Ridiculously large for a bead store. The quality is high, with reasonable prices for the quality. Yes, I could save some money elsewhere or online, but this place has quality you can see. They have a stash of vintage Swarovski crystals at very low prices, an excellent selection of chain, and more beads than you could shake a threading needle at.The trunk shows are very impressive. I dont take the classes, but from what I saw they appear to be quite popular.The people here are very friendly, and some of them have a surprising depth of knowledge. I met one GIA certified gemologist, a metal smith working on a Masters degree... and they were nice, too.

I love the selection they have to offer from books to tools to beading supplies. I can usually find what I need here.

I go there when I need something in a hurry but their prices can be quite high on some items. Other items are very reasonable. I have found ALL the staff to be very pleasant and helpful and offer advice and help if needed. Very big selection of all jewelry making supplies. We all know the internet is cheaper, but you cant touch and see what youre buying on the internet, you can at the S.G.Bead Co.

They are closing very soon. It has been pretty obvious recently that this was coming. Sorry to see this happen.