Out of all the beauty supply stores in ABQ, this one is my fave. I have never had a bad experience and everyone in there is very kind. I can usually find what I need with no hesitation because even though the space is tiny, they have a large selection.

I LOVE how my hair came out! Communication leading up to my appointment was professional. The stylists are RELIABLE and so fast at what they do! To top it off, they are affordable/reasonably priced. I highly recommend going here for braiding and any braiding supplies.

Im from the southeast and was looking for a good braider which is harder to find out here. These ladies are amazing and they had the hair type I needed in stock. When I first got my hair braided I showed them a picture because I was very particular about the style, but they matched it perfectly. I plan to continue going here for all of my braiding/styling needs.

Best selection of hair in town. They have fresh new hair and many different styles and textures. Always great experience. Thank you for always have what I need for my daughter.

Completely unreliable. Their hours are posted both online and on their business door as 8a-5p. I came right at 8a because I had an early morning hair appt. and they left me stranded, I tried calling several times and waited 35 minutes. Poor business practices and a waste of time.

What can I say?? I am so glad I found this place!! I visited Eli Braid and Beauty Supply on August 2nd and they had just what I was looking for and more!! Outstanding customer service and Unbeatable Prices!! This place is a little gem!!

Worst beauty supply shop ever. For starters I went into their shop 3 days ago to buy a wig for my niece who cut her hair off for her own personal reasons . The lady in the front was super rude and refused to help us. Me and my niece are white so I thought maybe it was just because of my race. After asking many times for help getting a short Bob wig in my nieces color. The lady then proceeded to tell us that we should go to wigs by Mary Lou down the road because they might be more friendly for us. Do not shop at this store! Me and my niece ended up going to trendz for her wig. My niece is 15 shes traumatized because of this and the treatment we received.

A true Beauty and African hair spot! Staff is helpful and friendly. Many choices for hair and beauty products. Best shop in the area!

Wonderful and super sweet African woman who knew the selections and helped me with ease. Great selection of hair and hair supply. The supply contained every thing I would need but don’t want to go to sally’s for PLUS MORE !! Even found some items from my favorite brands that I have never located elsewhere. Will be coming here for all my needs moving forward !!!

Well stocked beauty supply store. A little small but I always find what I am looking for. Personalized attention.

I loved shopping here. Very friendly staff and owner was wonderful.

PURCHASE HAIR ON AMAZON OR ANY OTHER ONLINE HAIR SUPPLY WEBSITE. IF YOU MISTAKENLY PURCHASED THE WRONG HAIR YOU COULD AT LEAST RETURN OR EXCHANGE YOUR PRODUCT.ELI THIS IS BAD BUSINESS PRACTICE! I SPENT HUNDREDS OF DOLLARS IF NOT THOUSANDS WITH IN YOUR ESTABLISHMENT.NO RETURN NO REFUNDS IS RIDICULOUS.I DIDN’T WANT A REFUND I JUST WANTED AN EXCHANGE. SO CONGRATULATIONS YOU KEPT YOUR MONEY BUT LOST A CUSTOMER.I HAVE BEEN A LOYAL CUSTOMER FOR YEARS AND THE ONE MOMENT I NEEDED ELI TO UNDERSTAND THAT I COULDNT DO THE DREADS ON MY OWN AND NEEDED THE PRE LOOPED CROCHET DREADS EXTENSION SHE TOTALY DISREGARD BASIC CONCEPT OF EMPATHY TOWARDS MY SITUATION AND WOULD RATHER LOOSE LOYAL CUSTOMERS FOR THE SAKE OF KEEPING A DOLLAR.

Here’s your moment, good as it’s going to get, so enjoy it :•How people treat you is their karma; how you react is yours.• After visiting a sense of knowing your service isn’t as good if it’s not for your employees,I personally experienced a strong sulfur of negativity from the curly headed African American (owner), Not only did she disrespect me by giving me attitude, she belittled her employee for something I witnessed her childishly lie about. The “businesswoman”, with unprofessional treatment needed as much of my help, so I decided to drop $300 on a business I know would no longer be continued. Btw If you see a young black WOMAN, (with glasses) working the cash register give her a $ T!P, she was the kindest adult there.

Best prices and great customer service

The woman at the register was so helpful and sweet

I love my hair. I love Eli shes a wonderful sweet lady. Wonderful business lady . Great service

Its OK I guess

A wide selection of product and the employees are knowledgeable

It was my first time getting my hair professionally done and I couldn’t be happier! Great prices and the owner is so sweet. I’ll definitely be back!

Absolutely beautiful wigs and even better customer service

Excellent customer care. Great choices.

Amazing hairstylist and reasonably priced. Always able to get you in soon. I love the fact that I can buy my hair and get it done at the same place.

Welcoming environment 🛍️

Lovely selection and owner super nice. Definitely recommend.

Every time Ive gone she always has what I need. Im always in love with the way she does my hair 😍!

The owner was friendly and had such a large inventory of products to choose from. I been to several beauty supply shops but, I like this one because of the great customer service I received while shopping. I will be a returning customer.

Wouldn’t answer the phone I wanted to call and ask wat they had available in stock i didn’t want to show up and be disappointed.

Best beauty supply in Abq! The owner is super sweet and helpful! I couldn’t decide which faux locs I wanted and she gave me some suggestions. Not to mention the store has a plethora of items that you can’t find anywhere else in abq. (Trust me I tried) Definitely recommend those beauty supply store. Will be my go to from now on!

I love this place. Excellent hair selection, great quality and affordable. Do yourself a favor and go this place for all your hair needs!

Great place to go to get hair for braiding or wigs or hair care supplies for men as well the owner has great knowledge of the products

Great hair and good prices

Great prices!!!

Great service great prices and variety of selections

Great customer service....great prices!!

Loved it

Nice family owned business, great customer service and over all a pleasure to shop with. I will always come back

Missed this hidden jewel!!

Drove from Rio Rancho all to be disappointed by the staff very rude and if you buy the wrong thing there arent any exchanges I would not recommend this place e

They have a wide selection of hair...

This place has just about every hair care product you can need or want!!!

My new source for hair needs!!