer a military discount which I greatly appreciate.

The building is beautiful clean organized very respectful great car dealership.

Walked into Subaru with a nice greet from Parker Pearlstein was very knowledgeable of the car we working looking at he also did not try to up sell my daughter anything he asked first and explained it so that she understood everything since this was her first car she was buying so if anyone is looking for a knowledgeable dealer and sales person go see or ask for Parker. Thank you again Parker

Premier Subaru made for a very pleasant first car buying experience. Dalton was very professional and knowledgeable throughout the process, and was personable enough to make the process as stress-less and hassle free as possible. He was very accommodating when I had to delay my purchase date and never made me feel like I was being pressured into anything. Both Dalton and Andi showed a wealth of professionalism and passion for both their vehicles and making sure the customer got what they needed with the best experience possible.

Knowledgeable folks. Nice waiting areas

Recently bought a 2015 forester after my old junk car gave out on me and I couldnt be happier with my choice. I worked with the salesperson Jessica and she helped me find my perfect fit! Have already referred several friends to car shop here. Thanks again for a great experience!

My sales people were Dmitriy and Paola. They were both amazing! They were not only knowledgeable and helpful,but they also smiled a lot..and made it a fun experience! They were both very patient in answering lots of questions for me, so that I could feel comfortable purchasing this vehicle and being able to understand how to operate the many features the vehicle has. They also encouraged me to contact them directly if I have any questions going forward.There was a lot of good energy there, it seemed like they were almost as happy for me as I was. Thank you for a great car buying experience.!!

I have experienced excellent customer service here. Great service, responsive staff, and my car is running great! Thank you!

When I decided 6 yrs ago to move over to a Subaru...... Premier was there but even better so was Ted Astarita (sales consultant). The man listens to you, offers advice, and has met my needs twice. Enjoy the experience.......

Great experience at Premier with Ted and Mike. Test driving was informative and fun. The entire process was easy. Ted was approachable and easy to talk to. I didnt feel pressured in anyway. I test drove and purchased within a week. Would absolutely recommend!

A busy location with nice accommodations (coffee/water). I feel they are honest and try to be as fair as possible with any situation. They proved to go the extra mile and take care of me over the past 4-5 years. Excited for the new facility!Thanks to Service Dept,Lou

The team at Premier Subaru is always polite and professional. The service department really works together as a team. Im on my second Outback and have been pleased with both sales and service staff. Premier contributes to many community events and causes, another reason I support them!