This has to be the BEST smoke shop in the city!!! HUGE selection, friendly staff, clean establishment, and conveniently located. T.J. is very knowledgeable and can definitely point you in the right direction if ever in doubt. On behalf of me and all my people that Ive referred, we definitely recommend and give ☆☆☆☆☆

Wait So them closing at 9pm is fake news? I don’t have time to be wasting. On to the next

Store only had 3 bottles of vape juice what a waste of time I even call before going

Great. The young light skin guy that manages the shop is a very cool guy. His hidden trait..The Reigning Ghost Pepper 🏆 lol

Joe made my first hookah buying very very pleasant he didn’t just sell it to me without teaching me how to set it up and he was very noticeable and this will be my shop when I need to buy more.

Great place to buy all the goods...interior very clean and smells great. Reasonably priced items.

Quick and good customer service💪🏾

Friendly staff. Was looking for a gift for a friend. I dont smoke, so this was a very interesting experience. The young man was patient and helpful.

2nd time coming here. Theyre unprofessional ‼ close at 440 p.m with the open sign on but door says closing is 900p.m. doing this along with inconsistent host, this business wont last long.

I’ve been looking for good hookah for a while and I had some people tell me about the 404 Smoke. I went recently and your employee Taz was very helpful. He was very knowledgeable about all the products and what I would need for my hookah. He’s very friendly and has excellent customer service.Based off his energy and great customer service I will only be buying the hookah from him. I’ve also told friends and people that I know about this smoke shop and when they go to ask for Taz.

Didnt go inside just went to go take pictures outside thats it

Taz is an amazing asset to this store. He’s friendly and knowledgeable on all products. He’s patient and takes his time explaining all merchandise and products. I visit this store frequently and they always have something new.

I came in looking for a hookah!Taz was so great!! He has patience while I was being indecisive about which one to get! I came back a week later and he had the same energy!! Keep up the great work!! Thanks Taz for helping a sister out 🥳

I like the store. The day I went the young guy that helped seemed a bit annoyed that I asked if it was a black owned company but I still made my purchase and just left. The experience wasnt bad but it did kind of rubbed me the wrong way. Im still going back because I would love to support since theyre a part of my community now. I guess next time I wont talk as much lol. I would definitely recommend this store!

Good vibe

Great service clean very professional

Great service and information, thanks Joseph for the Cigar recommendation ( Tatiana - Vanilla)

Laid Back Kool Smoke Shop. I was in ther verge of NOT smoking any tobacco flavored nothing! Soo Taz Helped me out with Finding me the RIGHT wraps i need and now thats ALL i buy! Taz was very helpful and plus the Shop Supports my Music by having My Single in Rotation💪🏾💯🖤 Preicate 404 Smoke Shop

Taz is the Best.. When you go there See Him He Has extensive product knowledge,AND WONT LET YOU WAIST YOUR MONEY..

Taz is always friendly and energetic when I stop by. He clearly enjoys people, and it shows!The place has plenty of Shisha flavors, pipes, and other smoking alternatives.The shop is always clean and well organized. Very conveniently located for me, personally.Black owned business! The owners are friendly, forward thinking people. Always willin to chit chat if time allows. Which is appreciated.

Nice place good prices 👍

TJ was super helpful setting me up with my first vape. Very friendly, knowledgeable and patient. Would definitely return!

Very helpful staff

Super knowledgeable and friendly staff, I’ll be a regular customer here.

Love the experience

Great service

Great service

They have what you need

Great shisha

Good customer service

Would not recommend.

Tad was helpful and friendly.